Posted by on Sep 9, 2025 in Products | 0 comments

My Gym Halloween Promotional Products Are Here!

Contact: merch@mygym.com Effective Immediately (Sept 8, 2025): Unfortunately, Halloween-themed socks are not available this year. Good news — more Halloween fun is here! Halloween Tote Bags, Halloween Cups, Halloween Stickers (Roll of 250), and My Gym Superhero Capes — Child & Adult — are on hand now to power Costume Week, Halloween Parties, and Trick-or-Treat events. Why a Halloween Push? October is prime time for brand visibility and member delight. Lean into seasonal moments with on-brand gear that families actually use. Halloween Tote Bags, Halloween Cups, Halloween Stickers (Roll of 250), and My Gym Superhero Capes — Child & Adult — turn every event and photo into community marketing (and easy add-ons). Seasonal Focus Halloween Tote BagReusable trick-or-treat carriers and event giveaways with seasonal My Gym artwork – photo-friendly and easy to merchandise at check-in Halloween CupsReusable party cups for events and take-home souvenirs – seasonal print, stackable, and kid-friendly for class parties and Spooktaculars Halloween Stickers (Roll of 250)Perfect for party handouts, prize bins, and tote/cup add-ons –...

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Posted by on Sep 8, 2025 in Support & Programming | 0 comments

Launch Day: Achievement Program Checklist & Reminders

We’re thrilled to kick off the Achievement Program! 🎉 This week, you’ll notice our new Mind & Body Focuses woven right into your curriculum. Just teach as you always do—while highlighting the announcements that spotlight each focus. To help you start strong, here are your quick action items: 👉 This Week: Need a refresher? Watch the webinar: MGM > Resources > Training Tools > Webinars. Review Directives: Available in the Operations Manual Print new Skill & Development Sheets for all Parent-Participation classes.Recommended: Hand out to currently enrolled Tykes–Siblings & Friends members this week.Ongoing: Give to each trialist at their first visit. Note: Electronic versions are also in the email marketing system. Send Intro Email (if not already done) If you missed it last week, send it now to all enrolled Waddlers–Siblings & Friends enrolled members. Send Curriculum Focus Emails this week for each Parent Participation age group. Tykes, Waddlers, Gymsters, Tots, and Siblings & Friends each have their own email templates. 👉 Within the Next Two Weeks: Order Stickers...

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Posted by on Sep 2, 2025 in General | 0 comments

A Post-Summer Reminder from Your CEO

Dear My Gym Family, As summer winds down and we step into September, I want to share a quick but important reminder about one of the very best parts of our cherished My Gym business. Whether you’ve devoted many years of your life to My Gym, are currently coaching with us for just a short while, or find yourself somewhere in between—you are an invaluable part of what makes My Gym thrive. We all know that being a My Gym teacher can feel like a lot at times. There’s a wide range of skills, scripts, protocols, and curricula to learn. It takes energy, effort, and consistency. But as is true of most things in life, the things that matter most require dedication. That’s why we at MGE recognize and thank you for your work ethic, your love of your member families, and your commitment to the My Gym mission. I often say, if you deliver fantastic programs and make every child feel truly special, you win. Our families are...

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Posted by on Aug 21, 2025 in Support & Programming | 0 comments

The Inside Scoop on the Achievement Program!

We’re so excited to roll out My Gym’s brand-new Achievement Program, designed to help families see, feel, and celebrate the incredible growth happening in every class! The program will launch in two phases: Phase 1: Parent Participation Classes (that’s what we’re kicking off in September!) – focus on parent education. Phase 2: Independent Classes – coming soon, with a focus on the individual child. So what’s this all about? 🤔The Achievement Program was created to: Enhance our curriculum and give it even more purpose and flow. Help parents understand the “why” behind what we do in class. Celebrate kids’ hard work, progress, and participation. Strengthen retention as families grow with us. Here’s how it works in Phase 1: Every four weeks, we’ll spotlight three focuses – two body and one mind –in our curriculum. While classes remain packed with variety, we’ll highlight specific skills (like tumbling, balancing, or climbing) and developmental goals (like problem-solving, cooperation, or spatial awareness). These focuses will be shared with parents so they can see the bigger picture of how each activity supports their child’s growth. 👉 Important...

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Posted by on Aug 18, 2025 in Equipment | 0 comments

Safety Announcement

The following is an update to the safety announcement released on July 2, 2025: It has been determined that the repetitive use of the Merry-Go-Round swing (and perhaps the Tire swing) on the same swing support system strap has likely caused irreparable damage to that strap. The “winding” of the strap weakens the material, and we have had incidents where the strap has failed, fortunately without injuries. We are adding a stress test of the straps to the mandated semiannual maintenance checklist. The first test should be performed immediately. Follow the steps below, and for video directives, click here. Loop the end of a piece of rope large enough to step through. On the other end, secure a carabiner so that the looped end is approximately 3-4 inches from the ground. Have one or more staff members wearing sneakers stand on the rope/s so the straps are supporting the full load. Ideally, the total weight of the staff members will be approximately 200 pounds. Remain supported for approximately 5-10...

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Posted by on Aug 14, 2025 in Strategic Partners & Sponsors | 0 comments

September Partnership Activations To-Dos – Little Tikes & Moonbug Entertainment

Dear Franchisees, We have two exciting partnerships launching in September that will bring fresh value and engagement to your members. Please review the details below and note important action items. Wrap-Up of Current Campaigns Lil’ Gourmets & Dora Fiesta: Please ensure all promotional materials are now taken down. Crunchables: Displays can come down August 20, but you are welcome to continue distributing samples while supplies last. ChildLife Essentials: Materials can come down September 1, though you are welcome to keep flyers/coupons out as long as you have them. 1. Little Tikes – National Literacy Month (Sept 1–14) We’re celebrating National Literacy Month with Little Tikes and the Story Dream Machine! Curriculum Integration: Story Dream Machine will be featured in Terrific Tots, Siblings & Friends, Preschool Gymnastics, and Ninja Jr. classes. Equipment: Story Dream Machines are shipping now. If you haven’t received yours yet, it should arrive by mid-next week. These are yours to keep! Tip Sheet & Flyer: You’ll receive a tip sheet, printable flyer, and talking points to help staff share about the partnership with parents....

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Posted by on Aug 13, 2025 in Support & Programming | 0 comments

Elevating Our Curriculum: Introducing the Achievement Program!

We’re excited to announce the launch of the first phase of My Gym’s Achievement Program — a new way to enhance our class curriculum, help parents understand the purpose behind our ingredients, and celebrate every child’s progress. This fresh approach to parent participation classes spotlights specific mind and body focuses in four-week cycles, helping families to recognize skill progress and real-life applications while keeping classes fun and developmentally rich. The best part? Classes will stay just as energetic and varied as always—just with a little extra magic to help kids and parents see the value and growth happening week after week. In this webinar, you’ll get the inside scoop on:💡 How the 4-week focuses and mini progressions work🎈 End-of-cycle celebrations that keep families coming back📬 Brand-new parent education tools that build connection and retention Join us and be ready to “Make It a My Gym Day” like never before! MEETING DETAILS: 📅 When: Thursday, August 28th at 3EDT/2CDT/12PDT💻 Where: Zoom https://us02web.zoom.us/meeting/register/2cCZ7n26QL6n1LjolyVM0A👥 Who: My Gym Owners, Directors, or Team Members Upon registration, you...

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Posted by on Aug 4, 2025 in Products | 0 comments

Merch Update

This is an update regarding all things merch at MGE. New Member Fun Pack clarity and Welcome Gift options moving forward are addressed. Please reach out to the contact info provided with any questions. Contact: merch@mygym.com, ashahrani@mygym.comEffective Immediately: The New Member Fun Pack and the Goodie Box have been retired because what we have found to be most important to both Franchisees and New Members is the feeling of a high-quality My Gym T-Shirt. First impressions are everything. That’s why we’re excited to introduce new bulk pricing that makes it easier than ever to create memorable welcome packages for your newest My Gymers. Why NMFP Retirement? As mentioned in prior updates, the NMFP was priced below cost at an introductory rate to help gyms with the previously existing mandate, but it’s not economically feasible for us to continue providing the pack at that cost. Thus, we’re offering bulk purchase discounts that will enable you to present your members with a meaningful gift that gives you marketing exposure and is...

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Posted by on Jul 31, 2025 in General | 0 comments

Grand Opening in SW Portland

We are thrilled to announce the opening of My Gym SW Portland. This is the second Oregan gym for owner Alexis Wolf, who is a partner in the Sherwood location. She and her team have done an excellent job preparing, and the community is buzzing about the opening. Please send congratulations and well wishes to Alexis and her team at...

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Posted by on Jul 30, 2025 in General | 0 comments

New Professional Team Announcement Prints Now Available!

We’re excited to share that new customizable team announcement templates are now available in the MGE print system! These clean, professional designs are perfect for:• Framing in your lobby to introduce your team to families• Posting on social media to highlight your amazing staff These team spotlight prints are a great way to create connection, build trust, and show off the awesome personalities behind your classes and programs. How to Access:Log into the MGE print system > Printable Signs > Display to find the Team Bio signs to celebrate your team and make your lobby even more welcoming – because families love knowing who’s making the My Gym magic...

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Posted by on Jul 28, 2025 in General | 0 comments

2025 Award Winners

Across every region and all roles, our franchisees and directors continue to raise the bar—leading with heart, inspiring their teams, and creating magical moments for families around the world. We are thrilled to shine a spotlight on the exceptional achievements within our My Gym community. Each year, our awards recognize those who exemplify the very best of what My Gym stands for: excellence in business operations, leadership, customer service, program quality, and enrollment. Though the applause wasn’t shared from a stage this time, the impact of these individuals absolutely deserves a standing ovation. We are thrilled to present the 2025 Award Winners and honor their incredible contributions to the My Gym brand. We invite everyone to extend congratulations to this year’s award winners – either via text, by email, or in social media comments! 😊 🏆 Worldwide Franchisee of the Year Joe & Carmen Beaulieu – Lake Mary & Maitland, FLIn recognition of your outstanding principles, your superior accomplishments in all areas of operations, and your unique contributions to...

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Posted by on Jul 24, 2025 in Support & Programming | 0 comments

Directors-Only Webinar: Director Recharge

Director Recharge: Calling all Directors and Assistant Directors! Join us for our next Directors webinar on Thursday, Aug 7th, as we Reset, Refocus, and Get Ready for fall at My Gym! As summer winds down and we look ahead to the fresh energy of fall, it’s the perfect time for a Director Recharge. Whether you’ve been coasting through the warm months or feeling stuck in a rut, we invite you to take this moment to reset your focus, revive your passion, and recharge your leadership energy. Get ready to share strategies for reengaging your teams and reflect on what’s working and what needs a refresh. 📅 When: Thursday, August 7 at 12:30 PM PT / 3:30 PM ET💻 Where: Zoom https://us02web.zoom.us/meeting/register/4W-KW2bSSOi0JA5X0kdahw👥 Who: My Gym Directors and Assistant Directors Upon registration, you will receive a link and instructions on how to join the meeting. Please contact support@mygym.com with any questions. See you...

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Posted by on Jul 11, 2025 in General | 0 comments

My Gym Council on Culture and Diversity General Meeting

Our commitment to creating/sustaining a My Gym culture dedicated to equal opportunity for all continues. Please join us at our upcoming general meeting to share your ideas, hear our updates, and show your support. 📅 When: Wednesday, July 23rd – 1:00PM PT / 4:00PM ET💻 Where: Zoom https://us02web.zoom.us/meeting/register/4S0hWk3ORsOBq_IcLxluVA👥 Who: All are welcome Upon registration, you will receive a link and instructions on how to join the meeting. Please contact ccd@mygym.com with any questions. See you...

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Posted by on Jul 11, 2025 in Strategic Partners & Sponsors | 0 comments

Upcoming Partnership Activations: Crunchables (July 21–Aug 20) & ChildLife Essentials (Aug 1–31)

Hi My Gyms, We’re excited to share details for two upcoming partnerships designed to bring value and delight to the families in your gym—plus healthy samples and wellness-focused resources that perfectly align with our mission of supporting kids’ development and well-being. Please take a moment to review the details below, including activation dates, what to expect in your shipments, and what actions are required at the gym level. 🧃 1. Crunchables Sampling Program Activation Dates: July 21 – August 20, 2025Partner: Crunchables (via BrandTelligent)About: Crunchables are delicious, natural freeze-dried fruit snacks for kids—offered in Apple, Cinnamon Apple, Blueberry, and Strawberry varieties. A fun and nutritious treat that’s perfect for busy families! 📦 What to Expect: Each gym will receive 600 samples A 7×9 easel-backed counter card sign to display at the front desk A simple instruction sheet from BrandTelligent All materials will arrive in a clearly labeled box before July 21 ✅ Gym Action Items: Store the samples at your front desk Distribute samples personally during check-in/out or in class (one per child) Display the counter card prominently for the full duration of the program Take...

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Posted by on Jul 7, 2025 in General | 0 comments

Notice of Potential Texting Overage Charges

To reign in the high costs of texting, which is a service paid for collectively through the Marketing and Services Fund, we must escalate from gentle warnings to billing overage fees. We have begun sending invoices for volume above 10,000 per month at the rate of $0.014 per text. This is the only way we can keep it fair for everyone and avoid raising rates. All fees collected will go back into the Marketing and Services Fund. You can view your gym’s current usage in Text Request > Reports > Usage. Keep an eye on your usage every week. To calculate any potential fees, use this formula with a sample monthly usage of 33,067: Monthly Allowance: -10,000Texts Over Limit: 23,067Overage Rate: x 0.014Overage Fee: $322.94 Please keep this in mind so you are not caught off guard when July is billed at the beginning of August. We know that, with turnover and task delegation, not every team member is privy to the strict texting guidelines. We have updated the Texting...

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Posted by on Jul 2, 2025 in Equipment | 0 comments

Safety Announcement

It has come to our attention that the Merry-Go-Round swing may be affecting the integrity of the swing support system straps. Effective immediately, the Merry-Go-Round swing is temporarily discontinued. Its reinstatement along with the required modifications will be released prior to its next occurrence in Curriculum. Additional information on this topic will be distributed ASAP. As a reminder, the Tire swing should always be hung on two...

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Posted by on Jul 1, 2025 in Support & Programming | 0 comments

You’re Invited: Marketing Webinar!

We’ve got a marketing webinar coming up, and we’d love to see you there! We’ll be reviewing a few tried-and-true strategies as well as simple ideas you can put into action right away – all focused on continuing to help your gym stay visible, relevant, and top of mind when parents are thinking about activities for their little ones. 📅 When: Wednesday, July 16 at 12:00 PM PT / 3:00 PM ET💻 Where: Zoom👥 Who: Owners, directors, or anyone who helps with marketing efforts Upon registration, you will receive a link and instructions on how to join the meeting. Please contact marketing@mygym.com with any questions. See you...

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Posted by on Jun 17, 2025 in General | 0 comments

Grand Opening in Port St. Lucie, FL

We are extremely excited to announce the opening of Port St. Lucie, FL. Owner John Welch, along with Director Kaitlyn Hood and their team, have done an extraordinary job getting the families of PSL excited about their opening. The space looks beautiful, and the children can’t wait for their classes. Warm wishes and congratulations can be sent to...

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Posted by on Jun 12, 2025 in Strategic Partners & Sponsors | 0 comments

Coming in July: Dora & The Great Dora Fiesta Partnership

Hi My Gym Owners, We’re thrilled to announce a global partnership with Paramount in celebration of the new Dora & The Great Dora Fiesta music album! From July 1–31, we’re inviting families to dance, jump, and explore movement with the beloved character Dora, paired with fun in-gym activations and themed programming. This campaign will roll out at all North American, UK, and Australia My Gym locations. 🎉 Activation Details Participating locations will receive: Window cling and poster to display prominently at your front door/lobby. Coloring sheets for use in classes, special events, or birthday parties. Recommended social media content will be provided in your monthly roundup. Curriculum integration: Look for exciting Dora music and activities in classes the week of July 14–20. 📋 Franchisee Action Items Display the Dora poster and window cling prominently starting the first week of July. Distribute coloring sheets in the lobby or during parties/classes throughout the month. Incorporate Dora-themed curriculum during the week of July 14–20, including music and a themed game in: Gymsters, Terrific Tots, Siblings & Friends, Ninja Jr., Preschool Gymnastics, and Ninja Training classes. Post to social media using the...

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Posted by on Jun 10, 2025 in Technology | 0 comments

Omnify Launch Update: New Technology Platform

The transition to our new technology platform has always been a monumental task. Building a system that accommodates every operational nuance of My Gym requires time and precision. While we initially underestimated the launch timeline, we are now very close to unveiling the system. Key Update:The Pasadena Richmond UK My Gyms will be the first to go live on June 16th. We are currently seeking additional gyms in Southern California to volunteer as early adopters. For these initial launches, we will have full support, including Omnify’s engineering team on-site during launch day. If you are interested in being an early adopter, please email Mae Perez at mperez@mygym.com to be considered. Setting Expectations If we were building a brand-new technology platform from scratch, the process would be much simpler. However, transitioning from MGM, a dated system, requires extensive data migration—an effort far more complex than anticipated. This new platform introduces a different layout and workflow, and, as with any advanced technology, it will take time to become fully comfortable. The...

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Posted by on Jun 9, 2025 in Products | 0 comments

New Member Fun Pack No Longer a Mandate

As our gyms have learned, the New Member Fun Pack (NMFP) provides many important benefits to both members and franchisees. These benefits include, among others, your display of gratitude to members for their joining, the new member’s feeling of belonging, advertising and branding for your gym, and an extension of the My Gym experience to outside the gym. In short, your NMFP expenditure is an investment in enhancing your members’ experience and promoting your gym in a meaningful and lasting manner. For the reasons above, it has been a mandate that every gym provide a NMFP to every newly enrolled student. However, because MGE prefers to maintain winning protocols rather than mandates, MGE has decided to remove the NMFP from the list of mandates. It is still a best practice for gyms to give a NMFP to every newly enrolled student, and gyms still should do so, but gyms will not be defaulted if they don’t do it. This change is effective immediately. The NMFP currently consists of a...

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Posted by on Jun 6, 2025 in General | 0 comments

Resale Announcement – San Carlos, CA

It is with great pleasure that we introduce the new owners of My Gym San Carlos. Daniel and Kayla Andersen, along with Megan Rosek, have recently purchased the gym. Megan, who is the current director, has partnered with the Andersens to continue My Gym’s longstanding and highly-regarded presence in the community. With the sale, we say thank you to Bob and Debi Yanofsky for all the love they’ve poured into My Gym over the years. They opened this location in 2007 and have been going strong ever since. Luckily, this is not goodbye to the Yanofskys, as Bob is still a partner in the Sherwood, OR...

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Posted by on May 30, 2025 in Marketing | 0 comments

New Videos to Promote Big Kids Classes

We’ve got two brand-new social media videos ready for you to use – and they’re perfect for showcasing your big kid classes! If you haven’t seen them yet, they’re live now in the latest Social Media Roundups (SMR). 🎥 “Your Child’s New Favorite Gymnastics Class” 🎥 “Inside Our Ninja Training Class for Kids” These are great for sparking interest, boosting class awareness, and showing off all the fun and skill-building that happens in your Gymnastics and Ninja Training programs. You can find these videos in the Marketing Library under the Videos tab. And don’t forget – caption suggestions are included in the two most recent...

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Posted by on May 19, 2025 in General | 0 comments

Grand Openings in Santa Monica and Marina Del Rey

We are excited to announce the opening of two new corporate-owned locations. My Gym Santa Monica opened for classes on April 21st, and My Gym Marina Del Rey began delighting children on May 19th. The teams have been very busy with preparations and meeting new families. These two openings mark the 5th and 6th corporate-owned gyms established. Congratulations to...

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