Posted by on Jan 21, 2026 in Marketing | 0 comments

Valentine’s Cards Campaign

February is a great month to turn warm referrals into real leads – and this Valentine’s Card campaign is designed to do exactly that with minimal lift from your team. This is a low-cost way to boost leads, drive guests, and encourage current families to do the inviting for you. Purpose and Strategy: Children share Valentine’s cards with friends or classmates that include a FREE My Gym class for a non-enrolled recipient. Each card is designed to: Capture new leads through a QR code Create urgency with an expiration date Increase redemption with a bonus giveaway entry Logistics: Members or families in your community request (or just grab) stacks of printed Valentine’s cards. Children pass out cards at school, Valentine exchanges, or to friends and neighbors. Each redeemed card = 1 free class to a new family + entry into a giveaway. What’s already done for you? Editable Valentine’s Card templates in the Print System (Gift and Pass Cards > Pass Cards, or search “Valentine”) A redemption landing page...

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Posted by on Jan 14, 2026 in General | 0 comments

Grand Opening in Commack, NY

Congratulations to Mason Pulde on the opening of his 8th location – the 2nd My Gym to open in 2026! Mason has now added Commack, NY to his many locations in New Jersey and other areas of New York. He and his team have done an excellent job preparing, and the community is pouring in. This opening marks the 5th My Gym location on Long Island, with several more in the works, and we’re delighted to see it opening with a bang. Congratulations, My Gym Commack! Email: commack@mygym.comFacebook:...

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Posted by on Jan 14, 2026 in Technology | 0 comments

Tech Update

Dear Franchisees,We wanted to share a few updates as to the status of our tech platforms. Early Saturday morning, party and LGE sign-in links were throwing an error. Our developers deployed a fix right away, though some users may have experienced lingering cache issues after the fact. Article links from the splash page were also broken and fixed on Monday morning. Website users experienced intermittent errors when completing various actions online. These issues were caused by security measures we put in place to prevent attacks; legitimate users were unintentionally affected. The developers tweaked some settings, and the team is testing and actively monitoring the changes to ensure they are the right blend of secure yet practical for the average user. Our logs tell us whenever someone gets an error, and if we compare today’s logs to last week’s, we feel we were largely on the other side of this. Please continue to send the Help Desk your specific cases if there are any that still need attention. The developers...

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Posted by on Jan 7, 2026 in General | 0 comments

Music Licensing 2026

Hello, Franchisees! The cost for our 2026 music licensing contracts from BMI and ASCAP is $518 per gym. If you wish to participate in the program, we ask that you please send an email to accounting@mygym.com no later than Wednesday, January 14th. It is important that you opt in by this deadline to be included in our master agreement. We cannot add you afterward. We will process your payment using the account we have on file for royalties unless you specify otherwise. All payments will be processed at the end of January. If you are not familiar with why we have to pay this fee each year, please read below… What exactly is music licensing? Whenever music is played in a public setting, such as your gym, it is subject to licensing fees. You are not legally allowed to play music in your business unless you have the proper license to do so. Simply purchasing or streaming the music through iTunes or Spotify, for example, does not give you the right...

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Posted by on Jan 7, 2026 in General | 0 comments

Grand Opening in Chino Hills, CA

My Gym is thrilled to announce the first opening of 2026. Guntis and Elina Sokolovskis, who previously owned locations in Latvia, recently opened the doors to their new location in Chino Hills, CA. Director Jurijs Sabads led the charge overcoming many obstacles along the way. His marketing efforts were well received, as the community is buzzing about the opening. Congratulations, My Gym Chino Hills! Email: chinohills@mygym.comFacebook: @mygymchinohillsPictured: Jurijs, Elina, and...

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Posted by on Jan 5, 2026 in Products | 0 comments

NEW! 2026 Valentine’s Day Socks — Preorder Now

Hey there, Getting ready for Valentine’s Day? Our all-new 2026 Valentine’s Day Socks are now available for preorder. These are a limited supply, so we recommend placing orders early. All Valentine’s socks are gripper socks, with select adult options available with or without grip, and will ship between January 19th–January 26th. 2026 Valentine’s Day Socks can be preordered here: ShopMyGym.com → Socks Available Sizes & Options: • Size 1–2 (Grip) • Size 2–4 (Grip) • Size 4–7 (Grip) • Size 5–9 (Grip) • Adult Small (Grip) • Adult Large (Grip) • Adult Small (No Grip) • Adult Large (No Grip) As always, please reach out directly to merch@mygym.com with questions, requests, or help with anything else at any time....

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Posted by on Dec 24, 2025 in Technology | 0 comments

MGM Maintenance Reminders & Link Updates

We would like to remind everyone of the upcoming scheduled maintenance on Wednesday evening, 12/31 thru Thursday morning, 1/1, as well as notify you of some URL changes. ⚠️ IMPORTANT: When MGM is restored on January 1st, the new URL will be http://admin.mygym.com. The old URL (http://mygym.com/extranet) will redirect you to the new one, but please make a note to update your bookmarks. For our old schoolers, the redirect URL mygym1.com has long been retired and should no longer be used. Birthday Party & LGE Sign-Ins: The sign-in URL is changing from http://mygym.com/signin to http://signin.mygym.com.If you use mygym.com/signin on a community tablet for birthday parties and LGEs, please update your bookmarks to the new link.Any QR code signs that were printed prior to the release may need to be printed again.Online Training Courses: We will be conducting another maintenance of the Online Training Courses during this time. Please pause all work from December 30-January 2. Thank you for your cooperation. Wishing everyone a safe and happy holidays! +++Please note:...

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Posted by on Dec 22, 2025 in General | 0 comments

Gym Closure

It is with regret that we inform you that My Gym River Forest, IL will be closing for business as of this coming Friday, December 26. Please contact MGE Support at support@mygym.com with any...

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Posted by on Dec 19, 2025 in General | 0 comments

4th Quarter Director Spotlight: Justin Jarka

We’re excited to spotlight Justin Jarka from My Gym Wheaton, IL, a director whose leadership, longevity, and owner-operating mentality have made a lasting impact at My Gym. Justin has served in his Director role for nearly 14 years, with his anniversary approaching in March, 2026. Over that time, he has remained deeply invested in every aspect of his gym’s success – leading and operating with the care, accountability, and pride of someone who truly treats the business as his own. This perspective has fueled consistent growth, including year-over-year sales increases since Covid. Known for his booming energy and positive presence, Justin creates an environment that kids, families, and staff genuinely love. He is a confident and authentic salesman because he fully believes in the My Gym product and isn’t afraid to explain to parents why it matters. Even after more than a decade, Justin remains coachable, always open to improving and evolving alongside the brand.  Developing future leaders is another strength of Justin’s. He has helped his team flourish...

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Posted by on Dec 19, 2025 in Marketing | 0 comments

December Marketing Minute – Google Business Profile

If you haven’t touched your Google Business Profile lately… it is costing you leads and enrollments. As the current leader in search, Google maintains an overwhelming dominance in the search engine market, holding over 90% global market share (around 91-92% in early 2025), with even higher figures on mobile (over 94-96%). Google processes billions of searches daily, while competitors process tiny fractions (Bing about 3-4% and Yahoo about 1%). That means, when parents search “kids classes near me” or “birthday parties,” Google decides who shows up first… and who doesn’t. Lucky for us, we can use several of Google’s services FOR FREE! And, by following a few best practices, we can also increase our Google “ranking.” What is a “Google ranking” anyway, and why is it important??? Google’s ranking systems are designed to sort through hundreds of billions of webpages and other digital content to present the most relevant, useful results on the first page – in a fraction of a second! When someone considers enrolling their child in a program, they...

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Posted by on Dec 12, 2025 in Support & Programming | 0 comments

🎄 December Curriculum & Achievement Program Update

We know December is a wild and crazy month! As noted in the curriculum, our official Celebration Week is scheduled for the week of 12/22. However, we encourage you to run your celebration marches across the weeks of 12/15 and 12/22 based on your gym’s schedule and holiday closures. In this case, it’s absolutely fine to split your celebrations—for example, holding them on the 17th and 18th and then again on the 22nd and 23rd the following week. Review your gym calendar and choose the plan that works best for your team and your families. As a reminder, AP stickers are available on Shop My Gym, and multiple milestone signs are available in the print system under Programs > Achievement Program. 🎉 In addition, we encourage you to plan in advance for the next email cycle, which is scheduled to go out the week of 12/29. We are loading the Achievement Program emails into the email marketing system early, so you’ll be able to preschedule them early next week!...

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Posted by on Dec 2, 2025 in Support & Programming | 0 comments

4th Quarter Director Training Course

It’s time for our 4th Quarter Interactive Training Webinar! We’ll wrap up 2025 with a session for Directors, full of “aha” moments designed to refocus, recharge, and reenergize your leadership heading into 2026. Leadership shapes the magic in every My Gym location. In this session, we’ll dive into how small shifts in communication, connection, and accountability can transform your team culture in big ways. Expect a fun, interactive format with opportunities to share insights and reflect on your leadership style. Prepare to walk away inspired to finish the year strong and start 2026 with fresh momentum! Block your calendar and register now! 💫 Tuesday, December 16th🕛 12:00 p.m. Pacific | 3:00 p.m. Eastern📍 Register...

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Posted by on Dec 2, 2025 in Technology | 0 comments

MGM and Curriculum Update

Good afternoon My Gymers, We wanted to update you on a few things in tech: 1. Some users are receiving a message that they are blocked from accessing MGM. We have found that this is most common on personal laptops on wireless networks. This is a temporary security measure, and in most cases, access will be restored automatically within 24 hours. If the issue persists, please contact tech@mygym.comor try accessing MGM from a different device or network.  This is a side effect of the tweaks we continue to make in order to secure our network from attacks. We are continuing to work on this to find a balance between secure and overly restrictive. 2. You may have received a system email with the subject line “Congrats – You are registered!” and with curriculum login information. This was an automatic system email that was triggered when everyone logged into the updated curriculum platform. Please ignore this email and continue to access curriculum through the menu in MGM.  3. In rare cases,...

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Posted by on Nov 26, 2025 in Marketing | 0 comments

November 2025 Marketing Minute

This month, we’re breaking down when (and why) you should boost a post on Meta — especially helpful with Cyber Monday right around the corner. See below: ******************* Marketing Minute: When (and Why) You Should Boost a Post on Meta Think of boosting as your quick, high-impact spotlight – the tool you turn on when you want a specific post, promotion, event, or message to get extra visibility. So… should you boost posts even if you already have recurring trial ads running? Absolutely! Your recurring ads (like Eulerity) are your steady, long-game strategy. They always run in the background, consistently bringing in trial leads. Boosting is different. It’s your pop-up power move – something you do a few times a month when a certain post deserves extra reach or attention. It’s fast, flexible, and low-lift, and it gets more eyes on the things moms care about. When used at the right time, it highlights exactly what you want families to notice right now. When to Boost a Post When...

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Posted by on Nov 26, 2025 in Technology | 0 comments

MGM and Website – New Security Functions

We have implemented a few new security functions in an effort to protect our system. When a new account is created on the website, the user will be required to verify their email address before they are able to proceed with the booking. This is a widely accepted practice in modern e-commerce. Users will be asked to log in or create a new account when checking birthday party availability. We understand this is not ideal and are still looking at other options. The website will not allow users to create multiple accounts from the same IP address in the same calendar day. Per the last update, we are still fine-tuning these security measures, but it was important to implement them now to err on the side of caution. +++ While we successfully stopped a similar issue last week, bad actors are attempting to launch another attack. Though we will avoid it as much as possible, you may experience short disruptions as we reinforce and fine tune our defenses. We...

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Posted by on Nov 26, 2025 in Products | 0 comments

NEW! Staff Pullover Hoodie & Staff Long Sleeve T-Shirt – Available Now for the Colder Months

Hey there, Our all-new Staff Pullover Hoodie and Staff Long Sleeve T-Shirt are now available, perfect for keeping your team warm, comfortable, and looking professional throughout the colder months. New Staff Cold-Weather Apparel can be found here:ShopMyGym.com → Staff Apparel Staff Pullover Hoodie – $20This premium pullover hoodie is the ideal cold-weather layering piece your team will actually want to wear—both in the gym and beyond. Featuring “Staff” on the front left chest and the MyGym logo on the back, it delivers warmth, comfort, and a clean, professional look. Key Features: Soft, durable fabric for cozy all-day wear Adjustable hood for added warmth Kangaroo pocket for convenience Reinforced stitching for long-lasting use Why Your Team Will Love It: Warm Comfortable Professional Staff Long Sleeve T-Shirt – $16.50This premium long sleeve t-shirt is the perfect cold-weather layering piece your team can wear comfortably throughout the day—whether they’re leading classes, greeting families, or running errands off-shift. Featuring “Staff” on the front left chest and the MyGym logo on the back, it...

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Posted by on Nov 12, 2025 in General | 0 comments

Gym Closure

Hi, My Gymers, It is with regret that we inform you that My Gym Carlsbad in Vista California has closed for business as of November 10, 2025. Please contact MGE Support at support@mygym.com with any...

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Posted by on Nov 7, 2025 in Products | 0 comments

Size 2–4 Sock Restock Update

Hey there, As much as we wish we could control everything, sometimes the world has other plans. A few unexpected delays kept us from receiving our full shipment, but the good news is that the remaining Classic and Star Socks in Size 2-4 (including pink!) are on their way and will arrive with our regular shipment between November 21st and 28th.In the meantime if you’re in a pinch and need size 2–4 right away, our 2025 Spring Design is available now. Please reach out to ShopMyGym directly if you have a unique scenario or specific needs for size 2-4. Where to find Spring 2-4: ShopMyGym.com → Socks → Spring Socks Don’t want to use the Spring socks? Sizes 1–2 and 4–7 can be a great short-term alternative. Age group overlap is designed specifically for this reason so they should work comfortably until size 2–4 is back in stock. For instances where you need to ‘test’ a pair in order to find the best fit for your My Gymers that...

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Posted by on Nov 6, 2025 in Marketing | 0 comments

Cyber Monday Email Updates

In case you missed it, four new Cyber Monday email templates have been added to your Email Campaign folders! Quick heads up: Two of the templates – “Cyber Monday, Public (Launch)” and “Cyber Monday, Public (Last Chance)” – had a small promo code mix-up. They’ve now been corrected and re-uploaded. (VIP Secret Deal templates were not affected.) Action needed: If you had already edited and pre-scheduled either of these two campaigns, please take a moment to re-update and reschedule them. We apologize for the extra step! If you haven’t scheduled them yet, you’re all set – the updated versions are ready for you to use! For any questions, please reach out to...

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Posted by on Nov 6, 2025 in Technology | 0 comments

MGM and Website: Important Maintenance with Extended Downtime [POSTPONED]

IMPORTANT NOTICE: We previously announced that MGM and the website would be down for critical maintenance on Thanksgiving Day – Thursday, November 27th. For various reasons, we will be postponing this maintenance to Christmas. Exact timing will be announced soon. +++ We wanted to give you as much notice as possible that MGM and the website will be down for critical maintenance on Thanksgiving Day – Thursday, November 27th. Downtime may take anywhere from 8-12 hours beginning early morning East Coast time. Please keep this in mind before you schedule your Black Friday and/or Cyber Monday deals. More details and tips on how to manage your operations to come in a future update. Any extended downtime hurts, especially during this busy holiday promotion weekend. Thanksgiving Day offers the least amount of inconvenience for the majority of our gyms. We understand this may not be the case for those outside of the US. Thank you for your understanding while we complete these crucial system...

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Posted by on Nov 4, 2025 in Products | 0 comments

NEW! Holiday Staff Gifts – Available For Pre-Order Now Through November 14th

Hey there, Our all-new Holiday Staff Gifts are now available for pre-order till November 14th!Show your appreciation with thoughtful, functional, and branded MyGym staff gifts, the perfect way to celebrate your team this season. Holiday Staff Gifts can be found here: ShopMyGym.com → Staff Gifts Complete Holiday Pre-Order Gift Lineup: Staff 28 oz. Stainless Steel Wide Mouth Water Bottle – $15Made for Holiday Gifting and Everyday Use – The Ultimate Everyday Staff Gift!Keep your team hydrated, refreshed, and on brand with this sleek, durable, performance-driven essential featuring: • Double-wall vacuum insulation (cold 24 hrs / hot 12 hrs) • Leak-proof twist cap with carry loop • Powder-coated finish for a sleek matte look Staff Quarter-Zip Pullover (Men’s & Ladies’) – $25A Simple Way to Show Gratitude this Holiday Season – An Elevated Staff Gift!Lightweight yet durable with a modern, professional look that transitions seamlessly from work to weekend. • 4 oz. polyester interlock jersey with Pro-Lock color retention • Moisture-wicking, snag-resistant fabric • UPF 50 sun protection Pre-Order Timeline Summary: Last Orders in Nov 14thAll...

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Posted by on Nov 3, 2025 in General | 0 comments

MG Council on Culture and Diversity General Meeting

My Gymers! You made Deaf Awareness Week GREAT! We loved seeing all of your posts on social media, and we know you had an impact in your communities by making them all a little bit more inclusive. Way to go! We hope you’ll join us at our next General Council meeting. We will discuss future programming ideas that can be seamlessly incorporated into your gyms, easy to implement, and impactful to your team and the members of your communities. Also, Stuart and the team will be hosting a training on how to navigate tricky situations while making sure your team and members leave feeling heard, understood, and safe. If you’ve come across any scenarios in your gyms that left you wondering, this is the meeting to jump into! 📅 When: Thursday, 11/20, 12:00 PM PST / 3:00 PM EST💻 Where: Zoom 👥 Who: All are welcome. Upon registration, you will receive a link and instructions on how to join the meeting. Please contact ccd@mygym.com with any questions. See you...

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Posted by on Oct 30, 2025 in General | 0 comments

You will be charged for texting overages

Unfortunately, despite several emails, new directives, and a webinar, franchisees are still sending single group text messages that sometimes total over 50,000+ credits. THIS IS FOR A SINGLE TEXT CAMPAIGN.  What we hear most is that “it was an untrained team member…” Your team is your responsibility.  When one franchisee sends too many texts, your fellow brother and sister franchisees are the ones who pay for the overages (since it is paid out of the Marketing and Services Fund). After many warnings, and in fairness to everyone, we have no choice but to no longer accept the excuse that texts were sent by accident. Every gym should be monitoring their usage throughout the month (Reports > Usage on the Text Request website dashboard). Gyms have now been notified of these policies multiple times by mass update and, in many cases, personally. Overage invoices will continue to be sent and must be paid. These invoices can be upwards of $500-$1,000 PER MONTH.  Please review and follow the texting guidelines. They will also help you be more effective in your...

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Posted by on Oct 30, 2025 in Products | 0 comments

NEW! Mymo Socks & 2025 Winter Socks Available Nov 3rd

Hey there, Getting ready for the Winter season? Our all-new 2025 Winter Socks and Mymo Socks will be available beginning this coming Monday, November 3rd. New Mymo Socks and 2025 Winter Socks can be found here on November 3rd: ShopMyGym.com → Socks Need Size 2-4?If you’re in a pinch and need size 2–4 right away, our 2025 Spring Design is available now. Please reach out to ShopMyGym directly if you have a unique scenario or specific needs for size 2-4. Where to find Spring 2-4: ShopMyGym.com → Socks → Spring SocksOur apologies for any delay or inconvenience caused by unavailability of certain sock styles, sizes, and colors. We’re increasing stock levels to avoid this in the future.Complete Size 2-4 All Colors Restock Timeline: 2025 Winter (New): Nov 3rdMymo (New): Nov 3rdClassic: Nov 21st-28thStar: Nov 21st-28thAs always, please reach out directly to merch@mygym.com with questions, requests, or help with anything else at any time....

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Posted by on Oct 22, 2025 in General | 0 comments

Credit Card Merchant Services

Our relationship with Global Payments / Heartland began in August of 2014. Since then, we’ve worked closely together to ensure our franchisees receive the most competitive rates and excellent customer service. Generally, most merchant service providers increase rates annually; we have been able to retain our rates for the past 11+ years. We are now at the point where the inevitable is happening and rates are increasing for the first time. We negotiated the bare minimum increase but realize any expense increase is difficult. The exact increase will be dependent on your total revenue volume. While we greatly value the long-term relationships we have with many of our vendors, we are not locked to any of them for life. MGE will continue to research and vet companies to ensure we always have the most competitive rates and best customer service for our...

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