Gym Closure
Hi, My Gymers, It is with regret that we inform you that My Gym Buffalo Grove in Illinois has closed for business as of September 20, 2026. Please contact MGE Support at support@mygym.com with any...
Read MoreSeptember Marketing Minute: Digital Advertising Webinar
Join Eulerity, My Gym’s digital advertising partner, for an educational webinar focused on simplifying and optimizing your digital advertising strategy. This session is designed to help you navigate the complexities of online marketing and get the most out of your ad spend. In this session, you will learn how to: Streamline your marketing: Eliminate the heavy lifting of publishing ads across all channels. Optimize your ad spend: Strategically invest in the ads that drive the most online conversions. Reach your target audience: Deliver on all critical marketing platforms that matter to your consumers. Attendee Bonus: To help you put these strategies into practice, live attendees will have access to a $350 promotional ad credit for new Eulerity account activations. Can’t make the live session? Register anyway and we’ll gladly share the recording with you afterward! When: September 29, 2026 at 12:00 PM PST / 3:00 PM EST Click here to register for this webinar led by Eulerity: Registration...
Read MoreDeaf Awareness Month
In celebration of Deaf Awareness Month and our continued commitment to inclusivity, the Council of Culture and Diversity has created simple, easy-to-implement enhancements for the week of September 21st. This programming was so well received last year that we are doing it again! These thoughtful additions will introduce basic sign language through familiar songs and dances in parent participation classes. Just like your regular curriculum, written instructions and video demonstrations are available to support you every step of the way, making it fun, accessible, and meaningful for everyone. Keep in mind that there may be more than one correct way to sign a word, just as there can be different dialects or variations depending on region and context. If you have any questions, please reach out! My Gym Council on Culture and...
Read MoreTech Update: New Reports & Help Desk
We have added several new reports to MGM. Report → Financials → Financial Month-To-Date Additional line items have been added. There are now three items:Class Payments ReceivedProrated Cancellation Payments Received Class Payments Received, (Including Prorated Payments) You can now view the average monthly tuition fee for any previous month. Report → Financials → Financials Overview Prorated payments from cancellations have been added separately to the Revenue Overview Report. Report → Classes → Unlimited Enrollment A new Summary section has been added to the report. It shows the number of UL enrollments and the average unlimited charge per child. Report → Classes → Unlimited Attendance A Summary section has been added to the top of the report. It shows how often members attend their home class, Practice & Play, Unlimited classes, and make-up classes. Please feel free to contact tech@mygym.com if you have any questions. +++ Help Desk It has come to our attention that a few tickets submitted to the Help Desk went into our Spam folder and therefore...
Read MoreMerch Vendor Transition / Achievement Program Stickers
We’re sorry for the merch issues our franchises have had to endure over the last several months, including, among other things, issues with inventory, product, and fulfillment. To rectify these issues and avoid them in the future, we are transitioning to a new merch vendor. We’re close to finalizing terms with the top candidate, and we’re confident they will be able to meet our needs. We hope to have them up and running by early October. We’ll update you when we have more information. ShopMyGym is out of stock on the Achievement Program Stickers. We expect them to be available next month along with other My Gym branded stickers. For now, we suggest that you use other My Gym stickers if you have them already. Otherwise, we suggest generic motivational stickers from Amazon. We apologize for the inconvenience and we’re doing whatever we can to turn things around...
Read MoreAugust Marketing Minute: Parent Story Videos
Parent Story Videos are short, testimonial-style videos that tell the story of one family’s My Gym experience. A parent shares a change she has noticed, a meaningful moment, or what her family loves about My Gym through a casual voiceover or selfie-style recording. Her story is paired with real clips of her child participating in class, connecting with teachers, and having fun. Although these videos help promote your gym, they shouldn’t feel like traditional digital ads.Gen Z moms are more likely to trust real people and real experiences than highly polished marketing. The goal is for each video to feel like a local mom sharing an honest recommendation with a friend. We’d like each gym to create their own Parent Story Videos featuring their families, teachers, classes, and gym space. The parent provides the story and class clips; then your team compiles them into a short 30-45-second Reel. A few examples: Example 1 Example 2 Example 3 MGE will also be sharing a few Parent Story Videos in the...
Read More3rd Quarter Director Spotlight: Katie Bhatt
We’re proud to shine the Quarter 3 Director Spotlight on Katie Bhatt from My Gym Toluca Lake, CA! Katie became the Director of My Gym Toluca Lake two years ago and has had a tremendous impact ever since. She leads with love and positivity, while always finding a way to make work fun and enjoyable. Her ability to support, encourage, and appreciate her team has helped create an environment where staff feel valued and motivated to grow. Over the past several years, Katie has played an important role in helping the gym reach some of its highest enrollment numbers since the pandemic. She has dedicated time and energy to training and developing her staff – helping them build the skills and confidence needed to deliver the high-quality classes and experiences My Gym families know and love. Katie is also fortunate to work alongside and learn from an outstanding leader and owner, Amy Eastman. By taking direction from Amy and combining that guidance with her own passion, energy, and leadership,...
Read MoreGrand Opening in South Tampa, FL
My Gym is thrilled to announce the latest opening in the Sunshine State. Amy Morin and Laura Loshin recently opened their doors in South Tampa, FL. Their hard work and marketing efforts are definitely paying off, as the local community is buzzing. Congratulations, My Gym South Tampa! Email: southtampa@mygym.com Social Media:...
Read MoreImportant Program Outline Update
As announced at our training seminars and shared in the 7/20/26 update, the third phase of our curriculum optimization is officially here! Beginning with next week’s 8/10/26 curriculum, our Adventure will move to the Coming In portion of class and will now be referred to as the Opening Adventure. As mentioned previously, this change was tested extensively in 18 gyms with overwhelmingly positive results. Here’s a reminder of what our test gyms experienced: “Big Wow” upon entry: Children were excited to see what was set up and eager to get right onto the floor. Improved safety: Running the Opening Adventure during Coming In eliminates the need for it to be left unattended during Skill Stations. Smoother transitions: Moving directly from Circle Time to Skill Stations and then Swing Time created a more seamless flow with less equipment to move throughout class. More teacher and parent engagement: The Adventure during Coming In created more opportunities for teachers to connect with parents while encouraging conversations among families. More Skill Station practice:...
Read MoreCareerPlug Webinar: Back to School Recruiting for My Gym
Join CareerPlug for an exclusive My Gym webinar covering the latest job board algorithm updates and what they mean for recruiting at your location. We’ll discuss practical strategies to help you attract more qualified applicants, including how CareerPlug differs from simply sponsoring jobs on Indeed and how to maximize your recruiting results. We’ll also share a real-world case study showing how My Gym owners can attract candidates through social media, Handshake, Nextdoor, and other recruiting channels. Plus, we’ll explore recruiting strategies for today’s workforce, including tips for attracting Gen Z candidates, whether it’s effective to recruit from adjacent industries like retail, sales, or coffee shops, and how to tailor job ads for part-time versus full-time positions. Finally, get a preview of CareerPlug’s newest features, including one-way audio interviews that help you quickly evaluate instructor quality while saving valuable time. Bring your questions! We’ll wrap up with a live Q&A focused on recruiting best practices designed specifically for My Gym owners and directors who lead the interviewing and hiring process...
Read MoreJuly Marketing Minute: Why AI Images Hurt Your Marketing
AI has made it easier than ever to create eye-catching graphics in just a few minutes. We completely understand the appeal. New designs feel fresh; they’re fun to experiment with, and when you need something quickly, AI can seem like the perfect solution. But here’s the challenge… Marketing isn’t just about creating something that looks good. It’s about creating something people instantly recognize and trust. Think about the biggest brands…If you see golden arches, you know it’s McDonald’s. Or a red bullseye? Target. Those brands have spent decades creating consistency. Every ad, sign, social post, and commercial reinforces the same visual identity. That’s what builds trust. My Gym is no different. Families recognize our colors, logo, fonts, and overall look. Every time they see those familiar brand elements, it strengthens what psychologists call cognitive fluency – the more often people see the same look and feel, the more they recognize and trust it. What happens when branding isn’t consistent?When every location uses a different AI design style, different colors, or...
Read More2026 Training Seminar Recap!
It was wonderful to see so many of you at our recent Training Seminars! We packed the weekend with idea sharing, learning, and inspiration, and left feeling reenergized with new ideas to bring back to our gyms. If you weren’t able to join us, we missed you! Below is a recap of the important updates and announcements you won’t want to miss. Please read through everything carefully, and don’t hesitate to contact Support if you have any questions. All Operations Manual documents referenced below can be downloaded here. Curriculum Updates Achievement Program: A brand-new Achievement Program marketing video is now available! Share it on your social media to highlight the excitement of this program and help boost enrollment – especially in your older kids’ classes! If you haven’t already started this program, jump in anytime! Fall is a great time to kick it off! The video is available in the Marketing Library here: MGM > Resources> Marketing Tools > Marketing Library > Videos or check it out here. Our...
Read MoreImportant Notice Regarding Primary Credit Cards
Last month, we began receiving reports of one-time use credit cards overriding the primary payment method on family accounts. We determined that the issue affected all additional credit cards (a different payment method from the primary card on file) used on the website between May 22 and June 22. In many cases, the issue was not discovered until the next recurring payment was processed, and in some instances, it was not identified until the second or third billing cycle. To further complicate matters, MGM displayed an approval code associated with the last four digits of the primary credit card. However, upon review of the Global Payments portal and customer bank statements, it was the additional card that had actually been charged. When the issue was first identified, we deployed a fix, but we were unable to determine the full scope of affected accounts at that time. Through continued investigation, we now believe we have identified the impacted accounts and are actively reviewing each case. We will begin reaching out...
Read MoreWest Coast Training Seminar Recap & Awards
This month, we had the pleasure of welcoming nearly 150 My Gymers to Pasadena, CA, for our West Coast Training Seminar. The event was filled with excitement, inspiration, and a shared passion for helping children grow and thrive. Throughout the seminar, attendees connected with fellow My Gymers, exchanged ideas, expanded their knowledge, and celebrated the dedication that makes our community so exceptional. The enthusiasm, creativity, and teamwork on display made the experience both meaningful and memorable. A special thank you to Ashley Rouzier (formerly Delery) and the Pasadena team for hosting the seminar and the hard work done prior to help make the event successful. Every My Gymer contributes to creating positive, confidence-building experiences for children and families. Your commitment, hard work, and passion continue to make a lasting difference in your gyms and the communities you serve. It was wonderful to reconnect, strengthen relationships, and celebrate the people who make the My Gym community so special. Award Winners Congratulations to the recipients of this year’s West Coast Training...
Read MoreSave Big on My Gym Merch! Deep discounts on apparel, promotional products, and more.
We’re cleaning house — and you win! ShopMyGym is clearing out older inventory to make room for what’s next, which means bottom pricing across the board on closeout items. Forget the percentage math — these are our lowest prices, period. Apparel, birthday party favors, promotional products, and more — it’s all priced to sell fast. Click here and visit the Closeout section to grab the deals before they’re...
Read MoreResale – Redlands, CA
Congratulations to Rajib Karamakar and Swati Nandi, who are beaming with pride as the new owners of My Gym Redlands, CA. They’ll be attending the West Coast Training Seminar, so, if you’ll be there too, please introduce yourself and welcome them aboard. A sincere thank you to Vivek and Kusum Gupta for all you have done. Email: redlands@mygym.com Social Media:...
Read MoreResale – Spring Mill, IN
We have another amazing success story to share! Emily Henn joined My Gym more than seven years ago while pursuing her degree at Purdue University. After graduating, she was promoted to Director of our Lafayette, Indiana location. Several years later, she played an instrumental role in launching our Spring Mill location, which, as of today, she is proud to call her own. Congratulations, Emily, on this incredible accomplishment! Luckily, Emily Carter continues to own the Lafayette location and is not going anywhere anytime soon. We’re grateful to have both Emilys as part of the My Gym family and look forward to their continued success. Email: springmill@mygym.com Social Media:...
Read MoreResale – San Carlos, CA
It is with so much pride that we share the story of Megan Rosek. Megan started with My Gym as a trainee 9 years ago. Working hard over the years, she rose through the ranks all the way to Director, and today, she is the proud owner of My Gym San Carlos. Congratulations, Megan!! A huge thank you to Daniel and Kayla Anderson for all you have done for My Gym and the community of San Carlos. Email: sancarlos@mygym.com Social Media:...
Read MoreJune Marketing Minute: Devaluing a Premium Brand
The more children we can reach, the better! So, we all want busy classes and high enrollment. When classes are small or enrollment drops, the immediate thought may be to run a flash sale or big special. However, leaning too heavily on deep discounts creates a dangerous cycle and may be altering the perception of your gym. The Psychology Shift: What Happens in the Consumer’s Mind? When a premium brand runs deep discounts too often, consumer perception shifts entirely. The Suspicion of Quality: In marketing, price dictates perceived quality. When services are deeply discounted, parents wonder why. Is the facility neglected? Is this no longer the place to be? The “Cheap” Association: Instead of associating your brand with high-tier child development, consumers begin to view it as a budget or “coupon” gym. The “Wait-and-See” Habit: Parents stop buying at regular price. They know if they wait a few weeks, another “flash sale” will arrive. Devaluing the Program Our program is not a commodity; it is an expertly designed developmental...
Read MoreCredit Card Merchant Services
The following is an update to the Credit Card Merchant Services notice issued on October 22, 2025. As part of the negotiations to secure the minimum necessary rate increases, an Infrastructure Upgrade Fee was included. This fee was successfully negotiated down from $499 annually to $225 annually. The $225 fee will appear on the October 2026 statement. Some may have noticed a reference to the $499 fee on the May 2026 statement. This was standard language included for the majority of the provider’s customers and does not reflect the negotiated rate agreed...
Read MoreEast Coast Training Seminar Recap & Awards
This month, we were thrilled to host our East Coast Training Seminar in New Tampa, Florida. The event brought together many passionate My Gymers from across the United States, creating an atmosphere filled with energy, enthusiasm, and a shared commitment to excellence. Throughout the seminar, My Gymers exchanged ideas, learned from one another, and celebrated the dedication that makes our My Gym community so special. The passion, creativity, and collaboration displayed by everyone in attendance made this a truly memorable event. A special thank you goes to Summer Jenkins and the New Tampa team for hosting the Seminar and all the work they did leading up to the event. Every My Gymer plays an important role in helping children build confidence, develop new skills, and create lasting memories. We are grateful for your dedication, hard work, and the positive impact you make in your gyms and communities every day. It was wonderful to come together again, reconnect, and strengthen the bonds that make our community so unique. If you...
Read MoreStars & Stripes Celebration Campaign
The Stars & Stripes Celebration marketing materials are published and ready to use! If you haven’t reviewed the campaign details yet, please refer to the MGE Update below. America is turning 250! 🇺🇸🎉This July 4th, the United States will celebrate its 250th anniversary, and we’re excited to help My Gym locations join in with a fun campaign designed to drive traffic, trial participation, enrollments, and party bookings. With national attention surrounding this milestone, it’s a great opportunity to create excitement, bring new families through the doors, and turn that interest into long-term members! What We’re Doing Stars & Stripes Birthday Week (June 29 – July 5) Curriculum: A mix of patriotic, birthday, and celebration-themed activities in classes! “Hooray for the USA” playlist A special playlist is available HERE to play throughout the week. Marketing campaign materialsUpdated website article/landing pageEmail marketing templatesSocial media graphics Social media captions (available in the Social Media Roundups) Choose Your Promotional Strategy To help maximize participation and bring new families through your doors, we recommend choosing...
Read MoreIMPORTANT: Editing Family Account Removes Primary Card
We have discovered an issue where the primary card on file disappears when anything on the main Family screen is altered. This includes any instance where the pink SAVE button appears and is pressed, even if nothing was actually changed. Our developers have been alerted to this issue to resolve expeditiously. In the meantime, please only use the Notes section for now. We will let you know when it is safe to make changes on the main family screen. Thank you, MGE...
Read MoreOmnify and KNOW Update
Just wanted to give a quick update on the Omnify process. They continue to work out the kinks and combine other technologies for our eventual all-in-one solution. As stated many times, we aren’t sacrificing quality for time to launch. This will be a big transition, and we need to make sure everything will be seamless. We are hoping to test in a few additional gyms in early summer. Pasadena and Koreatown continue to use the software and are providing invaluable information for betterments. KNOW App: Omnify has recreated all technologies a My Gym would use into the Omnify platform, so the relationship with KNOW will end once Omnify is launched. The only function Omnify will not have is shift planning. Many of you already use ready-made solutions such as Homebase and When I Work. If you use KNOW for shift planning, we recommend transitioning to a new platform sooner rather than later, though you will receive ample notice before the partnership...
Read MoreBilling Update – Streamlining monthly texting overage fees
Dear Franchisees, We are simplifying our billing process related to your monthly texting overage fees. Starting this month, we will no longer send individual invoices for these charges. Instead, if your gym exceeded the monthly limit, you will receive an email around the beginning of the month detailing any overage fees. These fees will be automatically included in your Marketing & Services Fund payment on the 25th of that month. Additionally, any unpaid overages billed to date will be added to your upcoming June 25th payment. Let us know if you have any questions. MGE Accounting...
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