My Gym Administrator | My Gym Children's Fitness Centers

Posted by My Gym Administrator on Jul 21, 2026 in Marketing | 0 comments

July Marketing Minute: Why AI Images Hurt Your Marketing

AI has made it easier than ever to create eye-catching graphics in just a few minutes. We completely understand the appeal. New designs feel fresh; they’re fun to experiment with, and when you need something quickly, AI can seem like the perfect solution. But here’s the challenge… Marketing isn’t just about creating something that looks good. It’s about creating something people instantly recognize and trust. Think about the biggest brands…If you see golden arches, you know it’s McDonald’s. Or a red bullseye? Target. Those brands have spent decades creating consistency. Every ad, sign, social post, and commercial reinforces the same visual identity. That’s what builds trust. My Gym is no different. Families recognize our colors, logo, fonts, and overall look. Every time they see those familiar brand elements, it strengthens what psychologists call cognitive fluency – the more often people see the same look and feel, the more they recognize and trust it. What happens when branding isn’t consistent?When every location uses a different AI design style, different colors, or...

Posted by My Gym Administrator on Jul 20, 2026 in Support & Programming | 0 comments

2026 Training Seminar Recap!

It was wonderful to see so many of you at our recent Training Seminars! We packed the weekend with idea sharing, learning, and inspiration, and left feeling reenergized with new ideas to bring back to our gyms. If you weren’t able to join us, we missed you! Below is a recap of the important updates and announcements you won’t want to miss. Please read through everything carefully, and don’t hesitate to contact Support if you have any questions. All Operations Manual documents referenced below can be downloaded here. Curriculum Updates Achievement Program: A brand-new Achievement Program marketing video is now available! Share it on your social media to highlight the excitement of this program and help boost enrollment – especially in your older kids’ classes! If you haven’t already started this program, jump in anytime! Fall is a great time to kick it off! The video is available in the Marketing Library here: MGM > Resources> Marketing Tools > Marketing Library > Videos or check it out here. Our...

Posted by My Gym Administrator on Jul 19, 2026 in Technology | 0 comments

Important Notice Regarding Primary Credit Cards

Last month, we began receiving reports of one-time use credit cards overriding the primary payment method on family accounts. We determined that the issue affected all additional credit cards (a different payment method from the primary card on file) used on the website between May 22 and June 22. In many cases, the issue was not discovered until the next recurring payment was processed, and in some instances, it was not identified until the second or third billing cycle. To further complicate matters, MGM displayed an approval code associated with the last four digits of the primary credit card. However, upon review of the Global Payments portal and customer bank statements, it was the additional card that had actually been charged. When the issue was first identified, we deployed a fix, but we were unable to determine the full scope of affected accounts at that time. Through continued investigation, we now believe we have identified the impacted accounts and are actively reviewing each case. We will begin reaching out...

Posted by My Gym Administrator on Jul 14, 2026 in Conference | 0 comments

West Coast Training Seminar Recap & Awards

This month, we had the pleasure of welcoming nearly 150 My Gymers to Pasadena, CA, for our West Coast Training Seminar. The event was filled with excitement, inspiration, and a shared passion for helping children grow and thrive. Throughout the seminar, attendees connected with fellow My Gymers, exchanged ideas, expanded their knowledge, and celebrated the dedication that makes our community so exceptional. The enthusiasm, creativity, and teamwork on display made the experience both meaningful and memorable. A special thank you to Ashley Rouzier (formerly Delery) and the Pasadena team for hosting the seminar and the hard work done prior to help make the event successful. Every My Gymer contributes to creating positive, confidence-building experiences for children and families. Your commitment, hard work, and passion continue to make a lasting difference in your gyms and the communities you serve. It was wonderful to reconnect, strengthen relationships, and celebrate the people who make the My Gym community so special. Award Winners Congratulations to the recipients of this year’s West Coast Training...

Posted by My Gym Administrator on Jul 13, 2026 in Products | 0 comments

Save Big on My Gym Merch! Deep discounts on apparel, promotional products, and more.

We’re cleaning house — and you win! ShopMyGym is clearing out older inventory to make room for what’s next, which means bottom pricing across the board on closeout items. Forget the percentage math — these are our lowest prices, period. Apparel, birthday party favors, promotional products, and more — it’s all priced to sell fast. Click here and visit the Closeout section to grab the deals before they’re...

Posted by My Gym Administrator on Jul 9, 2026 in General | 0 comments

Resale – Redlands, CA

Congratulations to Rajib Karamakar and Swati Nandi, who are beaming with pride as the new owners of My Gym Redlands, CA. They’ll be attending the West Coast Training Seminar, so, if you’ll be there too, please introduce yourself and welcome them aboard. A sincere thank you to Vivek and Kusum Gupta for all you have done. Email: redlands@mygym.com Social Media:...

Posted by My Gym Administrator on Jul 9, 2026 in General | 0 comments

Resale – Spring Mill, IN

We have another amazing success story to share! Emily Henn joined My Gym more than seven years ago while pursuing her degree at Purdue University. After graduating, she was promoted to Director of our Lafayette, Indiana location. Several years later, she played an instrumental role in launching our Spring Mill location, which, as of today, she is proud to call her own. Congratulations, Emily, on this incredible accomplishment! Luckily, Emily Carter continues to own the Lafayette location and is not going anywhere anytime soon. We’re grateful to have both Emilys as part of the My Gym family and look forward to their continued success. Email: springmill@mygym.com Social Media:...

Posted by My Gym Administrator on Jul 8, 2026 in General | 0 comments

Resale – San Carlos, CA

It is with so much pride that we share the story of Megan Rosek. Megan started with My Gym as a trainee 9 years ago. Working hard over the years, she rose through the ranks all the way to Director, and today, she is the proud owner of My Gym San Carlos. Congratulations, Megan!! A huge thank you to Daniel and Kayla Anderson for all you have done for My Gym and the community of San Carlos. Email: sancarlos@mygym.com Social Media:...

Posted by My Gym Administrator on Jun 24, 2026 in Marketing | 0 comments

June Marketing Minute: Devaluing a Premium Brand

The more children we can reach, the better! So, we all want busy classes and high enrollment. When classes are small or enrollment drops, the immediate thought may be to run a flash sale or big special. However, leaning too heavily on deep discounts creates a dangerous cycle and may be altering the perception of your gym. The Psychology Shift: What Happens in the Consumer’s Mind? When a premium brand runs deep discounts too often, consumer perception shifts entirely. The Suspicion of Quality: In marketing, price dictates perceived quality. When services are deeply discounted, parents wonder why. Is the facility neglected? Is this no longer the place to be? The “Cheap” Association: Instead of associating your brand with high-tier child development, consumers begin to view it as a budget or “coupon” gym. The “Wait-and-See” Habit: Parents stop buying at regular price. They know if they wait a few weeks, another “flash sale” will arrive. Devaluing the Program Our program is not a commodity; it is an expertly designed developmental...

Posted by My Gym Administrator on Jun 23, 2026 in General | 0 comments

Credit Card Merchant Services

The following is an update to the Credit Card Merchant Services notice issued on October 22, 2025. As part of the negotiations to secure the minimum necessary rate increases, an Infrastructure Upgrade Fee was included. This fee was successfully negotiated down from $499 annually to $225 annually. The $225 fee will appear on the October 2026 statement. Some may have noticed a reference to the $499 fee on the May 2026 statement. This was standard language included for the majority of the provider’s customers and does not reflect the negotiated rate agreed...

Posted by My Gym Administrator on Jun 12, 2026 in Conference | 0 comments

East Coast Training Seminar Recap & Awards

This month, we were thrilled to host our East Coast Training Seminar in New Tampa, Florida. The event brought together many passionate My Gymers from across the United States, creating an atmosphere filled with energy, enthusiasm, and a shared commitment to excellence. Throughout the seminar, My Gymers exchanged ideas, learned from one another, and celebrated the dedication that makes our My Gym community so special. The passion, creativity, and collaboration displayed by everyone in attendance made this a truly memorable event. A special thank you goes to Summer Jenkins and the New Tampa team for hosting the Seminar and all the work they did leading up to the event. Every My Gymer plays an important role in helping children build confidence, develop new skills, and create lasting memories. We are grateful for your dedication, hard work, and the positive impact you make in your gyms and communities every day. It was wonderful to come together again, reconnect, and strengthen the bonds that make our community so unique. If you...

Posted by My Gym Administrator on Jun 10, 2026 in Marketing | 0 comments

Stars & Stripes Celebration Campaign

The Stars & Stripes Celebration marketing materials are published and ready to use! If you haven’t reviewed the campaign details yet, please refer to the MGE Update below. America is turning 250! 🇺🇸🎉This July 4th, the United States will celebrate its 250th anniversary, and we’re excited to help My Gym locations join in with a fun campaign designed to drive traffic, trial participation, enrollments, and party bookings. With national attention surrounding this milestone, it’s a great opportunity to create excitement, bring new families through the doors, and turn that interest into long-term members! What We’re Doing Stars & Stripes Birthday Week (June 29 – July 5) Curriculum: A mix of patriotic, birthday, and celebration-themed activities in classes! “Hooray for the USA” playlist A special playlist is available HERE to play throughout the week. Marketing campaign materialsUpdated website article/landing pageEmail marketing templatesSocial media graphics Social media captions (available in the Social Media Roundups) Choose Your Promotional Strategy To help maximize participation and bring new families through your doors, we recommend choosing...

Posted by My Gym Administrator on Jun 4, 2026 in Technology | 0 comments

IMPORTANT: Editing Family Account Removes Primary Card

We have discovered an issue where the primary card on file disappears when anything on the main Family screen is altered. This includes any instance where the pink SAVE button appears and is pressed, even if nothing was actually changed. Our developers have been alerted to this issue to resolve expeditiously. In the meantime, please only use the Notes section for now. We will let you know when it is safe to make changes on the main family screen. Thank you, MGE...

Posted by My Gym Administrator on Jun 4, 2026 in Technology | 0 comments

Omnify and KNOW Update

Just wanted to give a quick update on the Omnify process. They continue to work out the kinks and combine other technologies for our eventual all-in-one solution. As stated many times, we aren’t sacrificing quality for time to launch. This will be a big transition, and we need to make sure everything will be seamless. We are hoping to test in a few additional gyms in early summer. Pasadena and Koreatown continue to use the software and are providing invaluable information for betterments. KNOW App: Omnify has recreated all technologies a My Gym would use into the Omnify platform, so the relationship with KNOW will end once Omnify is launched. The only function Omnify will not have is shift planning. Many of you already use ready-made solutions such as Homebase and When I Work. If you use KNOW for shift planning, we recommend transitioning to a new platform sooner rather than later, though you will receive ample notice before the partnership...

Posted by My Gym Administrator on Jun 3, 2026 in General | 0 comments

Billing Update – Streamlining monthly texting overage fees

Dear Franchisees, We are simplifying our billing process related to your monthly texting overage fees. Starting this month, we will no longer send individual invoices for these charges. Instead, if your gym exceeded the monthly limit, you will receive an email around the beginning of the month detailing any overage fees. These fees will be automatically included in your Marketing & Services Fund payment on the 25th of that month. Additionally, any unpaid overages billed to date will be added to your upcoming June 25th payment. Let us know if you have any questions. MGE Accounting...

Posted by My Gym Administrator on Jun 2, 2026 in Technology | 0 comments

Trial Auto Removals

We have received continued reports of trialists being removed due to inactivity despite being marked present in class. We are treating this issue as our highest priority and appreciate your patience while we work to resolve it as quickly as possible. Temporary Fix: Monitor the homepage reminders for notices of trials that were auto-canceled. Reference the roster to ensure they were present in class. Undo the cancelation in the family account if caught the same day. If the trial is no longer visible on the family account, you may restore it from the class roster. Parents will not receive an email notification about the cancellation; however, they may notice the cancellation note in their family account if it is not reversed promptly. Resolving this issue is our highest priority. We will send another update as soon as a fix has been...

Posted by My Gym Administrator on May 22, 2026 in Marketing | 0 comments

May Marketing Minute: 6 Mistakes in Small Business Marketing

Running a small business comes with a LOT of moving pieces, which means marketing can sometimes feel overwhelming or inconsistent. The good news? Most marketing struggles usually aren’t caused by one big problem – it’s often a few small habits or gaps that quietly weaken results over time. Here are 6 small business marketing mistakes (and how to avoid them): Not Understanding Marketing MomentumWhen enrollments, parties, or camps are going well, marketing often falls lower on the priority list. Sometimes owners rely heavily on word of mouth and assume things will continue growing naturally. Other times, marketing efforts ramp up only once enrollments or bookings start slowing down. The challenge is that marketing momentum takes time to build. Parents need multiple touchpoints before taking action. A parent may see your digital ads, hear about you from a friend, drive past your location, and finally decide to book months later. That’s why consistency matters so much. The strongest businesses continue marketing year-round (even during busy seasons) to keep visibility high...

Posted by My Gym Administrator on May 14, 2026 in Technology | 0 comments

MGM Release – Sunday, May 24th

Per our update last week, we have scheduled the MGM release for Sunday, May 24th early morning East Coast time. We had previously stated that MGM and the website will go offline briefly like past releases, however that is no longer the case on our new platform. Users active at the time of release may need to refresh or clear cache, but otherwise there will be no service interruption. We will continue to keep you updated as any changes come about. Enhancements and updates scheduled in this release: 🔹PCI ComplianceWe are releasing updated back-end code to comply with PCI standards. There will also be a slight update to the transaction flow. The credit card fields will open in a small dialog box within the booking process. Your transaction will not be disrupted. A secure email link will still be an option for any parent who requests it, though it is entirely optional. In the notice we sent in March, we mentioned that the credit card entry fields would be...

Posted by My Gym Administrator on May 1, 2026 in General | 0 comments

Resale – North San Antonio, TX

Congratulations to Brittaney Beaumont on her recent purchase of the North San Antonio My Gym. Brittaney has recently taken over operations and is winning over the hearts of her members. A sincere thank you to Jose and Olga Padilla for their years of hard work and dedication to My Gym. Email: northsanantonio@mygym.comSocial Media: @mygymnorthsanantonioPictured: Brittaney...

Posted by My Gym Administrator on May 1, 2026 in Support & Programming | 0 comments

Curriculum Optimization Directives and Webinar Recording Now Available!

Our My Gym curriculum is always evolving with these goals in mind: making it easier to teach, easier to train, and consistently exceptional for every child and family. We’re happy to share that the next phase of curriculum optimization will launch in curriculum the week of 5/18. We encourage you to watch the webinar for a detailed overview of all the changes. As promised, the directives are now available to guide you through the updates. WATCH NOW: https://vimeo.com/1188478371/6534808d9d?share=copy&fl=sv&fe=ci Why We’re Making These Changes More time for meaningful play: Children will have more time to explore and engage with “ingredients,” rather than rushing from one to the next. Developmentally appropriate expectations: Adjustments have been made to better align with how children naturally learn and participate. Quality over quantity: One well-executed, engaging activity is more impactful than squeezing in multiple rushed ones. Time to connect: Families are craving slower, more intentional experiences and meaningful interactions. We are also optimizing for today’s families and teams. Parents, especially Millennials and Gen Z, are...

Posted by My Gym Administrator on Apr 24, 2026 in Support & Programming | 0 comments

New Resource: AP Gymnastics Skill Video Library

We’re thrilled to share a new addition to the AP Gymnastics curriculum: a Video Library of Skills! This library is designed to serve as a visual guide for what each skill should look like, helping create greater clarity and consistency in how skills are taught across the board. A few important notes: Not every skill appears in each month’s curriculum, and not every curriculum skill is included on the skill chart. Many skills are built through a progression of lead-up drills that develop over time. You may see skills introduced before the level they’re formally “assigned” to. This is intentional, giving gymnasts exposure and something to work toward as they continue developing. You can find the Video Library: Linked directly within the curriculum on the Gymnastics page under the “Overall Notes” section In the Curriculum Center here: Curriculum>Video Library>Gymnastics Levels Library We hope this resource supports your team in building confidence, consistency, and retention within your gymnastics...

Posted by My Gym Administrator on Apr 24, 2026 in General | 0 comments

Grand Opening in Edgewater, FL

My Gym is pleased to announce the latest opening in the Sunshine State. Mike and Ana Arbaiza have opened their doors in the Edgewater section of Miami, FL. Located between Midtown and Downtown, the gym is on the ground level of an historic building with cool architecture. The team, which includes Director Mariana Rangel, has done an excellent job immersing themselves in the community, and the families are extremely excited. Congrats, My Gym Edgewater! Email: edgewater@mygym.com Social Media: @mygymedgewater Pictured: Director, Mariana Rangel (Left) Owner, Ana Arbaiza...

Posted by My Gym Administrator on Apr 21, 2026 in Marketing | 0 comments

April Marketing Minute: Lead Speed

When a parent searches for activities for their child, they are often in a “high-intent window.” They may be needing to get out of the house, feeling frustrated with their child’s screen time, or in the process of switching to a new activity from something else. If that “high-intent window” closes, the lead is gone. How important is speed exactly? Here are some stats and information to drive the point home… According to studies by Harvard Business Review and InsideSales.com: You are 100x more likely to connect with a lead if you call or text within 5 minutes versus 30 minutes. You are 21x more likely to qualify a lead (get them to book a trial) if you respond within 5 minutes compared to waiting just 30 minutes. The “One-Handed Shopper”: Modern day moms are often browsing on their phones while doing something else (waiting in the carpool line, sitting at a doctor’s office, etc.). THIS is likely when they submit their lead. If you reply while they are...

Posted by My Gym Administrator on Apr 20, 2026 in Conference, Support & Programming | 0 comments

Training Seminar Registration Deadline

Now’s the time to secure your spot at one of our upcoming Training Seminars. Hotel rooms are filling fast. To ensure our East Coast attendees can take advantage of the group rate, please book your hotel by May 8th. In addition to reserving your room, make sure to register using the link below so the MGE team can plan accordingly and provide the best possible experience. The Deadline to register for our East Coast Seminar is May 22nd. Choose the seminar that fits your schedule and come prepared to walk away with practical tools, fresh ideas, and a renewed drive to grow your gym. These high-energy events are designed for leaders and key team members who are serious about long-term success. Expect valuable insights, meaningful connections, and strategies you can put into action right away. +++ The Training Seminars are high-energy, motivating experiences designed to recharge you and your team. Choose the seminar that works best for you, and you’ll walk away with practical tools, fresh ideas, and renewed excitement...

Posted by My Gym Administrator on Apr 20, 2026 in Products | 0 comments

Merchandise Division Update from PromoShop

Dear My Gym Franchisees, Thank you for your patience, several items are now back in stock. CLASSIC GRIPPER SOCKS Classic Gripper socks are back in stock! There are a few variants still to be delivered later this month. A larger shipment is in production with a mid-to-late May ETA. We will keep you posted on the status. STANDARD UNISEX STAFF T-SHIRT All sizes are back in stock. STANDARD UNISEX CHILD LOGO T-SHIRT All sizes are in stock. Green is out of stock in a few sizes with a late April ETA.All other colors are available in all sizes. STANDARD UNISEX BIRTHDAY T-SHIRT All sizes are in stock. Blue is out of stock in a couple sizes with a late April ETA.All other colors are available in all sizes. ACHIEVEMENT PROGRAM WRISTBANDS All colors are in stock. Orders are being fulfilled with the larger size rather than the smaller size that was initially shipped to some gyms. Also note the following: STAR GRIPPER SOCKS The Star Gripper Socks are not currently being...

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