Posted by on Feb 23, 2026 in General | 0 comments

Resale – Lake Norman, NC

Please join us in congratulating Patrick and Jenny Curran on their recent purchase of the Lake Norman, NC location. As longtime members of both the gym and the local community, the Curran family is excited for this new role, and we look forward to the gym’s continued growth and success under their leadership. If you’d like to share your warm wishes and congratulations, please feel free to reach out at lakenorman@mygym.com. With this transition, we would also like to extend our sincere gratitude to Josh Stuckey for his many years of commitment and contributions to My Gym. His dedication has made a lasting impact, and we truly appreciate all he has...

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Posted by on Feb 20, 2026 in Marketing | 0 comments

February Marketing Minute – Yelp!

Please be advised that MGE does not have a partnership or arrangement with Yelp for their advertising platform. We do not have a Yelp/My Gym rep. We do NOT advise franchisees to advertise with Yelp for various reasons: – Yelp already ranks high in search results organically – as in without your paying them.– They claim they will “remove your competitors from your page,” but this is not necessary, as your local My Gym likely has only 1-2 true competitors. There is no one to remove. For example, if you ran a dry cleaners or a pizza shop, you would have many local competitors. In that case, it might make sense to remove them from your Yelp page. – People who want to research you are going to Google “My Gym reviews” or “My Gym (your city) reviews,” and Yelp will come up for free as one of the top 3 results. With that said, we do strongly advise that all My Gyms take these steps (free): Claim your Yelp...

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Posted by on Feb 13, 2026 in Products | 0 comments

ShopMyGym Is Back Open for Orders and Shipping!

Your My Gym merch ordering portal, ShopMyGym.com, is open again. We’ve been busy moving warehouses and getting everything ready for you to continue decking out your staff, gym, and members with all things My Gym. Thanks for your patience during the transition. Our new partners at PromoShop are looking forward to working with everyone. As before, if you need any help, please contact merch@mygym.com. First things first: Before logging back into shomygym.com, a password reset is required (sorry, security first). Be sure to use your existing ShopMyGym login email...

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Posted by on Feb 11, 2026 in Support & Programming | 0 comments

Ready to Level Up? Achievement Program Phase 2 Webinar – (Launching 3/23!)

We’re excited to officially introduce Achievement Program Phase 2, designed specifically for our older kid classes — Preschool Gymnastics, Ninja Jr., Ninja Training, and Gymnastics. Just like Phase 1, our goals remain the same. Keeping the program simple and requiring almost no additional training time Increase retention Celebrate the children’s hard work Create tangible milestones that families can clearly see and value This webinar will walk you through everything you need for smooth, confident implementation — including how it works by program, how to communicate it to families, and how to roll it out seamlessly. The program launches the week of 3/23, so your attendance in person will be invaluable to your operations (it will also be recorded). 📅 Thursday, February 26⏰ 3:00EST / 2:00CST / 12:00PST👥 All staff, directors, and owners https://us02web.zoom.us/meeting/register/O72uu0_QRtKDd6pdOeBcjA Upon registration, you will receive a link and instructions on how to join the meeting. Please contact support@mygym.com with any questions. We’re looking forward to helping you bring Phase 2 to life in your gyms! See you...

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Posted by on Feb 3, 2026 in Support & Programming | 0 comments

Interactive Training Session: Converting Promotional Visitors into Enrollments

Join us for this quick webinar as we break down how to guide leads from birthday parties, Lead Generating Events, Valentine’s promotions, and Free Preview Week through the process from lead → guest → enrollment with confidence – the My Gym way. In this session, we’ll cover how to: Capture and connect with leads from guest-based promotions Transition families from a guest experience into an enrollment mindset Use our Love-It Guarantee and enrollment policies with confidence Follow up effectively so these guests don’t fall through the cracks All using proven systems and low-pressure conversations that feel natural and genuine. 📅 Friday, Feb 13th🕛 12pm PT👥 Who should attend? All staff, directors, and owners.💻Where? Zoom https://us02web.zoom.us/meeting/register/CbSTWkasT7KQfEgthO8ajw Please contact support@mygym.com with any questions. See you there!...

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Posted by on Feb 2, 2026 in Conference, Support & Programming | 0 comments

Now Gathering Topics for Training Seminars!

The Training Seminars will be here before we know it – we can’t wait to all be together again! Registration links and hotel details are now available in the Training Seminars 2026 update, so be sure to get everything booked soon. We are now collecting ideas and topics for the 1.5-day seminar. Have something you’d love covered? Click here to submit your topics by February 13th. Thank you for your input. It’s going to be an amazing seminar!...

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Posted by on Jan 30, 2026 in Marketing | 0 comments

January Marketing Minute – Marketing & Growth Audit

We’re rolling out a new Marketing & Growth Audit designed to help you step back, get clarity, and identify where your marketing efforts are working as well as find small gaps that might be quietly slowing growth.This isn’t a checklist to pass or fail. It’s a self-guided reflection tool built for moments when growth feels stalled, inconsistent, or just harder than it should be – or when you simply want to level up what you’re already doing.What this audit helps you do: See the big picture of all your marketing efforts in one place Identify 1-2 priority areas that matter most right now Turn insight into simple, realistic next steps that actually move the needle You’ll score each section on a 1–5 scale, and the audit will automatically highlight: Areas you’re already doing well (and should protect) Your biggest growth opportunities The specific touchpoints where focus will make the biggest impact You can complete the audit on your own, or, if you’d like a second set of eyes or help...

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Posted by on Jan 27, 2026 in General | 0 comments

Credit Card Processing and PCI Compliance

We have received reports of some gyms encountering an “Unexpected Gateway Response” error when processing batch or manual payments in MGM. This issue is related to a PCI compliance configuration. In these cases, the payment typically processes successfully when retried approximately one minute later from the family account. At this time, we do not believe customer-initiated website transactions are impacted. Our development team is working with Global Payments/Heartland to resolve the issue, though an estimated timeline is not yet available. If you have recently received a PCI Compliance questionnaire, please note that there are system updates required to ensure full compliance, including possible changes to how credit cards are manually entered in MGM. If your questionnaire is overdue or approaching its deadline, please contact Mae Perez at mperez@mygym.com for...

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Posted by on Jan 26, 2026 in Products | 0 comments

Merchandise Vendor Transition Notice

Hey there, We’re sharing an important update regarding merchandise fulfillment. MGE is transitioning vendors from OCC to PromoShop. During this changeover, outgoing shipments will be temporarily paused for roughly two weeks. Any orders submitted by the end of day 1/31 will still ship from OCC before inventory moves to the new warehouse. Once the transition is complete, order fulfillment is expected to restart shortly thereafter. We’re targeting a return to shipping on or before 2/13. To stay fully stocked, gyms are encouraged to order only as much as they need for the next few weeks so there’s enough for everyone. Check out the closeout section for great deals during our “warehouse moving sale.” Where to find ShopMyGym: ShopMyGym.com Key Details at a Glance:• Vendor change: OCC → PromoShop• Orders placed by 11:59 pm ET on 1/31 will ship before transfer• Shipping will be paused from 2/1–2/13 during the transition As always, please reach out to merch@mygym.com if you have questions or need support during this transition. Thanks for your understanding!...

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Posted by on Jan 21, 2026 in General | 0 comments

Resale – Carlsbad, CA

It’s a great pleasure to introduce Brooke Berg, who can now add “Owner” to her My Gym resume. The former teacher/director has purchased the recently-closed Carlsbad location and will spend the next few weeks preparing for reopening. We are all very excited for her and wish her the best. Congratulations, Brooke! Email: carlsbad@mygym.com Facebook:...

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Posted by on Jan 21, 2026 in Marketing | 0 comments

Valentine’s Cards Campaign

February is a great month to turn warm referrals into real leads – and this Valentine’s Card campaign is designed to do exactly that with minimal lift from your team. This is a low-cost way to boost leads, drive guests, and encourage current families to do the inviting for you. Purpose and Strategy: Children share Valentine’s cards with friends or classmates that include a FREE My Gym class for a non-enrolled recipient. Each card is designed to: Capture new leads through a QR code Create urgency with an expiration date Increase redemption with a bonus giveaway entry Logistics: Members or families in your community request (or just grab) stacks of printed Valentine’s cards. Children pass out cards at school, Valentine exchanges, or to friends and neighbors. Each redeemed card = 1 free class to a new family + entry into a giveaway. What’s already done for you? Editable Valentine’s Card templates in the Print System (Gift and Pass Cards > Pass Cards, or search “Valentine”) A redemption landing page...

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Posted by on Jan 14, 2026 in General | 0 comments

Grand Opening in Commack, NY

Congratulations to Mason Pulde on the opening of his 8th location – the 2nd My Gym to open in 2026! Mason has now added Commack, NY to his many locations in New Jersey and other areas of New York. He and his team have done an excellent job preparing, and the community is pouring in. This opening marks the 5th My Gym location on Long Island, with several more in the works, and we’re delighted to see it opening with a bang. Congratulations, My Gym Commack! Email: commack@mygym.comFacebook:...

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Posted by on Jan 14, 2026 in Technology | 0 comments

Tech Update

Dear Franchisees,We wanted to share a few updates as to the status of our tech platforms. Early Saturday morning, party and LGE sign-in links were throwing an error. Our developers deployed a fix right away, though some users may have experienced lingering cache issues after the fact. Article links from the splash page were also broken and fixed on Monday morning. Website users experienced intermittent errors when completing various actions online. These issues were caused by security measures we put in place to prevent attacks; legitimate users were unintentionally affected. The developers tweaked some settings, and the team is testing and actively monitoring the changes to ensure they are the right blend of secure yet practical for the average user. Our logs tell us whenever someone gets an error, and if we compare today’s logs to last week’s, we feel we were largely on the other side of this. Please continue to send the Help Desk your specific cases if there are any that still need attention. The developers...

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Posted by on Jan 7, 2026 in General | 0 comments

Music Licensing 2026

Hello, Franchisees! The cost for our 2026 music licensing contracts from BMI and ASCAP is $518 per gym. If you wish to participate in the program, we ask that you please send an email to accounting@mygym.com no later than Wednesday, January 14th. It is important that you opt in by this deadline to be included in our master agreement. We cannot add you afterward. We will process your payment using the account we have on file for royalties unless you specify otherwise. All payments will be processed at the end of January. If you are not familiar with why we have to pay this fee each year, please read below… What exactly is music licensing? Whenever music is played in a public setting, such as your gym, it is subject to licensing fees. You are not legally allowed to play music in your business unless you have the proper license to do so. Simply purchasing or streaming the music through iTunes or Spotify, for example, does not give you the right...

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Posted by on Jan 7, 2026 in General | 0 comments

Grand Opening in Chino Hills, CA

My Gym is thrilled to announce the first opening of 2026. Guntis and Elina Sokolovskis, who previously owned locations in Latvia, recently opened the doors to their new location in Chino Hills, CA. Director Jurijs Sabads led the charge overcoming many obstacles along the way. His marketing efforts were well received, as the community is buzzing about the opening. Congratulations, My Gym Chino Hills! Email: chinohills@mygym.comFacebook: @mygymchinohillsPictured: Jurijs, Elina, and...

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Posted by on Jan 5, 2026 in Products | 0 comments

NEW! 2026 Valentine’s Day Socks — Preorder Now

Hey there, Getting ready for Valentine’s Day? Our all-new 2026 Valentine’s Day Socks are now available for preorder. These are a limited supply, so we recommend placing orders early. All Valentine’s socks are gripper socks, with select adult options available with or without grip, and will ship between January 19th–January 26th. 2026 Valentine’s Day Socks can be preordered here: ShopMyGym.com → Socks Available Sizes & Options: • Size 1–2 (Grip) • Size 2–4 (Grip) • Size 4–7 (Grip) • Size 5–9 (Grip) • Adult Small (Grip) • Adult Large (Grip) • Adult Small (No Grip) • Adult Large (No Grip) As always, please reach out directly to merch@mygym.com with questions, requests, or help with anything else at any time....

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Posted by on Dec 24, 2025 in Technology | 0 comments

MGM Maintenance Reminders & Link Updates

We would like to remind everyone of the upcoming scheduled maintenance on Wednesday evening, 12/31 thru Thursday morning, 1/1, as well as notify you of some URL changes. ⚠️ IMPORTANT: When MGM is restored on January 1st, the new URL will be http://admin.mygym.com. The old URL (http://mygym.com/extranet) will redirect you to the new one, but please make a note to update your bookmarks. For our old schoolers, the redirect URL mygym1.com has long been retired and should no longer be used. Birthday Party & LGE Sign-Ins: The sign-in URL is changing from http://mygym.com/signin to http://signin.mygym.com.If you use mygym.com/signin on a community tablet for birthday parties and LGEs, please update your bookmarks to the new link.Any QR code signs that were printed prior to the release may need to be printed again.Online Training Courses: We will be conducting another maintenance of the Online Training Courses during this time. Please pause all work from December 30-January 2. Thank you for your cooperation. Wishing everyone a safe and happy holidays! +++Please note:...

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Posted by on Dec 22, 2025 in General | 0 comments

Gym Closure

It is with regret that we inform you that My Gym River Forest, IL will be closing for business as of this coming Friday, December 26. Please contact MGE Support at support@mygym.com with any...

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Posted by on Dec 19, 2025 in General | 0 comments

4th Quarter Director Spotlight: Justin Jarka

We’re excited to spotlight Justin Jarka from My Gym Wheaton, IL, a director whose leadership, longevity, and owner-operating mentality have made a lasting impact at My Gym. Justin has served in his Director role for nearly 14 years, with his anniversary approaching in March, 2026. Over that time, he has remained deeply invested in every aspect of his gym’s success – leading and operating with the care, accountability, and pride of someone who truly treats the business as his own. This perspective has fueled consistent growth, including year-over-year sales increases since Covid. Known for his booming energy and positive presence, Justin creates an environment that kids, families, and staff genuinely love. He is a confident and authentic salesman because he fully believes in the My Gym product and isn’t afraid to explain to parents why it matters. Even after more than a decade, Justin remains coachable, always open to improving and evolving alongside the brand.  Developing future leaders is another strength of Justin’s. He has helped his team flourish...

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Posted by on Dec 19, 2025 in Marketing | 0 comments

December Marketing Minute – Google Business Profile

If you haven’t touched your Google Business Profile lately… it is costing you leads and enrollments. As the current leader in search, Google maintains an overwhelming dominance in the search engine market, holding over 90% global market share (around 91-92% in early 2025), with even higher figures on mobile (over 94-96%). Google processes billions of searches daily, while competitors process tiny fractions (Bing about 3-4% and Yahoo about 1%). That means, when parents search “kids classes near me” or “birthday parties,” Google decides who shows up first… and who doesn’t. Lucky for us, we can use several of Google’s services FOR FREE! And, by following a few best practices, we can also increase our Google “ranking.” What is a “Google ranking” anyway, and why is it important??? Google’s ranking systems are designed to sort through hundreds of billions of webpages and other digital content to present the most relevant, useful results on the first page – in a fraction of a second! When someone considers enrolling their child in a program, they...

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Posted by on Dec 12, 2025 in Support & Programming | 0 comments

🎄 December Curriculum & Achievement Program Update

We know December is a wild and crazy month! As noted in the curriculum, our official Celebration Week is scheduled for the week of 12/22. However, we encourage you to run your celebration marches across the weeks of 12/15 and 12/22 based on your gym’s schedule and holiday closures. In this case, it’s absolutely fine to split your celebrations—for example, holding them on the 17th and 18th and then again on the 22nd and 23rd the following week. Review your gym calendar and choose the plan that works best for your team and your families. As a reminder, AP stickers are available on Shop My Gym, and multiple milestone signs are available in the print system under Programs > Achievement Program. 🎉 In addition, we encourage you to plan in advance for the next email cycle, which is scheduled to go out the week of 12/29. We are loading the Achievement Program emails into the email marketing system early, so you’ll be able to preschedule them early next week!...

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Posted by on Dec 2, 2025 in Support & Programming | 0 comments

4th Quarter Director Training Course

It’s time for our 4th Quarter Interactive Training Webinar! We’ll wrap up 2025 with a session for Directors, full of “aha” moments designed to refocus, recharge, and reenergize your leadership heading into 2026. Leadership shapes the magic in every My Gym location. In this session, we’ll dive into how small shifts in communication, connection, and accountability can transform your team culture in big ways. Expect a fun, interactive format with opportunities to share insights and reflect on your leadership style. Prepare to walk away inspired to finish the year strong and start 2026 with fresh momentum! Block your calendar and register now! 💫 Tuesday, December 16th🕛 12:00 p.m. Pacific | 3:00 p.m. Eastern📍 Register...

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Posted by on Dec 2, 2025 in Technology | 0 comments

MGM and Curriculum Update

Good afternoon My Gymers, We wanted to update you on a few things in tech: 1. Some users are receiving a message that they are blocked from accessing MGM. We have found that this is most common on personal laptops on wireless networks. This is a temporary security measure, and in most cases, access will be restored automatically within 24 hours. If the issue persists, please contact tech@mygym.comor try accessing MGM from a different device or network.  This is a side effect of the tweaks we continue to make in order to secure our network from attacks. We are continuing to work on this to find a balance between secure and overly restrictive. 2. You may have received a system email with the subject line “Congrats – You are registered!” and with curriculum login information. This was an automatic system email that was triggered when everyone logged into the updated curriculum platform. Please ignore this email and continue to access curriculum through the menu in MGM.  3. In rare cases,...

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Posted by on Nov 26, 2025 in Marketing | 0 comments

November 2025 Marketing Minute

This month, we’re breaking down when (and why) you should boost a post on Meta — especially helpful with Cyber Monday right around the corner. See below: ******************* Marketing Minute: When (and Why) You Should Boost a Post on Meta Think of boosting as your quick, high-impact spotlight – the tool you turn on when you want a specific post, promotion, event, or message to get extra visibility. So… should you boost posts even if you already have recurring trial ads running? Absolutely! Your recurring ads (like Eulerity) are your steady, long-game strategy. They always run in the background, consistently bringing in trial leads. Boosting is different. It’s your pop-up power move – something you do a few times a month when a certain post deserves extra reach or attention. It’s fast, flexible, and low-lift, and it gets more eyes on the things moms care about. When used at the right time, it highlights exactly what you want families to notice right now. When to Boost a Post When...

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Posted by on Nov 26, 2025 in Technology | 0 comments

MGM and Website – New Security Functions

We have implemented a few new security functions in an effort to protect our system. When a new account is created on the website, the user will be required to verify their email address before they are able to proceed with the booking. This is a widely accepted practice in modern e-commerce. Users will be asked to log in or create a new account when checking birthday party availability. We understand this is not ideal and are still looking at other options. The website will not allow users to create multiple accounts from the same IP address in the same calendar day. Per the last update, we are still fine-tuning these security measures, but it was important to implement them now to err on the side of caution. +++ While we successfully stopped a similar issue last week, bad actors are attempting to launch another attack. Though we will avoid it as much as possible, you may experience short disruptions as we reinforce and fine tune our defenses. We...

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