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Posted by My Gym Administrator on Sep 22, 2014 in Marketing, Products |
Hi, hi, how do you . . . BOO! Halloween is a major marketing opportunity for reaching new customers and showing appreciation for existing customers. We recommend searching for Halloween themed events in your community and ways to have My Gym participate. Treat your customers and potential customers to these spooky and fun My Gym branded products, available for order now. My Gym Halloween Trick-or-Treat Bag Give this reusable bag to guests at your Halloween events. Children can use it for Trick-or-Treating, plus parents can continue using bag for shopping purposes after the holiday. Provide a local children’s store with My Gym Halloween Trick-or-Treat Bags for them to give their customers. Flashlight with Safety Tips & My Gym Clip-On Flashing Reflector Safety Light Hand out to local schools for pre-Halloween safety giveaways. Give to local children’s Dentist to give to patients. Provide this gift to families who enroll in classes during the week(s) before Halloween or at your parties. Provide this gift to families who book a birthday party...
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Posted by My Gym Administrator on Sep 22, 2014 in Marketing, Support & Programming |
At convention this past summer we introduced Zumba® as one of our approved preferred licensed vendors. All marketing materials, directives, and frequently asked questions are available for you in the Operations Manual on the extranet, found here: Operations Manual (All Models)\01 My Gym Operations Manual\Programs – Preferred Licensed Vendors. You can also find global emails in Exact Target as well as flyers and posters on the Print System (Class Specific > Zumba). We are thrilled to share that, in the first quarter of 2015, both Zumba corporate and MGE will be pushing this relationship into the spotlight on a national level! If you haven’t reached out to get a teacher trained yet, now’s the time to do it! As your teachers finish up with their Zumba® training and certification, you can start marketing locally to build your classes by using the cobranded marketing materials available now. As an approved preferred licensed vendor, you can go directly to Zumba® for support, training, and customer care by contacting Anna Colosimo at...
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Posted by My Gym Administrator on Sep 19, 2014 in Products, Support & Programming |
For a limited time only, save 25% on My Gym birthday party favors. Nancy Scott, My Gym Palm Desert owner, says: “My Gym party favors are a no-brainer. They save time for our staff and parents; the kids love them; and they’re a great way for us to make more money. We keep a few cases in stock and offer them to all the parents when they book parties.” This party favor bag is filled with fun products, including several My Gym branded items and toys. These bags regularly cost $2.10 each, but now they’re on sale for just $1.58, so now is the time to stock up. With a suggested retail price of $3.50+, gyms can earn a nice profit selling these for their parties. Plus, you’ll get great marketing exposure because every guest will take home a bag filled with My Gym branded products. Follow these simple and effective steps to promote and sell these party favors: Keep party favors on hand at all times so you...
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Posted by My Gym Administrator on Sep 18, 2014 in Marketing |
Online Form – Marketing Committee Application Web Form...
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Posted by My Gym Administrator on Sep 17, 2014 in Support & Programming |
Thanks to all of our gyms that attended our first webinar to discuss the updates to Building Blocks! Your questions and feedback were all very much appreciated. If you or your staff were unable to attend, we encourage you to watch the recorded webinar here. The permanent link can also be found on the extranet, under the heading “Webinars and Tutorials.” Directives, FAQs, and supplemental information are also now available in the Systems subfolder of the Operations Manual. Please take a moment to familiarize yourselves with these key documents, and then sign up for our next Building Blocks webinar on October 13th. Anyone who is currently running Building Blocks, or has been thinking about launching the program for the first time, must attend this very important training session. Building Blocks Training Webinar #1 (10/13 – 11:00am PDT) Building Blocks Training Webinar #2 (10/13 – 1:30pm...
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Posted by My Gym Administrator on Sep 14, 2014 in Support & Programming |
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Posted by My Gym Administrator on Sep 9, 2014 in Support & Programming |
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Posted by My Gym Administrator on Sep 9, 2014 in Support & Programming |
The Optimized My Gym webinar has been uploaded to the extranet. If you didn’t attend this year’s convention, or the subsequent webinar, we encourage you to watch this recorded version to become informed on the model. To get started with your gym, please contact the Support Team at 818-907-6966 or support@mygym.com. Thank you! (Password:...
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Posted by My Gym Administrator on Sep 5, 2014 in Products, Support & Programming |
Hi, hi, how do you . . . BOO! Treat your Halloween party guests to these spooky and fun My Gym branded products, available for preorder now: Flashlight with Fun and Safety Tips – A flashlight on Halloween is always helpful for safely trick-or-treating and seeing your way around. This orange flashlight is decorated with the My Gym logo and is the perfect size for kids. Each flashlight includes batteries and comes with My Gym Halloween Fun and Safety Tips. My Gym Halloween Trick-or-Treat Bag – Kids and staff will love this bright orange bag with the My Gym Halloween logo and the phrase, “Hi, hi, how do you . . . BOO!” It’s perfect for Halloween treats and will give My Gym great exposure as your members go from house to house on Halloween. My Gym Clip-On Flashing Reflector Safety Light – This light is safe AND fun. It was a big hit in 2013, so now it’s back for 2014. The orange light with the My Gym...
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Posted by My Gym Administrator on Sep 5, 2014 in My Gym Foundation |
We are proud and grateful to announce that our 2014 Convention Fundraiser was the most successful My Gym franchisee charitable event to date. Not only was a great time had by our My Gym family members; we were able to raise funds and awareness that will bring smiles to many more children. The kindness and empathy of over 260 gyms represented has strengthened our resolve to raise the profile of My Gym Challenged America, ensuring that as many people as possible are aware of the good we do for so many children and families facing unimaginable challenges. Our immediate plans are to: Distribute more MGCA PR materials for your use (pins, signs, stickers) and utilize the in-gym televisions to further promote MGCA’s worthy cause Continue to utilize a professional grant writing team Intensify efforts to reach out to fellow charitable organizations for co-branding and support (i.e., Children’s Hospital, etc.) Implement protocols for our requested goal of $1000 in donations per gym per year through your choice of fundraising events...
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Posted by My Gym Administrator on Sep 4, 2014 in Marketing |
Millions of kids agree… Fitness and fun are the greatest gifts! Soon it will be time to prepare all of your marketing for the Holiday Marketing Campaign for November and December. To help you execute the themed campaign in your own gym(s), the following are ready for you to access: In the Print System on the Extranet Full-page flier Half-page flier Color and black & white versions 4×6 postcard Got Print formatted postcard template also available Poster (11×17 size designs) To be printed locally or from All Printing and displayed as needed Printed ads for placing in local family guides are to be ordered through the Custom Artwork Request form, as sizes vary. Please select “2014 Holiday Gift of Fitness” under “Artwork Type” when placing your order so that artwork will match in style. NEW – HOLIDAY THEME GIFT CERTIFICATES Customize and order from All Printing or use the design system on the extranet and order locally. In Exact Target – Global Emails Global email (generic email for you...
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Posted by My Gym Administrator on Sep 3, 2014 in Support & Programming |
Our first of two Building Blocks webinars will commence on September 8th. If you haven’t registered, please do so immediately. The first Building Blocks webinar will outline the new system as it was disclosed at Convention. All those who were not present for the original “big reveal” – including all gym staff – are encouraged to attend and ask questions. This will be the best opportunity for everyone to get clear on what’s happening to the program – including important changes to the curriculum, skill and development sheets, and other key aspects of Building Blocks – before the official re-launch on Monday, October 27th. Directives, FAQs, and supplemental information will be made available after the first webinar. Then, on October 13th, MGE will host a second webinar dedicated to training on the new BB model. Anyone who is currently running Building Blocks, or has been thinking about launching the program for the first time, must attend this very important training session. Click your desired date and time below to...
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Posted by My Gym Administrator on Sep 2, 2014 in Marketing |
The fall edition of Mymo’s Memos is now available for gyms to send out. It is located in the global emails folder and may be sent “as is” or with gyms adding their own content. This edition features articles from Ella’s Kitchen and Huggies, and we strongly request that all gyms send this e-newsletter out in the next week or two. When you do send it, please include marketing@mygym.com to your distribution list. The e-Newsletter contains great content for families and gives our partners the exposure they are looking for as part of our partnership. Please note: As part of our contracts, the Ella’s and Huggies articles are locked and may not be removed. Sponsor Programs As announced last week, a quick reminder to all US Gyms that the new in-gym sponsor/marketing partnerships with Ella’s and Hyland’s start today, September 2nd. We have attached the update link here for your reference. It is very important that all of our participating gyms hang the Ella’s poster, distribute the Ella’s samples...
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Posted by My Gym Administrator on Sep 2, 2014 in Products |
As announced at convention, Building Blocks posters are no longer being used in the program. You can receive a credit for the amount you paid for any posters you purchased during 2014 and still have. To receive your credit, send an email to aherrera@mygym.com by 9/15/14 with the number of posters you have in stock that were purchased this year. Then we will email you a credit in the form of a promo code, which you can use on...
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Posted by My Gym Administrator on Aug 29, 2014 in Support & Programming |
If you are, it’s time to stop and get on board with one of the new methods. We all know that obtaining guests from birthday parties is an essential part of our growth; but, boy, is it tough to get people to sign in on those darn sheets! Many gyms have been using one of the two newer methods with excellent results. Digital Sign-In The Digital Sign-In method is effective in capturing customer information, is easy to upload into Exact Target, and saves payroll hours. Simply use a PAID Formstack account with a form created specifically for birthday party guests. Have the form open on a tablet or laptop and require all birthday party guests to complete the form before their children enter the gym. The rest is simple: After the weekend of parties, you will export all the contacts from Formstack into a CSV spreadsheet and import the list into an Exact Target “Birthday Guest” list. Send an email to the “Birthday Guest” list. Tip: Pick a birthday-themed...
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Posted by My Gym Administrator on Aug 28, 2014 in Support & Programming |
During the month of September, an announcement to inform your members of the partnership will be written into your curriculum each week, and there is a flier to print and distribute to all of your members located on the Print System (search keyword: kidpower). Many of you have already seen our support for Child Protection Month in our Activity Calendar this year. Our participation in this initiative is not only impactful and meaningful but necessary. Let’s contribute together as a team to the One Million Safer Kid’s goal of Kidpower this...
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Posted by My Gym Administrator on Aug 26, 2014 in Products |
As we know, merchandise plays an important role in the programs and initiatives in our gyms. With all of our enrolled My Gym Martial Arts members and friends sporting their new My Gym Martial Arts T-shirts and backpack/tote bags, we’re sure to create a lasting impression and increased awareness of the program. Complete the My Gym Martial Arts experience in your community and gym with these great new products that are comfortable, practical, and awesome marketing tools as well. These items are in stock and available now. Click on the links below to view and order them on ShopMyGym. Martial Arts T-Shirt: Click here Martial Arts Convertible Backpack/Tote Bag: Click...
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Posted by My Gym Administrator on Aug 26, 2014 in Marketing |
Hey My Gym! Our Creative Department is in the process of updating our data identifying the most effective and best-loved music in the My Gym music library. Please give us your input. Which two specific songs would you say currently receive the most powerful response in your gym? Please list a song title in each of the two categories: Online Form – My Gym Music Survey Web Form Builder Thank you for your assistance and input. MGE...
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Posted by My Gym Administrator on Aug 26, 2014 in General |
As you know, the extranet, Facebook communities, and MGE updates are incredible sources of knowledge for all things My Gym. The information, tips, and advice shared are vital to growing our businesses and remaining #1 in our industry. Please be reminded to notify MGE immediately if a member needs to be removed from the MGE Community or MGE email list. Please also remember to change your extranet password after any staff turnover, whether or not the separation was amicable. Owners, please review this list of all current Facebook group members and MGE update email recipients. Contact Mae Perez at mperez@mygym.com if there are any names and/or emails that should be removed. If you would like to add a staff member to the MGE Community, please click...
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Posted by My Gym Administrator on Aug 25, 2014 in General |
We are pleased to announce the Grand Opening of our most recent gym in Lafayette, Indiana. Local families are extremely excited for My Gym to be part of their community. Emily Carter has just completed her first weekend of Open House events and is looking forward to the start of classes. Warm wishes and congratulations can be sent to...
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Posted by My Gym Administrator on Aug 25, 2014 in Marketing |
We are happy to announce two new US Sponsor Programs to launch in September. Ella’s Kitchen As presented at the 2014 International Convention, we are proud to be partnering with Ella’s Kitchen, providers of organic foods for babies and children (http://www.ellaskitchen.com), for a six-month program running September 1, 2014 – February 28, 2015. The partnership will feature posters, coupons, and free samples to give away to your customers every other month during the program (September, November, and January). Ella’s is a perfect fit for My Gym, and we are very excited to be entering into what we hope will be a long-term relationship with them. Both MGE and Ella’s will be marketing the partnership on a grand scale via PR, social media, and email. The program kicks off in the gyms the first week of September, and the samples/marketing materials will be arriving at all US gyms the end of August. Each participating gym will be receiving the following: One 2-sided poster with hanging bracket/suction cups 300 coupons 300...
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Posted by My Gym Administrator on Aug 22, 2014 in Technology |
Please be advised that users can change the class pictures that appear on their Client Interface schedules. To do so, access the MGM’s Admin section and go to the Classes tab. From there, click on View / Edit Class Schedule and select the class you wish to change. Click the “Change Image” button to select a...
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Posted by My Gym Administrator on Aug 19, 2014 in Support & Programming |
We will be holding 45-60 minute webinars on two topics discussed at convention. Optimized My Gym Within this model the start time of classes, time between classes, and length of classes are slightly altered. If you did not attend convention, you must participate in the webinar. Those who attended convention do not have to participate in the webinar but can as a refresher, if you wish. This webinar is designed for owners and directors only. Building Blocks We have made some exciting upgrades to the Building Blocks program. The upgrades eliminate the need for tracking and encourage a more authentic expertise teaching style. Please plan on having your entire staff on this webinar, even if you did attend convention, to learn about the changes in the program. IMPORTANT NOTES: We make every effort to place these webinars during times we feel will work for most of the My Gym Family. Of course, this is not always possible, so a recorded version of the webinar will be posted in the...
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Posted by My Gym Administrator on Aug 18, 2014 in General |
MGE regularly reviews vendor pricing and customer service to ensure our gyms are working with the best possible vendor. We have had a long and pleasant relationship with Versatalis Payment Solutions, but it is time to part ways. After months of research and interviewing numerous providers, we are pleased to bring you Global Payments Inc. Global is an international company with offices in a number of regions around the world. They offer superior reporting tools and excellent customer service, and it is already integrated into the MGM system. We have successfully negotiated better rates and fewer fees. Please keep in mind, however, that the monthly savings will not be significant, as we have already been receiving very competitive pricing. For a complete comparison or to switch, contact our Global representative, Julian Brain. Julian is a Senior Sales Associate and is based out the Baltimore office. His contact information is: Phone-(443) 394-2206, Fax-(443)394-2106, JULIAN.BRAIN@GLOBALPAY.COM. After your account has been created, you will receive information to enter into MGM. To do...
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Posted by My Gym Administrator on Aug 17, 2014 in Technology |
We are launching the new updated website tomorrow, Sunday, sometime in the late afternoon or evening. We are anticipating a smooth launch, but there could be a few minor glitches during this process. NOTE: Unless you absolutely have to, please don’t make any changes in the boss tools for the website from this point until the new site is launched. You will be free to do anything you need Monday morning. When you come in Monday morning, the most important thing to do is populate the new field for the Alert (if you are currently using your alert). Reminder: There is a new field called Bulletin Title that must be populated for the Alert to show on your website. The Bulletin Title is what shows on the website and can be different from the Article title. You can populate the field called “Bulletin Title” with up to 35 characters. Again, if you have any questions, please email Richard Schlam...
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