Posted by on Jan 16, 2015 in Marketing | 0 comments

Call to Action for Gym Owners and Staff Members

As you have seen, MGE is striving to greatly boost our Facebook presence, engagement, shares and, of course, our Likes. There is a simple yet SO effective way we can all help. Invite your friends to Like the page. If every My Gym person (MGE, gym owner, or staff member) invites just 20 of their friends, at a 25% conversion, we estimate we will jump by 5,000 Likes, maybe much more! So we are challenging everyone to do this. Our Goal is 23,000 Likes by the end of January. We can do it, but only if everyone takes just 5 minutes to do the following: Log onto your personal FB account Go to the Official My Gym FB page Click on the Invite Friends tab and invite your friends ITS SO EASY. Don’t feel compelled to invite just 20 friends to Like the page, invite 30, 40, 100, a MILLION!!! WHY is this so important? This builds our value to potential sponsors and partners (like Fisher Price and Huggies),...

Read More

Posted by on Jan 16, 2015 in Marketing | 0 comments

Congratulations Columbia, SC!

We would like to congratulate My Gym Columbia, SC for winning the 2nd round of our Mymo’s Memos January Edition Contest!! They have won a $25 gift card to ShopMyGym.com and half off of one month’s Marketing Fund!! If you haven’t already sent Mymo’s Memos to your database, it’s not too late, and we encourage you to do so! If you have any questions please reach out to...

Read More

Posted by on Jan 15, 2015 in Marketing | 0 comments

Last Chance is Today!

Today is the last day to enter the Mymo’s Memos January Edition Contest: Round Two! How do you enter? You must send out the new Mymo’s Memos email to your database by January 15th. Marketing@mygym.com has to be a part of your database, as entries will be accepted via email only. What can you win? A $25 gift card to Shopmygym.com Half off one month of the Marketing Fund How do you win? Winner will be picked at random on January 16th from those who sent the Mymo’s Memos by January 15th. **All those who sent out Mymo’s Memos in time to qualify for the first round of the contest will be automatically entered to win during Round Two....

Read More

Posted by on Jan 14, 2015 in Marketing | 0 comments

IMPORTANT: HOLD THE DATE FEBRUARY 20 SPONSORED PNO!

We want to reach out and remind everyone that, as per our update of November 25, 2014 , we have a sponsored Parents’ Night Out coming up on February 20. Please double-check to make sure your calendars have this date blocked off. Just as last year, our agreement is based on the participation of all gyms other than those outside of the partner’s markets. Also, this year select Canadian Gyms will be able to participate. If your gym, U.S. or Canada, is not required to participate because of the locale, we will be sending you a separate email. If you have a conflict for the date, please let us know TODAY. With the event this year, the payout will be based on compliance. Sending the Exact Target emails and postings on Social Media will be required in order to receive your payout. Please add Marketing@mygym.com to your databases. The payout to each gym will be $900.00. As of right now, there is nothing for you to do. Please do...

Read More

Posted by on Jan 14, 2015 in Technology | 0 comments

MGM ANNUAL UPDATE – 2015

Dear Franchisees, Happy New Year!  We hope everyone enjoyed their holidays and are looking forward to a prosperous 2015. We are extremely pleased with our relationship with Jenmark and look forward to many more years to come.  MGE continues to work extremely close with Jenmark to implement betterments and overcome obstacles. Below is a list of upgrades we made during 2014: The ability to add a second option for Credit Card Merchant The ability to add sales tax to classes and other events The ability to utilize Promotional Codes on Client Interface Enhanced reporting A Tax Report for our northern neighbors as well as those domestic locations that want to provide parents with Tax Credit receipts The ability to collect Membership Fees only An indicator for when a child is about to age out Enhancements to the Client Interface that allowed us to collectively book the following numbers: 33K Guest Classes 4K Enrollments 8K Parties Below is a list of upgrades that will be released during 2015: Enhanced Jenmark...

Read More

Posted by on Jan 13, 2015 in Uncategorized | 0 comments

Don’t miss out! The deadline to sign up for Music Licensing is fast approaching!

If you would still like to be part of our negotiated group licensing program with SESAC, ASCAP, and BMI, you will need to make a payment by Thursday, January 15, 2015. The cost is $556. Click here to make a credit card payment. You should have already received an invoice. If you would like us to resend a copy, please email mperez@mygym.com. Please refer to the original update from December for more information. Any further questions can be directed to Angela Campisi at...

Read More

Posted by on Jan 9, 2015 in Support & Programming | 0 comments

Building Blocks: New Mind/Body Cycle!

Over the last three weeks you’ve balanced with the Champions, worked the Tots’ cores, and talked about independence and leadership with your Mites and Whiz Kids. Well done! Next week marks the end of the first Mind and Body Building Blocks cycle leading up to our Presentation week on February 9th. Please hand out stickers to all of the children in your Terrific Tots – Champions classes at the end of class, and instruct the kids to take them home and place them on their interactive Skill and Development sheets. Starting January 19th, you’ll embark on the next four-week Mind/Body cycle, as reflected in curriculum. There is no need to hand out new Skill and Development sheets at this time, unless a child has lost their original, in which case you should furnish their parents with a fresh copy of the age-appropriate sheet that was handed out the week of December 22nd. Do not hand out any ribbons until Presentation Week (February 9th). New materials for the subsequent round...

Read More

Posted by on Jan 8, 2015 in Marketing | 0 comments

From the Desk of the CMO: Marketing/Sponsor Division 2014 Recap & 2015 Preview

Marketing and Sponsorships 2014 Recap/2015 Preview As we reflect back on 2014 and dive headfirst into 2015, it’s amazing to see all that has transpired across the globe, in the My Gym world, and specifically in the area of marketing and sponsorships. Our #1 goal continues to be to provide My Gym franchisees with the tools, resources, and marketing support to drive 100+ leads a month to your gyms.  Our work in 2014 has served our business and brand well and has us poised for growth and further success in 2015. BREAKING NEWS – 2015 Online Advertising Campaign Some of you have already seen the My Gym online ads running during our test phase in the 4th quarter of 2014.  However, to make it official, MGE has begun purchasing and running targeted online advertising in all North American My Gym markets. See examples of the ads below. These ads will correspond to our corporate campaigns and are paid for from the Marketing Fund.  They are running across hundreds of different...

Read More

Posted by on Jan 7, 2015 in Support & Programming | 0 comments

Formstack Webinar

Formstack is a great tool and is easily integrated into your website articles. They are offering two training webinars next week – one for beginners and one to navigate the new interface. These trainings, as well as other support, are provided through Formstack. Click Here for more information Contact MGE Support: Email: support@mygym.com Live Chat: From Extranet Phone:...

Read More

Posted by on Jan 5, 2015 in Support & Programming | 0 comments

Cardio Kids Training Materials

The new Cardio Kids curriculum starts this week!  If you have not yet ordered the new equipment or the fitness journals, please do so today!  The revamped program is fantastic and a great way to teach children about fitness. All of the training materials, including program outlines, are on the extranet in the Cardio Kids folder.  A new sample class and detailed exercise video are available in the training videos library.  Please continue to study and train with these materials at your weekly meetings so that you become fitness experts and can build up the class quickly. Review and practice the programming together with your staff.  Get familiar with all of the documents and quizzes including Heart Rate Recommendations, Posture, Proper Form and Kinetic Chain Checkpoints, Anatomy Facts, Nutrition Basics, Cardio Kids Warm Up.  There will be new training and exercise videos added weekly for your convenience.   These training materials are an integral part of the new program and a great way to demonstrate our expertise.   Prepare your staff...

Read More

Posted by on Jan 2, 2015 in Marketing | 0 comments

Mymo’s Memos January Edition Contest Winners, and now… Round Two!

We would like to congratulate My Gym Hampton Roads for winning the Mymo’s Memos January Edition Contest!!  They have won a $50 gift card to ShopMyGym.com and one free month of Marketing Fund!! Let’s keep this going with another contest: Mymo’s Memos January Edition Contest: Round Two! How do you enter? You must send out the new Mymo’s Memos email to your database by January 15th. Marketing@mygym.com has to be a part of your database, as entries will be accepted via email only. What can you win? A $25 gift card to Shopmygym.com Half off one month of the Marketing Fund How do you win? Winner will be picked at random on January 16th from those who sent the Mymo’s Memos by January 15th. **All those who sent out Mymo’s Memos in time to qualify for the first round of the contest will be automatically entered to win during Round...

Read More

Posted by on Dec 23, 2014 in Marketing | 0 comments

Mymo’s Memos January Edition Contest

The January issue of Mymo’s Memos is now available in your global emails on Exact Target. Please take a few moments to check it out! Send it to your database to gain entry to our Mymo’s Memos Contest! How do you enter? You must send out the new Mymo’s Memos email to your database by January 1st. Marketing@mygym.com has to be a part of your database, as entries will be accepted via email only. What can you win? A $50 Gift Card to Shopmygym.com One free month of the Marketing Fund How do you win? Winner will be picked at random on January 2nd from those who sent the Mymo’s Memos by January...

Read More

Posted by on Dec 22, 2014 in Support & Programming | 0 comments

Order Your Cardio Kids Fitness Journals Now

As you know, the new Cardio Kids program starts on January 5th, and an essential element of the program is the Cardio Kids Fitness Journal. The Fitness Journal is in production now and will be ready next Tuesday, December 23rd. Get prepared for the program by ordering your journals now. Existing Cardio Kids members can receive the Fitness Journal for free. Send an email to aherrera@mygym.com by January 7th with a list of your current Cardio Kids members and you will receive a free Fitness Journal for each present member. For future Cardio Kids members, you can purchase the Cardio Kids registration pack from ShopMyGym.com. The cost is $14.98, and it includes the Fitness Journal plus the standard registration pack contents (i.e., T-Shirt, tote bag, and Mymo Adventures streaming code). Gyms are required to provide all new Cardio Kids members with the Cardio Kids registration pack; this requirement is being added to the mandates. For students who lose or damage their journals, gyms can purchase replacements from ShopMyGym at...

Read More

Posted by on Dec 19, 2014 in Marketing | 0 comments

Join our Social Media Team!

Social media is changing the landscape of the business world. Now, more than ever, we all need to work together to continue building My Gym’s social media reach and impact – for our brand and for each and every one of your gyms! We are excited to join together to spread the awesome word about My Gym! In order to be involved, please see the below instructions for hashtag usage across all social media platforms. Let’s work together to bring great content to the social media community of #mygymfun on Instagram, Pinterest, Twitter, and Facebook. How to participate: Read and implement the attached best practices for My Gym social media content standards. If your staff is choosing to participate, have them read, agree to, and sign the My Gym Social Media Code of Conduct Employee Agreement. Store this in each employee’s file along with other signed employee agreements. Include this in future New Hire Packets if you choose. Include the #MyGymFun in all of your posts that adhere to...

Read More

Posted by on Dec 16, 2014 in Marketing | 0 comments

Effective Immediately – NEW Twitter Account Changes

In order to maintain consistency across all social media channels and effective immediately, we have updated our Twitter handle to @MyGymFun (Previously @MyGymEnt) and will be working to quickly update this in all necessary areas on our end. Please consider updating the following as soon as necessary for your marketing needs this holiday season: Links on your homepage of your website: Please note this applies to you only if you previously had @MyGymEnt on your homepage. If you currently have @MyGymYOURCITY in your homepage, you should not need to make any changes. Update your saved Exact Target links for future emails Update your email signatures if you choose to include twitter links Also for your reference, below are quick instructions on how to update your social media links on the website. Login to your extranet Click “Edit Web Sites and Schedules” Click on your gym’s name Click “Edit Gym Information” Navigate to the “Social Media” Tab Update the link in your Twitter feed so you place the words “MyGymFun”...

Read More

Posted by on Dec 16, 2014 in Products | 0 comments

Holiday Announcements from ShopMyGym.com

Happy Holidays from ShopMyGym.com.  Thank you for a great year.  We look forward to an exciting 2015 filled with fun and engaging new products, including the Mymo hand puppet, Mymo Stretchkins, and My Gym/Melissa & Doug learning mats and stamps, some of which will be available as soon as Spring 2015.  In the meantime, note the following for 2014: December Deals Continue Continue to save big in December on ShopMyGym.com products.  For the week of 12/16/14 – 12/23/14, save 15% on the following popular items: Bic Pens Car Magnets Child Cup with Straw Beach Balls My Gym Holiday Ornament Flying Discs My Gym Superhero Cape Long Sleeve T-shirts 2015 My Gym Activity Calendar Click here to buy now. Ornaments and Other Holiday Gifts Are Still Available. Fear not, last-minute shoppers . . .  ShopMyGym still has holiday gifts, including: the My Gym Holiday Ornament, My Gym Rocks 2015 T-Shirt, 2015 Kids Activity Calendar, My Gym Socks, My Gym Beanie, Roll-up Fleece Blanket, Convertible Backpack/Tote Bag, I Heart MG Coffee...

Read More

Posted by on Dec 11, 2014 in Support & Programming | 0 comments

Building Blocks: Presentation Week and New Mind/Body Cycles!

Coming December 15th! ‘Tis the season for joy and merriment, and we’re adding one more celebration to the list: the 1st official new Building Blocks Presentation Ceremony!  Please be advised that next week’s curriculum will reflect the inclusion of Presentation Ceremonies in lieu of the game and ending for all Terrific Tots – Champions classes, so plan accordingly.  There’s still time to order stickers, ribbons, medals, and any other items through the ShopMyGym website. It is important to note that, in the Building Blocks revamp, we should recognize each child for his/her effort rather than outright achievement.  They’re not being rewarded for earning Blocks anymore; rather, they’re being recognized for putting forth effort, applying themselves, and persevering.  It’s also OK if some children are new and didn’t get a chance to test out their memory skills, or they missed the sports skills elements.  These new little My Gymers still deserve to be recognized for joining the class and participating at their individual levels.  They can still be given stickers for...

Read More

Posted by on Dec 9, 2014 in Marketing, Support & Programming | 0 comments

A Few Zumba® Reminders

      TRAININGS Who’s rocking out with Zumba and loving it?! We love seeing the videos on everyone’s Facebook pages! We’re excited to let you all know that the first few months of the year are packed full with Zumba trainings! If you have not already licensed your instructors, now’s a great time to do so! You can look for Zumba Basic 1 and Zumba Kids** trainings in your area by searching here – http://www.zumba.com/en-US/trainings. Contact Anna.colosimo@zumba.com to register your instructors. **Please note that your instructors will be required to join the Zumba Instructor Network (ZIN) in order to take the Zumba Kids training and remain licensed to teach the program. This is explained in more detail at the B1 training. USE OF ZUMBA® MARKETING MATERIALS All of the materials available (Exact Target, Online Ad System) for use with the promotion of your programs have gone through an extensive approval process with both the My Gym and Zumba® Corporate marketing and legal departments. It is EXTREMELY IMPOTANT that...

Read More