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Posted by My Gym Administrator on Jun 24, 2014 in Marketing |
Don’t forget about the power of Facebook. As per our update on May 19th, the MGE marketing department has taken a big step forward toward harnessing and maximizing our social media efforts on Facebook (www.facebook.com/mygymfun). We have been posting relevant and engaging content/pictures, including specific ones about our class elements and programs as well as articles our families want to read. We have seen a big jump in the page’s activity and are steadily increasing our “likes,” having recently surpassed 16,000. Our organic reach has increased, growing from about 200 reaches to over 600 reaches a post. Our content is increasingly being shared, not only by our gyms but also by moms who are sharing the posts with their friends, thereby increasing and organically growing our visibility. We want YOUR gym to easily access this content to supplement your page and benefit from this. So, if you have not done so already, please make sure that your gym, as well as you personally (and all your staff), are “friends”...
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Posted by My Gym Administrator on Jun 24, 2014 in Marketing |
Effective July 1, 2014, Canada will enact the first phase of its Anti-Spam Legislation (CASL). While Canadian gyms will have to change the way they collect and store email addresses, the effect on email marketing should be minimal as long as email lists are regularly maintained and cleaned up. The most important piece of CASL states that customers must OPT IN to receive mailings, instead of OPTING OUT once they receive an initial email. Customers must give you explicit and expressed permission to email them, or you may be subject to a fine. The good news is, as long as they were obtained with permission before, your existing subscribers fall under the “grandfathered” stipulation of CASL, and their permission has been “implied.” Going forward, all new email addresses obtained for marketing purposes must have OPT IN language and permission before you are allowed to send them any form of email. How It Applies to My Gym MGE notes in italics Marketing emails should be sent only to recipients who...
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Posted by My Gym Administrator on Jun 18, 2014 in General |
As we have done in the past, we are sending this survey to every franchisee so we can all learn more about national averages, programs, and other details that are good to know. Please fill out the survey before July 1, 2014; results will be given at the convention. NOTE: If you are unsure about any answer, please leave blank, but thank you in advance for filling out as much as possible. Online Form – 2014 My Gym Survey Online Form...
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Posted by My Gym Administrator on Jun 17, 2014 in Technology |
Understanding Your Website’s Class Schedules MGM / Extranet Tools With the season’s change and implementation of Client Interface, many questions have surfaced regarding how to make changes to the website’s class schedule. The information below describes from where the class schedule is pulled and what steps need to be taken so that your schedules are both viewed properly and functional. Understanding your Website’s Class Schedule: If your gym has Client Interface (CI) enabled, your website’s class schedule is pulled from the MGM System. If your gym does not have CI enabled, your website’s schedule is pulled from the extranet. We advise gyms to enable CI and not use the extranet to populate current or future class schedules. Once CI is enabled, you will have to disable all future schedules (on the extranet). What to do if your schedule is about to drastically change (summer/fall): Enter any new classes in MGM with the appropriate start date. Enter an end date if applicable. Place a check in extranet’s tools next to...
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Posted by My Gym Administrator on Jun 16, 2014 in Products |
The 2014 My Gym Kids Activity Wall Calendar was a huge hit; the reaction from parents, kids, and gyms has been incredible. So it’s no surprise that My Gym has created another calendar for 2015, and it’s bigger and better than ever before! As before, the new calendar will encourage your members to be healthy with interactive activities, nutrition tips, healthy recipes, exercises, family fitness and self-esteem activities, and more! This year, the calendar has 4 additional months! This amazing marketing piece brings home the My Gym experience and will live on your members’ walls for 16 months, from September 2014 through December 2015. We recommend using this item as a giveaway for members who remain registered throughout the summer – as well as for returning members and new registrants during your Back to School Campaign. Additionally, this item can be used throughout the fall and holiday season as a giveaway, or it can be sold individually (suggested retail price of $3.00 each) and/or as birthday party favors at...
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Posted by My Gym Administrator on Jun 16, 2014 in Marketing |
My Gym YouTube Video Contest ended yesterday, June 15. Thank you to all the participating gyms for submitting videos and for promoting them to your customers, family, and friends! Collectively, there were over 7,000 views! The videos with the most views and which lead the contest going into round two are My Gym Fresh Meadows (1633 views), My Gym Valencia (1165 views), and My Gym Calgary (1128 views). Since there were exactly 10 video submissions, all are entered into Round 2 for final voting and consideration to win the Grand Prize by MGE executives and staff. All 10 participating gyms will receive a $50 ShopMyGym.com store credit. The winning videos will be announced at the My Gym Convention 2014. Prizes: Top 10 Vote-getters: Receive a $50 ShopMyGym.com store credit 2 Runners-up: Receive the above mentioned $50 Shopmygym.com store credit + an additional $50 shopmygym.com store credit ($100 total), 1 Free Marketing Fund month, AND a $200 lunch/dinner/employee party Grand Prize Winner: Receives the above mentioned Shopmygym.com $50 store credit...
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Posted by My Gym Administrator on Jun 13, 2014 in Marketing |
Hey Everybody! The new summer newsletter is now available on Exact Target, filled with fun and informative articles for your marketing use. Because of a branding conflict, the decision has been made to change the name from “Monkey Business” to: “Mymo’s Memos” Please feel free to make maximum use of this editable marketing...
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Posted by My Gym Administrator on Jun 12, 2014 in Support & Programming |
Weekly meetings are meant to be all about fun, but they’re also a time to further develop our knowledge as expert My Gym teachers. As skillful My Gym instructors, we need to be able to demonstrate and communicate our physiological know-how in order to execute, for example, our My Gym “working-ons” appropriately and effectively. Here is a game that helps to increase one’s understanding of the human body. Watch below to find out who...
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Posted by My Gym Administrator on Jun 11, 2014 in Support & Programming |
(IMPORTANT: As previously announced, if you are attending the 2014 My Gym Convention, it is required that you complete your DiSC profile. My Gym Enterprises is offsetting the cost of the assessment in order to provide you with the discounted rate of $20. You will receive your copy at convention. If you are unable to attend the convention, please disregard this email.) Hello My Gym Convention Attendees! My Gym Enterprises and Merry Lynch have teamed up to provide the 2014 My Gym Convention attendees with a sustainable, easy to implement practice for developing your own leadership skills as well as those of your team. DiSC assessments are utilized worldwide as a way to gain insight into your unique leadership style, to learn new strategies in handling conflict, to develop and capitalize on strengths to influence your clients buying decisions and much more. Click here to take the assessment now. As a reminder, please answer the profile questions from a workplace perspective. Each conference attendee will receive a full color...
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Posted by My Gym Administrator on Jun 11, 2014 in Marketing |
In addition to the marketing materials, campaigns, vendors, services, and support we provide to our franchisees, MGE is always striving for impressions and business relationships to strengthen our brand and drive business to your doors. We do this through PR, cross marketing, promotions, and alliances with various consumer marketing programs. We are happy to announce that we have recently completed two new relationships as follows: Entertainment Book- My Gym coupon featured in all hard copy coupon books, available online and through the Entertainment Book App. U.S. and Canada Offer: 1 Free Guest Class, New members only Access Direct- A consumer affinity program with an online portal accessible to their members for discounts and offers – In addition, Access Direct partners with a multitude of companies such as All-State Motors, Affinion, and educational associations throughout the US and Canada for hard copy coupon offerings to their customers. Offer #1- $45 Off Member Fee and Free Guest Class- New members only – Not to be combined with other offers – Participating...
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Posted by My Gym Administrator on Jun 10, 2014 in Marketing, Products |
As per last weeks Back to School Campaign update, now is the time to start planning! Our 2015 My Gym Activity Calendar will be available for pre-order in late June, with a franchisee cost of $1.50 per piece. This fantastic giveaway will encourage your members to be healthy with interactive activities, nutrition tips, healthy recipes, exercises, family fitness and self-esteem activities, and more! This awesome marketing piece brings home the My Gym experience and will live on the walls for 16 months (September 2014 – December 2015)! We recommend using this item as a giveaway for those who remained registered throughout the summer – as well as for those returning/new during the Back to School Campaign. Additionally, this item can be used throughout the fall and holiday season, either for individual retail sale (suggested retail price of $3.00 each) and/ or as birthday party favors at a discounted rate (suggested price for 10 or more at $2.00 each). Finally, the activity calendars can make great thank you gifts for...
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Posted by My Gym Administrator on Jun 6, 2014 in My Gym Foundation |
Thank you to My Gym of The Woodlands for raising nearly $500 for Challenged America at your Easter event. Fun, friends, and giving were abundant at this special party dedicated to the Children of...
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Posted by My Gym Administrator on Jun 5, 2014 in Support & Programming |
Webinar on Upselling We held a webinar on Upselling this past week. Thank you to everyone who participated. Webinars are always a great way to teach, communicate, and learn, not only between MGE and our franchisee family but also between owners and their staffs. The recorded Upselling webinar can be found on the extranet in the Webinars and Tutorials section. We encourage all owners and staff members to listen to it in your coming training sessions and meetings. Click here to view the webinar (password:...
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Posted by My Gym Administrator on Jun 5, 2014 in Support & Programming |
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Posted by My Gym Administrator on Jun 4, 2014 in Marketing |
Millions of kids agree… Back to school means back to My Gym! Soon it will be time to prepare all of your marketing for August’s Back to School Campaign. To help you execute the themed campaign in your own gym(s), the following are ready for you to access: In the Print System on the Extranet: Full-page flier Half-page flier Color and black & white versions 4×6 postcard Got Print formatted postcard template also available Poster To be printed locally and hung in lobby/front window Printed ads for placing in local family guides are to be ordered through the Custom Artwork Request form, as sizes vary. Please select “2014 Back to School Campaign” under “Artwork Type” when placing your order so that artwork will match in style. In Exact Target – Global Emails: Global email (generic email for you to customize with your own message and offer) titled “NCB2S Back to School General Use Email” In the 2014 National Marketing Campaign Folder: My Gym Operations Disc / My Gym Operations / National Marketing and...
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Posted by My Gym Administrator on May 30, 2014 in General |
Just 54 days until we are all together again! It’s not too late; click here to register for the convention now! Fantastic Team and Management Analysis Tool – Understand Your Team in a New and Powerful Way, Leading You To Become a More Effective Manager with “DiSC” We will have valuable meeting content at the convention this year that will help you analyze and apply the DiSC teachings to your real life gym situation. Every attendee must have taken the online DiSC testing by June 30. Starting the first week in June, emails will be sent to all registered attendees. As most of you know, for some time now, we have been researching new ways for our franchisees to become the most effective managers possible while getting the desired results from their staffs. Thanks, in part, to David Ames (Franchisee – Norwell, MA), we discovered “DiSC.” We would describe DiSC as a personality assessment, for our purpose, to determine the most effective ways to lead your My Gym staff to...
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Posted by My Gym Administrator on May 30, 2014 in My Gym Foundation |
It’s very simple: when a family member struggles, we all struggle. Please join My Gym Challenged America in a special crusade to support Cougar Clifford, the 15 year old son of much beloved My Gym Chesterfield staff member Colleen Clifford. While playing in the snow, Cougar heartbreakingly landed on his head and shattered the C5 vertebrae in his neck. He spent over two months in the PICU on a ventilator. Cougar was initially paralyzed from the shoulders down. He has regained movement in his arms, and is starting to use his fingers. (Still no feeling in his legs). His spine does have a pulse, which means that with lots and lots of therapy and time, he may be able to walk again. MGCA is asking for donations and moral support for an amazing and inspiring kid with a great spirit and sense of humor. All of us at MGCA are moving Cougar to the top of our list for a gift appropriation this month, (up to $500) but we...
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Posted by My Gym Administrator on May 29, 2014 in Products |
Introducing the new My Gym Premium Pullover/Jacket, a garment we know you will absolutely love. This is a high-end premium garment that you can wear in the gym and when you’re out and about. Once you see and wear this, you’ll agree that it’s far superior to other pullovers and jackets, particularly those made of fleece and other fabrics. This garment is from the Pebble Beach Apparel Collection of golf-inspired sportswear. It features technical fabrics, emphasizes superior design, and offers the ultimate in comfort by utilizing easy care fabrics that keep you warm, dry, and comfortable. It’s also relatively lightweight, so it can be worn all year round. The embroidery on this garment also has a premium appearance and quality. The front is embroidered with the My Gym logo, and the back is embroidered with a tree and the Pebble Beach logo. The logos are low profile, and the thread color is just a shade lighter than the garment color for a subtle and sophisticated look. Product details:...
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Posted by My Gym Administrator on May 28, 2014 in Products |
We are so excited to share some of the great ways the 2014 My Gym Activity Calendar is being utilized as a tool to “bring My Gym home” and practice healthy lifestyles! We have had gym owners and staff members show us great ways they have been able to motivate their young members by encouraging them to use their calendars every day to instill healthy lifestyles, not just on days they are in the gym! We would love for you to share ways you have enabled the calendar to “live” within your gym! How do you encourage your members to use it? Now is the time to start planning! Our 2015 My Gym Activity Calendar will be available for pre-order in late June, with a franchisee cost of $1.50 per piece. This fantastic giveaway will encourage your members to be healthy with interactive activities, nutrition tips, healthy recipes, exercises, family fitness and self-esteem activities, and more! This awesome marketing piece brings home the My Gym experience and will live...
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Posted by My Gym Administrator on May 22, 2014 in Products |
ATTEN-TION! One, two, three, four, one, two, three, four! My Gym Boot Camp is NOW in session. So get on your uniforms, starting with the new My Gym Boot Camp T-shirt. We can outfit the troop in infant, youth, and adult sizes. This fun shirt features a My Gym Boot Camp “dog tag” logo on the front and the regular My Gym logo on the back. It’s available in a variety of classic and modern camouflage colors. ShopMyGym is launching this item as a special order product, and then it will be available as a stock item. Place your order by 10 a.m. PST on Thursday, 5/29, and your order will ship the week of 6/9. Be sure to let your members know about these fun shirts, and keep them on hand so you have them available for your customers. Click here to order now. AT-EASE!...
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Posted by My Gym Administrator on May 22, 2014 in Technology |
You will soon see some new and exciting enhancements that have been made to the system in both function and design. Functionality Users now have the ability to: Enter and search for a second parent on the Family Account screen Charge families or children a standalone Membership Fee If gyms offer a “Family Membership,” each child added will automatically be set as a Member. If gyms charge a “Per-Child Membership,” each child will be listed with either an “M” or an “$.” The “M” will indicate that the child is a Member. The “$” will allow you to click on the symbol to take a membership payment. Membership Fees will now be listed as a “Transaction Type” on the Transactions screen if the payment was a separate transaction. Customize the Birthday Party Detail screen to accommodate more add-ons, as well as resize and move the pop up screen The party Date and Time fields have been reformatted to allow easier rescheduling. Several other areas including Payments have been recoded...
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Posted by My Gym Administrator on May 21, 2014 in Products |
Summer is almost here, so here’s your reminder to gear up for My Gym camp. ShopMyGym has the following products for this fun summer tradition: *NEW* 2014 My Gym Camp T-Shirt – Featuring the “Get Ready for Summer Fun” marketing campaign logo – Youth and adult sizes My Gym Camp Registration Pack: Youth 2014 camp shirt, camp tote bag, camp water bottle “Flying High” My Gym Camp T-Shirt (from 2013) – Youth and adult sizes (limited quantity) My Gym Camp Tote Bag My Gym Camp Water Bottle My Gym Beach Ball My Gym Temporary Tattoos My Gym Stickers It’s going to be a great summer! Click here to order...
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Posted by My Gym Administrator on May 21, 2014 in Marketing |
The Hyland’s Allergy Samples Program has now concluded. You may donate or completely discard all of the remaining allergy samples as you wish. In June, the final component of this partnership with Hyland’s will commence and feature free “Teething Tablet” samples for your members. This program, which will run from June 2 – July 1, will be a much smaller one with just two total boxes delivered to the gyms. Please encourage parents who are interested in doing so to take multiple teething tablet samples along with the literature. Upon commencement of the program, please snap a quick picture of the samples and literature and send it to erapada@playnetwork.com or text to 323-712-5500. As a thank you for participation in the Hyland’s program, when submitting a picture, your gym will be entered into a raffle to win one of five $100 Amex Gift Cards. Please include your gym location/name when submitting the pictures. Each picture submitted will receive one entry, so please feel free to enter multiple times to...
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Posted by My Gym Administrator on May 19, 2014 in General |
It’s not too late to register for the My Gym Convention coming in July. Please do it TODAY! This convention is just too valuable to miss! As a small business owner working hard to stay Number One in our industry, you must attend this important event. You will gain valuable information, learn new skills, find out about exciting new developments for My Gyms, and build camaraderie with the greatest people in the world – your fellow franchisees! CLICK HERE FOR THE REGISTRATION FORM Any questions regarding the convention? Email Nancy Scott at nscott@mygym.com We still need your photos! My Gym is ranked the #1 Children’s Fitness Program, and we want to show it! Please send in a digital photograph showing a clever, unique, or innovative way to depict “#1” with your staff in your gym. Send to Monique Vranesh by June 1stat mvranesh@mygym.com. Please include your gym’s location in the body of your email or in the picture label so I know which gym submitted the photo. Convention (formerly known...
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Posted by My Gym Administrator on May 19, 2014 in Products |
Let it go, let it go Get your Frozen party pack Let it go, let it go Order now and don’t look back I sure know What they’re going to say Let the fun begin It’s the best party that you’ll ever throw The Frozen theme party pack is now available on ShopMyGym.com. This pack includes your party goods conveniently packed in one box, including plates, napkins, balloons, and stickers. The colorful Frozen plates feature Anna and the Snow Queen, Elsa, as well as a pretty floral design. The Frozen napkins are really cool and feature Anna in front of the Castle of Arendelle. We don’t currently have a Frozen centerpiece kit, so we got creative . . . For the centerpiece, you’ll make a bouquet using four pink or purple balloons (not included) tied together, and then you’ll attach the included Frozen foil balloon, which can be inflated by simply blowing air into it; no helium required. Sprinkle the table with the Frozen stickers (featuring Elsa, Anna, Sven,...
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