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Olive Garden Wrap-Up

IMPORTANT NOTE 9:30AM PST: Unfortunately, the link Olive Garden provided us in the Olive Garden PNO – Thanks for Participating – Kids Eat Free Coupon email is faulty, and we are working on getting the correct link ASAP. Please do not send this global email (we cannot remove it once published). An updated, clearly marked, global email will be published ASAP. Thank you for your patience. Please note: The final two Olive Garden emails, located in Global Emails, are called Olive Garden PNO – Non Inquiry Follow Up (email #5 on...

Extreme Makeover: Exact Target Email Templates To Be Purged – You MUST read this notice.

Extreme Makeover: Exact Target Email Templates To Be Purged – You MUST read this notice. Over the years, ET has become cluttered and difficult to navigate. We’re going to solve the problems of confusion and difficulty connected to Exact Target Global Email Templates. The best way to accomplish this is for us to delete (purge) all existing global emails and republish only those emails that are relevant, useful, and easy to manage.  As a result, we will be purging all existing ET materials (global emails, graphics, pictures) on Sunday, February 16, 2014. SAVE YOUR CONTENT: BEGINNING TODAY, ALL GYMS will have 10 days to save all essential content that has been created within the global emails.  If you have any questions about how to save, store, and retrieve your favorite templates, click here for a step-by-step video tutorial.  A printable tutorial is also available here.  Anything you don’t save will be deleted. Important note:  Many gyms customize and work off of the published emails directly in the global emails...

2014 Marketing Campaign – Get Ready for Summer Fun!

Millions of kids agree… Summer is not complete without My Gym fun! Summer will be here before we know it, and that means soon it will be time to prepare all of your marketing for the Summer Fun campaign. To help you execute the themed campaign in your own gym(s), the following are ready for you to access: In the Print System on the Extranet: Full-page flier Half-page flier Color and black & white versions 4×6 postcard Got Print formatted postcard template also available Poster To be printed locally and hung in lobby/front window Printed ads for placing in local family guides are to be ordered through the Custom Artwork Request form, as sizes vary. Please select 2014 Summer Fun Campaign under “Artwork Type” when placing order so that artwork will match in style. In Exact Target: Global email (generic email for you to customize with your own message and offer) titled “NCAPR Summer Fun Campaign General Use Email” In the 2014 National Marketing Campaign Folder: My Gym Operations...

Olive Garden Update

February Olympics Campaign: Time to Execute

February is right around the corner! Do you have your February campaign materials ready to go? It’s time to wrap up the January campaign and get ready for February. As outlined in previous updates, the materials are ready and available for immediate use. Create your own offers, hold your own events, customize the materials, and remain in line with the National Marketing campaign! Join your fellow My Gym franchisees and MGE in promoting: Millions of kids agree. . .future champions are made here! Please make sure to comply with the following steps to ensure you’re in line with our National Marketing. Franchisees can get a head start now by updating the following: Facebook profile image Facebook cover image Horizontal logo for email signatures Website article Utilize the National Marketing materials, including the helpful planning calendar, during the month of February. These can be found on the extranet in the National Marketing and Sponsorships Folder/National Marketing/2014 National Marketing Campaign/ February – Olympics Marketing Elements. Campaign Planning Calendar Social Media Posts...

Olive Garden PNO Full? …What now?

Free Sampling Program – Hyland’s Homeopathic Kids

My Gym has partnered with Hyland’s Homeopathic Kids for two free product sampling campaigns, one in February and one in March.  The Hyland’s Homeopathic Kids product samples are all natural, safe for children, and packaged with a childproof cap. Beginning the end of this week, all U.S. locations will be receiving the February samples and coupons, which, we request, you hand out to your parents. The shipments, which contain all the materials you will need to execute this program, will arrive the week of February 2nd in three separate boxes.  The samples/coupons should be handed out to customers until the end of the month or supplies are gone, whichever occurs first. 1200 Hyland’s Homeopathic Cough Syrup samples Childproof packaging 1200 3” x 5” coupons for Hyland’s Homeopathic Kids products We realize this is a large number of samples and literature coupons, but this is what the partner has requested.  Please encourage parents who are interested in doing so to take multiple samples along with the literature. Upon commencement of...

Earth’s Best National Marketing – Great New Development

Earth’s Best National Marketing and Promotion We are excited to announce the next step in our partnership with Earth’s Best, makers of organic foods and natural products for children – www.earthsbest.com! What it is:  As of December 2013, My Gym has been featured as a prize offering in the Earths’ Best Rewards Program. When rewards program members purchase Earth’s Best baby food products, they receive points redeemable for various coupons, prizes, and sweepstakes. Currently, Earth’s Best has over 31,000 rewards members, and they gain an additional 2,000 to 3,000 members every month. Now, we have also added another layer to the program. A My Gym Birthday Party is one of the options consumers can pick to win in the Earth’s Best Sweepstakes. Click here for more info about the Earth’s Best Rewards Program. What you need to know:  Each quarter, one lucky Earth’s Best consumer will win a My Gym Birthday Party. If the winner is in your area, your gym will be notified of the winner’s name, and...

Shhh It’s A Secret … Our National PNO Sponsor is Olive Garden!

This information can be shared with your staff anytime from now to January 27th. Olive Garden is also announcing internally today, January 24th. Please make sure you do not go “public” with this information until Monday, January 27th, at 5 PM EST. At that time, both Olive Garden and My Gym will go “live” to the public with this special event. Files to Download: Olive Garden PNO Directives Olive Garden PNO Sign Up Sheet Olive Garden PNO Webpage Article Olive Garden PNO Checklist Videos to Watch: Registration Training Video Marketing Training Video Drop Off and Pick Up Procedures Video Reimbursement Training...

Exact Target Recommended Usage – Follow-Up

Dear Franchisee, As we often say to the kids at the end of a birthday party, we have good news and we have bad news.  The good news is that we’ve seen a drop in the overall number of sends coming out of Exact Target over the past six months.  The Marketing Division would like to thank those of you who have:  1) cleaned out your subscriber lists and 2) diversified your marketing plans to reduce the number of sends and/or for employing avenues other than just Exact Target.  Way to go!  The bad news, however, is that the drop hasn’t been great enough to totally fix our problem.  So, it’s with that in mind that we must implore you all, as members of the My Gym family, to do your part once again and modify your subscriber lists (clean out all those bounces and unsubscribes) and really be cognizant of what you send and when. The current average “click-through” rate for email is only around 15%.  However, our...

Upcoming Olympics Themed Programming Directives: National Marketing Synergy

February Olympics Programming The Winter Olympics will be taking place in Sochi, Russia during the month of February, running from the 6th to the 23rd. As discussed in the National Marketing Update released on December 20th regarding the February Olympics Campaign, to tie our programming and National Marketing Campaign together, we will be running themed curriculum during this time. During the week of February 10th, we will be running classes as normal but with a few Olympics themed elements throughout the class. During the week of February 17th, there will be a “medal ceremony” built into the programming for all classes. Please note that this is for ALL age groups. This is a great opportunity to gain exposure for your gym and really make all of your little ones feel like superstars! As mentioned in prior updates, to further tie in the February Campaign, special torch medals and “I Won the Gold” stickers and ribbons are available through ShopMyGym.com. The original directive to order these products for your ceremony/presentation...

The votes are in!

The votes are in! My Gym Children’s Fitness Centers: #1 Children’s Fitness Center in 2014 Entrepreneur Magazine +++ The Top Franchise Rankings in the USA: My Gym – # 182 Gymboree – # 254 Little Gym – # 366 Kidville – not ranked Entrepreneur Magazine’s Franchise 500 +++ My Gym Children’s Fitness Centers: Designated One of Canada’s Best Franchise Systems BeTheBoss The Best Franchises and Business Opportunities in Canada +++ Look for our inclusion of these impressive achievements in upcoming marketing and branding releases. Congratulations to all of us! My Gym could never have reached these milestones without the hard work and dedication of every team member...

Shhhhhh! It’s a Secret: Big Revelation Coming Soon!

We hate to keep you waiting on pins and needles for the identity of our National PNO Partner, but we do have some information to help tide you over for now. For the time being, the only thing you need to do is guarantee that you have your PNO marked off for February 7th. You should not be advertising, marketing, or registering for this PNO…yet! We know you all have tons of questions, and we want to provide you with some information to put your minds at ease. By next week you will receive: Detailed directives on how to market, execute, track, and manage this PNO, including: Sign-In sheets for members/nonmembers Step-by-step tracking and registration guide Sales verbiage In-class announcements verbiage Clear timeline In the upcoming weeks you will receive: Exact Target email templates: Email 1: Advertising the PNO Email 2: Sent to those for whom you are able to secure a spot: A confirmation Email 3: Sent to those who did not make it into the PNO because...