• General

February Olympics Campaign: Time to Execute

February is right around the corner! Do you have your February campaign materials ready to go? It’s time to wrap up the January campaign and get ready for February. As outlined in previous updates, the materials are ready and available for immediate use. Create your own offers, hold your own events, customize the materials, and remain in line with the National Marketing campaign! Join your fellow My Gym franchisees and MGE in promoting: Millions of kids agree. . .future champions are made here! Please make sure to comply with the following steps to ensure you’re in line with our National Marketing. Franchisees can get a head start now by updating the following: Facebook profile image Facebook cover image Horizontal logo for email signatures Website article Utilize the National Marketing materials, including the helpful planning calendar, during the month of February. These can be found on the extranet in the National Marketing and Sponsorships Folder/National Marketing/2014 National Marketing Campaign/ February – Olympics Marketing Elements. Campaign Planning Calendar Social Media Posts...

Olive Garden PNO Full? …What now?

Free Sampling Program – Hyland’s Homeopathic Kids

My Gym has partnered with Hyland’s Homeopathic Kids for two free product sampling campaigns, one in February and one in March.  The Hyland’s Homeopathic Kids product samples are all natural, safe for children, and packaged with a childproof cap. Beginning the end of this week, all U.S. locations will be receiving the February samples and coupons, which, we request, you hand out to your parents. The shipments, which contain all the materials you will need to execute this program, will arrive the week of February 2nd in three separate boxes.  The samples/coupons should be handed out to customers until the end of the month or supplies are gone, whichever occurs first. 1200 Hyland’s Homeopathic Cough Syrup samples Childproof packaging 1200 3” x 5” coupons for Hyland’s Homeopathic Kids products We realize this is a large number of samples and literature coupons, but this is what the partner has requested.  Please encourage parents who are interested in doing so to take multiple samples along with the literature. Upon commencement of...

Earth’s Best National Marketing – Great New Development

Earth’s Best National Marketing and Promotion We are excited to announce the next step in our partnership with Earth’s Best, makers of organic foods and natural products for children – www.earthsbest.com! What it is:  As of December 2013, My Gym has been featured as a prize offering in the Earths’ Best Rewards Program. When rewards program members purchase Earth’s Best baby food products, they receive points redeemable for various coupons, prizes, and sweepstakes. Currently, Earth’s Best has over 31,000 rewards members, and they gain an additional 2,000 to 3,000 members every month. Now, we have also added another layer to the program. A My Gym Birthday Party is one of the options consumers can pick to win in the Earth’s Best Sweepstakes. Click here for more info about the Earth’s Best Rewards Program. What you need to know:  Each quarter, one lucky Earth’s Best consumer will win a My Gym Birthday Party. If the winner is in your area, your gym will be notified of the winner’s name, and...

Shhh It’s A Secret … Our National PNO Sponsor is Olive Garden!

This information can be shared with your staff anytime from now to January 27th. Olive Garden is also announcing internally today, January 24th. Please make sure you do not go “public” with this information until Monday, January 27th, at 5 PM EST. At that time, both Olive Garden and My Gym will go “live” to the public with this special event. Files to Download: Olive Garden PNO Directives Olive Garden PNO Sign Up Sheet Olive Garden PNO Webpage Article Olive Garden PNO Checklist Videos to Watch: Registration Training Video Marketing Training Video Drop Off and Pick Up Procedures Video Reimbursement Training...

Exact Target Recommended Usage – Follow-Up

Dear Franchisee, As we often say to the kids at the end of a birthday party, we have good news and we have bad news.  The good news is that we’ve seen a drop in the overall number of sends coming out of Exact Target over the past six months.  The Marketing Division would like to thank those of you who have:  1) cleaned out your subscriber lists and 2) diversified your marketing plans to reduce the number of sends and/or for employing avenues other than just Exact Target.  Way to go!  The bad news, however, is that the drop hasn’t been great enough to totally fix our problem.  So, it’s with that in mind that we must implore you all, as members of the My Gym family, to do your part once again and modify your subscriber lists (clean out all those bounces and unsubscribes) and really be cognizant of what you send and when. The current average “click-through” rate for email is only around 15%.  However, our...

Upcoming Olympics Themed Programming Directives: National Marketing Synergy

February Olympics Programming The Winter Olympics will be taking place in Sochi, Russia during the month of February, running from the 6th to the 23rd. As discussed in the National Marketing Update released on December 20th regarding the February Olympics Campaign, to tie our programming and National Marketing Campaign together, we will be running themed curriculum during this time. During the week of February 10th, we will be running classes as normal but with a few Olympics themed elements throughout the class. During the week of February 17th, there will be a “medal ceremony” built into the programming for all classes. Please note that this is for ALL age groups. This is a great opportunity to gain exposure for your gym and really make all of your little ones feel like superstars! As mentioned in prior updates, to further tie in the February Campaign, special torch medals and “I Won the Gold” stickers and ribbons are available through ShopMyGym.com. The original directive to order these products for your ceremony/presentation...

The votes are in!

The votes are in! My Gym Children’s Fitness Centers: #1 Children’s Fitness Center in 2014 Entrepreneur Magazine +++ The Top Franchise Rankings in the USA: My Gym – # 182 Gymboree – # 254 Little Gym – # 366 Kidville – not ranked Entrepreneur Magazine’s Franchise 500 +++ My Gym Children’s Fitness Centers: Designated One of Canada’s Best Franchise Systems BeTheBoss The Best Franchises and Business Opportunities in Canada +++ Look for our inclusion of these impressive achievements in upcoming marketing and branding releases. Congratulations to all of us! My Gym could never have reached these milestones without the hard work and dedication of every team member...

Shhhhhh! It’s a Secret: Big Revelation Coming Soon!

We hate to keep you waiting on pins and needles for the identity of our National PNO Partner, but we do have some information to help tide you over for now. For the time being, the only thing you need to do is guarantee that you have your PNO marked off for February 7th. You should not be advertising, marketing, or registering for this PNO…yet! We know you all have tons of questions, and we want to provide you with some information to put your minds at ease. By next week you will receive: Detailed directives on how to market, execute, track, and manage this PNO, including: Sign-In sheets for members/nonmembers Step-by-step tracking and registration guide Sales verbiage In-class announcements verbiage Clear timeline In the upcoming weeks you will receive: Exact Target email templates: Email 1: Advertising the PNO Email 2: Sent to those for whom you are able to secure a spot: A confirmation Email 3: Sent to those who did not make it into the PNO because...

Web Splash Page Available for 2014 New Year’s Campaign

2014 Marketing Campaign Update – Thematic Website Splash Page Now Available As part of the available 2014 marketing campaign elements, we have created a new function on the website that, through your BOSS tools, will give you the option to activate a thematically synergistic and customizable campaign splash page that will be seen by web surfers before they make it to the homepage.  This can be used to further communicate and promote any offers or events you may be running. For now, it can be used for the New Year campaign.  We will be creating more splash pages for subsequent campaigns. How to activate: If you have not already done so, create your website article for your New Year’s Special and/or event. Create your own or customize the currently available website article template available in the New Year campaign folder here: My Gym Operations Disc / My Gym Operations / National Marketing and Sponsorships / National Marketing / 2014 National Marketing Campaign / January – New Year’s Marketing Elements...

January New Year Campaign

INTERNATIONAL 2014 is Right Around the Corner! Do you have your January campaign materials ready to go? Join your fellow My Gym franchisees and MGE in promoting: A New Year is a Perfect Time for Fitness and Fun! As per the JANUARY New Year campaign update of 11/6/13, the materials are ready and available for immediate use.  Create your own offers, hold your own events, customize the materials, and launch your campaign! Franchisees can get a head start now by updating the following: Facebook profile image Facebook cover image Horizontal logo for email signatures Complete directives and related files can be found in: My Gym Operations Disc / My Gym Operations / National Marketing and Sponsorships / National Marketing / 2014 National Marketing Campaign / January – New Years Marketing Elements Please contact marketing@mygym.com with any...

Earth’s Best National Marketing Promotion

We are excited to announce our new partnership with Earth’s Best, makers of organic foods and natural products for children – www.earthsbest.com! This is an out-of-gym marketing program reaching millions of potential My Gym customers.  There are no materials being sent to gyms for display. What it is:  As consumers purchase Earth’s Best baby food products, they receive points redeemable for various coupons, prizes, and sweepstakes.  A My Gym class package is one of the options the consumers can pick as a prize.  Click here for more info about the Earth’s Best Rewards Program. How it works:  Once a consumer chooses My Gym as a prize, he/she will be presented with the attached coupon, which can be redeemed at a local My Gym for “One Free Trial Class, Free Lifetime Membership, and $10 Off First Month of Classes.”  Click here to view the My Gym prize. What you need to know:  The Earth’s Best consumer will reserve the Free Trial Class, either online or via phone.  If the potential...

Google AdWords- Updated Directives and Key Words

INTERNATIONAL In addition to the recent update relating to Google AdWords image display ads, we have also updated the directives and key words for text ad campaigns.  The files for both new and existing accounts are located on the Operations Manual here: My Gym Operations Disc / My Gym Operations / Marketing Directives / 01 – Marketing Initiatives / Online Marketing / 01 – Google Ad...

Shhh… It’s a Secret!

How does holding a SOLD OUT Parents’ Night Out for which your parents will incur NO COST for their children to attend and each gym owner will be FULLY COMPENSATED sound to you? What do you have to do? HOLD the evening of Friday, February 7, 2014 in order to host a Parents’ Night Out. How is this possible?! We have a confirmed deal for a sponsored National Parents’ Night Out in February with a great restaurant partner.  Even better, in addition to fully paying for the event for every child who attends, they will be helping us market and promote the event, incentivizing parents with a discount offer at their locations! What’s the catch? No catch; you are simply asked to promote the event in the gym, via email, and social media and also provide the restaurant information encouraging them to consider dining there that night. PARENTS ARE NOT REQUIRED TO GO TO THE RESTAURANT!  All materials will be pre-created for you to easily cut, paste, and send/post....