TUTORIALS: Exact Target
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Read MoreNEW Tuition Increase Directives
NEW Tuition Increase Directives Now available in the Operations Manual on the extranet is a vital document that will guide franchisees through the process of deciding how often and how much to raise tuition. In order to stay up with the competition, cost of materials, rent increases, and mandatory raises to the minimum wage, gyms need to occasionally adjust prices to reflect a profitable number. This directive will guide you through the steps necessary to effectively implement an increase in tuition costs. Now is the time to start planning and implementing a tuition increase in your gym. Although raising prices could be successful at any point in the year, the new year is an ideal time to institute new prices as well as update the look and feel of the gym. Click here for the Tuition Increase...
Read MoreOrder your Staff Holiday Gifts Now
Order your Staff Holiday Gifts Now Get ready for the holidays! We did our homework and came up with the perfect high-end holiday gift. This holiday gift pack includes four gifts bundled together: a bag, a beanie, a pair of socks and a blanket. We suggest you give this pack to each of your staff members as a sign of your appreciation for their hard work this year. This holiday pack also makes an excellent gift for your top customers as a thank you for their business, loyalty, and friendship. Accordingly, we have sourced and priced this pack based on our anticipation that most of you will purchase this high value holiday gift. This holiday gift bundle contains the following high quality My Gym branded items: Convertible backpack/tote bag with silk-screened My Gym logo Beanie with embroidered full color My Gym logo Socks with My Gym knit in logo Fleece roll-up blanket with silk-screened My Gym logo In addition to offering these items together as a pack, we are...
Read More2014 National Marketing Plan – January materials are ready!
2014 National Marketing Plan – January materials are ready! Millions of kids agree… A new year is a perfect time for fitness and fun! January is only 8 weeks away, and that means it’s time to prepare for the first marketing campaign of 2014. Click here for the 2014 National Marketing Plan Overview. Click here to view the 2014 Marketing Plan Webinar (password: mymo). With MGE and all gyms conducting synergistic messaging during the National Campaigns, we will be stronger and more impactful than ever, and we will continue to build the My Gym brand and drive business to the gyms! To help you execute the New Year Campaign in your own gym(s), the following are ready for you to access. In the Print System on the Extranet: Full-page flier Half-page flier Color and black & white versions 4×6 postcard Got Print formatted postcard template also available Poster To be printed locally and hung in lobby/front window Printed ads for placing in local family guides are to be ordered...
Read MoreFriday Night Heights
Our 2013 MGCA Fundraiser is coming this Friday night in Los Angeles! We are so grateful and excited: The event is sold out, and generous local merchants have donated over $15,000 worth of goods that we will be auctioning and using as prizes in our Blackjack/Bingo Tournaments! We also are so indebted to the My Gym Children’s Fitness Centers who have held fundraisers of their own to donate thousands of dollars given by caring My Gym parents and kids. Special thanks to Alvaro and Tatiana of My Gym Hoboken, Dave at My Gym Norwell, Thomas and Juli of My Gym Arvada, and Beth at My Gym Aventura for organizing incredible contributions! You all are making the world a nicer place in which to be a kid . . . one child at a time. www.challengedamerica.com ...
Read MoreRevised Registration Pack Mandate
As our gyms know, the registration pack provides many important benefits to both members and franchisees. These benefits include, among others, your display of gratitude to members for their joining, the new members’ feeling of belonging, advertising and branding for the gym, and an extension of the My Gym experience to outside the gym. To ensure that these benefits are realized, MGE has revised the registration pack offerings and the mandate as explained below. Beginning November 1, 2013, franchisees must provide the Basic Registration Pack to every newly enrolled student. The Basic Registration Pack contains a My Gym branded T-shirt and our My Gym branded full-color reusable tote bag. All new students must receive this pack. New students are defined as any students enrolling in My Gym class for the first time, including siblings, enrollees receiving discounted or waived fees, and those joining through Groupon-type deals. Click here to view the revised My Gym Mandates document as it now reads on the extranet. Five important things to know: Per...
Read MoreNEW MGE Planning Calendar
New MGE Planning Calendar now available! Franchisees now have access to a new planning tool called the MGE Planning Calendar. Located on the home screen of the extranet, this calendar is a new streamlined view of the My Gym calendar year. This calendar is intended to be used in addition to the Yearly Operational Reminders, the One Year Training Plan, and the One Year Marketing Plan. As always, for support regarding gym planning and operations, contact the MGE Support team with further questions. Click here to view a video demonstration. (Password:...
Read MoreExciting Support Division News
MGE Support – Exciting Announcements! Since the inception of MGE, our mission has been to have happy, viable franchisees. Without our amazing franchisee body, we would not be where we are today – the leading children’s early learning and fitness program in the world. Thank you for your continued dedication to My Gym and your constant perseverance of the highest quality programs and services for your communities. – Support Team Objectives: To coach owners in the areas of management/leadership, marketing, staff development, training, and general business systems (time management, planning, etc.) To train owners on the tools and systems available to assist them in increasing their viability and success To coach owners on “My Gym Today”- the best way to operate a My Gym – It is important to note that there is no difference between the “My Gym way” and the “MGE way.” These are one and the same. – Support Team Goals: To increase your viability and revenue To have a franchisee who is happy, confident, self-reliant,...
Read MoreMerchandise Division Mega Update
Merchandise Division Mega Update The merchandise division has several important announcements, so make sure you read through this entire update. Highlights include the launch of the Retail Manip Program and the introduction of new Premium Quality Staff T-Shirts, plus reminders that we have a limited quantity of Halloween products and Breast Cancer Awareness T-Shirts available. Check out the full update for details. The Retail Manip Program is Here! Taking the My Gym Experience Beyond the Gym We recently launched the My Gym Retail Products Program with specialty apparel and puppets . . . and now we’ve added “My Gym Manips.” Now parents and children can extend the benefits from elements of My Gym’s unique program by bringing home the Manips we use in class. We’re starting with the beanbags, foam rings, Gator Skin® 6” Softi foam ball, and juggling scarves. The Manips are sealed in retail packaging with an exclusive My Gym insert containing activities that enhance children’s My Gym experience, further develop...
Read MoreNew Karate and Mymo Signs Available at ShopMyGym.com!
New Karate and Mymo signs available at ShopMyGym.com! In response to popular demand, ShopMyGym has added four new additional signs! These signs match the look and feel of all of our other marketing materials. Order your new in-gym signs today! In addition to the Core Sign and New Gym packages, you can also order various signs ‘a la carte.’ Buy 3 or more signs and receive 10% off! Karate Double-Sided Vinyl Sign (48” x 48”) This high-quality two-sided sign is for use in window application and is used to highlight your Karate program. Click here to order this sign today! Karate Adhesive Decal (48” x 48”) This sign is made of PhotoTex Repositionable Vinyl and is used to highlight your Karate program. Click here to order this sign today! Dancing Mymo Adhesive Decal (48” x 48”) Everyone loves Dancing Mymo! Made of PhotoTex Repositionable Vinyl, this adhesive decal will be a fun addition to your walls. Click here to order this sign today! Handstand Mymo Adhesive Decal...
Read MoreMGM- Client Interface
MGM Update We are very excited to announce the launch of MGM’s Client Interface. Users can now access and create accounts to schedule guest classes, enroll in specific classes, book birthday parties, and update their account information. Your currently enrolled members will soon have the ability to schedule make-ups online as well. This new feature will not only free up valuable admin time but will also generate new business. We began testing MGM’s Client Interface (CI) in early August. The test phase went extremely well and concluded with 17 test gyms. Every gym saw activity during the test phase, with some bookings occurring within the first few hours of going live. MGM’s CI is available only on the 2.0 Version. Any remaining 1.0 users are urged to contact Marissa at msanchez@mygym.com to schedule the transition date ASAP. Most gyms do not experience any downtime during the transition. Please note the 1.0 version will no longer be available as of December 31, 2013 to allow for all focus and resources...
Read MoreChase Bank Awarding Grants to Small Businesses
My Gym Franchisees, We normally would not put out something like this; but, after reading through the program rules for the below, we thought some of you would make good candidates for this program/contest. JPMorgan Chase Bank is giving out twelve $250,000 grants to small businesses. Even though this type of contest always seems to be a one-in-a-million possibility, after reading through the eligibility and criteria sections, we believe some of you would have a really good shot. If you are looking to expand and want to take the time, please see the flier attached. Then, go to www.missionmainstreetgrants.com to read all about the program. Deadlines are coming up soon; so, if you are interested, act fast. Good...
Read MoreBack At You- Improving Franchisee Service & Communication
Since taking over as our online marketing consultants, Back At You (“BAY”) has been doing great work on behalf of MGE and our gyms. They are providing valuable “how to” e-Books and directives for Google AdWords, Facebook, and other social media platforms, including Twitter, Google+, Pinterest, and Yelp! They are building our Facebook presence, have helped us to conduct the 30th anniversary campaign fittest family contest, and (with MGE) are regularly developing and scheduling valuable content on our Facebook pages. That said, while they have tried to keep pace with the demand, at times they have fallen behind and have been delayed in getting back to gyms upon being contacted. This is not acceptable. We have had multiple meetings and conversations with BAY regarding this issue, and they are 100% committed to improving the communications and doing everything they can to help us all keep in step and succeed with the ever-evolving area of online marketing. To this end, BAY is restructuring their operations and have identified a highly...
Read MoreFrom The Desk Of Our CEO – My Visit To Yacov and Susi’s 30th Anniversary Celebration
My Visit to Yacov & Susi’s 30th Anniversary Celebration I have probably been to over a thousand parties at My Gyms around the world while sharing important occasions with many of you, and I still learn something new every time. Thirty years of My Gym is a major milestone. It represents not only a huge business accomplishment but a true legacy of commitment to life’s greatest gift: our children. As CEO of My Gym Enterprises, I can’t tell you how proud I am of each and every person who has contributed to this amazing journey. Let me share a recent experience with you. The other day, I had the great pleasure of attending the 30th Anniversary celebration at our Thousand Oaks, California gym, owned and operated by our legendary founders, Yacov and Susi Sherman. It was an unforgettable day of fun, prizes, and powerful memories. The Thousand Oaks community came out in droves to support the vital work that Yacov, Susi, their son Ceevan, and the entire staff are doing. Donated...
Read More2014 North American Marketing Plan Webinar
You are invited to join us for our 2014 North American Marketing Plan Webinar on Monday, 10/21 at 4:00 pm PST or Thursday, 10/24 at 2:15 pm PST. We will review the schedule, materials availability and MGE support which will be provided for franchisees during the key times of the campaign. Here is link for Monday 10/21 at 4:00 PST Here is link for Thursday 10/24 at 2:15...
Read MoreON SALE!! Save 15% on My Gym Birthday Party Favors!
ON SALE!! Save 15% on My Gym Birthday Party Favors! For this week only, save 15% on My Gym birthday party favors. The My Gym birthday party favor bag is convenient for gyms and parents, a great profit and marketing opportunity for gyms, and a strong value for parents. The bag is filled with fun products, including several My Gym branded items and toys. These bags regularly cost $2 each, but this week they’re on sale for just $1.70, so now is the time to stock up. With a suggested retail price of $3.50+, gyms can earn a nice profit selling these for their parties. Make sure you’re offering these to parents when booking parties and using the brochure available on the extranet. Here’s another suggested application for those of you hosting holiday parties: You can switch the contents of these bags into the My Gym clear plastic handle bags and then give them away as holiday party favors. Click here to order now. This discount...
Read MoreIn-gym Marketing Sponsor Materials- Reminder
Sponsor/Marketing Partners Update & Reminder This is just a reminder that the marketing materials recently exhibited in the gyms for our various partnerships can be removed and discarded. These include: Stride Rite Disney- Doc McStuffins Chuggington Julius Jr./Nickelodeon Please note that there are two easy reference documents that relate to national marketing and sponsorships available to you at all times on the Operations Disc. 1) In-Gym Marketing Sponsorship Materials 2) Current National Marketing Offers and Coupons They can be accessed via the extranet here: My Gym Operations Disc / My Gym Operations / National Marketing and Sponsorships / National Marketing. ...
Read MoreYou’re Invited!
What we learned at MGCA: YOU CAN’T BUY GIFTS FOR CHILDREN FACING CHALLENGES IF YOU DON’T RAISE MONEY. Brilliant! That’s why we’re holding our biggest fundraiser of the year on November 8, 2013. We’ll ask the Los Angeles community to give generously as they engage in Blackjack, Bingo, and other fun games and auction activities. If you are in Los Angeles on Friday the 8th, PLEASE join us; or, if you have friends/family in L.A., PLEASE send them to this amazing event! Click here to view the invitation. What we need: Prizes, gifts, and donated items – lots of them – to raise much-needed funds in order to continue purchasing assistive and learning devices for families who reach out for our help. We need these donated prizes to be substantial: value of $300 or more. We’re cutting out the usual silent auction and small items one typically finds. Instead, we’ll live-auction some of these cool contributions and award grand prize winners with others. All proceeds will go directly to...
Read MoreGRATITUDE AND HOPE
McKevor, Joseph, Alexander, Eris, Ayden, Taylor, and Keegan want to say “Thank you!” In August 2013, the My Gym Challenged America Foundation was able to grant gifts to these very courageous children. The gifts range from cooling vests, allowing kids with body temperature problems to play outside- often for the first time, to music therapy equipment and “cuddle me swings” to calm the anxieties inherent in Autism and Down Syndrome, to weighted blankets/vests enabling those suffering from Sheldon-Hall Syndrome and other illnesses to once again attend classrooms to gain necessary fundamental education. Stevie Oliver & family utilize an MGCA gift. You made this happen. Every member of the My Gym family has made it possible for us to reach out to a record number of families facing unspeakable challenges. For this, we thank you…. And so do our MGCA kids. Remember: You can also help by printing the available MGCA flier from the extranet and distributing as many as possible to caring heroes in your area. CLICK HERE...
Read MoreNew Lower Order Minimum for Theme Party Packs!
New Lower Order Minimum for Theme Party Packs! Until today, ShopMyGym had an order minimum of $250 for theme party packs, which could be met by purchasing 11 theme party packs for $23.29 each. However, some gyms asked us to reduce the minimum so they could balance their inventory without having to order 11 packs every time. To accommodate this request, we reduced the minimum to just two individual theme party packs per order. Now the price is $25.88 per pack, but gyms can still pay just $23.29 per pack if they purchase 11 or more packs by receiving a 10% discount that will automatically be applied at checkout. You can order any combination of theme packs to meet these minimum order quantities. We still recommend that each gym stock at least 2 packs for each of the 6 themes at all times and utilize the new lower order minimum to help them balance their inventory whenever they book a couple of theme parties. One more thing to note: ...
Read MoreHoliday Gift Certificate Promotion
Holiday Gift Certificate Directives The holiday season is just around the corner! My Gym Gift Certificates were tested two years ago with very successful results. Last year many My Gyms reported a nice measurable return when using the program. The concept is simple – you provide your currently enrolled members with a Gift Certificate that they can give on their behalf. This initiative is an effective way to market to your members and also give back to your community, further solidifying our image to the public as a family operated business. We strongly recommend that all My Gyms participate. Planning for this event should take place at the beginning of November. It is highly suggested to have your Gift Certificates ready to hand out by November 18th (the week before Chanukah) and continuing throughout the Christmas season. Click HERE for the Holiday Gift Certificate Directives. MGE Support: 818-907-6966 – Email: support@mygym.com – Live Chat: From...
Read More2014 Marketing Campaigns
2014 MGE Marketing Plan Our Campaigns, Your Way! January New Year February Celebrate Olympics, Celebrate Childhood April Get Ready for Summer (Camp) May National Fitness & Sports Month August/September Back to School November/December Holiday Gift of Fitness In 2014, MGE and all gyms will be marketing TOGETHER during 6 Key Times with a unified message. Gyms decide on their own promotions and events. There are no national offers or events to be adhered to. During each of these key times, MGE will be providing all necessary marketing materials to gyms 8 weeks in advance....
Read MoreMy Gym 2014 International Owners Convention
My Gym 2014 International Owners Convention con·ven·tion noun – A formal meeting of members, representatives, or delegates as of a political party, fraternal society, profession, or industry My Gym International Owners Con·ven·tion noun – A most important biyearly event where My Gym owners worldwide share their experiences in order to grow their businesses, receive valuable information from My Gym Enterprises to take their gyms to the next level, and build camaraderie with the most amazing group of people you will ever meet In just 10 months, we will all meet again at our My Gym International Owners Convention in Irvine, CA! This is our biyearly seminar for My Gym OWNERS ONLY. You must attend this very important event. If it’s not on your calendar already, please save the date: Thursday, July 24th, through Saturday, July 26th, 2014. Plan to arrive Wednesday evening to be ready for an early and punctual start Thursday morning. This year we will offer online registration to make it even easier to register and pay by credit...
Read MoreMarketing- Social Media-Yelp,Twitter, Google, Pinterest
Attached please find the latest addition to our series of On-Line Marketing e-Books. Establishing a presence on Yelp, Twitter, Google+, and Pinterest will provide your gym with an array of complementary social media platforms to grow your business by providing distinctly different ways for you to engage your audience while allowing you to take advantage of the ability to cross-promote from one platform to the other. All e-books are accessible on the Operations Disc here: My Gym Operations Disc / My Gym Operations / Marketing Directives / 01 – Marketing Initiatives / Online Marketing / Social Media Marketing ...
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