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Posted by My Gym Administrator on Dec 11, 2013 in Marketing |
INTERNATIONAL Google AdWords Display Network Image Ads Tutorial Now Available We are happy to announce the launch of a brand new tutorial that will help you set up Image Ads within the Google AdWords Display Network. These are ads featuring full-color My Gym pictures and logos for both classes and birthdays. We have tested the tutorial and have implemented the Image Ad campaign, and the results have been positive. Some quick facts: Costs associated with Image Ads are equal to or, in some cases, even less expensive than Text Ads on a CPC basis. Running Image Ads and Text Ads gives you the best chance of success through Google AdWords With this tutorial, the Image Ads will be created within your existing ad groups, so you won’t need to spend anything more than your current budget. A positive to display ads is that, clicks or not, the campaign helps with your local My Gym branding and impressions. Because an Image Ad generally takes up the entire ad unit, it...
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Posted by My Gym Administrator on Dec 11, 2013 in Products |
As explained in last week’s marketing update, it’s time to prepare for February’s Olympics themed marketing campaign. In support of the campaign, ShopMyGym.com has specially designed ribbons and stickers to be used in place of your regular Building Blocks awards, plus medals to enhance your ceremonies. Click here to pre-order these items...
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Posted by My Gym Administrator on Dec 6, 2013 in Marketing |
INTERNATIONAL 2014 National Marketing Plan – February materials are ready! Millions of kids agree… Future champions are made here! February is only 8 weeks away, and that means soon it will be time to prepare for the Olympics Themed Marketing Campaign, tapping into all of the excitement, media, and worldwide pride associated with the games. NOTE: Regarding Olympics Themed Marketing Materials: As much as we would like to use the Olympic rings logo, wording, and other Olympics associated images, there are very strict rules reserving the rights to these elements for official partners, sponsors, etc. To avoid legal issues, we have created themed materials that tie in while avoiding direct violations of these rules. To help you execute the themed campaign in your own gym(s), the following are ready for you to access: In the Print System on the Extranet: Full-page flier Half-page flier 4×6 postcard Poster Printed ads for placing in local family guides are to be ordered through the Custom Artwork Request form, as sizes vary. Please...
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Posted by My Gym Administrator on Dec 5, 2013 in Technology |
We are pleased to announce the launch of two exciting new features for the MGM’s Client Interface. A new mobile webpage has been created for use with MGM’s Client Interface. Users will now experience screens that are easier to navigate and designed for mobile devices and finger tapping. Users also have the option to view the Full Site. Additionally, gyms now have the ability to enable Makeups on Client Interface. When enabled, Users can access their accounts and schedule their own Makeups. To enable Makeups, log in to your Extranet account, click on Edit Web Sites & Schedules, select your gym, and then Gym Information. At the bottom of the screen, place a check in the box next to Enable Makeups and then click Update....
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Posted by My Gym Administrator on Dec 2, 2013 in Marketing |
MGE 2014 Marketing Campaign – FEBRUARY MARKETING MATERIALS COMING At the end of next week, materials for the FEBRUARY phase of our 2014 “Millions of kids agree…” campaign will be available to you. February’s marketing theme is “Millions of kids agree…future champions are made here!” This is in honor of the Olympic Games. In conjunction with this campaign all gyms are encouraged to hold a special Building Blocks Olympic Themed Acknowledgement Ceremony in February (in place of your normal ceremony). So, you have time to adjust your normal BB ceremony schedule if you start planning now! Our February merchandising support will be: Special Edition (Olympic themed) ribbons, stickers and medals. These specially designed elements will be available to be used in place of your regular Building Blocks awards. We will also provide ways to utilize these materials for Gymsters, Waddlers, and other My Gym kids who are not in the Building Blocks Program. Look for more details on how and when to order and how to utilize these products...
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Posted by My Gym Administrator on Nov 27, 2013 in Products |
INTERNATIONAL ShopMyGym BLACK FRIDAY SALE!! Save 25% on My Gym Birthday Party Favors! This Friday, save 25% on My Gym birthday party favors. The My Gym birthday party favor bag is convenient for gyms and parents, a great profit and marketing opportunity for gyms, and a strong value for parents. The bag is filled with fun products, including several My Gym branded items and toys. These bags regularly cost $2 each, but this week they’re on sale for just $1.50, so now is the time to stock up. With a suggested retail price of $3.50+, gyms can earn a nice profit selling these for their parties. Make sure you’re offering these to parents when booking parties and using the brochure available on the extranet. Here’s another suggested application for those of you hosting holiday parties: You can switch the contents of these bags into the My Gym clear plastic handle bags and then give them away as holiday party favors. This sale runs this Friday 11/29 from 12:01 A.M....
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Posted by My Gym Administrator on Nov 27, 2013 in Marketing |
IMPORTANT 2014 MARKETING CAMPAIGN REMINDER: “Our campaigns… your way” is not just a slogan! In our 2014 Marketing Campaign THERE ARE NO SET PROMOTIONS, OR EVENTS to which you are obligated. WE MERELY CREATED SUGGESTIONS (creative and effective…but…) YOU DO WHAT WORKS FOR YOU…YOUR WAY; be creative, offer more, offer less; hold one suggested event, or hold them all; your choice! Please refer to the attached document as just one example of the many ways you can customize your local offers, events, and...
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Posted by My Gym Administrator on Nov 27, 2013 in Technology |
MGM 2.0 has further integrated with Exact Target to allow for more advanced emailing functionality. This functionality enables all emails sent by MGM to go through Exact Target. This includes manual emails for receipts and confirmations as well as the new auto-generated emails. All emails now include a My Gym branded look and feel. To enable this new functionality, gyms must access MGM’s Admin section and click on the Exact Target tab. Then, click on Exact Target Setup and enter your Exact Target Username and Password. If your Account ID and List ID have been previously entered, they will remain the same. Please confirm those IDs when you are in your Exact Target account. If the Account ID and List ID are not set up, see the Help Desk’s MGM Email and Exact Target section for directives about locating these ID numbers. It is important to note that gyms will no longer receive a copy of every email sent. A list of all manual and automatic emails can be...
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Posted by My Gym Administrator on Nov 25, 2013 in Marketing |
The 2014 My Gym Kids Activity Calendar is ready to view! Attached to this update you can view the entire Activity Calendar and all of its fun and interactive elements (click here to view the entire calendar). We have put a lot of effort into making this specific promotional item functional and relevant to our mission as a fitness center for children. We know how important it is for you as gym owners to guide and educate your members and their families on the value of staying active and healthy. That’s why this calendar is a great tool for helping them set and track fitness goals, learn muscular anatomy and exercise execution, understand nutrition and fitness facts, and so much more! This calendar has the possibility of ending up on the walls of your clients and future customers, not only as a captivating marketing item but as a valuable fitness tool. We encourage all gyms to consider utilizing this great asset, and remember… you can use, sell, distribute this...
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Posted by My Gym Administrator on Nov 25, 2013 in Marketing |
My Gym PR, Media, and Blogger Relations 2014 Effective December 1st, 2013 In 2014, Engage 121 PR will no longer be offered as an approved vendor/service in conjunction with the Marketing Fund. As per adjustments to the marketing fund and in line with our 2014 Marketing Plan and “Millions of Kids Agree…” campaign, North American gyms will now have a full-blown media/PR agency at their disposal! Our national PR Firm, SSA, is going to take over the reigns as it relates to local PR and go above and beyond the capabilities of Engage 121. SSA is going to expand on their national efforts by working directly with gyms at the local level. This means that any gym can contact SSA (per the below directives), and they will work on your behalf to achieve media/blogger coverage in your market. If your My Gym location is planning a special event such as an Open House, Enrollment Night, or any other event, or if you’re running a special promotion/discount, please email My...
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Posted by My Gym Administrator on Nov 22, 2013 in Marketing |
Black Friday, Cyber Monday Marketing Black Friday (November 29) and Cyber Monday (December 2) are quickly approaching. If you want to run a promotion or special offer, here are some ideas to consider: Non-Enrolled Members – $10 off your first month back (usually $10, but could be more for a Black Friday deal) – Enroll and receive a free PNO or Camp New Members – Receive a FREE membership, a $75 value! Birthday Parties – Book a birthday party and receive a FREE bounce house upgrade, a $50 value! “Thanksgiving Shopping Days,” “Black Friday,” “Drop ‘n Shop,” and “Cyber Monday Specials” headers are available in Exact Target. For a reminder on how to swap out headers in Exact Target emails, please click here: http://www.my-gym.com/mgm/et/changingheaders/. There are also color and black & white fliers available on the My Gym Print System. Simply search “Thanksgiving Shopping Days,” “Black Friday,” “Drop ‘n Shop,” and “Cyber Monday Specials,” or you can browse to Holidays > Christmas to...
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Posted by My Gym Administrator on Nov 22, 2013 in General |
Grand Openings We are extremely pleased to announce the Grand Openings of two new locations. Charissa and Sean Maher opened on October 17th in Charleston, SC, and Bruce and Tracy Jacobson opened on October 31st in Waterford Lakes, FL. Both gyms recently completed a successful open house period and are busy providing exceptional classes and parties for their communities. Please send warm wishes and congratulations to Charleston@mygym.com and...
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Posted by My Gym Administrator on Nov 21, 2013 in Support & Programming |
Building Blocks Tips and Updated Directives Building Blocks ROCKS! Here are some tips we want to share on running a thriving Building Blocks program in your gym. Also, in an effort to constantly provide franchisees with the most updated and applicable directives, we have updated the Building Blocks Directives and supporting documents. Please familiarize yourself with these changes. Tip 1- Adding extra skill to the class When performing skill based play during the Coming-in/Explore Time for your students, try to intentionally focus your skill based play on the Building Block they are working on at that time. For example, during your coming-in time for Terrific Tots, while working on their Confidence block, pull out a red and black mat and have one teacher guiding the children through practicing independent forward rolls. Or, perhaps in a Whiz Kids class, during their Stretching and Body Knowledge block, you can lower the parallel bars and have one teacher guide the children through some stretches during explore time. This allows for one or...
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Posted by My Gym Administrator on Nov 21, 2013 in Technology |
Email Inquiries from the Website Following up on a Facebook thread from last week, it has been made apparent that some incoming inquiries are getting trapped in franchisees’ Junk Mail. If you have determined (because you are checking the email inquiries against the database) that you are receiving most of your inquiry emails, chances are high that the rest are getting caught in your Junk Mail. Since, many of you are using Outlook, please see attached for instructions on how to manage your Junk Mail Filters in the Outlook...
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Posted by My Gym Administrator on Nov 18, 2013 in Products |
Introducing the I Heart MG Coffee Mug We’re proud to introduce the I Heart MG Coffee Mug. Start your day with this stoneware coffee mug, which features the “I (heart) MG” logo on one side and the My Gym logo on the other. Everyone’s going to want to use this one for their coffee, hot cocoa, and more. It will make a great gift and retail item. Just think . . . your members and staff will be reminded of My Gym every time they take a sip! This product will be a stock item, but we are initially making it by special order to ensure that we have enough to fill all orders. Place your order by 3 pm Pacific time this Friday, 11/22, and your product will ship the week of 12/2. Click here to order now. Reminder: Holiday Product Orders Due by tomorrow, Tuesday, 11/19; Custom Product Orders Available Remember to place your orders for My Gym staff holiday gifts by 5 pm PST...
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Posted by My Gym Administrator on Nov 16, 2013 in Products |
Introducing the 2014 My Gym Kids Activity Calendar The first national marketing campaign of 2014 is right around the corner! It’s time to get our members and communities excited for the new year, and what better way than with the amazing 2014 My Gym Kids Activity Calendar! This fantastic giveaway will encourage your members to get healthy in the new year with interactive activities, nutrition tips, healthy recipes, exercises, family fitness activities, and more. It even includes stickers to track the children’s progress and motivate the little ones to get fit. This awesome marketing piece brings home the My Gym experience and will live on the walls of all your members year round! This is a high quality, full size, full color wall calendar. With all gyms participating by purchasing a calendar for each of your members as well as new members enrolling early in the year, we’ll create a strong and lasting impression. This is also a perfect gift for your partners such as schools, community centers, and...
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Posted by My Gym Administrator on Nov 9, 2013 in Uncategorized |
Click the button to enlarge video. Changing Headers Saving & Retrieving Content Retrieving Premade Content Swapping...
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Posted by My Gym Administrator on Nov 8, 2013 in Support & Programming |
NEW Tuition Increase Directives Now available in the Operations Manual on the extranet is a vital document that will guide franchisees through the process of deciding how often and how much to raise tuition. In order to stay up with the competition, cost of materials, rent increases, and mandatory raises to the minimum wage, gyms need to occasionally adjust prices to reflect a profitable number. This directive will guide you through the steps necessary to effectively implement an increase in tuition costs. Now is the time to start planning and implementing a tuition increase in your gym. Although raising prices could be successful at any point in the year, the new year is an ideal time to institute new prices as well as update the look and feel of the gym. Click here for the Tuition Increase...
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Posted by My Gym Administrator on Nov 8, 2013 in Products |
Order your Staff Holiday Gifts Now Get ready for the holidays! We did our homework and came up with the perfect high-end holiday gift. This holiday gift pack includes four gifts bundled together: a bag, a beanie, a pair of socks and a blanket. We suggest you give this pack to each of your staff members as a sign of your appreciation for their hard work this year. This holiday pack also makes an excellent gift for your top customers as a thank you for their business, loyalty, and friendship. Accordingly, we have sourced and priced this pack based on our anticipation that most of you will purchase this high value holiday gift. This holiday gift bundle contains the following high quality My Gym branded items: Convertible backpack/tote bag with silk-screened My Gym logo Beanie with embroidered full color My Gym logo Socks with My Gym knit in logo Fleece roll-up blanket with silk-screened My Gym logo In addition to offering these items together as a pack, we are...
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Posted by My Gym Administrator on Nov 7, 2013 in Marketing |
2014 National Marketing Plan – January materials are ready! Millions of kids agree… A new year is a perfect time for fitness and fun! January is only 8 weeks away, and that means it’s time to prepare for the first marketing campaign of 2014. Click here for the 2014 National Marketing Plan Overview. Click here to view the 2014 Marketing Plan Webinar (password: mymo). With MGE and all gyms conducting synergistic messaging during the National Campaigns, we will be stronger and more impactful than ever, and we will continue to build the My Gym brand and drive business to the gyms! To help you execute the New Year Campaign in your own gym(s), the following are ready for you to access. In the Print System on the Extranet: Full-page flier Half-page flier Color and black & white versions 4×6 postcard Got Print formatted postcard template also available Poster To be printed locally and hung in lobby/front window Printed ads for placing in local family guides are to be ordered...
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Posted by My Gym Administrator on Nov 6, 2013 in Marketing, My Gym Foundation |
Our 2013 MGCA Fundraiser is coming this Friday night in Los Angeles! We are so grateful and excited: The event is sold out, and generous local merchants have donated over $15,000 worth of goods that we will be auctioning and using as prizes in our Blackjack/Bingo Tournaments! We also are so indebted to the My Gym Children’s Fitness Centers who have held fundraisers of their own to donate thousands of dollars given by caring My Gym parents and kids. Special thanks to Alvaro and Tatiana of My Gym Hoboken, Dave at My Gym Norwell, Thomas and Juli of My Gym Arvada, and Beth at My Gym Aventura for organizing incredible contributions! You all are making the world a nicer place in which to be a kid . . . one child at a time. www.challengedamerica.com ...
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Posted by My Gym Administrator on Oct 31, 2013 in Products |
As our gyms know, the registration pack provides many important benefits to both members and franchisees. These benefits include, among others, your display of gratitude to members for their joining, the new members’ feeling of belonging, advertising and branding for the gym, and an extension of the My Gym experience to outside the gym. To ensure that these benefits are realized, MGE has revised the registration pack offerings and the mandate as explained below. Beginning November 1, 2013, franchisees must provide the Basic Registration Pack to every newly enrolled student. The Basic Registration Pack contains a My Gym branded T-shirt and our My Gym branded full-color reusable tote bag. All new students must receive this pack. New students are defined as any students enrolling in My Gym class for the first time, including siblings, enrollees receiving discounted or waived fees, and those joining through Groupon-type deals. Click here to view the revised My Gym Mandates document as it now reads on the extranet. Five important things to know: Per...
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Posted by My Gym Administrator on Oct 31, 2013 in Support & Programming |
New MGE Planning Calendar now available! Franchisees now have access to a new planning tool called the MGE Planning Calendar. Located on the home screen of the extranet, this calendar is a new streamlined view of the My Gym calendar year. This calendar is intended to be used in addition to the Yearly Operational Reminders, the One Year Training Plan, and the One Year Marketing Plan. As always, for support regarding gym planning and operations, contact the MGE Support team with further questions. Click here to view a video demonstration. (Password:...
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Posted by My Gym Administrator on Oct 29, 2013 in Support & Programming |
MGE Support – Exciting Announcements! Since the inception of MGE, our mission has been to have happy, viable franchisees. Without our amazing franchisee body, we would not be where we are today – the leading children’s early learning and fitness program in the world. Thank you for your continued dedication to My Gym and your constant perseverance of the highest quality programs and services for your communities. – Support Team Objectives: To coach owners in the areas of management/leadership, marketing, staff development, training, and general business systems (time management, planning, etc.) To train owners on the tools and systems available to assist them in increasing their viability and success To coach owners on “My Gym Today”- the best way to operate a My Gym – It is important to note that there is no difference between the “My Gym way” and the “MGE way.” These are one and the same. – Support Team Goals: To increase your viability and revenue To have a franchisee who is happy, confident, self-reliant,...
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Posted by My Gym Administrator on Oct 22, 2013 in Products |
Merchandise Division Mega Update The merchandise division has several important announcements, so make sure you read through this entire update. Highlights include the launch of the Retail Manip Program and the introduction of new Premium Quality Staff T-Shirts, plus reminders that we have a limited quantity of Halloween products and Breast Cancer Awareness T-Shirts available. Check out the full update for details. The Retail Manip Program is Here! Taking the My Gym Experience Beyond the Gym We recently launched the My Gym Retail Products Program with specialty apparel and puppets . . . and now we’ve added “My Gym Manips.” Now parents and children can extend the benefits from elements of My Gym’s unique program by bringing home the Manips we use in class. We’re starting with the beanbags, foam rings, Gator Skin® 6” Softi foam ball, and juggling scarves. The Manips are sealed in retail packaging with an exclusive My Gym insert containing activities that enhance children’s My Gym experience, further develop...
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