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Posted by My Gym Administrator on Oct 16, 2013 in Marketing, Products |
New Karate and Mymo signs available at ShopMyGym.com! In response to popular demand, ShopMyGym has added four new additional signs! These signs match the look and feel of all of our other marketing materials. Order your new in-gym signs today! In addition to the Core Sign and New Gym packages, you can also order various signs ‘a la carte.’ Buy 3 or more signs and receive 10% off! Karate Double-Sided Vinyl Sign (48” x 48”) This high-quality two-sided sign is for use in window application and is used to highlight your Karate program. Click here to order this sign today! Karate Adhesive Decal (48” x 48”) This sign is made of PhotoTex Repositionable Vinyl and is used to highlight your Karate program. Click here to order this sign today! Dancing Mymo Adhesive Decal (48” x 48”) Everyone loves Dancing Mymo! Made of PhotoTex Repositionable Vinyl, this adhesive decal will be a fun addition to your walls. Click here to order this sign today! Handstand Mymo Adhesive Decal...
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Posted by My Gym Administrator on Oct 15, 2013 in Technology |
MGM Update We are very excited to announce the launch of MGM’s Client Interface. Users can now access and create accounts to schedule guest classes, enroll in specific classes, book birthday parties, and update their account information. Your currently enrolled members will soon have the ability to schedule make-ups online as well. This new feature will not only free up valuable admin time but will also generate new business. We began testing MGM’s Client Interface (CI) in early August. The test phase went extremely well and concluded with 17 test gyms. Every gym saw activity during the test phase, with some bookings occurring within the first few hours of going live. MGM’s CI is available only on the 2.0 Version. Any remaining 1.0 users are urged to contact Marissa at msanchez@mygym.com to schedule the transition date ASAP. Most gyms do not experience any downtime during the transition. Please note the 1.0 version will no longer be available as of December 31, 2013 to allow for all focus and resources...
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Posted by My Gym Administrator on Oct 11, 2013 in General |
My Gym Franchisees, We normally would not put out something like this; but, after reading through the program rules for the below, we thought some of you would make good candidates for this program/contest. JPMorgan Chase Bank is giving out twelve $250,000 grants to small businesses. Even though this type of contest always seems to be a one-in-a-million possibility, after reading through the eligibility and criteria sections, we believe some of you would have a really good shot. If you are looking to expand and want to take the time, please see the flier attached. Then, go to www.missionmainstreetgrants.com to read all about the program. Deadlines are coming up soon; so, if you are interested, act fast. Good...
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Posted by My Gym Administrator on Oct 9, 2013 in Marketing |
Since taking over as our online marketing consultants, Back At You (“BAY”) has been doing great work on behalf of MGE and our gyms. They are providing valuable “how to” e-Books and directives for Google AdWords, Facebook, and other social media platforms, including Twitter, Google+, Pinterest, and Yelp! They are building our Facebook presence, have helped us to conduct the 30th anniversary campaign fittest family contest, and (with MGE) are regularly developing and scheduling valuable content on our Facebook pages. That said, while they have tried to keep pace with the demand, at times they have fallen behind and have been delayed in getting back to gyms upon being contacted. This is not acceptable. We have had multiple meetings and conversations with BAY regarding this issue, and they are 100% committed to improving the communications and doing everything they can to help us all keep in step and succeed with the ever-evolving area of online marketing. To this end, BAY is restructuring their operations and have identified a highly...
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Posted by My Gym Administrator on Oct 9, 2013 in General |
My Visit to Yacov & Susi’s 30th Anniversary Celebration I have probably been to over a thousand parties at My Gyms around the world while sharing important occasions with many of you, and I still learn something new every time. Thirty years of My Gym is a major milestone. It represents not only a huge business accomplishment but a true legacy of commitment to life’s greatest gift: our children. As CEO of My Gym Enterprises, I can’t tell you how proud I am of each and every person who has contributed to this amazing journey. Let me share a recent experience with you. The other day, I had the great pleasure of attending the 30th Anniversary celebration at our Thousand Oaks, California gym, owned and operated by our legendary founders, Yacov and Susi Sherman. It was an unforgettable day of fun, prizes, and powerful memories. The Thousand Oaks community came out in droves to support the vital work that Yacov, Susi, their son Ceevan, and the entire staff are doing. Donated...
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Posted by My Gym Administrator on Oct 9, 2013 in Marketing |
You are invited to join us for our 2014 North American Marketing Plan Webinar on Monday, 10/21 at 4:00 pm PST or Thursday, 10/24 at 2:15 pm PST. We will review the schedule, materials availability and MGE support which will be provided for franchisees during the key times of the campaign. Here is link for Monday 10/21 at 4:00 PST Here is link for Thursday 10/24 at 2:15...
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Posted by My Gym Administrator on Oct 8, 2013 in Products |
ON SALE!! Save 15% on My Gym Birthday Party Favors! For this week only, save 15% on My Gym birthday party favors. The My Gym birthday party favor bag is convenient for gyms and parents, a great profit and marketing opportunity for gyms, and a strong value for parents. The bag is filled with fun products, including several My Gym branded items and toys. These bags regularly cost $2 each, but this week they’re on sale for just $1.70, so now is the time to stock up. With a suggested retail price of $3.50+, gyms can earn a nice profit selling these for their parties. Make sure you’re offering these to parents when booking parties and using the brochure available on the extranet. Here’s another suggested application for those of you hosting holiday parties: You can switch the contents of these bags into the My Gym clear plastic handle bags and then give them away as holiday party favors. Click here to order now. This discount...
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Posted by My Gym Administrator on Oct 7, 2013 in Marketing |
Sponsor/Marketing Partners Update & Reminder This is just a reminder that the marketing materials recently exhibited in the gyms for our various partnerships can be removed and discarded. These include: Stride Rite Disney- Doc McStuffins Chuggington Julius Jr./Nickelodeon Please note that there are two easy reference documents that relate to national marketing and sponsorships available to you at all times on the Operations Disc. 1) In-Gym Marketing Sponsorship Materials 2) Current National Marketing Offers and Coupons They can be accessed via the extranet here: My Gym Operations Disc / My Gym Operations / National Marketing and Sponsorships / National Marketing. ...
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Posted by My Gym Administrator on Oct 7, 2013 in My Gym Foundation |
What we learned at MGCA: YOU CAN’T BUY GIFTS FOR CHILDREN FACING CHALLENGES IF YOU DON’T RAISE MONEY. Brilliant! That’s why we’re holding our biggest fundraiser of the year on November 8, 2013. We’ll ask the Los Angeles community to give generously as they engage in Blackjack, Bingo, and other fun games and auction activities. If you are in Los Angeles on Friday the 8th, PLEASE join us; or, if you have friends/family in L.A., PLEASE send them to this amazing event! Click here to view the invitation. What we need: Prizes, gifts, and donated items – lots of them – to raise much-needed funds in order to continue purchasing assistive and learning devices for families who reach out for our help. We need these donated prizes to be substantial: value of $300 or more. We’re cutting out the usual silent auction and small items one typically finds. Instead, we’ll live-auction some of these cool contributions and award grand prize winners with others. All proceeds will go directly to...
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Posted by My Gym Administrator on Oct 3, 2013 in My Gym Foundation |
McKevor, Joseph, Alexander, Eris, Ayden, Taylor, and Keegan want to say “Thank you!” In August 2013, the My Gym Challenged America Foundation was able to grant gifts to these very courageous children. The gifts range from cooling vests, allowing kids with body temperature problems to play outside- often for the first time, to music therapy equipment and “cuddle me swings” to calm the anxieties inherent in Autism and Down Syndrome, to weighted blankets/vests enabling those suffering from Sheldon-Hall Syndrome and other illnesses to once again attend classrooms to gain necessary fundamental education. Stevie Oliver & family utilize an MGCA gift. You made this happen. Every member of the My Gym family has made it possible for us to reach out to a record number of families facing unspeakable challenges. For this, we thank you…. And so do our MGCA kids. Remember: You can also help by printing the available MGCA flier from the extranet and distributing as many as possible to caring heroes in your area. CLICK HERE...
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Posted by My Gym Administrator on Oct 2, 2013 in Products |
New Lower Order Minimum for Theme Party Packs! Until today, ShopMyGym had an order minimum of $250 for theme party packs, which could be met by purchasing 11 theme party packs for $23.29 each. However, some gyms asked us to reduce the minimum so they could balance their inventory without having to order 11 packs every time. To accommodate this request, we reduced the minimum to just two individual theme party packs per order. Now the price is $25.88 per pack, but gyms can still pay just $23.29 per pack if they purchase 11 or more packs by receiving a 10% discount that will automatically be applied at checkout. You can order any combination of theme packs to meet these minimum order quantities. We still recommend that each gym stock at least 2 packs for each of the 6 themes at all times and utilize the new lower order minimum to help them balance their inventory whenever they book a couple of theme parties. One more thing to note: ...
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Posted by My Gym Administrator on Oct 1, 2013 in Marketing |
Holiday Gift Certificate Directives The holiday season is just around the corner! My Gym Gift Certificates were tested two years ago with very successful results. Last year many My Gyms reported a nice measurable return when using the program. The concept is simple – you provide your currently enrolled members with a Gift Certificate that they can give on their behalf. This initiative is an effective way to market to your members and also give back to your community, further solidifying our image to the public as a family operated business. We strongly recommend that all My Gyms participate. Planning for this event should take place at the beginning of November. It is highly suggested to have your Gift Certificates ready to hand out by November 18th (the week before Chanukah) and continuing throughout the Christmas season. Click HERE for the Holiday Gift Certificate Directives. MGE Support: 818-907-6966 – Email: support@mygym.com – Live Chat: From...
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Posted by My Gym Administrator on Oct 1, 2013 in Support & Programming |
Posted by My Gym Administrator on Sep 30, 2013 in Marketing |
2014 MGE Marketing Plan Our Campaigns, Your Way! January New Year February Celebrate Olympics, Celebrate Childhood April Get Ready for Summer (Camp) May National Fitness & Sports Month August/September Back to School November/December Holiday Gift of Fitness In 2014, MGE and all gyms will be marketing TOGETHER during 6 Key Times with a unified message. Gyms decide on their own promotions and events. There are no national offers or events to be adhered to. During each of these key times, MGE will be providing all necessary marketing materials to gyms 8 weeks in advance....
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Posted by My Gym Administrator on Sep 30, 2013 in General |
My Gym 2014 International Owners Convention con·ven·tion noun – A formal meeting of members, representatives, or delegates as of a political party, fraternal society, profession, or industry My Gym International Owners Con·ven·tion noun – A most important biyearly event where My Gym owners worldwide share their experiences in order to grow their businesses, receive valuable information from My Gym Enterprises to take their gyms to the next level, and build camaraderie with the most amazing group of people you will ever meet In just 10 months, we will all meet again at our My Gym International Owners Convention in Irvine, CA! This is our biyearly seminar for My Gym OWNERS ONLY. You must attend this very important event. If it’s not on your calendar already, please save the date: Thursday, July 24th, through Saturday, July 26th, 2014. Plan to arrive Wednesday evening to be ready for an early and punctual start Thursday morning. This year we will offer online registration to make it even easier to register and pay by credit...
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Posted by My Gym Administrator on Sep 30, 2013 in Marketing |
Attached please find the latest addition to our series of On-Line Marketing e-Books. Establishing a presence on Yelp, Twitter, Google+, and Pinterest will provide your gym with an array of complementary social media platforms to grow your business by providing distinctly different ways for you to engage your audience while allowing you to take advantage of the ability to cross-promote from one platform to the other. All e-books are accessible on the Operations Disc here: My Gym Operations Disc / My Gym Operations / Marketing Directives / 01 – Marketing Initiatives / Online Marketing / Social Media Marketing ...
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Posted by My Gym Administrator on Sep 25, 2013 in Products |
Special Order Breast Cancer Awareness T-Shirt In support of National Breast Cancer Awareness Month, which is October, one of the gyms just asked us to make special staff/retail shirts for them (thanks Josh Stuckey). We think this is a great idea, so we’re giving all gyms the opportunity to get these shirts as well. Now you too can help increase awareness of breast cancer and support the fight against this disease with this My Gym T-shirt. The front of this shirt features a pink ribbon, which is the international symbol of breast cancer awareness and identifies the wearer as a supporter of women with breast cancer. The back of this shirt features a large My Gym logo. This shirt is available in men’s and ladies’ styles in a soft, comfortable material and cut similar to some of the other My Gym specialty shirts. The MGE Product Division will donate a portion of the revenue from the sale of these shirts to a breast cancer charity. Order this shirt by...
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Posted by My Gym Administrator on Sep 25, 2013 in Products |
Check Out the New Child’s Cup with Straw! The popular My Gym Child’s Cup with Straw is now updated with a fun new design. This new cup is clear with sparkles. (The prior design had a solid white background.) Now parents and kids can see what’s in the cup and know when it’s time for a refill. One side of the cup has the full-color My Gym logo, and the other side has Mymo in his T-shirt with floating circles and logos behind him. Aside from that, this cup has the same specifications as before: 12 oz. capacity, 5-1/4” tall, sipper straw, drink-thru lid, and a convenient spot for writing the child’s name. This cup is perfect for promoting your gym, giving as a gift, and more. Click here to order...
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Posted by My Gym Administrator on Sep 23, 2013 in Marketing |
My Gym on CBS’ The Talk- Email Template now available We have added a My Gym on CBS’ The Talk template to Exact Target so that all gyms that wish to can share it with their customers via email. Just customize your gym location information and...
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Posted by My Gym Administrator on Sep 23, 2013 in Support & Programming |
Revised Detailed Class Evaluations and Amendment Forms Please be advised that the following files have been updated on the Operations Manual. The Detailed Class Evaluations forms for all classes have been updated to include both a “Date” field and also an “Evaluator” field. This will help ensure more accurate record keeping for this mandate. The Amendment Form has also been updated to include an “Accepted by:” and a “Processed by:” field. It is recommended to deplete your current stock of all of the above forms and then start using the new versions as soon as possible for the most accurate records. MGE Support: 818-907-6966 – Email: support@mygym.com – Live Chat: From...
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Posted by My Gym Administrator on Sep 20, 2013 in General |
Music Licensing Update We know that music licensing has been more confusing than we all want it to be. Below are some reminders of the highlights: We make a national deal with all three music licensing companies each year. We ask all franchisees to be a part of the program. We send out invoices to everybody. If you pay by the deadline, you are in the program. The time period for each contract year is January – December. If you choose to not be a part of the program, you will probably receive calls from them and they will try to get you in at a higher price. The main issue some of you have been experiencing lately is the fact that you are getting calls from them even though you have opted into the national program. They are not as organized as we want them to be, but we are doing our best to get them to stop making these calls to franchisees who have paid. If you...
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Posted by My Gym Administrator on Sep 19, 2013 in Marketing |
Julius Jr. – Nickelodeon Posters The Julius Jr. Nickelodeon TV show debut date has been changed, and the posters need to be modified. The solution was to create stickers that can be pasted over the current poster’s debut date. Gyms will soon be receiving shipments containing two 21.5” x 4.5” stickers for the front and back of the poster. Upon receipt, please paste the stickers cleanly over the debut dates on the bottom part of the poster on both sides. If you have any questions or concerns regarding the instructions above, please contact Freddy Sundara with PlayNetwork at 818.205.9132 or fsundara@playnetwork.com. He can provide further, more detailed instruction. If possible, once the stickers are on the poster, please send a picture of the poster via email to fsundara@playnetwork.com, or text picture to 562.665.7128...
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Posted by My Gym Administrator on Sep 17, 2013 in General |
Per franchisee request, we will be holding a Franchise Advisory Board Owners Only webinar on Monday 9/30/13 at 8:00 pm EST. This will be an open floor style webinar, so please come prepared with any topics you would like to discuss. We will get to as many as possible. If you are unable to attend, feel free to send any topics you would like discussed to your regional FAB representative. If the registration link does not appear above, copy and paste this URL into your...
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Posted by My Gym Administrator on Sep 17, 2013 in Products |
Hi, hi, how do you . . . BOO! Treat your Halloween party guests to these spooky and fun My Gym branded products, available for special order now: My Gym Halloween T-Shirt – Kids and staff will love this bright orange shirt with the My Gym Halloween logo on the front and the phrase “Hi, hi, how do you . . . BOO!” on the back. The adult shirt is a super soft Tultex fine jersey tee that comes in men’s and ladies’ styles. The kids’ shirts are similar to the registration shirts and are available in infant, toddler, and youth sizes. Flashlight with Fun and Safety Tips – A flashlight on Halloween is always helpful for safely trick or treating and seeing your way around. This orange flashlight is decorated with the My Gym logo and is the perfect size for kids. Each flashlight includes batteries and comes with My Gym Halloween Fun and Safety Tips. My Gym Halloween Trick-or-Treat Bag – This bright orange tote bag has...
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Posted by My Gym Administrator on Sep 12, 2013 in Marketing |
Sponsor/Marketing Partners Update & Reminder This is just a reminder that the marketing materials currently in the gyms for our various partnerships can soon be removed. Here is the schedule of final dates for each one: Stride Rite Sunday, September 15th Disney- Doc McStuffins Monday, September 16th Chuggington Thursday, September 19th Julius Jr./Nickelodeon runs into October, and we will be sending more information relating to this partnership soon....
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