Posted by on Aug 4, 2021 in Strategic Partners & Sponsors | 0 comments

Partnership Reminder: Netflix- Ridley Jones

Our partnership with Netflix is off to a great start! Thank you to those who have sent photos of the materials hanging in your gyms. If you have not yet received your Ridley Jones poster and window cling, please email the Strategic Partnership Division so we can track them down. Additionally, if your materials have been damaged or lost, please let us know right away so we can send you a replacement immediately. Thanks to everyone for participating in this exciting partnership. Please send photos of the poster and window cling hung in your gym/s to strategicpartners@mygym.com as soon as...

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Posted by on Aug 3, 2021 in General | 0 comments

Save the Date

On Monday, August 9th at 12pm PST, Stuart K. Robinson will be holding a Facebook Live session on the MGE Community Page on behalf of MGE and the Diversity, Equity, Inclusion, and Justice Board. Stuart, who is a nationally known motivational speaker, author, musician, and actor, works closely with the ATA Racial Equality Task Force. He holds educational and proactive seminars providing insights, perspectives, and solutions for agencies seeking strategies to achieve greater racial understanding and equity. This is an excellent educational opportunity for you and your team to consider why diversity matters and how and why it is important for your My Gym business. Please save the date and join us as we all learn and grow together for the betterment of all. Who: Franchiees and their staffWhat: A LIVE event about diversityWhen: Monday, August 9th at 12pm PSTWhere: Facebook MGE Community pageWhy: To become a stronger, more profitable, and unified company If you have any questions, please contact either support at support@mygym.com or the Diversity, Equity, Inclusion,...

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Posted by on Jul 23, 2021 in Marketing | 0 comments

Summer Olympics – Bonus Social Content

Today is the start of the Summer Olympics! “Athletes Start Here” images have been provided for you in the Seasonal folder within the Marketing Library to leverage the excitement and bring awareness to your services.   Suggested promo for new members: “Use promo code “GOLD” to save $20.21 off your first month of classes! Expires August 8, 2021 (Insert bitly link to class schedule)” As a reminder, the International Olympics Committee has VERY strict rules and very actively protects their trademarks, so businesses that are not paying sponsors of the Olympics are not allowed to use the marks or any of their property without the risk of serious repercussions. If you wish to read more about the Olympics Copyrights, you may do so here. If you have any questions, please reach out to...

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Posted by on Jul 21, 2021 in Marketing | 0 comments

Advertising with YELP

Hello… It appears that YELP is back to their tricks of implying that MGE or My Gym has approved or partnered with them in some capacity. This is not the case.  Our strong advisement continues to be not to run any sort of advertising with YELP. Simply claim your free page, keep it updated, and reply to all reviews.  It you receive an email similar to the one below, please either hit the UNSUBSCRIBE button at the bottom of the email or delete the email. We intentionally have no sort of arrangement or representative with YELP, although they repeatedly lie and state that we do.  Sorry for the trouble. Send any questions to marketing@mygym.com. Thank...

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Posted by on Jul 19, 2021 in General | 0 comments

Our Dedication to Inclusivity: New EMS Template Available

Just as the world continues to evolve and grow, My Gym does as well. We are pleased to announce the addition of an inclusive email template readily available for you to send to your clients. The email serves as a valuable reminder that My Gym has always been, and continues to be, a welcoming environment for everyone. MGE would like to extend our heartfelt thanks and gratitude to Jen Anderson-Vue, owner of My Gym Happy Valley, OR, whose idea it was to write this message of inclusion and send it to her members. The response was very positive, and Jen was kind enough to share some of the feedback from parents with us:Thank you for sending such a positive email and enforcing a safe and inclusive place for people to bring their kids. We have loved our time at My Gym and appreciate all the hard work the coaches put it. Their care and passion for their jobs and the kiddos who attend class shines and we feel very...

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Posted by on Jul 19, 2021 in Products | 0 comments

SAVE on Registration Packs – Two Weeks Only!

Gym enrollment is increasing across the country, and we know attendance will only continue to grow as families return from vacations and turn to indoor activities again. Since more new members will be arriving at your gym, it’s time to stock up on your Registration Packs. As a reminder, it is a mandate to give a Registration Pack to each new member who signs up at your gym. We’d love to help you out and get you stocked up as more kids enroll. That’s why, FOR TWO WEEKS ONLY, we are offering a 10% savings on ALL Registration Packs! That means the Basic Registration Pack is only $9.00, and the Premium Registration Pack is $11.07! ACT QUICKLY: This offer is available only from Monday, July 19 to Monday, August 2! Stock up...

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Posted by on Jul 15, 2021 in Marketing | 0 comments

Updating Your Facebook Cover

Because of Facebook issues that are out of our control, many Facebook Cover videos on business pages are displaying only a static image, video freeze frames, or a gray empty box.  If your Facebook Cover video is not playing correctly, please upload one of the two alternative branded images to use as your Facebook Cover.  If you have any questions, please reach out to marketing@mygym.com. ATTACHMENT REFERENCED:  My Gym Marketing Library > Photos, Videos, and Logos > Social Media Profile...

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Posted by on Jul 15, 2021 in Products | 0 comments

Back in Stock! My Gym Cotton Twill “Dad Caps” are here. Get them before they’re gone again.

The summer heat is HERE, and our “My Gym Adjustable Cotton Twill Cap “Dad Cap” is back in stock! Protect yourself from the sun in style while promoting that brand we all love so much. These popular hats are a stylish accessory for your staff, and members will love wearing them too.  With new enrollments increasing daily, these hats can be used as an amazing premium giveaway for incentives and promotions. A FEW FUN IDEAS FOR YOUR NEW HATS: Referrals This hat makes a wonderful referral incentive for classes, camps, and PNOs! Any member who refers a friend who signs up gets a hat absolutely free while supplies last. (“While supplies last” creates a sense of urgency to grab a hat before they run out.) Enrollment Incentive Create a sense of urgency for your camps and PNOs by offering the first 5 members who sign up a super cool My Gym hat for free.  Grow Your Social Media Following Increase your social media following by setting up a raffle...

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Posted by on Jul 7, 2021 in Technology | 0 comments

Changes to Online Camp and Event Booking

Per our recent client interface refresh updates, the online camp/event booking process will be changing—for the better! Don’t worry; there’s no new complicated feature to learn. The main difference is that the scheduling and booking steps have been flipped. Old way: Mom selects 20 Summer Camp credits to purchase for her two children.Mom pays for camp credits.Mom scrolls through a long list of available dates and schedules her children in the desired camps. New way: Mom clicks the desired dates from a simplified list (no scrolling!).Mom pays the total due and her children are automatically scheduled. Things to know: Any multi-day or sibling discounting setups in the camp template will remain in place.Customers will still be able to cancel bookings and reuse the credit(s) for another date within the same camp template.If the structure of your camp requires a camp card purchase (aka the old way), you can activate the Offer online purchases of session packages only option in the template. Camp cards may also be sold in MGM....

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Posted by on Jun 29, 2021 in Marketing, Support & Programming | 0 comments

Facebook Ads: Tips and Takeaways

Hello…  Most gyms running Facebook ads report 10-15 leads a week at a $5-$15 CPR (cost per result).  This continues to be the baseline. We have a few tips and takeaways regarding your Facebook ads.  This may vary market by market, but we wanted to put this in front of you all so you can analyze and adjust if you feel necessary.  Holidays may need to be avoided. Analysis:We noticed the CPR from leads brought in over Memorial Day Weekend was through the roof!  We heard of CPRs as high as $60 per lead!Sort your results to view the last 60 days and note your CPR over that period.Re-sort the dates to look at May 28 – 31 (Memorial Day weekend).  Note your CPR again.If the Memorial Day Weekend CPR is high, say 50% or more above normal, you might want to adjust in the future. Tip/Takeaway #1: You might want to pause your ad for similar holiday weekends, such as 4th of July (this weekend) and Labor Day weekend (9/3...

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Posted by on Jun 28, 2021 in Strategic Partners & Sponsors | 0 comments

New Partnership – Ridley Jones

We are very excited to announce our partnership with Netflix to promote their upcoming new series, Ridley Jones. The show will launch on July 13th. Posters and window clings have shipped to gyms in the U.S. When you receive these, please hang them immediately. More in-gym materials and programming integration will be headed your way in September, so be sure to read the sponsorship updates to come. Six-year-old Ridley Jones lives with her mom and grandma at the Museum of Natural History (which is just about the coolest place on earth for kids of all ages). Every night when the lights go out and the doors lock shut, all the exhibits — the stampeding elephants, the giant squid, the Egyptian tombs — come to life, and six-year-old Ridley is in charge! Your members are sure to love this fun-filled adventure! Please send photos of your posters and window clings hung in your gym/s to strategicpartners@mygym.com as soon as...

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Posted by on Jun 24, 2021 in Support & Programming | 0 comments

Current Advisements

Reopen your ball pits.Follow mask restrictions.  If they are not required, you should not be requiring them either.  Follow Level 4 curriculum as soon as possible.  Level 4 is the “normal” My Gym curriculum.Increase your class, party, and camp capacities to normal levels.  Owners may adapt if they feel necessary.  Direct any questions to the MGE Support...

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Posted by on Jun 23, 2021 in Marketing | 0 comments

TikTok Marketing Directives

The viral videos, fun dances, and trendy challenges have made TikTok one of the most popular social apps, and it continues to grow in popularity every day. Although TikTok originally attracted teens/young 20s, since the pandemic, almost 40% of users are now above the age of 30. And because of that, many small business owners and entrepreneurs have also joined the app to organically introduce their businesses to a large audience.  If you would like to create your own local gym TikTok account, see below for tips on how to get started.  What is TikTok?  A social media app that allows users to create and share short, entertaining videos Setting Up Your Account  Once you’ve created your account, change your personal account to a Pro account. Settings > Manage Account > Switch to Pro Account > Select “Business” What to Post? TikTok is all about fun and visually-appealing content — Entertainment in the palm of your hand. The app isn’t a place for serious promotional and sales-y content. It’s...

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Posted by on Jun 23, 2021 in Strategic Partners & Sponsors | 0 comments

Terraboost Partnership – Hand Sanitizer Update

Now that your gyms are reopening, we are excited to relaunch our Terraboost partnership! With new and returning members flocking to your doors for their greatly-anticipated My Gym fill, it’s imperative that we demonstrate our every effort to keep our members and guests healthy and safe. This partnership helps us do that with ease and convenience! Each participating gym will be auto-shipped 4 bottles of hand sanitizer every 3 months absolutely free! Please email strategicpartners@mygym.com if you do not receive your order. If your order needs to be adjusted, please reach out to our Terraboost Representative, Lauren Pelzman, at lpelzman@terraboost.biz. Please see the Vendors/Partners section under Resources on MGM for more information on how to set up and operate your...

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Posted by on Jun 22, 2021 in Technology | 0 comments

MGM Release – Saturday, July 3 at 8 PM ET

Please find a detailed guide to the upcoming client interface refresh here.  ⚠️ The release will require a server reboot that may cause MGM and the website to go offline for 5-10 increments between 8:00 PM-9:00 PM ET. Please follow MGE’s posts in the Facebook MGE Community for changes or updates. After the release is complete, we recommend clearing your cache before resuming work in MGM. Contact the Help Desk if you experience any issues. +++ In this update, we have redesigned the client interface, added more controls for various functions, and much more. Without further ado, please read below for the complete list of updates. Enhancements and updates scheduled in this release (subject to change): 🔷 New Website Client Interface Click here for a preview of the changes we have made to the customer experience on the website. *This is an internal demo only. Please do not share this video with your clients. General Account Updates: Refreshed account page designed to function the same way on mobile and desktop devicesShortened...

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Posted by on Jun 21, 2021 in Support & Programming | 0 comments

Program Size Parameters

As many gyms are starting to see restrictions loosen in their areas, the same is true of our ability to start increasing the number of children in all programs. We understand that, for some, it may not happen as fast as turning on a light switch, but we’re optimistic about the future and are looking forward to getting all of our My Gym programs back to operating at normal capacity. If restrictions have loosened or have been entirely lifted in your area and you haven’t increased your class and program capacities to normal parameters yet, you can increase them now. Below is a list of the program size parameters to work toward as we continue down this road of recovery. – Parent Participation Programs:  20 maximum – All Independent Programs:  16 maximum – Preschool Prep & STEAM:  6:1 Ratio (Check local regulations) – Camps (Check local regulations) 20 or fewer:  2 teachers20-30:  3-4 teachers30-40:  4-5 teachers You can also check the “Program Outlines at a Glance” document in the...

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Posted by on Jun 18, 2021 in General, Marketing | 0 comments

Introducing Our Annual Calendar

In cooperation with our Diversity Equity Inclusion Justice Board, we have finalized and are releasing a comprehensive Diversity Calendar. It includes numerous national and cultural holidays and will be accompanied by suggestions of marketing materials, curriculum recommendations, Kid Power Minutes, and other supplemental tools to raise awareness of diversity and inclusion in your gym. It is a work in progress and will be updated regularly, as we better clarify each holiday and include important dates for all groups we represent. You can access the Calendar in the Marketing Library > Diversity and Inclusion...

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Posted by on Jun 18, 2021 in Products | 0 comments

Shop My Gym – One Week Left!

Next week is the last week to take advantage of Shop My Gym’s Promotional Items Discount!! Today we’re featuring the Surprise Toys Goody Bag. These promotional items are VERY popular with our members. They’re a great way to earn revenue and market your gym with lots of My Gym-branded content. Imagine EVERY member and birthday guest going home with eight branded My Gym items to play with. Talk about huge brand impressions! Every Premium Party Pack includes a bubble tube, stickers, an activity pad with crayons, PLUS 5 to 6 other amazing items, which may include: SlinkySticky HandSpin TopDisc ShooterJumping FrogWhistleBall MazeStampPuzzle BraceletNotepadStickersTattoosFoam...

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Posted by on Jun 11, 2021 in Support & Programming | 0 comments

Transactional Emails and New Mask Sign

Hi all… 2 quick updates: New Sign:  Should you need it, there is a new mask sign available on the MGM Print System within the “Adapted Operations” Folder. Transactional Emails:  If you wish to switch from Covid transactional emails to non-Covid transactional emails, you may to do so manually. In MGM, click Admin > Email > Transactional Email Templates and open each transactional email. Review each one for any Covid language and click “restore default” to go back to the original version. Check the template closely to be sure it applies to your operations. There is one template that does not have a pre-Covid original since it was created recently. The copy for that email is:Name: Trial Period Confirmation EmailSubject: Your guest experience is scheduled!Body: Hi #Family.First#, We’re so happy to welcome you and #Child.Names# to the #Class.Name# class! Here are the details of your guest experience: Class: #Class.Name# Date and Time: #Class.Date# at #Class.Time# Guest Experience Period: #Class.TrialPeriod# Membership Auto-Activated on: #Class.TrialConversion# We use a convenient auto-enroll feature. Your...

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Posted by on Jun 10, 2021 in General | 0 comments

Message from Our CEO

This year has challenged us, changed us, stripped us down to our core as a business and as individuals. We confronted the difficulties head on, never questioning who we are or what we stand for. But we did face questions – relentless, seemingly impossible questions from how to modify our programming to fit the needs of quarantine to how to stay connected to our My Gym families and communities, how to keep our staffs motivated, and how to simply keep our businesses alive. Though inundated with these important demands, we survived and are stronger for it. No My Gymer needs to ask the questions why or how? The answer is clear; we’re My Gym. We embrace challenges, overcome obstacles, and withstand every hardship with grit. We endure, and we will continue, no matter the adversities.  We saw the obstacles as a way to improve, so we concentrated on becoming the premium company and service we always knew we were. With the launching of POM, we will begin to see...

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Posted by on Jun 9, 2021 in Products | 0 comments

A Message from ShopMyGym.com

Check out our special message about the June Member Appreciation Month promotion going on now! Head over to ShopMyGym.com today and take advantage of this great offer, which applies to all items in the Promotional category! Here’s how much you can save: Save 10% when you spend $50 – $74.99Save 15% when you spend $75 – $149.99Save 20% when you spend $150 or more All items found in the “Promotional” category on ShopMyGym.com are eligible for discounts. Offer cannot be combined with other promotions. Email merch@mygym.com with any...

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Posted by on Jun 8, 2021 in Support & Programming | 0 comments

Updated COVID-19/Mask Guidance for US Gyms

We understand it is nerve-wracking to reduce safety measures that have been in place for over a year.  The good news is that these are not decisions any of us needs to make.  The experts (CDC and state and county health departments) are guiding us based on science and data.  We’ve endured a horrible pandemic – we closed our businesses, put protective measures in place, reduced capacities, and vaccinated millions to do our part to end this pandemic.  Now, in the US, we are winning the fight.  It is with this in mind that we are sending our My Gym family this updated guidance.  IMPORTANT:  Included here is general MGE mask and COVID-19 policy guidance.  We certainly understand that communities vary.  Please feel free to implement policies or mask regulations in your gym that are safest and best for your community. Should I require my staff, children, or clients to wear masks in the gym? If your county/state requires it:  YesIf your county/state does NOT require it:  NoOf course, in...

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Posted by on Jun 4, 2021 in Marketing | 0 comments

Upcoming Sourced Content for Social Media

Sprout Social is still undergoing some technical difficulties and the prescheduled social posts are not going out as planned. Below are the upcoming sourced articles that are mentioned in the Social Media Roundup so you can post manually on your Facebook Business pages.  Sunday, June 6 Web article: 5 Popsicle Recipes to Try This SummerLink: https://www.parents.com/recipes/familyrecipes/snacks/popsicle-recipes-to-try-this-summer/Copy: ““The fastest way to melt your kids’ hearts: Hand them these fun-flavored ice pops while they’re playing in the backyard.”” Thursday, June 10 Web article: 10 Positive Affirmations for Kids + How to Use ThemLink: https://www.familyeducation.com/kids/positive-affirmations-for-kidsCopy: “Positive affirmations are really helpful for children’s social emotional development.” Sunday, June 13 Web article: 6 Epic Summer Backyard Hacks the Kids Will LoveLink: https://redtri.com/epic-summer-backyard-hacks/Copy: “We’re ready for some backyard fun!” ATTACHMENT REFERENCED:  Ops Manual > Marketing Sales > Upcoming Sourced Content for Social...

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Posted by on May 31, 2021 in Products | 0 comments

Member Appreciation Sale! Save Big on Promotional Products on ShopMyGym

As life and business start to get back to normal, many of you are experiencing your big circle filling up again at last . . yay! Seeing new and returning members flock to our doors can give us an overwhelming sense of gratitude for the loyalty and dedication they have shown us during this trying time. Now, after watching gym numbers dwindle down, we have a newfound appreciation for each and every person walking through that door, and we’ll never take them for granted. Our loyal members have chosen our My Gym family, and it’s time for us to show them how much we appreciate them. In addition to providing stellar classes, one way to do this is to give our members promotional products as gifts of gratitude for their loyalty to My Gym. These My Gym-branded gifts to your members will also effectively promote your business and serve as mementos that will keep My Gym on their minds when they use them.Whether they’re playing with a My Gym...

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Posted by on May 27, 2021 in Support & Programming | 0 comments

Important Adjusted Age Group Advisements

Earlier this month, MGE put out an update explaining some necessary changes to the age ranges of our Core Programs. Since then we have also hosted a webinar pertaining to that same topic, and are happy to report that  there have been very few issues reported by gyms that have switched over. There has been one recurring question, however:  what to do if your gym has a high number of babies enrolled (i.e., 20 or more kids). It’s a great problem to have, but one that requires a solution nonetheless. 😊 Here is how you should set up your programs, AAG-style:  Create a standalone Tiny Tykes class (or classes, if you have the need to host more than one). Set the age range in MGM from 4 months – 12 months.Set the “short description” field for the website to read “4 months – first steps.”Run the Waddlers curriculum, following any/all advisements for the non-walkers in class, as appropriate.                    i.      The old Tiny Tykes program will not appear in the ancillary folder; we are rolling the content into...

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