My Gym Foundation goodie bags have started going out this week, and we cannot wait for you to see what’s inside! If you plan on placing any ShopMyGym orders soon, please consider doing so by next TUESDAY, April 2nd. If you do, we can include the MGF goodies in your order and save money on shipping, which means we can help more kiddos in need! Thank you for your support, and happy...
Read MoreAs promised at Conference, Better Life products are now available on ShopMyGym. We have selected the products most frequently ordered by gyms across the U.S. to be featured on the site. Better Life is the official cleaning partner of My Gym, and we recommend that all gyms use these high-quality, non-toxic products daily to clean your gyms. More than 1/3 of our U.S. gyms are already using Better Life products, and the feedback has been extremely positive. If you haven’t tried these cleaners yet, we encourage you to place an order now through ShopMyGym. Bonus: Shipping is now FREE! No minimum order of Better Life products! If you are assessed a $5 shipping and handling fee on ShopMyGym because your Better Life order is less than $75, the fee will be removed before the order is completed. Please note, however, that Better Life products must be ordered separately from other ShopMyGym products (on their own invoice). If Better Life products are ordered with other Shopmygym items, a $5 shipping...
Read MorePlease be aware that we have removed the Space Flight clip from the My Gym Camp video. We hope this is a temporary update. The link and video have been replaced and can be found here (same location as before): MGM > Resources > Marketing Tools > Marketing Assets > Marketing Videos. Thank...
Read MoreWelcome to your Social Media Roundup! Before we can jump into summer festivities, we still have exciting spring content to keep your followers engaged. For further questions, please reach out to marketing@mygym.com. DOWNLOAD: Social Media Roundup – April...
Read MoreEarly next week we will be retiring the Happy Birthday / Party Wishes auto email that is sent to parents of children with upcoming birthdays. This is a simple party marketing email and is not to be confused with any party confirmation or reminder emails. We recommend recreating the email as a marketing campaign where you will have more flexibility on how and when to market to the families. Step 1: Create an email list for each birthday month. To do this, you will simply choose the birthday month(s) and a max age (if desired). You will need to do this only once for each calendar month. The lists will automatically update as data changes in MGM. Step 2: Create the email campaign (Template name: Specials and Promos – Monthly Birthday Promo) and make any desired customizations. Select the email list/month to be targeted and then schedule the campaign. Important: Schedule only one month at a time. For example, wait until after May’s campaign has been sent before changing...
Read MoreThe Yelp sales team is aggressively targeting My Gyms along with many other small businesses. MGE does not have an official Yelp rep, and we advise against advertising with Yelp for many reasons. Why shouldn’t I advertise on Yelp? Here are the top 5 reasons: People find you on Yelp….for free. When your clients run a Google search, your free Yelp listing is very likely to come up in the results. This happens organically, for free. Yelp’s targeting is very limited. You cannot target moms or people in certain ages, for example. Minimal transparency – Unlike Google AdWords where you have complete control over which keywords and topics you “buy,” you are very limited with Yelp ads and are therefore wasting money. There is also no way to tell the difference between a paid click and an organic one on Yelp advertising. This, along with other tracking issues, makes it significantly more difficult to determine your ROI. Yelp is not the most important review site. Many studies have found...
Read MoreHello… We wanted to give you a heads-up that you might be seeing My Gym video ads running on YouTube in all My Gym markets in US and Canada starting this week! Videos are targeted geographically and at women with children who search for anything related to baby/child services, programs, consumer products, toys, hacks, DIYs, etc. Don’t worry if you don’t see ads yourself; these ads are very targeted. You may not be the demographic; the budget may be exceeded, or Google/YouTube knows you don’t have kids (Yes, they know everything!). We are currently testing out the Moments that Matter video and will rotate in other short videos as well. One of the great things about YouTube advertising is we are charged only when a video is clicked on or when it’s watched past 30 seconds. So that means TONS of views and impressions are completely FREE (and still My Gym branded)! ...
Read MoreWe are just over a month away from this year’s National My Gym Foundation PNO Fundraiser. We were overwhelmed with last year’s support and cannot wait to see what this year brings! NEED TO KNOWWe are here to make this as easy and fun as possible. Social image posts, flyers, a Facebook event cover, raffle instructions and materials, and an email template are available in their respective areas of our marketing asset libraries. All specifics can be found in the Directives document here. We will also send you a box of goodies (!!!) by the second week of April. This box will include: Coloring ActivityStaff T-ShirtsRaffle Tickets and Raffle Goodie BagSpecial new My Gym Foundation Stamp (to be used year-round as you see fit)And more! Please email Aleah (awhaley@mygym.com) if you have any questions or need assistance....
Read MoreThanks for making this partnership so successful and so much fun for the kids! The PJ Masks partnership is now complete. You can take down the posters in your gyms. But, please hang on to the hanging hardware for future use. We are currently putting together a partnership recap for the PJ Masks team. If you have any great photos or videos that you haven’t shared with us already, please send them our way. We would also love to hear your feedback on this partnership. Any quotes or feedback you have from parents or kids would be greatly appreciated. Send us a quick note at...
Read MoreMegan Gold recently purchased the Kailua, Hawaii location. You can congratulate her at...
Read MoreWelcome to your Social Media Roundup! We are cruising through March, and April will be here before we know it. Let’s take time to slow down and celebrate all the little moments, for they are what make magic at My Gym every day! For further questions, please reach out to marketing@mygym.com. DOWNLOAD: Social Media Roundup – March...
Read MoreThe MGCA team has been working tirelessly to expand our reach, build stronger connections with My Gym staffs and members, and increase the number of children we help every year. With this continued expansion, we are excited to announce our new name: My Gym Foundation As the My Gym Foundation (MGF), we will continue our mission to help children facing severe physical and cognitive disabilities and aim to expand this influence around the globe. We realize there will be a transition period adjusting to this new name and logo, and we are here to make this transition as seamless as possible. During this time, both logos and names will be relevant, and you can still leave your MGCA poster on display. In the coming months, our marketing materials will be updated with the new logo, and we will send you some new goodies just in time for the My Gym Foundation Annual PNO Fundraiser in April! We look forward to this new change and hope you do too. Please...
Read MoreWe are in the beginning stages of planning Training Seminar 2019 and would love your input. It is always our top priority to provide the most needed training meetings and relevant topics at our seminars. Please click here to submit topics and give your input for seminar. Please complete the short survey by February 28th for your input to be considered. More information including registration, pricing, and hotel will be released over the next 2 weeks. Please email afoote@mygym.com with any seminar specific...
Read MorePer our update on February 11, we are taking several steps to ensure reliability and security in our systems. One of those steps is a server move; the website will be moved to its own server on Sunday evening (February 24) beginning at 8:00 PM EST. MGM and the website will be unavailable for approximately 5 hours during this time. We will send another reminder on the morning of Sunday, February...
Read MoreWe have aligned with Caribbean Sol because we believe in providing the best products and services to our families. And, since we encourage our My Gym Kids (and parents) to be active outdoors, Caribbean Sol’s all natural, environmentally and eco-friendly safe products are the perfect fit to keep them, the environment, and sea life safe. With this in mind, we are excited to announce our new and improved partnership with Caribbean Sol for 2019. Over the last couple of months, based on feedback and data, we have identified areas for improvement and ways to bring more value to our customers and gyms. Here is a breakdown of what we have done and have planned: We have sent the hanging hardware for the posters so that gyms can more easily display them and free up wall space. Thank you for your patience on those. The hardware was shipped with the PJ masks materials at the end of January. If, for some reason, you did not get it, please use the...
Read MoreBecause of some information recently obtained, MGE is updating all protocols for texting your prospective clients and members. Going forward, we are to text only customers who text us or have a relationship with the gym (scheduled guest class, guest class – not enrolled, member, enrolled for camp/PNO, booked/held a party, etc.). We should not be texting those we met at an outside event or a birthday party in the gym, even if they have signed a liability waiver. If you are unsure about texting someone, don’t! Continue to do all of your LGE and birthday party guest follow-ups with calls, voicemails, and emails. If you have any questions, please contact support@mygym.com. Please read through the updated documents thoroughly to ensure you are in line with the TCPA. There are serious fines if the TCPA is not followed. These are the protocols that have been updated: Best Practices for TextingLead Follow up ProtocolTexting Templates Please read the full TCPA. It is your responsibility to follow these regulations/laws:...
Read MoreThe evergreen Moments That Matter marketing campaign continues to be our primary message, theme, and marketing position. Where it might seem prudent to switch, it can take years for a marketing tagline and campaign to have real power and affect true market change. Therefore, we continue to stay the course with the one unified message. Your marketing year is divided into four quarters, and you can always anticipate receiving a quarterly update approximately six weeks in advance of the next quarter. The annual My Gym Marketing Plan is your main reference for all marketing activities. What to do for Quarter Two – April, May, June 2019 Q2 BIG EFFORT: Each quarter of marketing has a designated focus or “Big Effort” to retain customers as well as generate and convert leads. In Quarter Two, your Big Effort includes a few things: Promote Summer CampRetain Currently Enrolled CustomersGain New Summer EnrollmentsConduct Lead Generating EventsHold Successful In-Gym Events Sounds great, right? Of course; but you need a PLAN! To make this easy,...
Read MoreWelcome to your Social Media Roundup! A new month means a fresh start. Let’s kick off this month with strong imagery and videos to spark even more engagement on our channels. You know what they say… “A picture is worth a thousand words.” Keep up the great work, everyone! For further questions, please reach out to marketing@mygym.com. DOWNLOAD: Social Media Roundup – March...
Read MoreNeed some help starting your Lead Generating Events? Have you already started but still have questions? Then join us for a Facebook Live on Feb 27 at 11:00 am PST for a discussion about LGEs. Bring any questions you may have! Please review the Lead Generating Events Protocol document beforehand. See you...
Read MoreWe hope your year is off to a great start! We would appreciate it very much if you could please take five minutes out of your busy day to complete a survey on your satisfaction with our Support Team as well as our marketing and support structures here at MGE. We strive to provide all franchisees with the best support and marketing tools possible, and your feedback is instrumental in our reaching that goal. We are dedicated to each franchisee’s ongoing happiness and viability and, as such, are dedicated to our own continual evolvement, both as individuals and as a company. No bit of feedback is too big or too small – all will be used constructively. Thank you! Please click here to complete the 2019 Support and Marketing...
Read MoreWe are happy to notify you that two new online training courses are now complete! Birthday Party Training and Staff Quizzes are finalized and available for use by all My Gym teachers. The staff quizzes course is to be used as directors or owners see fit, and it replaces the former folder of quizzes by the same name. More quizzes will be added soon! Completing these courses is a lengthy process, however, we are working hard to get them to you in the timeliest manner possible. Note: Please remember that each staff member must have his/her own MGM in order to take courses and have their results...
Read MoreDear Franchisees, First and foremost, we would like to thank you and your staffs for your patience with us during last week’s service interruptions. While sometimes technology acts in ways out of our control, we can at least improve on how we communicate issues to our gyms. We plan to send more detailed and frequent updates in the future, though we do hope the need for that will be few and far between. To recap, last week our servers experienced two (and a half) major issues: On Monday, a server update at Microsoft exposed a flaw in our system that required complete reconstruction. On Wednesday, we released a system update that required a reboot of the server, which caused a 20-25 minute service interruption. Early Saturday morning and late afternoon, the website was hit with a DoS attack, causing slowness and connection timeouts in MGM. How we are working to prevent this in the future: Regular system releases: We are no longer releasing non-vital system updates during business hours....
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