Posted by on Oct 10, 2019 in Marketing | 0 comments

Your Marketing Dollars at Work

Hello, We wanted to give you a heads-up that, for about 4 weeks, we have been running My Gym video ads (again – first run was in late winter) on YouTube in all My Gym markets in US and Canada.  The ads have been targeting new class leads.  Starting this week, the video ads are promoting birthday parties.  All advertising is targeted geographically and at women with children who search for anything related to baby/child services, programs, consumer products, toys, hacks, DIYs, etc.  Don’t worry if you do not see ads yourself because they are very targeted.  You may not be in the demographic; the budget may be exceeded when you are looking, or Google/YouTube knows you don’t have kids.  Yes, they know everything!  One of the great things about YouTube advertising is we are charged only when a video is clicked on or when it’s watched past 30 seconds.  So that means TONS of views and impressions are completely FREE (and still My Gym branded)!  YAY!   MGE...

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Posted by on Oct 7, 2019 in Technology | 0 comments

MGM Update and Release Notes

Please review a summary of the October 6, 2019 release below. Gift Certificate System: You may now sell My Gym gift certificates online. Please read the complete guide and tutorial here before enabling the feature on your website.Online Birthday Invites: The default Party Confirmation Email (non-customized only) has been updated to include the unique sign-in URL for each party (see sample).The party host and party attendees now receive a confirmation email after signing in online (see sample).“Already have an account?” sign-in link is now more prominent.Duplicate Family Accounts: The duplicate family account/account matching process has been improved to be more clear and organized for the gym (see sample).We have fixed an issue where customers with unclaimed family accounts were able to use the same primary email to register a duplicate account online.Email Marketing List Filters: We have added three new email marketing list filters: 1) Active Class Card (yes/no), 2) Active Camp Card (yes/no), and 3) Party Host (date range).We have fixed an issue in email marketing lists where...

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Posted by on Oct 1, 2019 in Technology | 0 comments

MGM Release Notice

We have added new items to the upcoming release. Please read below for the updates. ⚠️Target Release: Sunday, October 6 at 10:00 PM ETThe release will require a server reboot that may cause MGM and the website to go offline for 5-10 increments between 10:00 PM-11:00 PM ET. As always, we aim to have the least amount of downtime possible. Please follow Mae Perez’s posts in the Facebook MGE Community for any changes or updates. Additional enhancements included in this release: Online Birthday Invites: We have added new functionality to the birthday party sign-in system. The default Party Confirmation Email has been updated to include the unique sign-in URL for each party (see sample). Please note that, if you have customized your template (indicated by a checkmark in the Custom column), your template was not changed. Feel free to manually add in the new text or restore the template to the default setting.Party attendees will now receive a confirmation email after signing in online (see sample). The party host...

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Posted by on Sep 23, 2019 in General | 0 comments

Midwest Training Seminar Recap and Awards

We just held our last Training Seminar of 2019 this past weekend!  It was a fantastic time!  What a wonderful group of really fun and energetic My Gymers!  There were 33 people in attendance, and your passion, dedication, and ideas helped create an awesome seminar!  Thank you to the Skokie, IL My Gym for hosting the event.  Lindley and Jason Wisnewski and team did an amazing job! Midwest Award WinnersWe would like to recognize the award winners from the Midwest Training Seminar.  Keep up the fantastic work! ++++ Franchisee of the Year AwardThe owners who best exemplify the ideals for which My Gym stands by achieving excellence in the areas of business operations, leadership, customer service, program quality, and enrollment Lindley and Jason Wisnewski – My Gyms Skokie & River Forest, IL ++++ Achievement AwardThe owner who has achieved remarkable progress in striving for excellence in the areas of business operations, leadership, customer service, program quality, and enrollment Maddie Spiker – My Gym Eden Prairie, MN ++++ Director of...

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Posted by on Sep 20, 2019 in Technology | 0 comments

MGM Update and Release Notes – Important Reminder re: Email Campaigns

We received reports of some “send now” emails not being sent. To avoid uncertainty and time lost, we have added an additional alert within the campaign that confirms your email has been placed in the queue. If, after clicking send, you do not see “Send Now, *allow up to 1 hour for send to begin” in the grid, press Send Campaign Now again. It should appear immediately if successful. The email server begins releasing the queue at 5 minutes past the hour, every hour. +++ Please refer to the update sent on September 17th to review the complete list of MGM changes and enhancements released earlier this week. If you have any questions, please contact Mae Perez at...

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Posted by on Sep 17, 2019 in Technology | 0 comments

MGM Release Notice

⚠️Target Release: Wednesday, September 18 at 10:00 PM ETThe release will require a server reboot that may cause MGM and the website to go offline for 5-10 increments between 10:00 PM-11:00 PM ET. As always, we aim to have the least amount of downtime possible. It is our goal to release only on Sunday evenings and with ample notice, unless absolutely necessary, as is the case here. Thank you for understanding. Please follow Mae Perez’s posts in the Facebook MGE Community for any changes or updates. Fixes included in this release: We have fixed an issue where a child in Individual Unlimited mode is able to book only one UL at a time, regardless of the gym’s settings. We have received reports of some Send Campaign Now emails not being sent. We are still troubleshooting the root of the issue. In the meantime, you will be notified in the Scheduled Mailings grid if a Send Campaign Now email was successfully placed in the queue. If you do not see...

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Posted by on Sep 9, 2019 in My Gym Foundation | 0 comments

Imagine if you were afraid to fall asleep…

Nine-year-old Haley has been terribly nervous going to sleep after the unexpected passing of Disney star, Cameron Boyce, from a seizure in his sleep. Haley suffers from epilepsy, anxiety, and obsessive compulsive disorder. With the gift of an anti-suffocation epilepsy pillow, she now has peace of mind that she can sleep safely. Without your support, MGF would not be able to provide such critical pieces of equipment to extremely deserving children. Thank you dearly for your incredible support. “Casino for a Cause” Is Almost Here! We are less than a month away from our “Casino for a Cause” fundraiser at The Garland Hotel in North Hollywood, CA. Please consider joining us on Friday, September 27th and try your luck at blackjack, roulette, craps, and poker! You will also have a chance to bid on exciting auction items, eat, drink, and dance the night away, all while giving back to children in need! To purchase tickets for this special event, visit our event page. We Need Your Help The Rise...

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Posted by on Sep 5, 2019 in General | 0 comments

Grand Opening in Latvia

We are thrilled to announce our first Grand Opening in Riga, the capital city of Latvia. Guntis and Elina Sokolovskis recently completed their open house events and are offering the families of Latvia their first taste of My Gym. Please send congratulations to...

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Posted by on Sep 4, 2019 in Support & Programming | 0 comments

A Formal Introduction: Welcome Elliot Krayer

MGE is thrilled to have Elliot Krayer on board as a full-time Support team member. When Elliot started working as an instructor at My Gym Pasadena in 2009, he had no idea of the amazing journey he had just begun. He was talented, knowledgeable, enthusiastic, and dedicated to making a positive impact wherever life led him. His goal at My Gym was simple: to make sure each child felt loved, valued, and important. After fine-tuning his skills as an instructor, demonstrating his wonderful way with all children, and proving himself to be efficient, organized, and extremely capable, Elliot was named Co-Director of the gym in 2016. He has trained more than one hundred new My Gym owners and staffs, has worked contractually for MGE for the last few years, has proven himself the consummate My Gymer, and has become a sterling and influential role model to so many young children in the Pasadena and local surrounding areas. His favorite class age to teach? Tots! Elliot is a graduate of...

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Posted by on Sep 4, 2019 in General | 0 comments

Grand Openings

We are extremely pleased to announce the Grand Openings of two new locations. Each of the openings is the second location for each owner. Neema Khatri and Guillermo Herbozo opened their doors in Vienna, VA on August 23rd and have just completed their first week of classes. They opened their first location in McLean, VA in August of 2017. Evan Wacht will officially launch his grand opening in Cobble Hill, NY on September 6th after running a modified schedule through most of the summer. Evan opened his first location in Park Slope, another neighborhood of Brooklyn, in September of 2017. Both owners are proud and overjoyed to bring My Gym to their respective communities. Warm wishes and congratulations can be sent to vienna@mygym.com and...

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Posted by on Sep 4, 2019 in My Gym Foundation | 0 comments

MGF Halloween Party Event – It’s Time!

As Autumn fast approaches, My Gym is pleased to announce our continued participation in the annual MGF Halloween Fundraising Event! Last year’s Halloween parties brought great success, with over 70 gyms participating to raise more than $26,500 for kids in need. Our national MGF PNO this April was even bigger; 90 gyms raised almost $30,000, and the top fundraising gym, My Gym Orange, raised over $1,200!!! Our goal for Halloween this year is to raise OVER $30,000 with 100+ gyms participating! We love the growing enthusiasm toward MGF and cannot do this without your help. Just as in past years, we ask that every gym participate in this national fundraiser by adding a $5 donation to your admission fee for the party. If you already charge admission, you can raise the price by $5 and donate the proceeds to MGF. If you do not charge a fee, please ask for a $5 donation per member in attendance. In the past, gyms have found great success raising all or nearly...

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Posted by on Sep 3, 2019 in Support & Programming | 0 comments

A Formal Introduction: Welcome Addie Inman

Addie Inman has spent decades loving kids at My Gym. In 1999 during her freshman year of college, she fell head over heels with kiddos working as a part-time teacher at My Gym in Plano, Texas. Two successful years later she transferred to Highlands Ranch, Colorado and immediately jumped into a full-time teaching position. Having demonstrated a wealth of exceptional skills and talents, Addie quickly moved up to the Director position, where she pushed the Highlands Ranch location to record numbers. In 2004, Addie returned to Texas to complete her degree in psychology at the University of Texas and, of course, returned to My Gym as well. First stop was My Gym Plano and then My Gym Frisco, where she quickly raised enrollments to their highest numbers in both locations. Because of her total dedication and outstanding work ethic, Addie was granted the coveted Director of the Year Award within her first year in Frisco, and, in 2010, she became a My Gym owner. Under Addie’s expert ownership, the...

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Posted by on Aug 31, 2019 in Technology | 0 comments

MGM Release Notice

We are taking advantage of a relatively quiet My Gym holiday weekend to do a mini system update. ⚠️Target Release: Sunday, September 1 at 10:00 PM ETThe release will require a server reboot that may cause MGM and the website to go offline for 5-10 increments between 10:00 PM-11:00 PM ET. As always, we aim to have the least amount of downtime possible. Please follow Mae Perez’s posts in the Facebook MGE Community for any changes or updates. Included in this release:New Organization of email campaigns, header images, and email lists (hooray!). Have your campaigns and lists gotten a little out of hand and difficult to manage? We’ve cleaned it all up for you! Email Marketing Campaigns, Top Image header library, and Email Marketing Lists are going to look a little different when you first see them. Read on to view screenshots of what to expect. Email Marketing Campaigns:Instead of seeing one long list of campaigns, you will first land on a list of categories. Your campaigns are organized...

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Posted by on Aug 30, 2019 in Strategic Partners & Sponsors | 0 comments

Mymo’s Book Corner – Partnership Announcement

“There is more treasure in books than in all the pirate’s loot on Treasure Island.” – Walt Disney Treasure is heading your way! We are happy to announce that we have secured partnerships with at least three book publishers. All gyms in the U.S. and Canada will start receiving FREE books beginning next week. All you need to do for this partnership is to make the books available in your lobby for customers to read. The Holiday House books will start arriving the week of September 2. The Sourcebooks should arrive by September 15. We are still waiting on shipping dates for Macmillan Books. Once you receive each shipment of books, please snap a photo and send it to strategicpartners@mygym.com. Then put on your counter in the lobby for customer use. You can also use these books at camps, for Parents’ Nights Out, and during Separation time. They are yours to keep. Phase 2 of this partnership will include a book display rack, which will be shipped to gyms....

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Posted by on Aug 28, 2019 in Support & Programming | 0 comments

Official Changes to Terrific Tots Curriculum

One of the primary objectives of the Support, Training, and Programming Divisions is to constantly gauge the efficacy of our Core Programs. We are happy to report that, on the whole, our Core Programs are very successful in our gyms. There is one class, however, that has been on our radar for quite some time to improve and enhance: Terrific Tots. As wonderful as this age group is, and as fun as it is to teach, the fact is the children are waiting too long on the mat for Skill Stations. This compromises the constant movement and activity of the class in addition to straining the patience of all involved (parents who try to corral their children to sit, wait, and listen; children who are compelled to wait patiently for an age-inappropriate amount of time, and teachers who are trying to keep the class well-controlled but fun and moving). Earlier this year, we ran a nationwide test in which we introduced a new Skill Stations format to mitigate these...

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Posted by on Aug 27, 2019 in Products | 0 comments

NEW Upgraded Staff and Member T-Shirts! Save Big on Closeouts!

My Gym is upgrading to new styles and colors for the standard member and staff T-shirts.  The current Gildan 5000/5000B shirts will be phased out.Why?  The new shirts are made from materials that are softer, more comfortable, lighter weight, and more fashionable.  Specifically, the new shirts are combed ring-spun cotton/polyester blends, similar to the specialty T-shirts we’ve been selling for several years.  Also, the new shirts coordinate with the current brand colors.Benefits include the following:More attractive > Better image for My GymMore comfortable > Happier members and staffMore durable > More attractive; saves money in the long run Higher value (Slightly higher cost than current standard, but far superior product)More visibility – Members and staff will want to wear these shirts more often, which will provide gyms with more exposure.More consistency – Higher quality and colors are consistent with the My Gym brand.The new staff shirts are the same shirts given out at the recent regional seminars.Details for the rollout:The new staff shirts are available now.The new member shirts...

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Posted by on Aug 23, 2019 in General | 0 comments

Gym Resales – Hampton Roads, West Babylon, and Nanuet

New franchisees, Alvaro “OB” and Brenda Obregon, recently purchased the Hampton Roads, VA location. You can congratulate them at mygymhamptonroads@gmail.com. Evan and Debbie Greenberg, owners of Stony Brook and Huntington, recently purchased the West Babylon, NY location. You can congratulate them at babylon@mygym.com. Ryan Debin, owner of multiple locations throughout New York, Connecticut, and Massachusetts, recently purchased the Nanuet, NY gym, his 9th location! You can congratulate him at...

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Posted by on Aug 22, 2019 in Marketing | 0 comments

Gym Marketing Directives for Q4 2019

Your marketing year is divided into four quarters, and you can always anticipate receiving a quarterly update approximately six weeks in advance of the next quarter.  The annual My Gym Marketing Plan is your main reference for all marketing activities. What to do for Quarter Four – October, November, December 2019 Q4 BIG EFFORT: Each quarter of marketing has a designated “Big Effort” to retain customers as well as generate and convert leads.  In Quarter Four, your Big Effort is to generate new enrollments with a Cyber Monday sale plus generate new leads with the Gift Certificate Referral Program and holiday events.  The Halloween parties in October plus Cocoa and Cookies in December should be considered as in-house Lead Generating Events and revenue generators. For the biggest impact with online sales, we suggest focusing 100% on Cyber Monday promotions and skipping Black Friday.  Franchisees may utilize the recommended promotions below or customize your own, including disclaimers and terms as needed. 50% OFF CLASSES Details: New Members save 50% off...

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Posted by on Aug 21, 2019 in Technology | 0 comments

MGM Release Notice

⚠️Target Release: Sunday, August 25 at 10:00 PM ETThe release will require a server reboot that may cause MGM and the website to go offline for 5-10 increments between 10:00 PM-11:00 PM ET. As always, we aim to have the least amount of downtime possible. Please follow Mae Perez’s posts in the Facebook MGE Community for any changes or updates. Included in this release: New Email exclusion lists: You may now create email lists for the purpose of excluding accounts from receiving a campaign. Example: You want to promote your gymnastics class. To target your audience correctly, you will create two lists:All families with children ages 5-10All families currently enrolled in your gymnastics classes When you send the campaign, you will add List #1 to the Included section and List #2 to the Excluded section. MGM will automatically reconcile the two lists and send the campaign only to children ages 5-10 who are not enrolled in any of your gymnastics classes. New Online UL booking setting: You may now...

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Posted by on Aug 16, 2019 in My Gym Foundation | 0 comments

An MGF Gift for You!

We are thrilled with the continued love and support you have shown the My Gym Foundation (MGF) this year. From our National PNO in April to ball pit fundraisers, raffles, and children’s sponsorships, we are incredibly grateful. To show our appreciation, we are sending you a NEW MGF poster to display with pride. It is a beautiful representation of all things My Gym, and we know you will love it! Please take down your old MGCA poster and discard it. Replace with your new MGF poster. Thank you for everything! We look forward to your Halloween Party Fundraisers in October (specifics to...

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Posted by on Aug 12, 2019 in My Gym Foundation | 0 comments

YOU Gave the Gift of Summer

You’re Invited! Join us Friday, September 27th at The Garland Hotel in North Hollywood, California for an action-packed evening to benefit an incredible cause! MGF is hosting a Casino Night to raise money for the inspiring children we serve. The event begins at 7pm and will be a night full of casino games, cocktails, live and silent auctions, dancing, and a whole lot of fun. If you are local to the LA area, we encourage you to join us for this exciting event. Get your tickets HERE! Thank You, My Gym Palo Alto! This giant smile would not have been possible without the support of My Gym Palo Alto! McCoy was diagnosed with cerebral palsy, epilepsy, and cortical vision impairment. He does not walk or talk, and, until the community of Palo Alto came together to help, he was unable to sit up independently. The gift of McCoy’s new Firefly GoTo Seat allows him to sit without assistance and enjoy so many new things, like playing on the floor...

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