Posted by on Jan 10, 2025 in Marketing, Technology | 0 comments

Important Message Regarding Texting Volume

This is a gentle reminder to all franchisees regarding texting best practices. Because of the high volume of texting on our corporate account, and the warnings we have received as a group, MGE has begun sending usage alerts to our higher volume accounts each month. The Texting Guidelines and Best Practices document is linked below for review as a refresher on the best way to utilize SMS. We have also updated the Texting Templates document to make more efficient use of the character limit. DOWNLOAD Two of the simplest ways to reduce your texting volume are: Do not use the All active, eligible contacts group that is built into Text Request when sending a mass text. Instead, create segmented lists to ensure you are reaching only the most viable leads.WATCH: Text Request Exporting Groups from MGM WATCH: Text Request Importing Groups If a group text to a segmented list is necessary, keep an eye on the character count. If only text is used, your character limit is 160 before...

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Posted by on Jan 9, 2025 in General | 0 comments

Message to All My Gymers

Our thoughts and prayers are with all who have been affected by the devastating fires over the past few days.  We are optimistic that the worst is behind us. Although many MGE team members, My Gym owners, and their team members were temporarily displaced, having incurred minor damage to their homes and businesses, My Gym Enterprises and all My Gyms made it through the fires intact and will now work as hard as ever to be there for the families of their communities.  My Gym will be the rock we always have been.  To our My Gym franchisees, their teams, and our corporate gym teammates affected by the fires, we are thinking about you, giving you strength, and are here for you in every way.  This is when we make our greatest impact. Stay strong, Cory...

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Posted by on Jan 7, 2025 in General | 0 comments

Grand Opening in Sarasota, FL

We are thrilled to announce the first My Gym opening of 2025! Angela Delo has opened her doors in the Sunshine State to the families of Sarasota, FL. She and her team are busy welcoming new members and providing them with their first taste of classes and parties in the beautiful new space. Please send warm wishes and congratulations to...

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Posted by on Jan 2, 2025 in General | 0 comments

Resale Announcement

The Plano, TX location has three new owners, and we’re very excited! Sincere thanks to the Smiths for their time and dedication to My Gym. Our very own Addie Inman, her husband Josh Rosenboom, and long-time director, now owner, Morgan Miller, are the new proud owners. The team jumped right into the new year, bringing joy and cheer to the families of Plano. Congratulations to...

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Posted by on Dec 23, 2024 in Products | 0 comments

ShopMyGym Update

Hi everyone! Thank you all so much for your patience and understanding during the ShopMyGym move to the Midwest! We greatly appreciate you all getting your orders in ahead and of time and working with us on order issues during the transition. We wanted to let you know that if you have an outstanding order at this time, we are doing everything in our power to fulfill by the end of this week, December 27th. While this transitionary period might incur some inconveniences, we want to assure you all that in 2025 service, shipping times, and product offerings will be the absolute best they have ever been. We have exciting projects in the works specifically oriented towards member retention of all ages via products and promotional merchandise – keep an eye out for updates! If you have any emergency needs, PLEASE email us at merch@mygym.com or myself at ashahrani@mygym.com. Apologies in advance for replies slower than normal as we are juggling fulfilling outstanding orders as well as settling into...

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Posted by on Dec 20, 2024 in Technology | 0 comments

Technology Update

KNOW Thank you for completing the KNOW platform survey. We have shared your feedback with the leadership team, who will now take a more hands-on approach with our franchisees. This includes creating more robust training tools, improving individualized support, and conducting one-on-one conversations with various owners and directors. We plan to reach out to select franchisees, but if you would like to add your name to the list, please contact Mae Perez at mperez@mygym.com. Please continue to direct any KNOW-related questions to tech@mygym.com. Your inquiries will be handled by both the KNOW and My Gym teams. Omnify We are putting the finishing touches on the new platform, working on training programs and data migration. We will start using the platform in January with a couple of pre-opening gyms and one operational gym. We will begin transitioning the remaining gyms once we are able to ensure a smooth operation. Training will be conducted in several stages, so keep an eye out for specifics coming in early January. We understand that...

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Posted by on Dec 17, 2024 in Support & Programming | 0 comments

Curriculum Updates!

As we round out 2024 and look ahead to 2025, we want to draw your attention to two small curriculum tweaks (upgrades!) coming in January.  A Cappella Songs – As announced at conference, recordings of a cappella sitting songs will now be available for OPTIONAL use in the curriculum. For those of you who enjoy singing, please continue to do what you love! 😊 For those teachers who may need just a tiny bit of assistance, feel free to utilize these tracks in classes as a background tool. You will find them listed under the video links. Gymnastics – As discussed in our recent Interactive Training Course, we’ve further streamlined the Gymnastics program and will be incorporating an “At a Glance Workbook” into each week of the curriculum beginning our next progression cycle. This workbook will feature a master board outlining each station and its drills as well as individual apparatus sheets with spotted stations highlighted in BOLD. We hope these simplified visuals will help teachers familiarize themselves with...

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Posted by on Dec 13, 2024 in General | 0 comments

Important Update on AllTrack Performing Rights Emails

Dear Franchisees, Many of you have received emails from AllTrack Performing Rights regarding potential violations of their music rights. Initially, I advised you to disregard the initial email, assuming it might be a fishing expedition. However, they are now following up, and we need to address this matter. We are currently in negotiations with BMI and ASCAP for 2025 music rights, and there is a possibility that we will need to include AllTrack as well. If you receive an email from AllTrack, please respond with the following: Dear [Recipient’s Name], Please be aware that we secure all our music licensing rights through master deals arranged by our franchisor. You can contact Jamie Bertisch at the My Gym Corporate offices by emailing him at jbertisch@mygym.com. Sincerely, [Your...

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Posted by on Dec 6, 2024 in Support & Programming | 0 comments

Directors-Only Webinar: Goal-Setting for 2025

Attention all My Gym Directors! Let’s kick off 2025 with clear goals, actionable plans, and a mindset for success! Join us on Wednesday, Dec 18 at 12 PM PST / 3 PM EST for an interactive training webinar designed just for YOU. Set your sights on a successful new year! During this webinar, we’ll dive into creating realistic, actionable goals that stick and explore the 5-3-1 method – a game-changer for breaking down big dreams into bite-sized wins. You’ll leave with a clear plan you can implement immediately to crush Q1 (and beyond)! What to Expect: A step-by-step roadmap to hit the ground running in Q1 Tools to motivate and empower your team Walk away with a tangible enrollment goal with 15+ steps/strategies to hit (and surpass!) that goal! Bonus! Participate in accountability check-ins through Q1 for a chance to win monthly Amazon gift cards! When: Wednesday, December 18th, 12:00 PST / 3:00 EST Where: Zoom Who: My Gym Directors For those attending: You’ll want to print a blank...

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Posted by on Dec 3, 2024 in Support & Programming | 0 comments

Director Spotlight – Emily Henn

We are thrilled to shine our 4th Quarter Director Spotlight on Emily Henn (aka “Em”), a standout leader whose journey with My Gym has been truly inspiring! Emily began her My Gym career in Lafayette, IN as a dedicated teacher. Her talent and drive quickly became evident, leading to her promotion as the Director of My Gym Spring Mill, IN. Both Em and owner Emily Carter worked tirelessly for nearly two years preparing for Spring Mill’s grand opening. After a long-awaited and highly anticipated launch, the gym officially opened its doors in August 2024. Since then, Em has demonstrated exceptional resilience, initiative, leadership, and a can-do attitude, propelling Spring Mill to incredible success. From working hard to find the right team members to training multiple new teachers at once, she has attained fantastic results, all while teaching outstanding classes. She has maintained monthly trial conversion rates above 50%, doubled enrollment in just three months, and hosted sold-out special events that families can’t get enough of. Em’s efforts, combined with...

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Posted by on Dec 2, 2024 in Conference | 0 comments

Training Seminars Rescheduled to 2026

After thoughtful consideration and extensive discussions with our Executive Board, Support Team, and Franchisees, we have made the decision to reschedule the East and West Coast Training Seminars originally planned for 2025 to 2026. This adjustment allows ample time for everyone to budget and plan for sending their teams to these impactful events. Please update your calendars with the new 2026 dates below: East Coast: June 4-5, 2026, New Tampa, FL West Coast: July 24-25, 2026, Pasadena, CA Throughout 2025, we will continue to support your growth and learning with Webinars, Quarterly Zooms for Directors, and Interactive Training Courses. Save the Date for Training Seminar 2026!These seminars provide unparalleled value for owners, directors, and teachers. From hands-on training to idea-sharing and system implementation, they are designed to inspire and motivate both franchisees and their teams. Don’t miss this opportunity to connect, learn, and grow with the MGE family. We look forward to seeing you...

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Posted by on Nov 18, 2024 in General | 0 comments

New Preferred Vendor for Employment Screenings and Background Checks

MGE is always researching ways to improve our vendor relationships and ensure our franchisees are receiving the best discounts possible. After researching and negotiating with several companies, we have decided to switch our preferred vendor for employee background checks from PreciseHire to a company called PreciseCheck. PreciseCheck came highly recommended, and they were able to offer our franchisees an exclusive discount, saving $12 per background check on the recommended package and $2 on the basic package. Please see below for more details: Per the My Gym Mandates: Employee Criminal Background Check – This must be performed on all employees for each state they have lived in during the past 5 years. Reports must be filed and available upon request by MGE representative.” MGE and PreciseCheck offer two packages that meet this mandate: Recommended: My Gym Standard Package: $25.00– Unlimited County Criminal Report– Nationwide Criminal/Sex Offender Search– SSN Trace/Address History My Gym Basic Package: $16.00– Country Criminal Report (1 county)– Nationwide Criminal/Sex Offender Search– SSN Trace/Address History A la carte report add-on options...

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Posted by on Nov 18, 2024 in Support & Programming | 0 comments

Maximize Your Gym’s Potential: How to Launch and Grow a Successful Gymnastics Program

Maximize Your Gym’s Potential: How to Launch and Grow a Successful Gymnastics Program As introduced at the 2024 Conference, our Gymnastics program underwent a major revamp this fall. For gyms that are running this program, fantastic! We hope you are seeing the benefits of the 4-week progressions in curriculum and, ultimately, a path toward increased skill mastery in students (and retention!). 😉 Not running this program in your gym? Let’s tap into that unleashed potential for growing your older kid enrollment! Join us for an interactive discussion and Q & A on all things Gymnastics! We’ll cover the potential roadblocks you may be facing, share top-level tips for beginning and maintaining a successful program, and address any common challenges or questions you may have. Gyms that currently offer this program are also encouraged to join! We would love to hear your input on what has helped grow your Gymnastics program and contributed to its success! Please share the love! 😊 January is the perfect time to reboot and relaunch...

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Posted by on Nov 11, 2024 in Technology | 0 comments

Technology Update

KNOW Please take 1-2 minutes to complete this survey on the KNOW product. The survey is appropriate for all owners and directors, even those who have not yet begun to use the system. Your input is extremely valuable in shaping our next steps with our administrative and personnel tools. Omnify We are working diligently, making refinements to the Omnify platform every day. As mentioned earlier, we will not launch this product until it is fully prepared for adoption, and we haven’t reached that point yet. While we hoped to have early adopters on board by now, we are committed to ensuring a successful launch and will proceed only when the time is right. Given that MGM, with specific details tailored to our business, was developed over a period of 10 years, adapting any software to meet all our needs is challenging. This, however, remains our goal. Rest assured; we are working hard to complete this project as soon as possible. While it is difficult to provide an exact time...

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Posted by on Nov 8, 2024 in Support & Programming | 0 comments

Navigating a challenging season

Hello, In good times and bad, having each other is one of our best resources – our My Gym family. While some My Gyms are doing very well, many have reported very slow new business the past few months. You are not alone; we will get through this together. The following are a few thoughts we wanted to share with you. The data supports your feelings. The back-to-school season (August-October) is typically our 2nd busiest season (January-March is #1), but this year has been different. If you’ve been feeling the pinch in enrollment/trials, know that many others are in the same boat, including other small businesses beyond My Gym. For US and Canadian gyms: Similar to past years, August was typical and a decent month. In September, we immediately noticed a decline, and by October, it was clear things were different. MGM data shows that September and October of 2024 saw a 17% drop in trials and an 18% drop in new enrollments when compared to 2023. On a...

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Posted by on Nov 8, 2024 in Conference | 0 comments

Training Seminar 2025

Change of Dates for East Coast Training Seminar Please mark this date change on your calendar if you plan on coming to the East Coast Training Seminar. Save the date for Training Seminar 2025! These seminars give owners, directors, and teachers valuable experience in training, idea shares, and system implementation from both MGE and our family of franchisees.  A Training Seminar is more than a great training experience; it always proves to be extremely motivational for both franchisees and your teams.  You do not want to miss this event.  We will be holding an East Coast and a West Coast seminar in 2025.  You can choose which one to attend, as the dates are below.  More info on logistics, hotels, and agenda will be out very soon! East Coast:  June 20th-21st, New Tampa, FL West Coast:  July 25th-26th, Pasadena,...

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Posted by on Nov 1, 2024 in My Gym Foundation | 0 comments

Coming Soon!

The My Gym Foundation is excited to release a brand-new sign for all domestic gyms very soon! This new MGF sign will have a revamped look and highlight our kindness slogan, something we believe in so deeply. It will also have both the PayPal and Venmo QR codes directly on it to make donating that much easier! Each gym in the US will receive a new sign at no cost to you at all. We are so grateful for your continued support of the work we do and appreciate your efforts immensely. Please hang your new sign with pride, knowing you are putting the power of kindness into the Foundation. As always, if you have any questions or would like to brainstorm fundraising ideas, please reach out to Amy Brenner (abrenner@mygym.com) at any...

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Posted by on Oct 24, 2024 in General | 0 comments

My Gym Council on Culture and Diversity General Meeting

Dear Fellow My Gymers, Thank you for your interest in and support of the My Gym Council on Culture and Diversity. It meant so much to us when you approached us after our presentation at the conference. It warmed our hearts to see so many people committed to making a difference in this area, no matter how big or small. We apologize for the delay in getting this email out to you. We needed time to finalize the revised roles and duties of the new council structure. We are planning our Council’s General Meeting where all who are interested are welcome to attend. You will see what we’re up to and have the opportunity to add any ideas you’d like to share. When: Friday, November 22nd, 1:00 p.m. PST / 4:00 p.m. EST Where: Zoom https://us02web.zoom.us/meeting/register/tZ0kdOisrDMtGtMq8Q7LIuhADBCtY20EVMB8 Who: Open to all Please note that we have a new email address for you to reach us with anything related to this topic – ccd@mygym.com. Of course, you always have the MGE...

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Posted by on Oct 23, 2024 in Equipment, Support & Programming | 0 comments

Training Materials to Reopen Space Flight

My Gym Franchisees, The Space Flight Handbook and training videos are now completed and available for immediate use in training your team. You may fully reopen Space Flight when: You have ordered and received your equipment (see MGE Update from 10/21/2024). Any My Gym owner, director, or teacher who will operate the Space Flight ride has read the Space Flight Handbook and watched the 2 NEW Space Flight training videos (assuming they were already previously trained on operating “Space Flight with a Swing”). The owner or director must confirm that each of their teachers has complied with this requirement. Space Flight Videos location: MGM / Curriculum / Video Library / Space Flight Training Videos Space Flight Installation and Setup (No new content. Skip if previously watched.) Space Flight When Children Ride in a Swing (No new content. Skip if previously watched.) Space Flight Harness Setup and Adjustment *** NEW – MUST WATCH *** Space Flight When Children Ride in a Harness *** NEW – MUST WATCH *** The owner...

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Posted by on Oct 21, 2024 in Equipment, Support & Programming | 0 comments

Reopening Space Flight

My Gym Franchisees, Provided herein is the information needed to reopen Space Flight for children 5 and older. Space Flight must remain closed for ages 5 and older until the following steps are completed.  Step 1: Order your equipment Harnesses: Petzl Macchu Kids Harness: This is an adjustable children’s harness for those weighing under 88 lbs.  (there is only one size available). Our test gyms found it suitable for most children 7 years and under. Quantity: 1Purchase on Amazon https://a.co/d/25g6n0p Purchase at your local REI https://www.rei.com/product/151973/petzl-macchu-harness-kids You may find/purchase it elsewhere by searching “Petzel Macchu Kids Harness.” Petzl Unisex Adult Corax Harness: This is an adjustable adult harness for kids 8 years or older. Order in Size 1 or X Small/Medium (any color) Quantity: 1Purchase on Amazon https://a.co/d/9iZ3bUZ Purchase at your local REI https://www.rei.com/product/232859/petzl-corax-harness You may find/purchase it elsewhere by searching “Petzel Unisex Adult Corax.” Lanyard: Quantity: 1 (Multiple options are provided because of possible stocking issues.):On AmazonOption 1 https://a.co/d/2eUVufV Or Option 2 https://a.co/d/3tXnTqx Or Option 3 https://a.co/d/cOI17CJPurchase at...

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Posted by on Oct 18, 2024 in Support & Programming | 0 comments

Safety Update – Immediate Action Required

My Gym Franchisees, Thank you for your patience and compliance with this Space Flight closure.  We have been working as quickly as possible to reopen the ride while ensuring it is as safe as possible.  *** Reminder: Children 5 and older may not ride the Space Flight by holding the trolley handles, in a Spinning Disc, in a Jungle Rope, or with any other apparatus or in any other manner.  Children 4 and younger may ride in a hard-plastic store-manufactured swing with a safety strap or in a “green full bucket swing.” Here’s what is new: We have officially decided to move forward with using a harness on Space Flight for all children 3 and older.  Riding Space Flight by “holding the handles” will be retired and banned in all My Gym locations. We know this may come as a shock, but we assure you that this is the right move at this time.  Please process the remainder of this update as it lays out our process in getting...

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Posted by on Oct 14, 2024 in Technology | 0 comments

Technology Update – KNOW Users and Omnify Status

KNOW Update New Users After much discussion with Omnify, KNOW, and franchisees, we have decided to reverse course and have all new KNOW users be created directly in KNOW. With this reversal, we can now make a crystal-clear distinction between the two companies. KNOW Admins should now see the Add Users option in the dashboard (Administration > Users). You no longer need to create team member accounts in Omnify right now. Once you begin training and onboarding on Omnify, you can create accounts as needed. Until that time comes, there is no real need to visit the Omnify dashboard at all. If you require assistance or guidance with setting up access levels, schedule a quick chat with Mae Perez here. * Please note that this call is not meant to be a training session. Review the webinar recordings in MGM to learn about KNOW. MGE Forms Library Because of the limited flexibility of the current MGE Forms Library, we are recommending that gyms pause on utilizing these forms until...

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Posted by on Oct 11, 2024 in Support & Programming | 0 comments

Interactive Training: Turning Simple Interactions into Genuine Connections

Ever feel unsure about how to start a conversation with customers and members, like you’re on a blind date and don’t know what to say or how to approach them? You’re not alone, and we’ve all been there! Our upcoming training, Turning Simple Interactions into Genuine Connections, is here to help you confidently navigate those tricky conversations with parents/grandparents/caregivers and make every interaction feel natural and fun. Here’s what we’ll cover: Building and maintaining strong rapport with both children and grownups Mastering first impressions and representing the My Gym brand personality Practical tools to enhance proactive and reactive customer care Strategies to win back customers and foster long-term loyalty Conversation starters to build rapport using our “PLAY” acronym When: October 21st, 12:30 p.m. PST / 3:30 p.m. ESTWhere: Zoom https://us02web.zoom.us/meeting/register/tZYude2trDovE9PEU2t4rl3Baq9Vu3k4NaCN Who: Ideal for team members, directors, and/or owners. The meeting will be recorded to share with anyone that missed the meeting as well. Register today to reserve your spot and level up your customer service and connection skills! Reach...

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Posted by on Oct 8, 2024 in Strategic Partners & Sponsors | 0 comments

Conclusion of Skechers Partnership

Dear My Gym Franchisees, We want to take a moment to thank you for your enthusiastic participation in the recent Skechers partnership. The campaign was a huge hit with our families, and we’ve received so much positive feedback about the fun and engaging events in your gyms. As our partnership with Skechers has now concluded, please take down any remaining Skechers signage or branding materials in your locations. We appreciate your support in making this partnership a success and helping to provide our families with an exciting experience. Thank you again for all your efforts, and we look forward to more fun collaborations in the...

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Posted by on Oct 8, 2024 in Technology | 0 comments

MGM Release – Thursday, October 10th at 9 PM ET

A release is scheduled for Thursday, October 10th at 9:00 PM ET. We know that weekday downtime is not ideal, especially for West Coast gyms, but it was important to schedule this release right away. We apologize for any inconvenience this may cause. The release will require a server reboot that may cause MGM and the website to go offline for 5-10 minutes. We aim to announce planned downtime with as much notice as possible. Sometimes, however, issues arise between announcement and release that necessitate rescheduling. We will continue to keep you updated as any changes come...

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