We are happy to notify you that the Terrific Tots Philosophy Training Course is finalized and available for use along with quizzes for each unit. Completing these courses is a lengthy process, however, we are working hard to get them to you in the timeliest manner possible. Note: Please remember that each staff member must have his/her own MGM login in order to take courses and have the results...
Read MoreThank you very much to those of you who responded to our last update (below) and opted in to the 2018 Music Licensing Program. We’re sending this reminder, however, because there are still several who have not yet responded. If you would like to participate in our master agreements with BMI and ASCAP this year, please let us know NO LATER THAN Tuesday, February 20. To opt in, simply send an email to accounting@mygym.com and indicate whether you would be mailing a check or would like us to use your bank account on file. If sending a check, please make it payable to My Gym Enterprises. Total fee to participate is $447 per gym. What is music licensing? Music played in a public setting is subject to music licensing. You are not legally allowed to play music in your business unless you have the proper license. Simply purchasing the music does not give you the right to play it in the gym. MGE negotiates the best deal possible with...
Read MoreShopMyGym now has Instagram and Facebook accounts. Follow @shopmygym on Instagram and Facebook for product sneak peaks, highlights, marketing tips, and exclusive...
Read MoreLooking to shorten the gap between someone’s scrolling down their feed and deciding to purchase a service from your My Gym? Whether it be classes, camps, or parties, now Instagram has a SHOP feature that can help you do just that. It has been reported that 47% of millennials say their purchase decisions are influenced by social media. In addition to using Social Media more often than previous generations, millennials are also using it differently. They are 29% more likely to make a same-day purchase when Social Media is involved. Because we are a brand and a small business, we would be wise to take advantage of this. We tested this over the holiday break to sell camp slots, with the following results: 10 camp spots booked 6 customers inquired further 22 direct clicks through to the website The solution is as simple as adding some of your basic information into the shop sections of Facebook and Instagram. From your posts, your followers can then be directed straight to...
Read MoreWe all get bombarded with multiple emails a day. This is a sample inbox of one of our clients. She will spend only seconds looking at your subject line before deciding whether to open it or delete it. How can we make our emails stand out? Follow these industry-proven Subject Line Hacks religiously: Keep it short. Under 40 characters or about 5-7 words is best. Take out anything spammy. Avoid loud punctuation, multiple exclamation points, and overtly promotional language. MORE CAPS does not equal more opens. Covering your subject line in caps WiLl NoT HeLp YoU. Users find them annoying or like “click bait.” Use them sparingly and responsibly, like grenades! Know your audience. Matching your audience’s interests and mannerisms is essential if you really want solid open rates. Write multiple subject lines. You should write 5 subject lines for every email. Then choose the best. The provided MGE templates all follow these guidelines, so it is best not to alter them. For a little extra help when you...
Read MoreWe hope your year is off to a great start! We would appreciate it very much if you could please take 5 minutes out of your busy day to complete a survey on your satisfaction with our support structures and Support Team here at MGE. We strive to provide all franchisees with the best support possible, and your feedback is instrumental in our reaching that goal. We are dedicated to each franchisee’s ongoing happiness and viability and, as such, are dedicated to our own continual evolvement, both as individuals and as a division. No bit of feedback is too big or too small – all will be used constructively. Thank you! Please click here to complete the 2018 Support...
Read MoreKids love the magic of making their own tie-dye T-shirts, taking a plain shirt and turning it into a colorful creation. This black and white My Gym logo T-shirt is perfect for a fun tie-dye activity in the gym during camp, PNO, marketing events, staff weekly meetings and more. Keep these shirts on hand in your gym, along with a tie-dye kit available online or from a local store, and you’ll be ready for fun activities. This ring-spun cotton, comfortable, super soft Anvil shirt is available in youth and adult sizes. The adult shirt is the same style as the premium staff shirt. Lightweight T-Shirt (4.5 oz.) Made with 100% combed ring-spun cotton Seamed collar Adult fit is similar to premium staff T-Shirts...
Read MoreBe sure to order your Cargo Net and Hoop Holders by Friday in order to ensure special pricing and delivery to your gym in time for use in curriculum! The orders have been flooding in, but we know there are many more that still need to be placed! Orders can be placed here to take advantage of the special Pre-Order Pricing for the Cargo Net: Shop My Gym – Cargo Net Kit Orders for the Hoop Holders can be placed here: Order Your Hoop Holders Here! Orders for the Cargo Net Kit that are placed after 2/9/18 (this Friday!) will not have guaranteed on time delivery for the effective programming date, so hop to it. …Or should we say, QUAD STEP to it! Click here to review the full update on the new Ninja...
Read MoreThis report was created through the magic of Sprout Social and represents the data from all My Gym social media pages combined. Yes, the data is from all My Gyms worldwide. Pretty cool! Your page is a piece of the larger pie that has contributed to our worldwide brand and our brand promise: To love and nurture all children through meaningful play. Curious how your specific location is performing compared to our national averages? We highly encourage you to head over to your own Sprout Social account today and find out more by diving into your individual reports page. See you online!...
Read MoreWe are pleased to announce a Grand Opening in the Portland suburb of Happy Valley, OR. Jen Anderson-Vue and her team have captured the hearts of the community and are loving their first week of classes. Felicitations can be sent to...
Read MoreJoin us when we come together as a nation to raise money for children in need. Directives and details will be sent out later this...
Read MoreRemembering every parent’s and child’s name isn’t the only skill Dominique was capable of accomplishing; her passion and commitment in working with children enabled her to go beyond her limits and achieve much more from working at My Gym. Drawing on her 10 years of experience in child development and physical education, Dominique has proven herself to be an outstanding dance, cheerleading and gymnastics coach for elementary through middle-school students, is exceptionally talented in motor skill therapy for children with special needs, and has trained in Applied Behavioral Analysis for children on the Autism Spectrum. Dominique graduated with her Bachelor’s Degree in Kinesiology from California State University Northridge in 2009 and discovered My Gym immediately following graduation. Starting as a Lead Teacher, she quickly developed her skills, becoming a Head Trainer and Co-Director at the Encino Formal Training Center. She has trained over one hundred My Gym owners and directors, all while expertly maintaining the enrollment numbers of 500 children year after year. During her time at Encino, Dominique...
Read MoreIf we blindfolded you, dropped you into an Apple Store, and asked you to open your eyes, you would instantly know exactly where you are. Same applies if you are looking at an Apple email or visiting their website. Apple and all great companies strictly follow their brand rules and guidelines. Want to paint the Apple store walls pink? How about maybe add a big tree graphic to the emails (since apples grow on trees). No and no; those are not within their brand guidelines. Consumers would be turned off by it, and the brand would get muddled. We may not be as big as Apple (YET!), but why not operate as they do? Our new “Moments that Matter” campaign is out, but it’s not established yet. That takes time and consistency. We’ll get there. To help, we’ve created our *NEW* “My Gym Brand and Style Guide.” It contains info on our demographic, target audience, and “Ideal Customer” plus guidelines for graphic design, fonts, etc. Give it a read...
Read MoreNew Year – New Ninja! BUDGET FOR 2018 NEW NINJA CURRICULUM PRODUCTS The Ninja Training Program has been taking off in gyms across the country. With its success and growing enrollment, we are excited to announce the addition of two new pieces of equipment. Drumroll please… Introducing the Hula Hoop Holders and the Cargo Net! Both new additions will be used regularly, not just once or twice a year. They will appear in SEVERAL obstacles and will have a wide variety of uses in the Ninja Curriculum. While the main purpose of this post is to make you aware of the expenditure in advance, we also want to give you a sneak preview of this fun addition to our curriculum. 1. Hula Hoop Holders from S & S Worldwide: Available Now – Appears in Ninja Training Programming starting the week of March 19th, 2018 Order Your Hoop Holders Here! Cost: $19.99 for set of 12 2. Climbing Cargo Net Kit: Appears in Programming the week of April 2nd –...
Read MoreWe post a notification when a gym is closing so you are all aware of any closures within our franchise body. We need to inform you that Chino Hills, CA closed for business on January 31, 2018. Please contact MGE Support at support@mygym.com with any...
Read MoreYou may have noticed there is a new section of Facebook dedicated specifically to “our story” as a company. Below you’ll find the suggested verbiage and image for you to use to spruce up your Facebook Small Business Profiles. Directions to update “Our Story” section of Facebook: Start from your My Gym Facebook page. Be sure to be logged in from an administrator’s account. Click on the new blank space titled “Our Story.” Add the following text as the title of the article: Our Promise: To love and nurture all children through meaningful play Add the following text as the body of the story: My Gym was born out of our passion to teach children in a fun, physically engaging environment. We delighted in seeing children’s eyes light up for all those incredible firsts, from the tentative first steps to the all-important zoom across the “Space Flight” — and holding witness to parents’ joy at their children’s accomplishments. We knew from the start that, through fun and captivating activities,...
Read MoreSegmentation is a seemingly simple but very powerful email marketing mechanism. Stop sending general emails with no relevancy to your subscribers. Instead, start sending highly targeted emails that your subscribers actually want by segmenting your email list. Think about it…does it make sense to send your Parents Night Out email to a Tiny Tyke? No. Sending these irrelevant emails cuts your open rate by 40% and results in 25% more unsubscribes. Check out this quick video about segmentation that was pulled from our Email Best Practices tutorial. To watch the full video, go to the Webinars & Tutorials page on MGM. WATCH: SEGMENTATION – A POWERFUL EMAIL MARKETING MECHANISM ...
Read MoreWe are thrilled to announce our first Grand Opening in 2018. David Schlamme has recently opened his third location in Dobbs Ferry, NY. His team, led by Director Miss Bionca, are wrapping up their first week of classes and are having a blast. Classes are filling up, and the families are excited to have My Gym as part of their community. Warm wishes and congratulations can be sent to...
Read MoreWith a new year comes new fundraising opportunities to help reach your goal to raise $1,000 for MGCA in 2018. Valentine’s Day is just around the corner, and you may want to share the love by holding a Valentine’s Heart Cutout Fundraiser! Please click here for the cutouts and flyer. They can also be found in the Operations Manual in the My Gym Challenged America...
Read MoreWe want to share a special addition to your social media efforts with regard to the upcoming Winter Olympics. As you may already have read, we are heavily restricted with the messaging we are able to echo across all channels (including Facebook and Instagram) surrounding the Olympics. (See previous update for more information here.) We can, however, share a message that helps consumers further understand that My Gym is the place where confidence, strength, and endurance are nurtured starting at a young age… #AthletesStartHere. We have, therefore, created a quick album that you can add to your Facebook pages. See below for details. We also highly recommend that you break up these images and share them individually on Instagram using the following: #AthletesStartHere #MomentsThatMatter. Download: Facebook Album Images (Also available in the Marketing Library under Social Posts > Seasonal) Title of Album: “Athletes Start Here” Description of Album: “From infants to 10 year olds, there’s something AMAZING for little athletes of all ages. From babies’ first steps to their...
Read MoreThe Winter Olympics are just around the corner, February 9-25. To help your marketing efforts, MGE will be providing graphics to leverage the excitement and drive more leads and business to your doors. We will also schedule posts through the Social Media Roundup on Sprout before and throughout the games. It is very important to understand what we can and cannot do regarding intellectual property, trademarked images/phrases, etc. Unfortunately, the International Olympics Committee (IOC) has very strict rules and very actively protects their trademarks, so businesses that are not paying sponsors of the Olympics are not allowed to use the marks or any of their property without the risk of serious repercussions. Please visit this website to see all the extensive rules and details. Here are the highlights: What you may NOT do: Olympics logo (5 rings), Team USA, and “PyeongChang 2018” Olympics graphics/images may not be used in any way, including social media. Furthermore, you may not create your own that look similar (with hula hoops, pizzas, wheels,...
Read MoreHappy Monday, My Gymers! As many of you gear up for your Weekly Meeting (and others have already had theirs late last week), we need to apprise you that we’ve made a substitution in this week’s curriculum. Ring to Ring has been replaced with Hanging Rings for all Tiny Tykes through Mighty Mites. Please take a moment to refresh your web-based curriculum and review the proper station. Ring to Ring will be the skill, however, for Whiz Kids and Champions; no substitution is necessary. If you have any questions, please contact us at support@mygym.com, and/or on Live Chat via...
Read More2018 International Owners Conference October 3-5, 2018 Southern...
Read MoreWe have an awesome new video for you to share! Sharing these videos in February will help highlight the magic of the My Gym Birthday Party by spreading awareness through social media. See details below: If you are on Sprout, these videos will be published on your behalf on Facebook (schedule below). For Instagram, please take a moment to publish these according to the schedule below. Please see the link at the bottom of this video to download and share directly from your mobile device. If you’re not on Sprout, please download these videos and share them according to the schedule below. Suggested copy for each video is included. We also highly suggest that, if you’re still not a part of the Sprout Program, you join today! Please see the previous update regarding joining Sprout Social + the Social Media Roundup System. Whether you’re on the Social Media System or not, please feel free to add advertising dollars to these videos after they have been posted. Video Schedule “Best...
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