Posted by on Aug 31, 2018 in Marketing, Technology | 0 comments

Email Platform / ExactTarget Termination Reminder

Please be reminded of these important dates. We have added clarification to some items below. IMPORTANT EXACTTARGET CUTOFF DATES: Do not schedule emails further out than September 15th. We understand that many gyms stay on track by planning and scheduling weeks in advance; we apologize for the temporary inconvenience. This is a strong recommendation from MGE. All gyms should be using the new platform in the second half of September, so we do not want you to do double work. Limit your email blasts beginning September 1st until all gyms are fully transitioned onto the new platform (est. September 15th). Utilize targeted sends to smaller lists, or focus more on social media marketing during this transitional period. You may continue to market your major events as you normally would. When we say “limit,” we are asking that you please use your best judgment without hindering your efforts, and to employ these standard best practices: Consider social media channels for items that are not major marketing initiatives. Take extra care to make...

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Posted by on Aug 23, 2018 in Marketing | 0 comments

Gym Marketing Directives for Quarter Four

REMINDER: The evergreen Moments That Matter marketing campaign continues to drive all marketing and has replaced the “seasonal campaigns.”  The annual My Gym Marketing Plan is your main reference for all marketing activities. What to do for Quarter Four – October, November, December 2018  Q4 BIG EFFORT: In Quarter Four, your Big Effort is all about the Holiday Events and Cyber Monday Sale. Use your holiday events in October and December to impress all of your clientele and generate more sales.  In November, Cyber Monday is the perfect time to drive website enrollments. Current Customer Activities OCTOBER: Hold: Halloween Events Parents’ Night Out Promote: Winter Camps 2 for 1 or Unlimited Classes for Nov/Dec Holiday/Santa Events NOVEMBER: Hold: Thanksgiving Camp (optional) Parents’ Night Out 2 for 1 or Unlimited Classes Promote: Winter Camps November/December Holiday/Santa Events DECEMBER: Hold: Holiday/Santa Events Parents’ Night Out Winter Camp 2 for 1 or Unlimited Classes Lead Generation Activities In addition to generating interest from new families for holiday events, we suggest focusing on...

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Posted by on Aug 22, 2018 in Technology | 0 comments

Marketing Opt-In/Opt-Out Function

We have added a new function to MGM that allows customers to control their marketing email subscription status upon signup. In many countries (e.g., Canada and the UK), this is a legal requirement. The function is toggled OFF for US gyms since it is not yet required by law in the states. You can toggle the setting here: Admin > Website > Settings > Show Marketing Email Opt-In on Email Collection. When enabled, a checkbox appears on any page that collects an email address. Pages include Contact Us, Account Registration, Party Sign-In, and Online Forms (if an email field is included). Customers can control their opt-in/opt-out status from the Profile tab of their client interface. Sample Checkbox: In certain areas (website footer, “Free Class” splash page offer), this fine print will appear: By entering your email, you consent to receive emails about My Gym’s promotions, upcoming events, and gym news. You can unsubscribe at any time. We respect your right to privacy and will never share your information with...

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Posted by on Aug 21, 2018 in Products | 0 comments

My Gym Keychain

How would you like to have your members think of My Gym multiple times a day, every day? Then give them the My Gym logo keychain! Your members will be exposed to the My Gym logo every time they use, reach for, or just see their keys. Others around them will also be exposed to the logo keychain and think of My Gym as well.  What an effective way to promote your gym! This high-quality, full-color My Gym logo rubber keychain is a potent and affordable way to get repeat, lasting exposure and keep My Gym top of mind. Give the keychain to your staff and current and prospective members. Give keychains away at community events, camp expos, etc. Give keychains to parents of all new members (with the registration pack), parents of the birthday party boy/girl, and parents of party guests. In addition to using a keychain to hold keys, attach keychains to tote bags, gym bags, purses, luggage, diaper bags, and more for additional exposure. Product details Durable, flexible, waterproof...

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Posted by on Aug 17, 2018 in Marketing, Technology | 0 comments

Email Platform / ExactTarget Termination Update

***PLEASE READ THE FULL UPDATE FOR IMPORTANT EXACTTARGET CUTOFF DATES*** We are excited to announce that our new custom and fully-integrated email platform (ExactTarget replacement) is in its final stages of development and will be available for use in early September. We wish we could hold a webinar right now, but the truth is you already know how to use it! Yes, it’s true! We took many of the existing MGM functions and leveraged them into a custom platform – then strapped it to a powerful email delivery engine (SendGrid). Do you know how to create an article? IF YES, then you know how to create an email. Do you know how to run a family/account search? IF YES, then you know how to create a targeted email list. Of course, we will still provide tutorials and guides so that you don’t miss any steps or added features. The process of creating, targeting, sending, and tracking an email campaign to your subscribers will begin and end right in MGM....

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Posted by on Aug 16, 2018 in Products | 0 comments

Champion Apparel Is Hot! Get Yours From ShopMyGym

As many of you probably know, the classic Champion sportswear brand is enjoying a huge revival in popularity and “coolness.”  The Champion brand is more visible than ever; celebrities, musicians, teens, and others are wearing it now, and it’s being sold by leading retailers such as Nordstrom and Urban Outfitters.  Do a search online and you’ll see what we’re talking about. Now, we don’t need to “keep up with the Kardashians,” but we just wanted to remind you about the Champion products available from ShopMyGym.  We’ve been offering My Gym Champion apparel for several years because of its comfort, quality, and value; and now, apparently, there’s the added element of style.  Our current lineup includes sweatshirts, sweatpants, and shorts, all with Champion and My Gym logos at much lower prices than similar products being sold at high-end retailers. Check it out on ShopMyGym.com in the Adult Apparel...

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Posted by on Aug 9, 2018 in General | 0 comments

My Gym Wellness Challenge 2018!

Hi Team, During these next 2 months before Conference, we are launching a Wellness Challenge across ALL My Gyms! Leading up to Conference and going into the holidays can be a stressful time, so we are proposing a Fitness and Mindfulness Challenge! Scientifically backed to lower stress levels, meditation improves productivity and offers additional positive health benefits. Meditation, combined with staying physically active, is a valuable ingredient of a happy, healthy lifestyle! So, we challenge YOU to carry out a 5-minute meditation reboot every day and to strive to reach 10,000 steps per day. If you do not have a Fitbit or Apple Watch, the health app on an iPhone can help you get an idea of your step count (while your phone is on your person). Easy ways to do this are: Make the meditation part of your routine. (e.g., Brush teeth, meditate, start your day – Or brush teeth, meditate, decompress to end your day) Take 5 minutes at lunchtime to slow down and reboot yourself with...

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Posted by on Aug 9, 2018 in Products | 0 comments

Premium Mymo & Stars Latex Balloons

Take your celebrations to a whole new level with the Premium Mymo & Stars Latex Balloons.  Want more than a basic logo balloon?  These balloons have a high-end allover design with Mymo and stars.  Want vibrant colors?  These bright and colorful balloons match the newest/current My Gym colors.  Another bonus: This fun design has Mymo and stars in all sorts of directions, which means the balloons are “upside-down” friendly.  You can use them upright with helium or fill them with air and hang them upside down; they’ll look amazing in any direction.  These premium balloons are ideal for adding more sizzle to your 35th anniversary events, birthday parties, open houses, external events, and more.  Go for the upgrade; you’ll be glad you did, and your members and guests are sure to take notice. 11” fashion opaque latex balloons Allover Mymo & Stars printing Use with helium or air Hang upright or upside down 100% biodegradable natural latex 250 balloons per pack 4 assorted colors (teal, lime green, lavender, rose)...

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Posted by on Aug 9, 2018 in My Gym Foundation | 0 comments

MGCA Moment – A Message from Amy Brenner

Here is your MGCA Moment for 8/13 – 8/19! This week FAB President, Amy Brenner, talks about her first memories of MGCA. Please share this unique video with your team. WATCH VIDEO Share on social! Want to include your Facebook followers in the power of MGCA? Head to the My Gym Challenged America Facebook Page and share the PINNED POST at the top of the page. Your members will love seeing what you’re up to every...

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Posted by on Aug 9, 2018 in Marketing | 0 comments

The Future of Sprout Social

We apologize for the change, but, as of September 1, 2018, locations will no longer have access to the Sprout Social software.  MGE will still be using Sprout Social and posting directly to your accounts, but My Gyms will no longer have a free (paid by Marketing Fund) Sprout Social account.  Please do not schedule any content to be published after September 1st. Why the big change? We apologize to those of you who use and enjoy the software; however, because of low usage, we are unable to renew our 18-month contract.  Sprout Social is funded through the Marketing Fund; and, since this is not benefiting the majority of the franchise body, we have decided to allocate the funds elsewhere.      What is NOT changing? If you are part of our Social Media System, we will still be providing the following: Weekly Social Media Roundup (SMR) MGE will continue to publish three times per week on your social accounts. (MGE is continuing to use Sprout Social.) Reporting – We...

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Posted by on Aug 8, 2018 in Marketing | 0 comments

35th Anniversary Hydro Flask Giveaway and Social Media Contest!

We are so excited to bring you this amazing two-part Social Media Giveaway that will run through the middle of our Back-to-School season! We know each gym celebrates this exact period of time slightly differently, so this contest will happen leading up to Labor Day. “Not only does social media help businesses bond with millennials, Gen X, and emerging Gen Z customers who own the marketplace; contests can help speed up your ability to build relationships by hacking into the rule of reciprocation. In other words, if you give today’s customer something, they feel as though they should give you something in return.” – Sprout Social So why use social media contests anyway? Boost online engagement Build your lead database Inspire virility See the details of our contest below, enjoy, and GOOD LUCK! Part 1: YOU get to win!   How to enter: Beginning August 15th through September 3rd, each gym can submit a photo of their staff ALL wearing matching shirts that they love! Post this photo on your Facebook...

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Posted by on Aug 6, 2018 in Marketing | 0 comments

National Birthday Giveaway Results Are In!

We are thrilled to bring to you the results of our latest social media contest! We have given away FOUR birthday parties and have seen incredible traffic from all the gyms. Great work to everyone who shared! Note: Even though these numbers are not on your own gym’s social pages, they still go a very long way in branding My Gym and driving clients to your inbox. My Gym Enterprises Official Fan Page Statistics Total increase in page views: 34% vs last month at this point – 2,351 Total increase in reach: 148% UP from last month at this point – 88,633 New Page Likes: Up 198% – 703 New Post Engagements: Up 276% – 10,769 Page Followers: Up 201% – 714 new followers National Birthday Giveaway Statistics Reach: 44,328+ Post Clicks: 5,632 Reactions/Comments/Shares: 2,910 Stay tuned for our next contest that will help take things to the next level locally.  Even your staff can get in on the big prize – coming soon! Please contact marketing@mygym.com if you have...

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Posted by on Jul 31, 2018 in My Gym Foundation | 0 comments

MGCA Quarterly Update

We are thrilled about the enthusiastic participation we’ve had in our 100% Program so far this year! 9 gyms have surpassed their $1,000 goal. 22 gyms are more than halfway to their $1,000 goal. 105 gyms have participated in total. Aleah will reach out to each of you directly to update you on your progress. She’s full of fun and easy ideas to help you reach your $1,000 goal this year. Thanks for everything, and HAPPY SUMMER! Gyms that have reached their 100% Goal: My Gym Aventura, My Gym Beverly Hills, My Gym Jupiter, My Gym Kailua, My Gym Kendall, My Gym Mechanicsburg, My Gym Northridge, My Gym Orange, My Gym Toluca Lake  Gyms that are more than halfway to their 100% Goal for 2018:* My Gym Atwater, My Gym Aventura, My Gym Beverly Hills, My Gym Brentwood, My Gym Burke, My Gym Fairfield, My Gym Fresh Meadows, My Gym Glen Rock, My Gym Hoboken, My Gym Kendall, My Gym Kent, My Gym Larchmont, My Gym Layton, My Gym...

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Posted by on Jul 27, 2018 in My Gym Foundation | 0 comments

MGCA Moment – Week of 7/30-8/5

For this week’s MGCA Moment, we found an inspiring quote on disabilities from a thirteen-year-old boy. Please read this out loud to your team at your next meeting: “Disability is natural. We must stop believing that disabilities keep a person from doing something. Because that’s not true… Having a disability doesn’t stop me from doing anything.” – Benjamin Snow, Grade 8, in his essay, “Attitudes About People with...

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Posted by on Jul 26, 2018 in Support & Programming | 0 comments

Mobile Opportunities at Libraries

We’ve been so excited to see several My Gyms landing very lucrative mobile contracts at their local libraries. This may be an opportunity for you to showcase My Gym Mobile! We suggest you do the following research as soon as possible: Look at the events calendar for your local libraries. Are children’s events planned? Find out the names and contact info of the children’s librarians. Contact the librarians to ask how you can have My Gym Mobile added to their events calendars. Ask if there is a budget for events (tactfully find out what you can charge). In many cases, you will be able to determine if vendors are paid for their events based on the type of business, travel time, etc. Determine if the events are done in a separate room or in the children’s library area. Plan your programming appropriate to your space! Be diligent and persistent yet patient. It may take some time to develop this relationship, but it is well worth your investment. We suggest...

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Posted by on Jul 25, 2018 in Products | 0 comments

Free Gift with Purchase of $500 on ShopMyGym!

Spend $500 on a single ShopMyGym order and receive three FREE My Gym Dry Sacks – a $45 value! This offer is limited to the first 8 qualifying orders. My Gym Dry Sack The versatile My Gym Dry Sack provides protection on both water and land. Constructed of durable polyester with 10 liters of capacity, this dry sack will withstand abuse from the elements. Simply fill the bag, fold the top, fasten the clip, and you’re ready to go! The fold-down closure doubles as a handle. With the large My Gym logo, you can promote your gym and show your My Gym love while engaging in fun outdoor activities! Keep your gear dry and protected while engaging in fun activities such as: rafting, boating, hiking, or just hanging out at the pool, beach, or park. Ideal for clothes, mobile phone, camera, wallet, keys, and other personal belongings Fold-down closure that doubles as a handle Includes detachable shoulder strap Water resistant Not intended for submerged use Large capacity: 8.5” diameter...

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Posted by on Jul 20, 2018 in Marketing, Support & Programming | 0 comments

Schedule Paper Update

Tired of throwing away class schedules?  Or finding them crumpled up on the floor?  Tired of printing 100s, only to notice a mistake (oops)?  Want to save a little money and be green?  It’s time to “Let it go!”  Our stance on class schedules remains that printing is not necessary; we recommend displaying your schedule on the wall, and another on the counter.  How many of your parents have a smart phone?  Yup, they’ll be happy to snap a pic instead.  What about at an event out of the gym?  Use a tablet and one class schedule in a flyer folder, and print a Moments That Matter flyer with a great offer instead.  Consumers will automatically check your website for your class offerings.  BAM!  This will not only make your life easier; it will show that our brand is professional and up to date. To order a Wall Schedule: Choose the 11×17 full-color poster class schedule from the Print System.  Print one copy locally, or use Vistaprint. That said,...

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Posted by on Jul 17, 2018 in My Gym Foundation | 0 comments

The Child YOU’VE Helped – MGCA Update

Thank you to everyone who participated in July’s Appropriations. While the votes were very close this month, the child you’ve selected to receive a gift is: Henry (Age 7, Texas) Condition:Henry has severe spastic quad CP, HIE, and respiratory problems and is nonverbal. Request:Go-To Seat by Firefly Cost:$505 “OMG, what a difference it will make in our lives if he could sit close to his cousins on the floor and play since he’s unable to sit a long period of time” – Henry’s Grandmother, Primary Caregiver — WE ALSO HAVE A VERY SPECIAL UPDATE FOR YOU! We recently received an update for Gabriella, the child you selected in May: Two-year-old Gabriella is a twin; but, sadly, her sister, Julliana, passed away after one year. Gabriella was born with severe brain injury and cerebral palsy. She has impaired vision and very tight muscles, and cannot hold her head up or sit on her own. THANKS TO YOUR HAVING SELECTED GABI, she was gifted a special Firefly Splashy Bath Chair. Now...

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Posted by on Jul 13, 2018 in Marketing, Technology | 0 comments

Email Platform Transition Update

We were hopeful that we could bring you an amazing new, easy to use, cutting-edge email platform in ReachEdge.  As you know, we have had several delays due to a variety of development hurdles and testing hiccups.  Though we know many of you are eager to move away from ExactTarget, we do not want to roll out a replacement that isn’t 100% ready, glitch-free, and even better than the original. We have made the difficult decision not to continue forward with ReachEdge as our new email marketing platform.  The ReachEdge team has been wonderful and has spent hundreds of hours converting their platform into a custom email solution for My Gym; but, in the end, it is simply not meeting our organization’s unique needs. So what’s next?  We are currently testing 3 tried-and-true platforms and plan to release more information, webinar dates, and onboarding schedules very soon.  ExactTarget will continue to be available until we are ready to make our move.  There is currently a scary looking message that...

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