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Posted by My Gym Administrator on Mar 15, 2018 in Strategic Partners & Sponsors |
Have you ordered and started using Better Life? More and more gyms are ordering and reordering from Better Life, our official cleaning products partner, and we continue to hear great feedback about the products and the customer service. The products are fantastic; they are organic, nontoxic, and affordable. They clean exceptionally well, and they smell great! Better Life is committed to making this partnership a success and has made a few minor but very positive changes to the case sizes and shipping rates. The order form has been updated to reflect these changes. Gallon-sized concentrates and refills now come in a more convenient and less expensive 2-pack case rather than a 4-pack case. Shipping is now a flat $7 per case, rather than being calculated by location and order size. A special My Gym 4-pack consisting of one gallon each of the most popular products has been created. It includes All-Purpose Cleaner, Glass Cleaner, Floor Cleaner, and Hand Soap. This is the only 4-pack gallon case available for ordering....
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Posted by My Gym Administrator on Mar 15, 2018 in My Gym Foundation |
We are thrilled to have so many gyms on board for the National MGCA PNO Fundraiser in April! Just a reminder that we have created many materials for you to use while promoting this exciting event: Social Media Posts: Marketing Library > Digital Artwork > Social Posts > Gym Parties Facebook Event Cover: Marketing Library > Digital Artwork > Facebook Event Covers Flyers: Print System > Programs > Challenged America Email Template: Exact Target > Global Emails > 2018 Moments that Matter > PNO – MGCA National PNO Directives: Operations Manual > Challenged America > MGCA PNO Directives Looking for something else? Reach out to Aleah at awhaley@mygym.com for all your MGCA...
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Posted by My Gym Administrator on Mar 14, 2018 in General, Marketing |
Hello! A couple of updates: Vista Print: The Vista Print relationship* will be launched in April (per the update we sent on 3/1). We’re getting a lot of questions about the website, login, passwords, coupons, discounts, etc. Sorry, but there is no other info or discount available in the interim. All will be released in April. 🙂 Camp Video: There’s a NEW Camp Video available NOW! It is not date/season specific, so it can be used for any camp you are promoting. Link to video here. Please contact marketing@mygym.com with any questions. *For US and Canada...
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Posted by My Gym Administrator on Mar 14, 2018 in My Gym Foundation |
We are one month away from our exciting NATIONAL MGCA PNO Fundraiser! We’ve seen a ton of interest so far and can’t wait for this exciting countrywide event. To help with your fundraising and to show our appreciation, we would like to send you some fun FREE MGCA-themed items! Email Aleah (awhaley@mygym.com) to let us know on which date you’re participating (April 13th or 14th), and we’ll send you your fun...
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Posted by My Gym Administrator on Mar 7, 2018 in Marketing |
We wanted to give you a quick update on ReachEdge. Everyone’s account is being built now for the transition from Exact Target to ReachEdge, which will take place in April. There is no additional fee for the ReachEdge platform, as it is paid from the Marketing Fund. Though we had recently announced that the webinars would be held this week, we decided to extend the current testing period to ensure the best possible product is put forth. Webinar dates and registration will be announced next week. Thank you for your patience with this...
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Posted by My Gym Administrator on Mar 2, 2018 in General |
My Gym corporate headquarters is moving! But, don’t worry; the new address won’t be too difficult to remember. We are in the same building but in a different suite: 15300 Ventura Blvd., Suite 523 Sherman Oaks, CA 91403 The change is effective now, so please update your records...
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Posted by My Gym Administrator on Mar 1, 2018 in Marketing |
All Printing has been a longtime vendor for My Gym. We appreciate the decades of loyal customer service from Nadia Akrami-Farida and her team. It’s with a very heavy heart that we have decided to move printing vendors. This was not an easy decision, however, after analysis of All Printing and several other printers, we saw that it was the best choice for the franchise body. All Printing will continue selling the discontinued My Gym materials for the next couple of months. Select items will be sold at a discounted rate. Franchisees who have utilized All Printing in the past will receive an email directly from All Printing with the discount codes. You can also email Nadia directly at nadiaf@pacbell.net for more information. Moving forward, after extensive research, we have secured an arrangement with Vistaprint.com to provide for franchisee print needs. Vistaprint is a well-known, reputable online vendor that offers a variety of products. A few benefits to the new relationship: We will have a secure portal for our...
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Posted by My Gym Administrator on Feb 28, 2018 in Products |
Look professional and feel comfortable in the new line of polo shirts from ShopMyGym. We’ve revamped and simplified the entire line of polos, replacing the three previous styles with two new styles, standard and premium. Both types have a full-color embroidered My Gym logo and are available in black and royal blue, and in unisex and ladies’ styles. You’ll love the athletic, lightweight, and comfortable fit of these shirts. These polos provide an upscale look and make a great presentation in the gym and out in public. Accordingly, we recommend that all owners and directors wear My Gym polo shirts, and you can be sure they’ll make a great impression. Get these new polos now from ShopMyGym in the Adult Apparel section. Plus, if you act quickly, you can get some of the discontinued polo shirts for 50% off in the Closeout...
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Posted by My Gym Administrator on Feb 27, 2018 in Marketing |
We have an awesome new video for you to share! See details below: If you are on Sprout, these videos will be published on your behalf on Facebook (schedule below). For Instagram, please take a moment to publish these according to the schedule below. Please see the link at the bottom of this video to download and share directly from your mobile device. If you’re not on Sprout, please download these videos and share them according to the schedule below. Suggested copy for each video is included. We also highly suggest that, if you’re still not a part of the Sprout Program, you join today! Please see the previous update regarding joining Sprout Social + the Social Media Roundup System. Whether you’re on the Social Media System or not, please feel free to add advertising dollars to these videos after they have been posted. Video Schedule “Baby Races at My Gym” video Thursday March 15th Re-share Wednesday March 28th Suggested Copy Option 1: “Just another day at the races!...
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Posted by My Gym Administrator on Feb 22, 2018 in Marketing |
Every time we deviate from the brand, we are diluting the power of the brand. While it might seem fun to add some personal flair to the logo or graphics, this is detrimental to every My Gym worldwide. One of our mandates is that the My Gym marks (logo, character, graphics, etc.) may not be altered in any way. Adhering to this will only serve to make our brand...
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Posted by My Gym Administrator on Feb 21, 2018 in Products |
The ShopMyGym line of performance apparel continues to grow with the addition of this 1/4 Zip Performance Pullover. This pullover is lightweight and flexible, so it can be worn in the gym and on the go. It has premium quality and looks at a great value price. This pullover will quickly become one of your favorite garments. 8 oz. 1/4 zip pullover Available in black heather and vivid blue heather Available in unisex and ladies styles Ladies style has a tapered waist for a more feminine fit Black silkscreened My Gym logo on left chest 100% Microfiber performance polyester Centra-Tech moisture management Anti-Microbial finish SRT – Snag Resistant Technology Wrinkle-resistant finish Detailed stitching Two-needle hemmed cuff and bottom Tagless label This pullover is in stock and ready to ship immediately. Visit the Adult Apparel / Sweatshirts & Jackets category on ShopMyGym to...
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Posted by My Gym Administrator on Feb 20, 2018 in My Gym Foundation |
MGE CEO, Cory Bertisch, and the My Gym Franchise Advisory Board have given us the green light to start planning a special National MGCA PNO! My Gym Challenged America (MGCA) is collaborating with all domestic gyms for this exciting event – all gyms nationwide combining play and charity in solidarity, and we look forward to your participation. Who: All domestic gyms What: National MGCA PNO When: April 13th and 14th – You are welcome to choose the night that works best for you. How: Promote and host a Parents’ Night Out in your gym exactly as you would normally do. Social image posts, flyers, a Facebook event cover, and an email template are available in their respective areas of our marketing asset libraries, however no special theme, prep, or extra work is necessary. Why: It’s time for us to come together as a nation and show our commitment to improve the lives of children of all ages and abilities. It shows our customer base and the world our genuine...
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Posted by My Gym Administrator on Feb 19, 2018 in Marketing |
We want to provide everyone updates on two big company transitions: New website Still delayed. We are working with the web designers and developers to get this right and make it an easy transition for you all. We are unsure of the timeline, but we are still at least a month away. New Email Platform – ReachEdge (a ReachLocal product) Also delayed. Programming and customizing automated systems for 200+ new accounts is taking longer than anticipated. New timeline: Final Testing Period: Week of February 19th Webinar: Week of March 5th (Registration information will be sent later this week.) Launch to all Franchisees: Immediately following the webinar Exact Target will be available as a reference/backup. Exact Target unavailable on: March 31st We apologize for the delays, but tech is not always the best to predict. We are doing all we can to complete these 2 top priorities. If you have questions, please contact the Marketing Division at...
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Posted by My Gym Administrator on Feb 16, 2018 in Strategic Partners & Sponsors |
After more than 12 years of working together, MGE and PLAY Network have mutually agreed to end our relationship. We have come to this decision for a number of reasons, the primary ones being the costs to produce and maintain the programming and the technical maintenance. With this in mind, please note that, effective March 1, 2018, PLAY will be shutting down the video content feed to all My Gym locations that have a TV and an accompanying digital player box. What you need to know: Since the video content may be downloaded and saved to the digital player box, gyms must manually turn off both the TV and the digital player box on March 1st, 2018. The TVs were actually still owned by PLAY, however, given the task of gyms’ having to remove the TV from their lobbies (if a gym decides to do this), we have negotiated with PLAY to simply gift the TVs to gyms at no cost. Gyms may keep the TV in place in...
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Posted by My Gym Administrator on Feb 15, 2018 in Strategic Partners & Sponsors |
We have an exciting contest for you to share! From time to time this year, we will be publishing content from our strategic partners on your behalf. The first partner post for 2018 is a contest sponsored by our mountain resort partner, Smugglers’ Notch. Smugglers’ Notch is giving away an exciting 6-day, 6-night family ski vacation for up to six people. Sorry, My Gym owners and staff are not eligible to enter this contest, but we have negotiated some great pricing for you at the resort. See below for details. Post Details: If you ARE on Sprout and in the U.S., we will publish this contest on your behalf on Facebook (schedule below). For Instagram, please take a moment to publish the attached photo according to the schedule below. If you’re NOT on Sprout, please use the contest link and share according to the schedule below. We have included suggested copy for the contest. We also highly suggest that, if you’re still not a part of the Sprout Program, you join...
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Posted by My Gym Administrator on Feb 14, 2018 in Marketing |
The evergreen Moments that Matter marketing campaign is now in full swing. This campaign continues to drive all marketing and has replaced the “seasonal campaigns” used in previous years. Your marketing year is now divided into four quarters, and you can always anticipate receiving a quarterly update approximately six weeks in advance of the next quarter. The annual My Gym Marketing Plan is your main reference for all marketing activities. What to do for Quarter Two – April, May, June 2018 Q2 BIG EFFORT: Each quarter of marketing has a designated focus or “Big Effort” to retain customers as well as generate and convert leads. In Quarter Two, your Big Effort includes a few things: Promote Summer Camp Retain Currently Enrolled Customers Gain New Summer Enrollments Hold Successful Events Sounds great, right? Of course, but you need a PLAN! To make this easy, we have mapped out FOUR steps. Don’t wait! Let’s get started now! Brainstorm with staff, set your goals, and get started! Step 1 – Prepare and...
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Posted by My Gym Administrator on Feb 14, 2018 in Support & Programming |
We are happy to notify you that the Terrific Tots Philosophy Training Course is finalized and available for use along with quizzes for each unit. Completing these courses is a lengthy process, however, we are working hard to get them to you in the timeliest manner possible. Note: Please remember that each staff member must have his/her own MGM login in order to take courses and have the results...
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Posted by My Gym Administrator on Feb 14, 2018 in General |
Thank you very much to those of you who responded to our last update (below) and opted in to the 2018 Music Licensing Program. We’re sending this reminder, however, because there are still several who have not yet responded. If you would like to participate in our master agreements with BMI and ASCAP this year, please let us know NO LATER THAN Tuesday, February 20. To opt in, simply send an email to accounting@mygym.com and indicate whether you would be mailing a check or would like us to use your bank account on file. If sending a check, please make it payable to My Gym Enterprises. Total fee to participate is $447 per gym. What is music licensing? Music played in a public setting is subject to music licensing. You are not legally allowed to play music in your business unless you have the proper license. Simply purchasing the music does not give you the right to play it in the gym. MGE negotiates the best deal possible with...
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Posted by My Gym Administrator on Feb 13, 2018 in Products |
ShopMyGym now has Instagram and Facebook accounts. Follow @shopmygym on Instagram and Facebook for product sneak peaks, highlights, marketing tips, and exclusive...
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Posted by My Gym Administrator on Feb 12, 2018 in Marketing |
Looking to shorten the gap between someone’s scrolling down their feed and deciding to purchase a service from your My Gym? Whether it be classes, camps, or parties, now Instagram has a SHOP feature that can help you do just that. It has been reported that 47% of millennials say their purchase decisions are influenced by social media. In addition to using Social Media more often than previous generations, millennials are also using it differently. They are 29% more likely to make a same-day purchase when Social Media is involved. Because we are a brand and a small business, we would be wise to take advantage of this. We tested this over the holiday break to sell camp slots, with the following results: 10 camp spots booked 6 customers inquired further 22 direct clicks through to the website The solution is as simple as adding some of your basic information into the shop sections of Facebook and Instagram. From your posts, your followers can then be directed straight to...
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Posted by My Gym Administrator on Feb 9, 2018 in Marketing |
We all get bombarded with multiple emails a day. This is a sample inbox of one of our clients. She will spend only seconds looking at your subject line before deciding whether to open it or delete it. How can we make our emails stand out? Follow these industry-proven Subject Line Hacks religiously: Keep it short. Under 40 characters or about 5-7 words is best. Take out anything spammy. Avoid loud punctuation, multiple exclamation points, and overtly promotional language. MORE CAPS does not equal more opens. Covering your subject line in caps WiLl NoT HeLp YoU. Users find them annoying or like “click bait.” Use them sparingly and responsibly, like grenades! Know your audience. Matching your audience’s interests and mannerisms is essential if you really want solid open rates. Write multiple subject lines. You should write 5 subject lines for every email. Then choose the best. The provided MGE templates all follow these guidelines, so it is best not to alter them. For a little extra help when you...
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Posted by My Gym Administrator on Feb 8, 2018 in Support & Programming |
We hope your year is off to a great start! We would appreciate it very much if you could please take 5 minutes out of your busy day to complete a survey on your satisfaction with our support structures and Support Team here at MGE. We strive to provide all franchisees with the best support possible, and your feedback is instrumental in our reaching that goal. We are dedicated to each franchisee’s ongoing happiness and viability and, as such, are dedicated to our own continual evolvement, both as individuals and as a division. No bit of feedback is too big or too small – all will be used constructively. Thank you! Please click here to complete the 2018 Support...
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Posted by My Gym Administrator on Feb 8, 2018 in Products |
Kids love the magic of making their own tie-dye T-shirts, taking a plain shirt and turning it into a colorful creation. This black and white My Gym logo T-shirt is perfect for a fun tie-dye activity in the gym during camp, PNO, marketing events, staff weekly meetings and more. Keep these shirts on hand in your gym, along with a tie-dye kit available online or from a local store, and you’ll be ready for fun activities. This ring-spun cotton, comfortable, super soft Anvil shirt is available in youth and adult sizes. The adult shirt is the same style as the premium staff shirt. Lightweight T-Shirt (4.5 oz.) Made with 100% combed ring-spun cotton Seamed collar Adult fit is similar to premium staff T-Shirts...
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Posted by My Gym Administrator on Feb 7, 2018 in Equipment, Support & Programming |
Be sure to order your Cargo Net and Hoop Holders by Friday in order to ensure special pricing and delivery to your gym in time for use in curriculum! The orders have been flooding in, but we know there are many more that still need to be placed! Orders can be placed here to take advantage of the special Pre-Order Pricing for the Cargo Net: Shop My Gym – Cargo Net Kit Orders for the Hoop Holders can be placed here: Order Your Hoop Holders Here! Orders for the Cargo Net Kit that are placed after 2/9/18 (this Friday!) will not have guaranteed on time delivery for the effective programming date, so hop to it. …Or should we say, QUAD STEP to it! Click here to review the full update on the new Ninja...
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Posted by My Gym Administrator on Feb 7, 2018 in Marketing |
This report was created through the magic of Sprout Social and represents the data from all My Gym social media pages combined. Yes, the data is from all My Gyms worldwide. Pretty cool! Your page is a piece of the larger pie that has contributed to our worldwide brand and our brand promise: To love and nurture all children through meaningful play. Curious how your specific location is performing compared to our national averages? We highly encourage you to head over to your own Sprout Social account today and find out more by diving into your individual reports page. See you online!...
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