We are pleased to announce a Grand Opening in the Portland suburb of Happy Valley, OR. Jen Anderson-Vue and her team have captured the hearts of the community and are loving their first week of classes. Felicitations can be sent to...
Read MoreJoin us when we come together as a nation to raise money for children in need. Directives and details will be sent out later this...
Read MoreRemembering every parent’s and child’s name isn’t the only skill Dominique was capable of accomplishing; her passion and commitment in working with children enabled her to go beyond her limits and achieve much more from working at My Gym. Drawing on her 10 years of experience in child development and physical education, Dominique has proven herself to be an outstanding dance, cheerleading and gymnastics coach for elementary through middle-school students, is exceptionally talented in motor skill therapy for children with special needs, and has trained in Applied Behavioral Analysis for children on the Autism Spectrum. Dominique graduated with her Bachelor’s Degree in Kinesiology from California State University Northridge in 2009 and discovered My Gym immediately following graduation. Starting as a Lead Teacher, she quickly developed her skills, becoming a Head Trainer and Co-Director at the Encino Formal Training Center. She has trained over one hundred My Gym owners and directors, all while expertly maintaining the enrollment numbers of 500 children year after year. During her time at Encino, Dominique...
Read MoreIf we blindfolded you, dropped you into an Apple Store, and asked you to open your eyes, you would instantly know exactly where you are. Same applies if you are looking at an Apple email or visiting their website. Apple and all great companies strictly follow their brand rules and guidelines. Want to paint the Apple store walls pink? How about maybe add a big tree graphic to the emails (since apples grow on trees). No and no; those are not within their brand guidelines. Consumers would be turned off by it, and the brand would get muddled. We may not be as big as Apple (YET!), but why not operate as they do? Our new “Moments that Matter” campaign is out, but it’s not established yet. That takes time and consistency. We’ll get there. To help, we’ve created our *NEW* “My Gym Brand and Style Guide.” It contains info on our demographic, target audience, and “Ideal Customer” plus guidelines for graphic design, fonts, etc. Give it a read...
Read MoreNew Year – New Ninja! BUDGET FOR 2018 NEW NINJA CURRICULUM PRODUCTS The Ninja Training Program has been taking off in gyms across the country. With its success and growing enrollment, we are excited to announce the addition of two new pieces of equipment. Drumroll please… Introducing the Hula Hoop Holders and the Cargo Net! Both new additions will be used regularly, not just once or twice a year. They will appear in SEVERAL obstacles and will have a wide variety of uses in the Ninja Curriculum. While the main purpose of this post is to make you aware of the expenditure in advance, we also want to give you a sneak preview of this fun addition to our curriculum. 1. Hula Hoop Holders from S & S Worldwide: Available Now – Appears in Ninja Training Programming starting the week of March 19th, 2018 Order Your Hoop Holders Here! Cost: $19.99 for set of 12 2. Climbing Cargo Net Kit: Appears in Programming the week of April 2nd –...
Read MoreWe post a notification when a gym is closing so you are all aware of any closures within our franchise body. We need to inform you that Chino Hills, CA closed for business on January 31, 2018. Please contact MGE Support at support@mygym.com with any...
Read MoreYou may have noticed there is a new section of Facebook dedicated specifically to “our story” as a company. Below you’ll find the suggested verbiage and image for you to use to spruce up your Facebook Small Business Profiles. Directions to update “Our Story” section of Facebook: Start from your My Gym Facebook page. Be sure to be logged in from an administrator’s account. Click on the new blank space titled “Our Story.” Add the following text as the title of the article: Our Promise: To love and nurture all children through meaningful play Add the following text as the body of the story: My Gym was born out of our passion to teach children in a fun, physically engaging environment. We delighted in seeing children’s eyes light up for all those incredible firsts, from the tentative first steps to the all-important zoom across the “Space Flight” — and holding witness to parents’ joy at their children’s accomplishments. We knew from the start that, through fun and captivating activities,...
Read MoreSegmentation is a seemingly simple but very powerful email marketing mechanism. Stop sending general emails with no relevancy to your subscribers. Instead, start sending highly targeted emails that your subscribers actually want by segmenting your email list. Think about it…does it make sense to send your Parents Night Out email to a Tiny Tyke? No. Sending these irrelevant emails cuts your open rate by 40% and results in 25% more unsubscribes. Check out this quick video about segmentation that was pulled from our Email Best Practices tutorial. To watch the full video, go to the Webinars & Tutorials page on MGM. WATCH: SEGMENTATION – A POWERFUL EMAIL MARKETING MECHANISM ...
Read MoreWe are thrilled to announce our first Grand Opening in 2018. David Schlamme has recently opened his third location in Dobbs Ferry, NY. His team, led by Director Miss Bionca, are wrapping up their first week of classes and are having a blast. Classes are filling up, and the families are excited to have My Gym as part of their community. Warm wishes and congratulations can be sent to...
Read MoreWith a new year comes new fundraising opportunities to help reach your goal to raise $1,000 for MGCA in 2018. Valentine’s Day is just around the corner, and you may want to share the love by holding a Valentine’s Heart Cutout Fundraiser! Please click here for the cutouts and flyer. They can also be found in the Operations Manual in the My Gym Challenged America...
Read MoreWe want to share a special addition to your social media efforts with regard to the upcoming Winter Olympics. As you may already have read, we are heavily restricted with the messaging we are able to echo across all channels (including Facebook and Instagram) surrounding the Olympics. (See previous update for more information here.) We can, however, share a message that helps consumers further understand that My Gym is the place where confidence, strength, and endurance are nurtured starting at a young age… #AthletesStartHere. We have, therefore, created a quick album that you can add to your Facebook pages. See below for details. We also highly recommend that you break up these images and share them individually on Instagram using the following: #AthletesStartHere #MomentsThatMatter. Download: Facebook Album Images (Also available in the Marketing Library under Social Posts > Seasonal) Title of Album: “Athletes Start Here” Description of Album: “From infants to 10 year olds, there’s something AMAZING for little athletes of all ages. From babies’ first steps to their...
Read MoreThe Winter Olympics are just around the corner, February 9-25. To help your marketing efforts, MGE will be providing graphics to leverage the excitement and drive more leads and business to your doors. We will also schedule posts through the Social Media Roundup on Sprout before and throughout the games. It is very important to understand what we can and cannot do regarding intellectual property, trademarked images/phrases, etc. Unfortunately, the International Olympics Committee (IOC) has very strict rules and very actively protects their trademarks, so businesses that are not paying sponsors of the Olympics are not allowed to use the marks or any of their property without the risk of serious repercussions. Please visit this website to see all the extensive rules and details. Here are the highlights: What you may NOT do: Olympics logo (5 rings), Team USA, and “PyeongChang 2018” Olympics graphics/images may not be used in any way, including social media. Furthermore, you may not create your own that look similar (with hula hoops, pizzas, wheels,...
Read MoreHappy Monday, My Gymers! As many of you gear up for your Weekly Meeting (and others have already had theirs late last week), we need to apprise you that we’ve made a substitution in this week’s curriculum. Ring to Ring has been replaced with Hanging Rings for all Tiny Tykes through Mighty Mites. Please take a moment to refresh your web-based curriculum and review the proper station. Ring to Ring will be the skill, however, for Whiz Kids and Champions; no substitution is necessary. If you have any questions, please contact us at support@mygym.com, and/or on Live Chat via...
Read More2018 International Owners Conference October 3-5, 2018 Southern...
Read MoreWe have an awesome new video for you to share! Sharing these videos in February will help highlight the magic of the My Gym Birthday Party by spreading awareness through social media. See details below: If you are on Sprout, these videos will be published on your behalf on Facebook (schedule below). For Instagram, please take a moment to publish these according to the schedule below. Please see the link at the bottom of this video to download and share directly from your mobile device. If you’re not on Sprout, please download these videos and share them according to the schedule below. Suggested copy for each video is included. We also highly suggest that, if you’re still not a part of the Sprout Program, you join today! Please see the previous update regarding joining Sprout Social + the Social Media Roundup System. Whether you’re on the Social Media System or not, please feel free to add advertising dollars to these videos after they have been posted. Video Schedule “Best...
Read MoreWe are excited for the continued growth and support of MGCA from franchisees, and we cannot thank you enough for all your support. 2017 was a great year for our MGCA kids, and we couldn’t have done it without your help. We are excited to see what 2018 brings and look forward to your continued involvement with the 100% Program. As always, please reach out to Aleah with any questions you may have. She is here as your main point of contact at My Gym Challenged America: awhaley@mygym.com Keep up the great work! Gyms that reached their 2017 100% Goal:* My Gym Bakersfield, My Gym Brentwood, My Gym Buffalo Grove, My Gym Fairfield, My Gym Glen Rock, My Gym Hoboken, My Gym Kailua, My Gym Kendall, My Gym Lincoln, My Gym Mechanicsburg, My Gym New Providence, My Gym Norwell, My Gym Orange, My Gym Overland Park, My Gym Palm Desert, My Gym Princeton, My Gym River Road, My Gym Westfield My Gym Heroes 2017:** My Gym Alexandria, My Gym...
Read MoreA Wonderful, Happy New Year to all! We wanted to share a little recap of 2017 to show the incredible impact you have had on the lives of some of our gift recipients last year. Thank you for your support during the past year. It truly made a great difference, and we cannot wait to share stories of more children you’ve helped in the coming...
Read MoreReminder! Keeping our Facebook and Instagram pages current and on brand is more important than ever. Please take a moment today to stay up to date with the latest guidelines by following the few simple steps below. Update your Profile Photo on Instagram and Facebook to this image listed below. If your profile photo is different from this photo, please change it today. Update your Cover VIDEO (formerly a cover photo in seasons past) to be the new Moments that Matter Promo Video. Please update your email signature to include this new graphic listed below. Example Email Signature My Gym YOUR CITY Phone Number | Email www.mygym.com/YOURCITY You can download the new Profile Photo, Cover Video, and email signature graphic by clicking through to the Digital Artwork Library > Social Media Assets Folder, or by clicking HERE. Reminders/Tips: These will not be changing seasonally as they have in the past. This is our evergreen campaign of #MomentsThatMatter. You must download the full size of these graphics for them...
Read MoreHappy New Year! We wanted to be sure everyone was aware that our relationship with Search Commander Inc ended on 12/31/2017. Search Commander Inc has been great to work with and we are grateful for the help that Scott Hendison had provided over the years, but in the best interests of the franchise body, it was time to move to a full service company that can handle our needs in this space. As announced in October, and as discussed in the 3 webinars in mid-November, ReachLocal is our new digital advertising (Google AdWords, search engine marketing, Facebook, Instagram, etc) partner. They were vetted for most of 2017 and we have negotiated excellent rates and several advertising bundles to meet franchisees needs. ReachLocal is the leader in the industry and we have no doubt they will help us take a big step forward in this space. If you missed the webinars, please take a moment to watch the recorded version as this relationship is very different than it was with...
Read MoreWe are happy to notify you that the Waddlers Philosophy Training Course is finalized and available for use along with quizzes for each unit. Completing these courses is a lengthy process, however, we are working hard to get them to you in the timeliest manner possible. Until the philosophies are all available via OTC, the old versions will remain in the Training Video Library. Note: Please remember that each staff member must have his/her own MGM login in order to take courses and have the results...
Read MoreWe cannot thank everyone enough for your continued and increased support of My Gym Challenged America this year. We’ve almost doubled the number of children helped in 2017, and it was in large part thanks to your donations. Through sponsoring children, holding fundraising events, raffles, Halloween Parties, and all your creative ideas, together we’ve all positively impacted the lives of children in need. It’s not too late to send in your donation for 2017! To have your donation count in this year’s 100% Campaign, please do one of the following by December 31st: Mail a check made out to My Gym Challenged America to the MGE Office: 15300 Ventura Blvd., Ste. 414 Sherman Oaks, CA 91403 Make an online donation on our website: www.challengedamerica.com If you are unable to send in your donation before the end of the year but would still like your contribution to count in 2017, please email Aleah (awhaley@mygym.com) by the end of the month. Thank you for all of your support, and have a...
Read MoreBye-bye “Millions of Kids Agree”… and hello “Moments that Matter.” Here is a status update on all of the new things coming your way: Marketing Materials Print System: A completely refreshed print system is now available here: dev.mygymprint.com. Several print templates of all sizes are available for your marketing needs, and many more will be added soon. We have also integrated the database with MGM, so you may now use your MGM username and password to log in. The old print system is still available at mygymprint.com for reference purposes only. We will update the links in the MGM Resources menu and move the old print system to an archived location by the end of the year. Exact Target: We have published a core set of global emails in a new folder called 2018 Moments that Matter. Several headers of varying subjects are available in the Global Portfolio > Moments that Matter folder that will allow you to customize your emails further. Even more options will be available once we...
Read MoreAs previously released, Moments that Matter is our new evergreen marketing campaign for 2018 and beyond. This campaign will drive all marketing and replace the “seasonal campaigns” used in recent years. We will not be releasing seasonally-themed campaigns in 2018. Instead, we will be promoting the Moments that Matter as well as one “Big Effort” per quarter. Of course, we will continue to provide you with all marketing materials you need throughout the year. The annual My Gym Marketing Plan is your main reference for all marketing activities. We have organized the marketing activities by quarter with focus on one “Big Effort” to generate and convert leads. What to do for Quarter One – January, February, March 2018 Q1 Big Effort: Winter Enrollment Drive Set a goal with staff to end the month of March with a specific enrollment number, and break down that growth for each month in Q1 to create smaller incremental goals. Discuss the progress at each staff meeting. Use your Enrollment Night in late January...
Read MoreOut with the old, in with the new! Start your New Year with a fresh perspective and an even fresher gym! People are becoming increasingly aware of the dangers related to chemical exposure, including the ingredients in cleaning products. This is especially concerning to parents because children live in a hands-on world. They explore the world on their hands and knees, and they are notorious for putting their hands in their mouths, noses, and eyes. Providing the safest, cleanest facilities we can is a top priority for My Gym. This is why we have worked so hard to find the perfect cleaning partner. Better Life shares our commitment to children and families, is a true partner, and will help us further set My Gym apart as the leader in our industry in every way! For more information about Better Life and how their products compare to other cleaners, click here. The switch to Better Life’s nontoxic cleaning products is an easy change that demonstrates a dedication to the health of...
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