Home »
Posts by My Gym Administrator
Posted by My Gym Administrator on Sep 19, 2017 in Strategic Partners & Sponsors |
Overview Our past partnerships with BabyGanics and The Honest Company had their positive qualities, but neither was a perfect fit. So, over the past 6 months we have been researching, reviewing, negotiating, and testing to find the perfect long-term cleaning partner, on every level, for My Gym! We are proud to announce that Better Life is that partner! Better Life aligns perfectly with us in quality, effectiveness, pricing, AND their marketing/brand positioning. Moreover, partnering with Better Life will further set us apart from our competitors. Environmentally-safe cleaners are a high priority with millennial moms, and the qualities and attributes of Better Life are great things to be using and sharing with parents. Gyms will be proud and confident to use the products and tell their customers they are affiliated with this company. Check out Better Life here. Better Life products (are): Powerful & Effective Plant Derived Nontoxic Hypoallergenic Free of perfumes, dyes, alcohol, bleach, and sulfates Cruelty free Safe around kids and pets Kinder to the planet Made in the...
Read More
Posted by My Gym Administrator on Sep 18, 2017 in Strategic Partners & Sponsors |
Please be advised that the Beat Bugs sponsorship is now officially over. Accordingly, if you have not already done so, please discard the Beat Bugs poster and any remaining coloring sheets that you may have in your gym lobbies. Of course, you are free to give away or conduct a raffle for the poster. Please feel free to continue and utilize the music as you wish. Additionally, the Gazillion Bubbles sponsorship is now over too. Gazillion Bubbles was extremely pleased with the partnership, however, we have been unable to renegotiate for a renewal at this time. With this in mind, we ask that gyms please remove and discard the Gazillion Bubbles poster and front door/window cling this week. You are free to give away or conduct a raffle for the poster. Please feel free to continue to use the Hurricane bubble machines and Gazillion Bubbles solution you have as you wish. For gyms wishing to place final orders of Gazillion Bubbles solution, you may do so until October 2nd,...
Read More
Posted by My Gym Administrator on Sep 18, 2017 in Strategic Partners & Sponsors |
Have you ordered your BOSU Sport Balance Trainers yet? The BOSUs are an exciting new addition to our My Gym curriculum, and kids love them! The BOSUs will be used in relays, games, adventures, and skill stations for all age groups later this fall. There will be no substitutions in the curriculum, so be sure to get your order in soon. This is the only new equipment that must be purchased in 2017, and we have worked hard to negotiate a great discount for all franchisees. Per the update of August 28th, the special My Gym discount is valid through October 15, 2017. Ordering details are below. PHOTO CONTEST Kids love these BOSU Sports Balance Trainers, and we want you to show them off! Please send photos of your My Gym Kids using the BOSUs in your gym to strategicpartners@mygym.com. You might even win a gift certificate to pick up some cool new My Gym gear for your team! One photo will be chosen as the official photo for a...
Read More
Posted by My Gym Administrator on Sep 15, 2017 in Marketing |
Holiday marketing materials are ready! Now that all gyms are soon transitioning into the Fall Marketing Campaign for October, it’s time to start planning for the holiday season. During November and December, all gyms should implement the Holiday Marketing Campaign, Memories in the Making. To help you execute the themed campaign in your own gym(s), the following are ready for you to access: Marketing Materials Package (Operations Manual > Operations > Marketing Manual > 2017 Marketing > 11-November Marketing Materials Package.zip) The November 2017 Marketing Materials package is available as a zip file on the Operations Manual. Just download one file and you’ll have a completely organized package that includes digital artwork, social media promotional copy and profile pictures, article templates, planning checklist, and more for the Holiday Campaign. Web Splash Page (Admin > Website > Settings > Special Offers) Access, customize, and activate your campaign splash page to link to your campaign web article. Exact Target Emails Campaign-themed global email options in Global Emails > Campaigns Mymo’s Memos...
Read More
Posted by My Gym Administrator on Sep 13, 2017 in Marketing |
Please enjoy this quick and easy flash sale for this upcoming Saturday September 16th, 2017. We have two options below for you to share on your social channels. Option 1: Go big, save big on National Gymnastics Day! Action to take: Share this image/copy on your Facebook and Instagram. Boost and push to present an enticing special to your nonmembers. Bonus points if you create an advertisement and target your audience to friends of friends or to a nonmember customized audience in your area. Suggested Copy: “Go BIG & save BIG to celebrate National Gymnastics Day! Starting at 12:01am this Saturday, September 16th, we will be offering (insert discount here) OFF on our incredible classes. Simply enter the code, (Coupon code), upon checkout. We can’t wait to meet you! #MyGymFun” Image: Option 1 including the text, “Go BIG & save BIG” Option 2: Share your Skills! Action to take: Share this image/copy on your Facebook and Instagram. Boost to your members/followers. Suggested Copy: “Share your skill using #NGD2017 and @MyGymYOURCITY to...
Read More
Posted by My Gym Administrator on Sep 13, 2017 in My Gym Foundation |
Halloween is a wonderful time that kicks off end-of-the-year festivities. My Gym locations across the country show appreciation for their members by throwing annual Halloween Parties and celebrating with costumes, candy, and tons of fun. This year we are kicking things up a notch by making all Halloween parties an “MGCA Halloween Party Event.” We ask that every gym participate in this national fundraiser by adding a $3 donation to your admission fee for the party. If you already charge, you can raise the price by $3 and donate those proceeds to MGCA. If you do not, please ask for a $3 donation per member in attendance. In the past, gyms have found great success raising all or nearly all their “100% Program” $1,000 goal in one event with minimal additional effort. They also receive very little pushback from members because they see their extra $3 is going to help incredible children in need.* We thank you in advance for your generosity and endless support for MGCA. If you...
Read More
Posted by My Gym Administrator on Sep 12, 2017 in General |
It gives us great pleasure to announce the following grand openings during this time when there is so much sad news related to the extreme weather and natural disasters affecting the world. It is comforting to know that My Gym is able to do its small part to bring smiles to the faces of our families. Uptown Houston, TX – uptownhouston@mygym.com Owners Nael Mustafa and Rania Edlebi opened their doors to the public on 8/11. The gym did have to close for a few days following Hurricane Harvey but fortunately did not incur any damage. They have reopened and are running classes. McLean, VA – mclean@mygym.com Neema Khatri opened the McLean, VA location on 8/18. Neema and her team recently completed their first week of classes and are doing very well. Winter Garden, FL – wintergarden@mygym.com Long time My Gymers Mindy Reeth and Bill Parkes opened the Winter Garden, FL location on 8/24. Updates on the gym’s status following Hurricane Irma were not available at the time of the...
Read More
Posted by My Gym Administrator on Sep 12, 2017 in Support & Programming |
You may have seen it at Seminar… and the wait is over! The much anticipated release of our Ninja Training promo video is available for use on your Social Media platforms. With a few minor edits and some royalty-free music, we are finally able to pass this video off to you to use as a vehicle to drum up excitement and attention around this new obstacle course-based program. The video comes complete with a call to action directing viewers to visit our website to book a free trial. When you post, be sure to include a link specific to your gym’s website where viewers can book their trials. Remember, this video is for Social Media use only. Post, share, like, heart, and sticker with smiley faces to your heart’s desire! *Please be aware that it will not be a video for the website. We do not plan to create a video for the website for this class, just as there are no videos for several core classes like All...
Read More
Posted by My Gym Administrator on Sep 8, 2017 in Support & Programming |
The Online Mobile Ingredients Manual is now available on MGM (Resources > Weekly Curriculum > Program Ingredients Manual)! This will aid your weekly mobile programming and make it simpler to fill out blank programming cards. With rounds being adjusted and two-teacher ingredients removed, programming should now better fit most mobile settings. Good luck at your next mobile class, and, as always, email support@mygym.com if you have any further...
Read More
Posted by My Gym Administrator on Sep 6, 2017 in General |
We regret to announce that our amazing Office Manager, Kirstine Kalaw, has relocated out of California and is no longer at the corporate office. Fortunately, we have found a great replacement! Please welcome Katrina Kambur to our staff. We are pleased to report that the transition has been seamless. Katrina, a Los Angeles native, is a recent graduate of the University of California, Santa Barbara with a degree in Communication Studies. Katrina’s positive, upbeat, and outgoing personality is a perfect fit for My Gym. Before coming to MGE, Katrina worked for a nonprofit called The E.P.I.C. Project, which stands for Empowering People In Chairs. She is hugely passionate about helping people and encouraging others to be the best version of themselves. Katrina is excited to bring the same passion and work ethic to her new role with My Gym and MGCA. Please join us in welcoming Katrina to our team. Katrina can be reached at 800-469-4967 x100 or by email at...
Read More
Posted by My Gym Administrator on Sep 6, 2017 in My Gym Foundation |
Hurricane Harvey has taken its toll on our country, not to mention our My Gym Family, as several of our gyms, their clients, and staffs have been severely affected. Many organizations and individuals around the country are stepping up, and we need to as well. MGE is working closely with the gyms in and around Houston to help in any way we can. Jamie’s son, Carter, and his friend, Moshe, are working with My Gym and Challenged America as part of a fundraising project to raise money inside and outside of My Gym to be donated to the Justin J. Watt Foundation (http://jjwfoundation.org/) to help the children of Texas who so desperately need assistance. There are many charities out there helping in this endeavor; our research shows that the JJW Foundation is a great organization to get behind. Collection boxes are being sent out to all gyms today so we can all do our share. We ask that you please put out the donation boxes for one week and...
Read More
Posted by My Gym Administrator on Sep 1, 2017 in Marketing |
The Halloween materials can be used in addition to the Fall Campaign. Digital artwork, print materials, and global emails are provided. My Gym-branded and Halloween-themed merchandise will soon be available to order on ShopMyGym. We will notify gyms through an update when items are available. Halloween Event Directives Plan your Halloween events now and start promoting them early October. Download the directives here, or visit: Marketing Manual / Additional Marketing Materials / Special Events / 02 – Special and Seasonal Events / Halloween...
Read More
Posted by My Gym Administrator on Aug 31, 2017 in Marketing, Support & Programming |
As stated in the MGE Updates titled “Soliciting by Yelp” on 2/1/2017 and 3/20/2017, we do not currently have a partnership with Yelp. Nonetheless, their sales team seems to be at it again. If you receive a call or email from a “My Gym/Yelp account rep,” please ignore it. We continue to advise against advertising with Yelp for various reasons: It is an unproven platform. It is easy for My Gym to be found organically (for free without paying) on Yelp through various web search sites. We are focusing our efforts on other areas of digital advertising (social media, Google AdWords, and Facebook/Instagram advertising). We do strongly advise that all My Gyms: Claim your Yelp page and create a business profile. Populate your Yelp page with the logo, fun photos, and a description of the business. Keep your information up to date (hours, contact info, etc.). Respond to all reviews: It is important to engage with our audience; a response to all reviews, whether positive or negative, is essential....
Read More
Posted by My Gym Administrator on Aug 31, 2017 in Marketing |
We have not advised using mass mailers for some time but have kept a vendor in place for any gyms who were interested. We want to inform you that we have now removed our former vendor, Epsilon (mass mailers), from MGM. Any marketing files that reflect mass mailers or Epsilon are currently being updated to reflect these changes. We advise against using mass mailers for many reasons, two of which are lack of measurement and cost. There is no accurate way to measure if mail was delivered or opened, or if it inspired action. The average success rate for direct mailers is between one and two percent. To recover the costs and give yourself a chance for profit, you would need to distribute thousands of mailers. On top of that, mass mailers consistently show a lower ROI (in comparison to emails, social media, etc.). This is just not cost-effective for the small business...
Read More
Posted by My Gym Administrator on Aug 30, 2017 in General |
Per our update on August 24th, MGE will be texting short video recaps to highlight important My Gym news from the previous week. Text updates will begin on September 11th. Please “opt in” by texting the keyword MGE to the number 555888. Opting in will automatically enter you into a raffle for a chance to win $100 SHOP MY GYM BUCKS! The winner will be announced on September 7th. But that’s not all! Every video recap will contain a secret password. When it is revealed, text the password to 555888. Each password is your raffle ticket for our monthly drawings! Prizes may include gift cards to Amazon, promotional products, conference discounts, and more. Don’t wait! Opt in today! NOTE: Unfortunately, due to system limitations, texting is available only to US mobile phones. International/Canada gyms – please check the MGE Facebook Community on Mondays for the video recaps. Passwords can be emailed to mperez@mygym.com as your entry. (Email entries valid for International/Canada locations...
Read More
Posted by My Gym Administrator on Aug 30, 2017 in Support & Programming |
Just added to the My Gym Print System! Deal of the Day Cards! These are a simple yet effective little tool to make closing the sale on the day of someone’s trial class just a little easier. Sometimes it can be a challenge to communicate with clarity all the fantastic discounts we offer to a parent in the limited time we have during our busy classes. Having something tangible to give a guest that requires minimal time to read can be very effective, and it offers our more timid sales people a great and easy excuse to approach a guest a couple of extra times during a trial. *The Deal of the Day cards can be edited to change the discount and pricing info to fit any promotion you choose to highlight. Suggested uses: Method 1 (recommended): Print a copy or two of the Deal of the Day cards and laminate them! Keep them up in your front desk. When guest(s) comes in for their trial, during “Step 3”...
Read More
Posted by My Gym Administrator on Aug 29, 2017 in Support & Programming |
Looking for a way to keep all your plates spinning without dropping a single one? Have you been working on mastering the art of juggling and delegating for years? Are you still searching for something to make it just a little bit easier? We all have different ways of getting work done. We understand the importance of an effective system to help managers hit their deadlines, delegate tasks to employees, and keep staff accountable. Fortunately, there are literally hundreds of online programs that do just that, but it can be challenging and time-consuming to rifle through all the options of task management software out there. The great news… we did it for you! Check out our latest and greatest recommendations for Task Management in the Administration folder of the Operations Manual or by clicking HERE. Happy...
Read More
Posted by My Gym Administrator on Aug 28, 2017 in Strategic Partners & Sponsors, Support & Programming |
Per our update of June 15th 2017, the BOSU Sport Balance Trainers are now available for ordering by all franchisees. The BOSU Sport Balance Trainer is a balance ball used in health, fitness, sports conditioning, and rehabilitation facilities to strengthen muscles while improving balance and coordination and combining physical and mental focus. When tested in 25 gyms, the kids and the teachers fell in love with them, so the programming team wanted to make them available to everyone. Beginning this fall, you will find the BOSU Sport Balance Trainers within the curriculum in relays, games, adventures, and skill stations for all age groups. Each gym will need a minimum of three units. The retail price is $99.95; however, through our strategic partnership, franchisees can buy them for just $40 per unit plus shipping. Shipping for three units is estimated to range from $50 (East Coast) to $80 (West Coast) in the United States, and $120 for Canada. Your total estimated expenditure for three units, including shipping, is $170 for East...
Read More
Posted by My Gym Administrator on Aug 28, 2017 in General |
The My Gym Merchandise Division is pleased to welcome Blanca Gonzalez to our team. Blanca has a bachelor’s degree in business administration/entrepreneurship and a minor in fashion merchandising from California State University, Fresno. She brings to us valuable business experience and a creative side as well. Blanca has a fun and friendly personality, and she’s passionate about helping our department provide the best products and the best service, making her a perfect fit. Blanca has been here since late June, fulfilling orders and providing customer service, and we look forward to using her creativity to develop and add more awesome products for our gyms. Please join us in welcoming Blanca to our team. You can reach Blanca at...
Read More
Posted by My Gym Administrator on Aug 25, 2017 in Support & Programming |
The week of August 28th, you will see the changes in the curriculum that were introduced at seminar. The number one goal for all of us is to have amazing class quality and run a program where each child has a great experience. We do want to ensure our classes have constant movement and activity and also allow time for skill building. Please review with your staff the below list of items changing within our program. We will also have new class videos available for these age groups in the Resource Center of MGM under Training Videos. Terrific Tots: Question: Retired Names are still asked as normal. Names can be skipped in large classes. Skill Stations The “On-Deck” spot (Poly Spot) is now a formal part of the program. The child who is next stands on the spot and waits. Use in all Skill Stations with 3 or more kids. An “Exit Skill” has been formally added to the program. The Exit Skill is a skill the child does after completing...
Read More
Posted by My Gym Administrator on Aug 24, 2017 in General |
As you know, MGE publishes announcements of varying topics every week that are sent via email, posted on the MGE Facebook Community, and archived in MGM. All owners must read every announcement! Many require timely action or contain information that will somehow affect the gym in the short or long term. We have taken great care to limit these announcements to only the most vital information in an effort to reach 100% readership. All that said, we acknowledge that we do live in an age where people need fast, bite-sized content (and sometimes a cute puppy photo) to stay engaged. Our answer to this is a short video, no longer than 90 seconds, that will recap the previous week’s updates. The video will be posted on the MGE Facebook Community on Monday afternoons. We will also begin sending the video via SMS text later this month. Every update is so important, so we want to make sure you get the information by any means necessary. If you have any...
Read More
Posted by My Gym Administrator on Aug 14, 2017 in Marketing |
We have an exciting new event to help franchisees build their classes for school-age children (Whiz Kids and older). The After-School Play Day is a 60 to 90-minute event designed to demonstrate our fantastic programming to generate leads and enrollments. While this event could be done at any time of the year, it is timely to do it September or early October to capture the interest of families who had to “settle into the school routine” before selecting after-school activities. This After-School Play Day could be used to highlight Ninja Training, All-Star Sports, Cardio Kids, or simply our fantastic Whiz Kids and Champions programming. This worksheet has all of the directives on the event, including: Event Details Planning Guide Sales & Promotions Social Media Strategy Programming & Activities Additional Information We hope that franchisees will appreciate the opportunity to easily plan and execute this optional After-School Play Day. For most gyms, it will not interfere with your regularly scheduled activities. If it does, however, you can hold it another...
Read More
Posted by My Gym Administrator on Aug 14, 2017 in Support & Programming |
Lisa Beasley owned a thriving My Gym for 13 years and served as highly-respected and much-appreciated President of the My Gym Franchisee Advisory Board (FAB) for nearly 4 years. An expert in many facets of operating a My Gym and the ultimate “team player,” Lisa has always had a thirst for knowledge and the passion to help others succeed. When she’s not “talking My Gym,” you can usually find her reading or planning an adventure with her husband, Mike. Lisa received a Bachelor of Science degree in Chemical Engineering from Wayne State University. She worked for a large chemical company in various engineering and leadership roles until My Gym stole her heart in 2003. She knew immediately that this was where she belonged, and the rest is history. As an operating owner, Lisa earned several Achievement Awards as well as Franchisee of the Year in both 2012 and 2013; and, in July 2016, Lisa received a Special Recognition Award for Outstanding Service to the My Gym Brand. In May...
Read More
Posted by My Gym Administrator on Aug 11, 2017 in Products |
For several years, franchisees have been promoting their gyms with My Gym-branded reusable bags. These “walking billboards” are an affordable way to keep My Gym top of mind with members and to promote your gym around town while parents use the totes to carry belongings, gifts, groceries, and more. ShopMyGym is excited to share that it now has two new designs for this tote (the prior design is no longer available). The new designs are being used for registration packs, and they’re also available individually. One style has blue gussets and handles and features Mymo jumping, while the other style has green gussets and handles and features Mymo flexing his muscles. Both styles have prominent My Gym logos. These versatile, full color, reusable tote bags are functional, fun, affordable, and eye-catching, which makes them ideal for promoting your gym. Now, since gyms love to purchase these totes in bulk and use them as marketing giveaways, we have discounted the cost to save you 15% when you order by the...
Read More
Posted by My Gym Administrator on Aug 10, 2017 in My Gym Foundation |
As you may have seen, many gyms have asked to sponsor specific children for their fundraisers in the last year. This not only puts a face to the impact but inspires members to make larger donations to reach their goal to help each child in need. Earlier this year, My Gym Kendall helped little Luke… Luke is a sweet, fun, and loving 3-year-old who enjoys being in the company of others, especially his family and familiar friends. He loves reading board books and hiking in a stroller, and the smile on his face after an accomplishment is priceless! Luke was born by emergency C-section at 34 weeks, spent 63 days in the NICU, and had 3 surgeries. He has since been diagnosed with spastic quadriplegia cerebral palsy, has difficulty with motor skills and oral communication, and needs assistance to sit, stand, or walk. My Gym Kendall was so inspired by Luke’s story that they raised enough money to purchase an Upsee for him. Now he can walk around with...
Read More