Posted by on Oct 27, 2017 in General | 0 comments

My Gym Corporate Communication and Information Security

Email Updates In an effort to keep our My Gym operational information secure, we are changing our email update distribution list policy. MGE will now send email updates to only your [account]@mygym.com and/or owner email address on file. This is the most efficient way for both MGE and owners to control the audience of our confidential memos and trade secrets. Please be reminded that MGE updates are also posted on the MGE Facebook Community and MGM (Resources > Updates). Your key staff will still be able to access the information they need via these methods if they do not have access to your [account]@mygym.com email address. MGE Facebook Community We recommend adding staff members to the Facebook community only after they have maintained at least 3 months of employment. There are two ways to add a staff member to the group: If the staff member is already friends with you or another member on Facebook, add him/her to the group; then email mperez@mygym.com with the staff member’s full name...

Read More

Posted by on Oct 27, 2017 in Marketing | 0 comments

New Content Marketing Assets Coming in November!

We will be releasing TWO new marketing assets this coming month!  These are exciting new assets that will be usable on your Facebook and Instagram channels to market and delight your followers. If you are on Sprout, these videos will be published on your behalf on the below schedule on Facebook.  For Instagram, please take a moment to publish these according to the schedule below.  Please see the link at the bottom of this video to download and share directly from your mobile device. If you’re not on Sprout, please download these videos and share them according to the schedule below.  We have also included some suggested copies to accompany these videos.  In addition, we highly suggest that, if you’re still not a part of the Sprout Program, you join today!  Within this program, gyms will be receiving a weekly list of suggested social media content that includes BONUS content that supports the messaging and themes around these videos.  Please see the previous update regarding joining Sprout Social +...

Read More

Posted by on Oct 26, 2017 in Marketing | 0 comments

Marketing Division Update

Thanks to you and your hard work, My Gym has an amazing reputation and is an incredible worldwide brand – with over 500 locations globally.  WOW!  But, with that said, how many times has someone contacted you and mentioned, “I didn’t know you were here!”  Uggg… #NeverEnough #AlwaysBeMarketing. MGE and the Marketing Division are hard at work to bring My Gym to the world, drive leads to your inbox, and get members to your gym.  Together, we’ll make My Gym a household name and the foremost thought in young moms’ minds. Now for some news and developments we are ecstatic to present you: Note:  This update is an overview of things to come.  Keep an eye out for details of each rollout in future updates. Brand Refresh and Campaign Update We’re retiring the “Millions of Kids Agree” tagline and look.  It has served us well, but it must make way for the new “Moments that Matter #MyGymFun” tagline and campaign.  This campaign will be focused more on the many...

Read More

Posted by on Oct 25, 2017 in My Gym Foundation | 0 comments

100%: Tips From Owner Dave Ames

Last week, My Gym CEO, Cory Bertisch, announced his generous offer to donate $100 for every gym that raises $500 or more through their Halloween Parties this year. We are thrilled to have his support and want to help as many gyms reach this goal as possible. One of many gyms to surpass this goal is My Gym Norwell. We spoke with the owner, Dave Ames, about how he had so much success. Q: Why do you think this is an important event in which to participate? A: We saw firsthand the incredible impact an MGCA gift had on a child in our area. Earlier this year, MGCA granted a gift to a child in our part of town, and we did an in-person presentation of the gift. Not only have we gotten to know the family; we have seen what a huge impact small donations can have on the life of a child. A simple gift, like this in-home swing, can make a big difference, so I feel it’s...

Read More

Posted by on Oct 24, 2017 in Support & Programming | 0 comments

Update to the Ninja Training Directives

Ninja Training got you working up a sweat?! We are so excited to hear that so many gyms out there are running this new program and that kids and teachers alike are having a blast! Now that the program is off and running, we suggest you revisit the Ninja Training Directives for some newly added tips and best practices in the following areas: Adding multiple Ninja classes to your Schedule Obstacle Course Setup tips and tricks of the trade Running effective Mini Courses Tips for Explore Time The updated Directives can be found here. They are also located in the Operations Manual > Programs – Core > Ninja Training Keep calm and Ninja...

Read More

Posted by on Oct 20, 2017 in My Gym Foundation | 0 comments

MGCA Halloween Featuring Cory + Fundraising Resources

For Assistance Contact: Aleah Whaley – awhaley@mygym.com Katrina Kambur – kkambur@mygym.com +++ NEW! MGCA Donation Box Insert Thank you again to everyone who donated to our Hurricane Fund. We will have a final total for you soon. We have created a My Gym Challenged America insert to swap out in the event you would like to use these donation boxes for MGCA fundraising. The insert can be found in the Operations Manual: My Gym Challenged America > MGCA Donation Box Insert or by clicking here. +++ FUNDRAISING RESOURCES Print System General > Challenged America > “MGCA Halloween Color Flyer” Operations Manual My Gym Challenged America > “MGCA Donation Box Insert” My Gym Challenged America > “MGCA Pumpkin Fundraiser Cutouts” My Gym Challenged America > “MGCA Pumpkin Fundraiser Flyer” My Gym Challenged America > “Children Served by MGCA...

Read More

Posted by on Oct 20, 2017 in Marketing | 0 comments

Social Media Roundup + Sprout Social Webinar and Complete Tutorial

Curious what all the buzz is about?  Over 100 gyms have joined the Social Media System and for good reason!  Sprout Social, in conjunction with our SMR (Social Media Roundup), has been changing the way gyms do social.  If you’re already on Sprout, here is your chance to really dig in and understand the tips and tricks the pros use.  If you’re not yet on Sprout, this is your opportunity to check it out before making your final jump into the future of Social Media for our company. Webinar Date and Time: Tuesday November 7th at 11:00am PST Click here to register. Don’t miss the wonderful world of Sprout Social and our SMR.  See you there! If you would like more information on what the program entails and why you should be part of the action, please refer back to our previous updates regarding Sprout Social, just in case you missed something.  If you have further questions, please feel free to contact...

Read More

Posted by on Oct 19, 2017 in Strategic Partners & Sponsors | 0 comments

Birthday Party Food Survey

We need your help! In order to help us better understand the food and beverage habits of guests visiting My Gym for birthday parties, please fill out the survey below by November 1, 2017. Send only one survey per franchise location. The survey should be completed by either the Owner or the Director. If you own more than one My Gym location, please take one survey for each of the locations you own. This should take no more than five minutes of your time. Thank you for your input. Click here to take the survey. Please send any questions about this survey to...

Read More

Posted by on Oct 17, 2017 in My Gym Foundation | 0 comments

Hurricane Fundraiser Update

Update 10/18: Thank you so much for participating in this great cause.  We had involvement from many different fronts, and, together, we made a difference.  Below are the final numbers: $4,238.96 – My Gym Donation Boxes $6,050 – Giving Grid Donation Website $1,850 – Obstacle Course Fundraiser Total = $12,148.96 This fundraising idea began with the devastation in Texas, when nobody could have foreseen we would have two more disastrous hurricanes coming in such a short amount of time.  Within a couple of weeks, it was apparent there were three separate areas toward which we should devote our efforts.  We were happy to learn of Americares, a very reputable and longstanding foundation that goes where disaster strikes to help people in crisis.  This organization had already set up a hurricane relief fund to assist victims of hurricanes in Texas, Florida, and Puerto Rico.  All your generous donations will soon be helping families in need though this caring charity (www.americares.org), and we thank you from the bottom of our hearts....

Read More

Posted by on Oct 10, 2017 in Support & Programming | 0 comments

Preschool Prep: Free Guest Class?

Previously, the directives for Preschool Prep recommended setting up a free guest class for any student who is interested. We understand that might not be the best option for your gym and have updated the directives. The current recommendation regarding Preschool Prep is as follows: While a free guest class is always recommended, we understand that this may not be ideal for Preschool Prep. In lieu of a free class, attempt to set up a Preschool Prep Orientation with the parents. This would be a 20-minute appointment where you give them a tour, go over some curriculum, show equipment used, review policies, and answer any questions. If client is still interested in trying the class, you can offer the parent/guardian a one-time drop-in for $XX. This amount can then be applied to client’s monthly fee when enrolled. This change can be found in the Preschool Prep Directives document on the Operations...

Read More

Posted by on Oct 9, 2017 in Support & Programming | 0 comments

Family Restroom Protocol

All restrooms in your facility should be unisex, family restrooms.  If your restrooms are labeled men or women, please remove the signs and replace them with generic inclusive restroom signs. While making this transition, please keep in mind your local regulations and codes.  Certain states may have different regulations, so it is imperative that you remain aware of your state’s laws.  These unisex, family restrooms apply only to single-stall restrooms; multiple-stall restrooms should remain gender specific. Feel free to print and laminate the attached sign to use in your...

Read More

Posted by on Oct 4, 2017 in Products, Support & Programming | 0 comments

This Just In: FOUR New Birthday Themes!

Get ready for FOUR fabulous new themes!  We’re excited to announce that birthday-themed programming and products are now available for TV favorites “My Little Pony,” “Elena of Avalor,” and “Blaze and the Monster Machines” as well as Pixar classics “Finding Dory/Nemo!” And, for those who just love our Ninja program, we’ve got you covered.  We’re also releasing fantastic and fun “Ninja Warrior”-themed programming for older children. You can easily customize the programming for all themes to fit the wants and needs of your families.  For example, if you have an eight-year-old who wants a My Little Pony party or you have a two-year-old who wants a Blaze celebration, simply refer to the specific younger and older suggestions in the programming. With the exception of the Ninja Warrior-themed programming, for which there (unfortunately) is no matching themed party goods package available, all merchandise for the remaining five new themes can be found on ShopMyGym.com.  Like the other theme packs, these packs include all the necessary party goods conveniently ready to...

Read More

Posted by on Oct 2, 2017 in Marketing | 0 comments

Social Media Strategy and Plan – Reserve your space today!

Almost 100 Gyms have joined the Social Media System.  Now it’s your turn! We recognize the unique needs in marketing a small business and the necessity for a comprehensive social media plan that includes Social Media education, a comprehensive strategy for posting, and software to manage and track it all.  We are introducing an entirely new way of managing your Social Media channels that will: Centralize Organic Social Media! We have a great organization and power in numbers that can quickly provide amazing content and also powerful metrics. Save you valuable time! We are taking the guesswork out of organic social.  Follow the plan and you will be running the best strategy to grow your business. Help lighten the Social Media workload! MGE will be seamlessly posting for you directly to your Facebook and Instagram with content that is proven, engaging, and relative to your audience. Give you access to the best-in-class social media management software – Sprout Social! Enables you to reschedule and manage all your Social Media...

Read More

Posted by on Sep 28, 2017 in Products | 0 comments

My Gym Halloween Products – Now Available

For Little Monsters Only!  Treat your Halloween party guests to these spooky and fun My Gym branded products, available on ShopMyGym now. Products will ship immediately! Flashlight with Fun and Safety Tips – A flashlight on Halloween is always helpful for safely trick-or-treating and seeing your way around. This royal blue flashlight is decorated with the My Gym logo and is the perfect size for kids.  Each flashlight includes batteries and comes with My Gym Halloween Fun and Safety Tips. My Gym Halloween Trick-or-Treat Bag – Kids and staff will love this bag with the My Gym Halloween logo and the phrase, “For Little Monsters Only” in green. It’s perfect for Halloween treats and will give My Gym great exposure as your members go from house to house on Halloween. My Gym Clip-On Flashing Reflector Safety Light – This light is safe AND fun. It was a big hit in 2016, so now it’s back for 2017. The orange light with the My Gym logo is sure to attract...

Read More

Posted by on Sep 26, 2017 in My Gym Foundation | 0 comments

Hurricane Fundraiser Update

Update 9/26: We have been receiving funds raised from the donation boxes over the last few days, and we’re doing great! Thank you, everybody, for doing your part. Last update didn’t have a specific date as to when the money should be turned in. Please send the donated funds in now if you are done collecting. If you are still collecting, please continue and then please make an effort to get us all monies by Wednesday, October 4th. Be sure to write Hurricane Fundraiser in the memo. Send your check to: The My Gym Challenged America Foundation 15300 Ventura Blvd., Suite 414 Sherman Oaks, CA 91403 Thank you again for your efforts; together, we will be making a difference!!! +++ Update 9/20: A sincere thank you to all for assisting us in helping families severely affected by the recent hurricanes.  Hopefully, you had enough time to raise money through the donation boxes.  Please gather up the boxes and send the donated money to Challenged America so we can begin the...

Read More

Posted by on Sep 20, 2017 in Technology | 0 comments

Homepage Enrollment Number

Please be aware that we have changed the homepage enrollment number on MGM to reflect the total number of paid enrollments across all virtual rooms. Many of you have only one “room,” so you will not see any change on your end. For those of you who have segmented MGM by room (to separate statistics for programs such as martial arts, dance, mobile, etc.), you can still view individual data by clicking on the Statistics Overview link on the homepage, or by going to Report > Statistics > Statistics...

Read More

Posted by on Sep 19, 2017 in Strategic Partners & Sponsors | 0 comments

New Cleaning Products Partner – Better Life

Overview Our past partnerships with BabyGanics and The Honest Company had their positive qualities, but neither was a perfect fit. So, over the past 6 months we have been researching, reviewing, negotiating, and testing to find the perfect long-term cleaning partner, on every level, for My Gym! We are proud to announce that Better Life is that partner! Better Life aligns perfectly with us in quality, effectiveness, pricing, AND their marketing/brand positioning. Moreover, partnering with Better Life will further set us apart from our competitors. Environmentally-safe cleaners are a high priority with millennial moms, and the qualities and attributes of Better Life are great things to be using and sharing with parents. Gyms will be proud and confident to use the products and tell their customers they are affiliated with this company. Check out Better Life here. Better Life products (are): Powerful & Effective Plant Derived Nontoxic Hypoallergenic Free of perfumes, dyes, alcohol, bleach, and sulfates Cruelty free Safe around kids and pets Kinder to the planet Made in the...

Read More

Posted by on Sep 18, 2017 in Strategic Partners & Sponsors | 0 comments

Gazillion Bubbles and Beat Bugs Programs Have Ended

Please be advised that the Beat Bugs sponsorship is now officially over. Accordingly, if you have not already done so, please discard the Beat Bugs poster and any remaining coloring sheets that you may have in your gym lobbies. Of course, you are free to give away or conduct a raffle for the poster. Please feel free to continue and utilize the music as you wish. Additionally, the Gazillion Bubbles sponsorship is now over too. Gazillion Bubbles was extremely pleased with the partnership, however, we have been unable to renegotiate for a renewal at this time. With this in mind, we ask that gyms please remove and discard the Gazillion Bubbles poster and front door/window cling this week. You are free to give away or conduct a raffle for the poster. Please feel free to continue to use the Hurricane bubble machines and Gazillion Bubbles solution you have as you wish. For gyms wishing to place final orders of Gazillion Bubbles solution, you may do so until October 2nd,...

Read More

Posted by on Sep 18, 2017 in Strategic Partners & Sponsors | 0 comments

BOSU Sport Balance Photo Contest and Ordering Details

Have you ordered your BOSU Sport Balance Trainers yet? The BOSUs are an exciting new addition to our My Gym curriculum, and kids love them! The BOSUs will be used in relays, games, adventures, and skill stations for all age groups later this fall. There will be no substitutions in the curriculum, so be sure to get your order in soon. This is the only new equipment that must be purchased in 2017, and we have worked hard to negotiate a great discount for all franchisees. Per the update of August 28th, the special My Gym discount is valid through October 15, 2017. Ordering details are below. PHOTO CONTEST Kids love these BOSU Sports Balance Trainers, and we want you to show them off! Please send photos of your My Gym Kids using the BOSUs in your gym to strategicpartners@mygym.com. You might even win a gift certificate to pick up some cool new My Gym gear for your team! One photo will be chosen as the official photo for a...

Read More

Posted by on Sep 15, 2017 in Marketing | 0 comments

2017 Marketing – Holiday Campaign Materials Are Ready!

Holiday marketing materials are ready!  Now that all gyms are soon transitioning into the Fall Marketing Campaign for October, it’s time to start planning for the holiday season.  During November and December, all gyms should implement the Holiday Marketing Campaign, Memories in the Making. To help you execute the themed campaign in your own gym(s), the following are ready for you to access: Marketing Materials Package (Operations Manual > Operations > Marketing Manual > 2017 Marketing > 11-November Marketing Materials Package.zip) The November 2017 Marketing Materials package is available as a zip file on the Operations Manual.  Just download one file and you’ll have a completely organized package that includes digital artwork, social media promotional copy and profile pictures, article templates, planning checklist, and more for the Holiday Campaign. Web Splash Page (Admin > Website > Settings > Special Offers) Access, customize, and activate your campaign splash page to link to your campaign web article. Exact Target Emails Campaign-themed global email options in Global Emails > Campaigns Mymo’s Memos...

Read More

Posted by on Sep 13, 2017 in Marketing | 0 comments

Social Media Bonus Content: National Gymnastics Day

Please enjoy this quick and easy flash sale for this upcoming Saturday September 16th, 2017. We have two options below for you to share on your social channels. Option 1: Go big, save big on National Gymnastics Day! Action to take: Share this image/copy on your Facebook and Instagram. Boost and push to present an enticing special to your nonmembers. Bonus points if you create an advertisement and target your audience to friends of friends or to a nonmember customized audience in your area. Suggested Copy: “Go BIG & save BIG to celebrate National Gymnastics Day! Starting at 12:01am this Saturday, September 16th, we will be offering (insert discount here) OFF on our incredible classes. Simply enter the code, (Coupon code), upon checkout. We can’t wait to meet you! #MyGymFun” Image: Option 1 including the text, “Go BIG & save BIG” Option 2: Share your Skills! Action to take: Share this image/copy on your Facebook and Instagram. Boost to your members/followers. Suggested Copy: “Share your skill using #NGD2017 and @MyGymYOURCITY to...

Read More

Posted by on Sep 13, 2017 in My Gym Foundation | 0 comments

MGCA Halloween Party Event!

Halloween is a wonderful time that kicks off end-of-the-year festivities. My Gym locations across the country show appreciation for their members by throwing annual Halloween Parties and celebrating with costumes, candy, and tons of fun. This year we are kicking things up a notch by making all Halloween parties an “MGCA Halloween Party Event.” We ask that every gym participate in this national fundraiser by adding a $3 donation to your admission fee for the party. If you already charge, you can raise the price by $3 and donate those proceeds to MGCA. If you do not, please ask for a $3 donation per member in attendance. In the past, gyms have found great success raising all or nearly all their “100% Program” $1,000 goal in one event with minimal additional effort. They also receive very little pushback from members because they see their extra $3 is going to help incredible children in need.* We thank you in advance for your generosity and endless support for MGCA. If you...

Read More

Posted by on Sep 12, 2017 in General | 0 comments

Grand Opening Updates

It gives us great pleasure to announce the following grand openings during this time when there is so much sad news related to the extreme weather and natural disasters affecting the world. It is comforting to know that My Gym is able to do its small part to bring smiles to the faces of our families. Uptown Houston, TX – uptownhouston@mygym.com  Owners Nael Mustafa and Rania Edlebi opened their doors to the public on 8/11. The gym did have to close for a few days following Hurricane Harvey but fortunately did not incur any damage. They have reopened and are running classes. McLean, VA – mclean@mygym.com Neema Khatri opened the McLean, VA location on 8/18. Neema and her team recently completed their first week of classes and are doing very well. Winter Garden, FL – wintergarden@mygym.com Long time My Gymers Mindy Reeth and Bill Parkes opened the Winter Garden, FL location on 8/24. Updates on the gym’s status following Hurricane Irma were not available at the time of the...

Read More

Posted by on Sep 12, 2017 in Support & Programming | 0 comments

It’s Ninja Training Video Release Day!

You may have seen it at Seminar… and the wait is over! The much anticipated release of our Ninja Training promo video is available for use on your Social Media platforms. With a few minor edits and some royalty-free music, we are finally able to pass this video off to you to use as a vehicle to drum up excitement and attention around this new obstacle course-based program. The video comes complete with a call to action directing viewers to visit our website to book a free trial. When you post, be sure to include a link specific to your gym’s website where viewers can book their trials. Remember, this video is for Social Media use only. Post, share, like, heart, and sticker with smiley faces to your heart’s desire! *Please be aware that it will not be a video for the website. We do not plan to create a video for the website for this class, just as there are no videos for several core classes like All...

Read More

Posted by on Sep 8, 2017 in Support & Programming | 0 comments

Online Mobile Ingredients Manual – Now Live!

The Online Mobile Ingredients Manual is now available on MGM (Resources > Weekly Curriculum > Program Ingredients Manual)! This will aid your weekly mobile programming and make it simpler to fill out blank programming cards. With rounds being adjusted and two-teacher ingredients removed, programming should now better fit most mobile settings. Good luck at your next mobile class, and, as always, email support@mygym.com if you have any further...

Read More