Posted by on Jul 14, 2016 in Marketing | 0 comments

Family Fit & Fun Party Directives

STOP!  An amazing opportunity is coming your way!  This is one of the biggest things we’ve ever done.  It’s your chance to increase clientele while having a positive impact on childhood obesity.  This event is for every single My Gym Children’s Center in North America. The My Gym Family Fit & Fun Party is your chance to reach new families, continue the back to school enrollment momentum, and do your part to support National Childhood Obesity Awareness Month.  Zumba is a featured partner for this event for the name recognition, marketing muscle, and added value they will bring that day with fun and fitness for families. This linked worksheet has all of the information on the event, what is available to you and what needs to be done.  Note that we suggest sending out a press release to your local media outlets as soon as possible.  We strive for their increased interest in this event by reaching out at the local level in addition to the national efforts. Files...

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Posted by on Jul 6, 2016 in Marketing | 0 comments

Marketing Update: Summer Campaigns & Other Marketing News

TWO MARKETING CAMPAIGNS TO CHOOSE FROM IN JULY – SUMMER FUN & OLYMPICS/CHAMPIONS The Summer Fun Campaign runs through July, plus you can use the supplemental Olympics/Champions Campaign in July and/or August. All gyms should be using one of these campaigns. The materials for both campaigns are available for you in the 2016 Marketing Plan folder of the Marketing Manual.   Olympic-Themed Programming Elements The programming team will provide fun Olympic-themed programming elements in the last 2 weeks of July that will lead up to the Building Blocks presentation week held July 25th – 31st. Additionally, there is Olympic-themed camp programming available in My Gym Operations Manual > My Gym Operations > Programs-Core > Camp > 4. Camp Themes > Olympics. Tie your Building Blocks Presentations into the Olympic Theme! In support of the campaign, ShopMyGym.com has specially designed “Go for the Gold” ribbons and stickers to be used in place of your regular Building Blocks awards to enhance your ceremonies. These are best used for the scheduled presentation...

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Posted by on Jul 6, 2016 in Uncategorized | 0 comments

5-Step Enrollment Process

A proven sales system is one of the biggest determining factors to being successful with sales. In this video we will go in depth into our proven system, the 5-Step Enrollment Process. Recap: Step #1: When booking a guest class: – Inform the customer of the special discount that is valid only if they enroll immediately after their guest class. – This is typically done over the phone, but may also be don’t via email for guest classes that are booked online or by email. Step #2: When confirming the guest class: – Remind the customer of the discount that is valid only immediately after their guest class. – Typically done as a voice message. Step #3: The day of the guest class – Speak to the customer throughout the class. – Provide direction, encouragement, and help. Step #4: Enrollment conversation part 1 – Enroll the customer using the special discount. Step #5: Enrollment conversation part 2 – You only reach this step if the customer declined to enroll...

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Posted by on Jun 29, 2016 in Marketing | 0 comments

Coming Soon! Digital Party Invitations from Evite

Exciting News! My Gym branded digital invitations will be available soon. Evite is offered at no charge to both the franchisee and party customers, hereby referred to as Party Hosts. Our test gyms responded that Evite was very easy to offer in their gyms; it was no added work, and they were glad to have the option.   What You Need to Do: Not much! If you previously customized the Party Confirmation Email Template in MGM, then copy and save the text outside of MGM before July 5th. To view this template (please don’t make changes now), take these steps. While logged in as the Administrator in MGM, go to Admin > Email > Email Templates, then view the Party > Party Confirmation template. When will Evite be available? In the beginning of July (around July 6th), we will modify the Party Confirmation Email Template in MGM to include instructions for the Party Hosts on accessing and using Evite. We will also add Evite graphics to the Party Overview...

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Posted by on Jun 27, 2016 in Marketing | 0 comments

DEADLINE IS TOMORROW… ALL GYMS MUST RESPOND ASAP: Survey for September 10th, Family Fit & Fun Party/ COAM Event Zumba Training

ALL GYMS MUST COMPLETE THIS SURVEY (CLICK HERE) BY TUESDAY, JUNE 28TH. Regarding: MY GYM FAMILY FIT & FUN PARTY FEATURING ZUMBA There’s no need to tell you how excited we all should be about the My Gym Family Fit & Fun Party featuring Zumba Childhood Obesity Awareness Month (“COAM”) event on September 10th! All North American gyms banding together to hold a great event for a great cause, with cohesively branded marketing that will build awareness and grow business for every My Gym! MGE and ZUMBA are committed to supporting your local marketing efforts with paid advertising, PR, Blogger/Mom influencer outreach, and Social Media. We need to know you are onboard, AND we also need to know where you stand with regard to having a certified trained Zumba instructor on hand for the day of the event. With that in mind, we need every franchisee to please complete the survey below. It should take five minutes at the most. Please note that, to date, we have received completed...

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Posted by on Jun 24, 2016 in Marketing | 0 comments

ALL GYMS MUST RESPOND ASAP: Survey for September 10th, Family Fit & Fun Party/ COAM Event Zumba Training

ALL GYMS MUST COMPLETE THIS SURVEY BY TUESDAY, JUNE 28TH. Regarding: My Gym Family Fit & Fun Party featuring Zumba There’s no need to tell you how excited we all should be about the My Gym Family Fit & Fun Party featuring Zumba Childhood Obesity Awareness Month (“COAM”) event on September 10th! All North American gyms banding together to hold a great event for a great cause, with cohesively branded marketing that will build awareness and grow business for every My Gym!  MGE and ZUMBA are committed to supporting your local marketing efforts with paid advertising, PR, Blogger/Mom influencer outreach, and Social Media. We need to know you are onboard, AND we also need to know where you stand with regard to having a certified trained Zumba instructor on hand for the day of the event.  With that in mind, we need every franchisee to please complete the survey below.  It should take five minutes at the most. Please note that, to date, we have received completed surveys from only...

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Posted by on Jun 21, 2016 in Marketing | 0 comments

Azul Replacement Poster

Azul Hotels has made some design changes to the poster you received a few weeks ago. New posters are being sent to all the gyms. Upon receipt of the new poster, please remove the one you currently have hanging in the gym and replace it with the new...

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Posted by on Jun 15, 2016 in Products | 0 comments

Order Your Aerial Silks for Programming Now!

MGE is introducing a new dynamic piece of equipment for your gyms.  It’s a hanging aerial silk with attached hardware on which kids will hang, climb, swing, and perform.  This specialty fitness and performance apparatus is popular in select gymnastics facilities and entertainment venues (e.g., Cirque de Soleil), and it’s a natural fit for My Gym that complements our other activities. The silk will be used in programming starting the week of August 1st and will be used as a new skill station. Product details: Standard length silk: 24 feet (hangs 12 feet from hardware when folded in half) for standard ceiling height of 9-12 feet – If you have higher ceilings, contact Alex Herrera (aherrera@mygym.com) to order a longer length silk. Silks are blue Includes hardware consisting of a steel ring to which the silk is tied and a steel carabiner that attaches to a swing support system eyebolt in your gyms The regular cost of the standard length silk and hardware is $80, and your discounted cost...

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Posted by on Jun 13, 2016 in Marketing, Technology | 0 comments

Introducing Lead Tracking Directives & Lead Tracking Goal Worksheet

MGM 3.0 introduces new Lead Tracking capabilities to measure your gym’s performance. By utilizing the Lead Tracking Directives and Lead Tracking Goal Worksheet, you can interpret the numbers in MGM and ultimately be on a steady path to increase your enrollment. The tools provided track your gym’s attrition rate, therefore allowing an understanding and control of your business.  Increase visibility and insight into the financial forecast ahead and be prepared for the future.  Calculate; don’t guesstimate! Do you want to learn more?  Follow the directives from top to bottom (available here or on the Operations Manual), watch the short video tutorials embedded in the directives, and insert numbers into the worksheet on the second tab.  Use the worksheet before every meeting (or at least once a month) and track your conversions as they evolve from leads to sales. If your goals are not met, then these are indications of areas in need of improvement.  Your MGE Support Representative can suggest additional resources to assist you in converting leads to guests,...

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Posted by on Jun 8, 2016 in Marketing, Products, Support & Programming | 0 comments

2016 Marketing Plan – Back to School Campaign Materials Are Ready!

  Back to School marketing materials are ready!  Now that all gyms are running the Summer Fun Marketing Campaign, it’s time to start planning for fall.  During August and September, all gyms should implement the Back to School Marketing Campaign. Additionally, we offer the supplemental Olympic/Champions campaign, which can be used in addition to the Back to School campaign in August.  The Summer Olympics will be taking place in Rio de Janeiro during the month of August, running from the 5th to the 21st. The print and online materials for both campaigns can be customized to help you promote fall activities and promotions. To help you execute the themed campaign(s) in your own gym(s), the following are ready for you to access: Marketing Materials Package (Operations Manual > Operations > Marketing Manual > 2016 Marketing > 08-August Marketing Materials Package.zip) The August 2016 Marketing Materials package is available as a zip file on the Operations Manual.  Just download one file and you’ll have a completely organized package that includes digital...

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Posted by on Jun 8, 2016 in My Gym Foundation | 0 comments

Thanks to you, Anastacia can ride a bike with her sister!

My Gym Layton member, Anastacia, had to have her left foot amputated because of synovial cell sarcoma. This has limited opportunities for her to ride a bike with her family and friends. Her experience at physical therapy revealed that she can easily ride a tricycle despite the limitations of her prosthesis, and Anastacia knew that having her own trike would be the answer to her desire to ride with her friends. Thanks to your incredible support of MGCA, Stacia now has a tricycle, which provides her the exhilarating experience of riding a bike. Now she can ride to the park, the store, and around the neighborhood, all while getting the exercise she wants and loves. Gyms that have reached their 100% Goal:* My Gym Clovis, My Gym Kailua *Our mission is to have every My Gym contribute $1,000 to our MGCA kids in 2016. Gyms that are more than halfway to their 100% Goal: My Gym Aventura, My Gym Bakersfield, My Gym Huntington Beach, My Gym Lincoln, My Gym...

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Posted by on Jun 7, 2016 in Support & Programming | 0 comments

Happy Campers: How to Have Your Camp and Enjoy It Too (A Webinar)!

Time is running out!  This coming Monday, we will be holding a 30-minute webinar on how to run a fun and successful camp this summer.  This webinar will be focused on the execution of camp (as opposed to the planning/marketing process) and, as such, will be suitable for all levels of staff to attend.  Please mark your calendar and sign up now! ++++ The temperature is rising, and that can mean only one thing… CAMP IS COMING!  In just a few weeks, we will be holding a 30-minute webinar on how to run a fun and successful camp this summer.  This webinar will be focused on the execution of camp (as opposed to the planning/marketing process) and, as such, will be suitable for all levels of staff to attend. IMPORTANT NOTES: We make every effort to place these webinars during times we feel will work for most of the My Gym Family. Of course, this is not always possible, so a recorded version of the webinar will be posted...

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Posted by on Jun 7, 2016 in Technology | 0 comments

Minor Changes and Updates to Paperless System

We are making some minor but necessary changes to the paperless signing process. Part of these changes reinforce enrollment contracts against potential chargebacks while also making the signing process easier for the parent per some users’ requests. (Please keep in mind that, whether paper or electronic, it still won’t be ironclad.) Initials fields (on MGM and website) will be removed and replaced by one checkbox that says “I agree to the terms above.” Please continue to go over each bullet point with the parent to reiterate the terms as you normally would. Many users found the initials fields cumbersome; so, since they are not technically required (we need only the checkbox and signature), we felt it was best to remove them. Any electronic initials you have collected thus far will remain on file. During the online registration process, the emergency contact and phone will be collected and added to the family account. This was previously collected from the paper VIMA, and now it will be collected during account registration...

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Posted by on Jun 7, 2016 in Marketing, Support & Programming | 0 comments

My Gym Family Fit and Fun Party featuring Zumba-Reminder: Training Information

My Gym Family Fit & Fun Party featuring Zumba Fitness Partners in recognizing Childhood Obesity Awareness Month Reminder: Training and Instructor Options Were excited to announce that we already have 32 people registered for the Jump Start Zumba Training at our 2016 Conference!  Please remember, space is limited for this fantastic one-day FREE training! The Zumba training at our My Gym International Conference will be held on Saturday, July 23rd, from 7am to 5pm, right there in the hotel.  Zumba will be combining the Basic 1 and Zumba Kids Jr. training into one fun-filled day of learning absolutely FREE for all My Gym teachers, owners, and directors.  You can bring as many instructors as you wish!  Please fill out the registration form here http://mygymconference2016.sched.org/ as soon as possible, since space is limited.  Local gyms, you can still send teachers to this Zumba training day, even if you don’t plan to send them to the Conference. To take part in the My Gym Family Fit & Fun Party event, you must...

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Posted by on Jun 6, 2016 in Products | 0 comments

Mighty Mites T-Shirt

The merchandise division has worked closely with a talented artist to create illustrations depicting activities for each My Gym class, from Little Bundles all the way to Cardio Kids. These fun illustrations may be used in the future in several ways, including marketing, promotional materials, and products. As a start, we’ve created a T-shirt using the Mighty Mites illustration. This T-shirt shows a kid having a blast on Space Flight, a favorite My Gym activity. This optional shirt can be given away or sold to members when they start the program (as an option to the registration shirt), when they’re in the program, or when they graduate. These shirts are in stock and will ship immediately. Click here to order...

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Posted by on Jun 1, 2016 in Marketing | 0 comments

My Gym and Azul Hotels- Marketing Program Relaunch!

We are very excited to announce that we are relaunching our Marketing Program with Azul Hotels by Karisma. Here are the details: In-Gym Marketing Materials Beginning this week, all gyms in the U.S. and Canada will be receiving a new poster, hanging hardware, and flyers promoting both the special $150 discount for My Gym customers who book trips to Azul as well as the quarterly free trip contest. If you still have the clings on your front door/window, they can remain in place. Unfortunately, we will not be replacing those clings that have been removed or damaged. Upon receipt of your shipment from All Printing, please hang the poster and place the flyers prominently in your lobby. Once they are in place, please snap a quick picture(s) and email them to marketing@mygym.com. My Gym Customer Discount My Gym members may now book a vacation with Azul Hotels by Sensatori and enjoy an additional $150.00 savings off of lowest published prices, including those featuring any existing promotional offers or discounts....

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Posted by on Jun 1, 2016 in Marketing | 0 comments

Reminder: Disney’s “Miles from Tomorrowland” Sponsorship Program

Don’t forget, the Disney Junior Season Two – “Miles from Tomorrowland” program integrations start on Monday! Unfortunately, there has been a slight delay in the shipping dates for the promotional items. West Coast gyms should be receiving your materials no later than Monday, June 13th, and East Coast gyms should be receiving your materials no later than Wednesday, June 15th. Please begin the program integrations on Monday, June 13th, as planned. Please notify the MGE marketing team as soon as possible if you have not received your items by the above dates. You will receive one shipment with all the materials you will need to execute this program: One “Miles from Tomorrowland” Poster  (24×36) Please hang up on 6/13/16. It should remain up until 7/22/2016. Poster Hangers 2 Sticker Rolls (200 total) Please display promotional materials from 6/13/2016 – 7/22/2016. Additionally, our My Gym programming team has created fun and exciting “Miles from Tomorrowland” curriculum for Gymsters, Terrific Tots, and Mighty Mites for the weeks of  6/13/2016 – 7/17/2016....

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Posted by on May 26, 2016 in Marketing | 0 comments

Social Media Tool You Need to Know About – Hootsuite!

Engaging with your audience via Facebook, Instagram, and Twitter is an essential part of any My Gym’s marketing plan, but managing all three in addition to owning/running a gym can be difficult!  We want to pass along a great tool that can make your life easier.  It will solve several problems involved in running a small business and help you manage your social media marketing. What is this amazing tool?  Hootsuite! Watch this quick video to find out what Hootsuite is and how it has been changing the landscape of social media. This website has many features that will help you take your social media to the next level.  Hootsuite includes both a mobile app and a desktop website that allow you to preschedule your posts and track them on all your social media channels from one centralized dashboard.  You will be able to effectively and cohesively plan your campaigns in advance, monitor them, analyze performance, and respond to customers. The Pro plan includes a free 30-day trial and...

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Posted by on May 25, 2016 in General | 0 comments

Important My Gym Survey

Dear Franchisee, We would very much appreciate your filling out our survey requesting pertinent information from which we can all gain some important data.  The results will be combined and then presented during our International Conference in July. Thank you in advance for your...

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Posted by on May 25, 2016 in Marketing, Support & Programming | 0 comments

My Gym Family Fit and Fun Party featuring Zumba- Training Information

My Gym Family Fit & Fun Party featuring Zumba Fitness Partners in recognizing Childhood Obesity Awareness Month Training and Instructor Options As you know, the primary focus and marketing message for the My Gym Family Fit & Fun Party is the promotion of My Gym and the awareness of Childhood Obesity.  If we all join together, the impact we’ll have on this debilitating disease is phenomenal, not to mention the incredible exposure we’ll gain through our marketing efforts and Zumba’s as well!  As you know, you must have a trained Zumba instructor to host the event, but it’s not necessary that you offer Zumba classes in your gym to reap the benefits of this amazing happening.  We are excited to announce that Zumba has agreed to offer our gyms an additional option so that EVERY gym is able to participate in the Family Fit & Fun Party event.  If you don’t already have a Zumba licensed My Gym instructor and are unable to send a teacher to a training,...

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Posted by on May 24, 2016 in Technology | 0 comments

Paperless MGM Directives, Tutorials & Webinar

You spoke, and we listened! We have made the following changes to the paperless system: You may now disable membership fees from being collected during an online class enrollment. (Admin > Website > Online Booking) IMPORTANT: If you choose to not collect membership fees online, we highly recommend adding language to your custom VIMA terms so that the parent is aware of the charge. (e.g., A $75 lifetime membership fee may be due based on current membership status.) (Admin > Gym > Settings > Legal) You may now disable the optional guest waiver from the website completely. (Admin > Website > Online Booking) There is now an icon on the Guest Confirmations and Attendance Roster pages next to the guests’ names that indicates whether or not an e-signature is on file for the parent. We are currently refining the family account screen to reflect the same information. If you have enabled online cancellations, the “Cancel Enrollment” button has been moved to a more discreet location in the client interface....

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Posted by on May 17, 2016 in Technology | 0 comments

Paperless MGM & Online Cancellations

Paperless System FAQs Where did the Recurring Payments tab go? This is now called the Classes tab. You can modify payments by clicking the dollar sign next to the child’s enrollment. When I click on the print button next to a VIMA/liability waiver, nothing happens. Make sure your pop-up blocker is letting the page open. How do I print the VIMA if I am not ready to go paperless? When you complete an enrollment, click “Skip VIMA,” take the payment, then print the pre-populated VIMA from the Classes tab If are not ready to take e-signatures and would prefer to have the VIMA initialed and signed BEFORE taking the payment, you can simply download the old Excel VIMA (making sure to change the terms to your liking). What is the difference between the VIMA on the Classes tabs and the Liability Waiver on the main family screen? The VIMA is the full enrollment agreement AND liability waiver that is generated whenever there is a class enrollment. The Liability Waiver...

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Posted by on May 11, 2016 in Marketing | 0 comments

Hyland’s Homeopathic – Free Sampling Program

The next phase of the Hyland’s Homeopathic Free Sampling Program is here!  Each gym will receive a free shipment containing all of the materials you will need to execute the program, which runs for a month from May to June, 2016.  Each shipment will contain only two small boxes of non-liquid samples. The samples and coupons should be made available to all customers from 5/16/16 to 6/16/16 or until supplies are gone, whichever occurs first. The materials include: 890 Hyland’s Homeopathic Teething Tablets 890 Hyland’s Homeopathic Nighttime Teething Tablets 600  3”x 5” coupons for Hyland’s products 1 counter card Please place the counter card near the samples and encourage parents who are interested in doing so to take the survey AND feel free to take multiple samples along with the coupons. Upon commencement of the program, please snap a quick picture of the samples and literature display and send it to marketing@mygym.com. We have taken every possible precaution on our end to avoid the damaging of products during the...

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Posted by on May 10, 2016 in Products | 0 comments

The Mymo Plush Doll is Here!

  Gyms, parents, and kids all love the new Mymo Plush Doll.  It will instantly capture the attention of kids and parents who will say: “How can I get one?” This 11.5” high-quality soft plush doll looks just like Mymo with incredible detail down to his facial features, hair curl, clothing, and more.  It even has a convenient hanging loop, making it possible for Mymo to “hang out” anywhere – in the gym, strollers, cribs, car seats, and more. You’re going to get a lot of use out of the Mymo Plush Doll for all sorts of activities and occasions starting the week of June 1st.  Thereafter, it will mainly be used during a lot of games for all age groups, including I Spy Mymo, Freeze Dance Mymo, Parachute Games, Hot Potato, and Rescue Relay.  You will also see the Mymo plush doll in the curriculum for many Adventures like Circus Tent and Rain Forest, and also during Separation Time.  You will love using the Mymo Plush Doll in...

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