Posted by on Oct 7, 2016 in Support & Programming | 0 comments

Web-Based Curriculum Update

In just under two weeks, we will be launching the new web-based curriculum! Here are a few key features and notes to remember: All training videos, music, written language, setup pictures, and Building Blocks will be in one place for you to easily access. Please be aware that some ingredients may not have a video, or some videos may not match the written curriculum exactly. In these cases, please review and follow the written instructions. We will continue to update all training videos over the course of the next year. All webpages are printable through your browser’s print function, though MGE recommends printing only the at-a-glance page if needed for quick notes and review. Now is a great time to invest in 2-3 inexpensive tablets, which are used in many areas of gym operations. Check out these options on Amazon. Week of October 24th will be the last PDF curriculum offered. Beginning October 31st, it will be all digital. Click here for a short video of how things will look moving forward....

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Posted by on Oct 6, 2016 in My Gym Foundation | 0 comments

You Brought Joy to Xiomara’s Life!

Two-year-old Xiomara relies on a G-tube for her nutrition and medication and has a number of diagnoses including chronic lung disease, pulmonary hypertension, and chronic kidney disease, plus she’s ventilator dependent 24/7. In her application to MGCA, Xiomara’s mom explained the challenges Xiomara has faced in her daily life so far: “Due to her hypotonia, various medical issues, and extended NICU hospitalization, Xiomara has global developmental delays. Despite being connected to a ventilator 24/7, she loves to play and move around as much as she can. She has made significant progress since coming home from the hospital. She is mostly at home in order to reduce exposure to public germs and illness. Having [a] climber will allow her to continue making progress on her gross motor skills in the comfort and safety of her own home as well as provide much entertainment and joy.” Since receiving this gift, Xiomara has made great progress and is high kneeling with ease. She enjoys crawling under the tunnel, rolling toys through it,...

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Posted by on Oct 5, 2016 in Marketing | 0 comments

Honest Company October Codes

Please click here to find the October Coupon Codes for the Honest Company. As part of our ongoing partnership, each gym will receive a monthly code good for $50 off a purchase of $200 or more. Each code may be used only once, so be sure to use the code assigned to your gym. We are tracking the redemptions and randomly choosing a winner each month to receive a $50 credit toward a purchase at ShopMyGym.com. You can purchase anything from Honest.com with this code. Honest offers a wide variety of products, including cleaning supplies, personal care, diapers, vitamins, and...

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Posted by on Oct 4, 2016 in Marketing | 0 comments

Hyland’s Teething Tablet Samples- FDA WARNING and Hyland’s Response

MGE has been advised of the FDA’s recent warning against the use of homeopathic teething tablets and gels, including those produced and sold by Hyland’s.  On Monday, October 3rd, we explored further. Hyland’s posted a formal response yesterday (October 3rd) regarding the FDA allegations.  Here is the link. The short of it is that Hyland’s disputes the warning, maintains that their product is safe, and continues to offer it for sale on their website. We do not currently have a live program with Hyland’s for teething products, or any of their products.  The last Hyland’s teething tablets program ended in June 2016, and gyms were directed to discard any remaining samples at that time. Despite claims by Hyland’s that their product is safe if used as directed, we advise all gyms that still have some Hyland’s teething tablet samples to dispose of them immediately. If you have any questions, please email...

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Posted by on Oct 4, 2016 in General | 0 comments

Grand Opening in Torrance

We are extremely excited to announce the Grand Reopening of Torrance, CA.  Scott Myers and his team have reopened the doors to, once again, bring My Gym to the communities of Torrance and Palos Verdes.  The veteran staff just completed their open house events and are heading into their first week of classes.  Warm wishes and congratulations can be sent to...

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Posted by on Oct 1, 2016 in My Gym Foundation | 0 comments

Newly Created Tools to Assist in MGCA Fundraising

Thank you to everyone for your constant support of My Gym Challenged America. We have received many requests for tools to help with your fundraising endeavors and have decided to add stock MGCA documents and marketing materials online for you to easily access! The documents that are now available are listed below: Print System (General > Challenged America): Raffle Flyer – Customizable flyer for your in-house Raffle Ball Pit Flyer – Customizable flyer for your in-house Ball Pit Challenge Operations Manual (My Gym Challenged America folder): Children Served by MGCA ’16 – Information about MGCA and brief stories of two children MGCA Fundraising Ideas – Ideas to assist in achieving your 2016 100% Program Black and White Half Sheet ’16 – Basic MGCA information that can be printed in black & white and handed out to your members Monthly Donation – Document with an option for members to add a recurring donation to their tuition payments Exact Target (Global Emails > General Emails): Intro to MGCA – Customizable email...

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Posted by on Sep 29, 2016 in Marketing | 0 comments

2016 Marketing Plan – Holiday Campaign Materials Are Ready!

Holiday marketing materials are ready!  Now that all gyms are running the Fall Marketing Campaign through October along with the supplemental Halloween Campaign as needed, it is time to start planning for the holiday season.  During November and December, all gyms should implement the Holiday Marketing Campaign, Millions of kids agree… Fitness & Fun Are the Best Gifts for Everyone! To help you execute the themed campaign in your own gym(s), the following are ready for you to access: Marketing Materials Package (Operations Manual > Operations > Marketing Manual > 2016 Marketing > 11-November Marketing Materials Package.zip) The November 2016 Marketing Materials package is available as a zip file on the Operations Manual.  Just download one file and you’ll have a completely organized package that includes digital artwork, social media promotional copy and profile pictures, press release and article templates, planning lists, and more for the Holiday Campaign! Web Splash Page (Admin > Website > Settings > Special Offers) Access, customize, and activate your campaign splash page to link...

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Posted by on Sep 27, 2016 in Support & Programming | 0 comments

New Web-Based Curriculum

During the conference this past July, we presented our new web-based curriculum. We have created a platform for you to have the curriculum, training videos, music, written language, setup pictures, and Building Blocks all in one place.  Beginning with the week of October 31st, the PDF curriculum will be replaced entirely by the new web-based platform.  The 10/31 curriculum will be accessible in the same section and on the same advanced schedule as before (Resources > Weekly Curriculum on Thursday, October 20th). We are currently testing it in several gyms to ensure the transition for all will be seamless.  Though we do not feel gyms should need to print the curriculum, we understand that there may be a need for it in certain situations (e.g., to safeguard against internet outages).  All pages are printable (CTRL+P or Command+P) and/or can be saved as PDF documents to your computer.  MGE highly recommends reviewing and studying the curriculum with a computer or tablet so that you can fully take advantage of the new...

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Posted by on Sep 21, 2016 in Marketing | 0 comments

The Honest Company

By now, you should have received your poster and coupons for our partnership with The Honest Company.  If you haven’t received them or if they are damaged, please contact marketing@mygym.com. We want to thank you for sending in photos of the posters and coupons on display in your gyms.  If you haven’t yet sent them in, please take a minute to snap a photo and send it to marketing@mygym.com.  We are sharing these with The Honest Company to show our compliance with and support of the partnership. We very much appreciate your support of this exclusive partnership.  The companies we partner with reflect back onto our brand.  The Honest Company is very elite and has seen astronomical growth over the past five years.  Their eco-friendly products and their charitable mission have made them a highly regarded brand, especially by millennial moms.  This is just the beginning of what we hope will be a long-term partnership that will grow to more retail opportunities as well as significant cross marketing initiatives.  The more consumer and...

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Posted by on Sep 21, 2016 in Products | 0 comments

My Gym Halloween Products – Now Available

Hi, hi, how do you . . . BOO!  Treat your Halloween party guests to these spooky and fun My Gym branded products, available on Shopmygym now. Products will ship immediately! *Stickers and cup enlarged to show detail Flashlight with Fun and Safety Tips – A flashlight on Halloween is always helpful for safely trick-or-treating and seeing your way around. This orange/royal blue flashlight is decorated with the My Gym logo and is the perfect size for kids.  Each flashlight includes batteries and comes with My Gym Halloween Fun and Safety Tips. My Gym Halloween Trick-or-Treat Bag – Kids and staff will love this bag with the My Gym Halloween logo and the phrase, “Hi, hi, how do you . . . BOO!” in orange. It’s perfect for Halloween treats and will give My Gym great exposure as your members go from house to house on Halloween. My Gym Clip-On Flashing Reflector Safety Light – This light is safe AND fun. It was a big hit in 2015, so...

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Posted by on Sep 16, 2016 in Marketing | 0 comments

Storks- FREE Music Download- Questionable Lyrics- GYMS’ OPTION TO PLAY OR NOT

Regarding the Storks free music download cards for the song, “Kiss the Sky,” it has come to our attention that the lyrics for the song may be perceived as a bit “rough around the edges” and thus not appropriate for use in the gyms. The song is fun, upbeat, and approved to be featured in the kids’ PG rated movie; and, while it could be perceived as harmless, it may not be. Therefore, we have decided that each gym can make its own decision as to whether or not to play the song. Here is a link to the song’s official music video. Here is a link to the song as used in the promotional trailer for the video. Here is a link to the lyrics. In the future, we will NOT make any assumptions as to the lyrical content of a song merely because it is featured in a kids’ movie. Thank you, and we apologize for any confusion and or trouble this may have caused. If you...

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Posted by on Sep 14, 2016 in Marketing | 0 comments

Storks – FREE Music Download

As part of the Storks sponsorship program currently running in our gyms, Warner Bros. is providing every My Gym location in the U.S. and Canada with a free music download card for the song, “Kiss the Sky,” which is featured in the movie. (See attached sample.) The cards will begin arriving at the gyms tomorrow, Thursday, September 15th. When you have downloaded the song, please feel free to play it as you wish during classes and birthday parties, whether as “Coming-in” or “Explore time” music. If you have any questions, or if you do not receive your download card, please email...

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Posted by on Sep 14, 2016 in Support & Programming | 0 comments

Holiday Parties and Events Discussion Webinar

We will be holding a webinar that gives the forum to discuss upcoming holiday events.  This will include Halloween Parties, Shopping Days, and Holiday Events and Parties.  We will be looking to you to share your ideas on the format, themes, and pricing of these events. We have added some financial related topics to the webinar and therefore is now only suitable for Owners and Directors. IMPORTANT NOTES: We make every effort to place these webinars during times we feel will work for most of the My Gym Family.  Of course, this is not always possible, so a recorded version of the webinar will be posted in the Webinars & Tutorials section of the Training Tools on MGM Resources. This recording is not intended as a replacement for attending the live event.  The recorded webinar should be used only as a reference. We have disabled the mic and speakers function for this webinar; the only way to participate is to call in. Your attendance at this webinar is appreciated: Monday,...

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Posted by on Sep 12, 2016 in Marketing | 0 comments

From CMO-Sponsors and Marketing Partners

With Azul, The Honest Company, Storks, and Gazillion Bubbles sponsor/marketing materials being “live” in our gyms right now, it is the perfect opportunity to revisit this aspect of our business and explain the differences and importance of each type of relationship we pursue. To begin, there is no “one size fits all” type of deal we undertake, and each relationship is different.  However, there is one common goal, and that is that any partnership must make sense on at least two, but ideally all, identified positive levels.  Those levels include: Financial MGE shares 10% of all profits with its franchisees as agreed to by the FAB, whether allocated to the marketing fund for specific initiatives, to reducing conference costs, or to others. Marketing My Gym benefits via brand exposure and messaging through our partners’ marketing channels. Added value to franchisees Added value to customers Positive customer perception While our goal is to attain all five of these qualities in each relationship, that is not always possible and, in most...

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Posted by on Sep 12, 2016 in Marketing | 0 comments

Family Fit & Fun Party Featuring Zumba Success!

Our 1st ever Family Fit & Fun party event has come and gone! We had a great day from coast to coast, reaching and impacting thousands of kids and parents at our gyms and millions more through our collective marketing, PR, and social media efforts during the entire promotional period. We are currently analyzing the success achieved from all marketing efforts, and we will soon be sending out a survey to the participating gyms to get even more information to review. Your feedback will help us further analyze and assess the success of the event as well as enable us to identify ways we can improve and grow these types of initiatives in the future. Thank you to all of you who participated and for supporting our mission to recognize Childhood Obesity Awareness...

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Posted by on Sep 9, 2016 in Marketing | 0 comments

Fit & Fun Party featuring Zumba- TOMORROW!

The day is finally here! So far, not including all that you are doing locally, we have attained millions of impressions through online/newspaper/magazine/TV PR, paid advertising, and countless social media posts by My Gym and Zumba. These numbers will undoubtedly grow as marketing efforts continue through the weekend and next week, including tomorrow’s Facebook Live video from Louisville, KY! There have been some hiccups along the way, but we have all stayed the course and MGE could not be more proud of our franchisees! Best of luck and thank you to all participating gyms for embracing this event and for helping to further position My Gym as THE leader in our industry! We look forward to hearing from you and seeing some great pictures on social...

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Posted by on Sep 9, 2016 in Products | 0 comments

Save Big on the My Gym Party Favor Pack!

Our gyms continue to have great success with the My Gym Party Favor Pack.  As many of you know, this pack is a huge convenience and a great value for parents, plus it’s a simple way for gyms to earn extra income from their parties while providing a great service for their members. Last November, we made some changes to the pack.  Specifically, we added the My Gym branded disc shooter; we dropped the punch ball, saucer, and spin top, and we reduced the cost from $126 to $120 for a case of 60 packs.  After the change, some gyms asked us to add the punch ball and spin top back in, since they are fun and popular items and because the punch ball adds bulk to the pack, helping to give it a higher perceived value.  We were told that gyms would prefer to have these items back in the pack, even if we had to go back to the higher previous cost.  After considering this feedback, we...

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Posted by on Sep 7, 2016 in My Gym Foundation | 0 comments

MGCA Conference Recipient Update!

Three-year-old Braelynn was diagnosed with Autism in December 2015. While this diagnosis brought up many questions for the family, it also enabled them to learn how to assist Braelynn with her growing needs. She has an interest in playing outside with her brothers, however, before receiving her gift, she would sit outside to watch without actively participating in physical activity. Thanks to the generosity of My Gym Arvada, Jupiter, Orlando, Lake Mary, Manhattan Beach, Palm Desert, Redondo Beach, Santa Monica, Thousand Oaks, Valencia, and West Orange at the My Gym International Conference in July, MGCA was able to purchase a Wooden Swing Set for Braelynn. Now she participates in active play with her brothers, and your kindness has helped her change her daily routine for the better. Thank you! Gyms that have reached their 100% Goal:* My Gym Brentwood, My Gym Clovis, My Gym Kailua, My Gym Katy *Our mission is to have every My Gym contribute $1,000 to our MGCA kids in 2016. Gyms that are more than...

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Posted by on Sep 6, 2016 in Marketing | 0 comments

The Honest Company and Gazillion Bubbles

Beginning this week, all gyms in the U.S. and Canada will be receiving their shipments of the Honest Company marketing materials (a double sided poster, hanging hardware, and coupons).  Please be sure to hang the poster and place the coupons out right away.  Once everything is in place, please snap a quick picture and send to marketing@mygym.com. Also, please note that gyms (not friends and family) may use the unique codes provided in last week’s update, good for $50 off purchase of $200 or more, for ANY purchase from the Honest Company website, not just cleaning products.  Whoop Whoop!!! Front Door/Window Cling and Discounted Bubbles Also included in the Honest Company shipments will be a Gazillion Bubbles front door/window cling.  Upon receipt, please place accordingly in the front of your gym, snap a quick picture, and send to marketing@mygym.com. As a reminder, we have created an exclusive wholesale program for My Gym franchise owners to purchase 2 Liter and 4 Liter Gazillion Bubbles Solution at greatly reduced rates, SHIPPING INCLUDED...

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Posted by on Sep 6, 2016 in Marketing | 0 comments

Marketing Survey – Please Complete by End of Thursday, September 15th!

Have you completed the Marketing Survey yet? We have received many responses, but we are still waiting for many more. Will you please take the time, no more than 10 minutes, to complete this survey if you have not responded yet? We consistently strive to provide our franchisees with the best marketing services, vendors, and materials. Franchisee satisfaction is of paramount importance to us. In order for us to measure, assess, and improve in these areas, we need your feedback! Please consult with your key staff as necessary to answer any questions. Please complete this survey (click here) by the end of Thursday, September 15th. Thank...

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Posted by on Sep 2, 2016 in Marketing | 0 comments

Exciting New Partnership with The Honest Company

We are thrilled to announce our new partnership with The Honest Company. The Honest Company is built by parents for parents and offers safe, effective essentials for family and home. Beginning next week, all gyms in the U.S. and Canada will be receiving a poster, hanging hardware, and coupons for your customers. Upon receipt of your shipment from All Printing, please hang the poster and place the coupons prominently in your lobby. Once everything is in place, please snap a quick picture(s) and email them to marketing@mygym.com. More exciting news! In addition to the special offers for our clients, each My Gym will be able to take advantage of discounts on cleaning product purchases from The Honest Company for use at the gym. Cleaning products from The Honest Company are safe, effective, and nontoxic, and they smell great! Each gym will be assigned a unique coupon code on a monthly basis. The codes for September are attached here and are valid for $50 off any purchase over $200 from...

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Posted by on Aug 31, 2016 in Marketing | 0 comments

NEW Resources for Family Fit & Fun Party NOW AVAILABLE!

Now available on the operations manual, we have two additional resources to help you enrich your marketing efforts for our Family Fit & Fun Party coming up September 10th. Social Media Posts: You’ll find a document attached to this update (and also in the Marketing section of the resources in MGM) that lists additional educational posts to be used on Social Media leading up to September 10th and throughout the remainder of September.  Please use them as you see fit. Handout: We have also provided a healthy kids and families handout you can provide to your members as an added benefit leading up to the Family Fit & Fun Party, during the event, or even afterward. Please enjoy these additional materials and, as always, email marketing@mygym.com with any questions you may have.  See you all September 10th.  Can’t wait! DOWNLOAD: Social Media COAM Event Public Education Posts DOWNLOAD: Children’s Health...

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Posted by on Aug 30, 2016 in Marketing | 0 comments

My Gym and “Storks” Sponsor/Marketing Program

AS PER THIS PAST WEEKEND’S UPDATE, WE APOLOGIZE THAT THE MARKETING MATERIALS FOR “STORKS” WERE SENT TO OUR U.S. AND CANADIAN GYMS BY WARNER BROTHERS IN ADVANCE OF THIS FORMAL UPDATE.  WE CAN ASSURE YOU THAT THIS WAS A MISTAKE AND MISCOMMUNICATION BEYOND OUR CONTROL. IF YOU HAVE ALREADY RECEIVED THE “STORKS” MARKETING MATERIALS, OR WHEN YOU RECEIVE THEM, PLEASE HOLD THEM UNTIL THE OFFICIAL LAUNCH OF THE PROGRAM THIS THURSDAY, SEPTEMBER 1ST. My Gym and “Storks” Sponsor/Marketing Program My Gym is excited to be partnering with Warner Brothers and the release of their new family movie, “Storks,” opening in theatres on September 23rd. In-Gym Marketing Materials Beginning the last week of August, all gyms in the U.S. and Canada will be receiving a “Storks” double-sided poster, hanging hardware, activity sheets, and sticker sheets. On September 1st, please hang the poster and place the activity and sticker sheets prominently in your lobby while supplies last. VERY IMPORTANT: Once they are in place, please snap a quick picture(s) and email them to marketing@mygym.com....

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