Posted by on Sep 9, 2016 in Marketing | 0 comments

Fit & Fun Party featuring Zumba- TOMORROW!

The day is finally here! So far, not including all that you are doing locally, we have attained millions of impressions through online/newspaper/magazine/TV PR, paid advertising, and countless social media posts by My Gym and Zumba. These numbers will undoubtedly grow as marketing efforts continue through the weekend and next week, including tomorrow’s Facebook Live video from Louisville, KY! There have been some hiccups along the way, but we have all stayed the course and MGE could not be more proud of our franchisees! Best of luck and thank you to all participating gyms for embracing this event and for helping to further position My Gym as THE leader in our industry! We look forward to hearing from you and seeing some great pictures on social...

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Posted by on Sep 9, 2016 in Products | 0 comments

Save Big on the My Gym Party Favor Pack!

Our gyms continue to have great success with the My Gym Party Favor Pack.  As many of you know, this pack is a huge convenience and a great value for parents, plus it’s a simple way for gyms to earn extra income from their parties while providing a great service for their members. Last November, we made some changes to the pack.  Specifically, we added the My Gym branded disc shooter; we dropped the punch ball, saucer, and spin top, and we reduced the cost from $126 to $120 for a case of 60 packs.  After the change, some gyms asked us to add the punch ball and spin top back in, since they are fun and popular items and because the punch ball adds bulk to the pack, helping to give it a higher perceived value.  We were told that gyms would prefer to have these items back in the pack, even if we had to go back to the higher previous cost.  After considering this feedback, we...

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Posted by on Sep 7, 2016 in My Gym Foundation | 0 comments

MGCA Conference Recipient Update!

Three-year-old Braelynn was diagnosed with Autism in December 2015. While this diagnosis brought up many questions for the family, it also enabled them to learn how to assist Braelynn with her growing needs. She has an interest in playing outside with her brothers, however, before receiving her gift, she would sit outside to watch without actively participating in physical activity. Thanks to the generosity of My Gym Arvada, Jupiter, Orlando, Lake Mary, Manhattan Beach, Palm Desert, Redondo Beach, Santa Monica, Thousand Oaks, Valencia, and West Orange at the My Gym International Conference in July, MGCA was able to purchase a Wooden Swing Set for Braelynn. Now she participates in active play with her brothers, and your kindness has helped her change her daily routine for the better. Thank you! Gyms that have reached their 100% Goal:* My Gym Brentwood, My Gym Clovis, My Gym Kailua, My Gym Katy *Our mission is to have every My Gym contribute $1,000 to our MGCA kids in 2016. Gyms that are more than...

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Posted by on Sep 6, 2016 in Marketing | 0 comments

The Honest Company and Gazillion Bubbles

Beginning this week, all gyms in the U.S. and Canada will be receiving their shipments of the Honest Company marketing materials (a double sided poster, hanging hardware, and coupons).  Please be sure to hang the poster and place the coupons out right away.  Once everything is in place, please snap a quick picture and send to marketing@mygym.com. Also, please note that gyms (not friends and family) may use the unique codes provided in last week’s update, good for $50 off purchase of $200 or more, for ANY purchase from the Honest Company website, not just cleaning products.  Whoop Whoop!!! Front Door/Window Cling and Discounted Bubbles Also included in the Honest Company shipments will be a Gazillion Bubbles front door/window cling.  Upon receipt, please place accordingly in the front of your gym, snap a quick picture, and send to marketing@mygym.com. As a reminder, we have created an exclusive wholesale program for My Gym franchise owners to purchase 2 Liter and 4 Liter Gazillion Bubbles Solution at greatly reduced rates, SHIPPING INCLUDED...

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Posted by on Sep 6, 2016 in Marketing | 0 comments

Marketing Survey – Please Complete by End of Thursday, September 15th!

Have you completed the Marketing Survey yet? We have received many responses, but we are still waiting for many more. Will you please take the time, no more than 10 minutes, to complete this survey if you have not responded yet? We consistently strive to provide our franchisees with the best marketing services, vendors, and materials. Franchisee satisfaction is of paramount importance to us. In order for us to measure, assess, and improve in these areas, we need your feedback! Please consult with your key staff as necessary to answer any questions. Please complete this survey (click here) by the end of Thursday, September 15th. Thank...

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Posted by on Sep 2, 2016 in Marketing | 0 comments

Exciting New Partnership with The Honest Company

We are thrilled to announce our new partnership with The Honest Company. The Honest Company is built by parents for parents and offers safe, effective essentials for family and home. Beginning next week, all gyms in the U.S. and Canada will be receiving a poster, hanging hardware, and coupons for your customers. Upon receipt of your shipment from All Printing, please hang the poster and place the coupons prominently in your lobby. Once everything is in place, please snap a quick picture(s) and email them to marketing@mygym.com. More exciting news! In addition to the special offers for our clients, each My Gym will be able to take advantage of discounts on cleaning product purchases from The Honest Company for use at the gym. Cleaning products from The Honest Company are safe, effective, and nontoxic, and they smell great! Each gym will be assigned a unique coupon code on a monthly basis. The codes for September are attached here and are valid for $50 off any purchase over $200 from...

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Posted by on Aug 31, 2016 in Marketing | 0 comments

NEW Resources for Family Fit & Fun Party NOW AVAILABLE!

Now available on the operations manual, we have two additional resources to help you enrich your marketing efforts for our Family Fit & Fun Party coming up September 10th. Social Media Posts: You’ll find a document attached to this update (and also in the Marketing section of the resources in MGM) that lists additional educational posts to be used on Social Media leading up to September 10th and throughout the remainder of September.  Please use them as you see fit. Handout: We have also provided a healthy kids and families handout you can provide to your members as an added benefit leading up to the Family Fit & Fun Party, during the event, or even afterward. Please enjoy these additional materials and, as always, email marketing@mygym.com with any questions you may have.  See you all September 10th.  Can’t wait! DOWNLOAD: Social Media COAM Event Public Education Posts DOWNLOAD: Children’s Health...

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Posted by on Aug 30, 2016 in Marketing | 0 comments

My Gym and “Storks” Sponsor/Marketing Program

AS PER THIS PAST WEEKEND’S UPDATE, WE APOLOGIZE THAT THE MARKETING MATERIALS FOR “STORKS” WERE SENT TO OUR U.S. AND CANADIAN GYMS BY WARNER BROTHERS IN ADVANCE OF THIS FORMAL UPDATE.  WE CAN ASSURE YOU THAT THIS WAS A MISTAKE AND MISCOMMUNICATION BEYOND OUR CONTROL. IF YOU HAVE ALREADY RECEIVED THE “STORKS” MARKETING MATERIALS, OR WHEN YOU RECEIVE THEM, PLEASE HOLD THEM UNTIL THE OFFICIAL LAUNCH OF THE PROGRAM THIS THURSDAY, SEPTEMBER 1ST. My Gym and “Storks” Sponsor/Marketing Program My Gym is excited to be partnering with Warner Brothers and the release of their new family movie, “Storks,” opening in theatres on September 23rd. In-Gym Marketing Materials Beginning the last week of August, all gyms in the U.S. and Canada will be receiving a “Storks” double-sided poster, hanging hardware, activity sheets, and sticker sheets. On September 1st, please hang the poster and place the activity and sticker sheets prominently in your lobby while supplies last. VERY IMPORTANT: Once they are in place, please snap a quick picture(s) and email them to marketing@mygym.com....

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Posted by on Aug 27, 2016 in Marketing | 0 comments

Instructions for Handling “STORKS” Promotional Materials – IMPORTANT

Many of you may be opening your mail today only to discover that you’ve been sent some apparent promotional materials, only lacking the usual letter of directives from MGE.  The materials correlate to a new children’s movie produced by Warner Brothers, “Storks.”  This is a partnership between Warner Brothers and MGE that has not yet been 100% finalized. While we’re working on the final deal within our respective legal divisions (and we expect to come to an agreement very soon), Warner Brothers jumped the gun and sent out the promotional materials ahead of schedule, and without first passing them through MGE Marketing – per our usual procedure. If you have received “Storks” posters, puzzles, stickers, etc., we ask that you please hang on to them for the time being and refrain from posting or distributing the materials until further notice. We will post a follow-up update containing full directives early next week, whereupon we expect to “greenlight” the sponsorship.  Stay tuned for further information, and in the meantime, please...

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Posted by on Aug 26, 2016 in Products | 0 comments

Save by ordering your vinyl spike balls for programming now.

Those who attended the recent My Gym International Conference probably came home with our new 5” vinyl spike ball, considering how many “free” balls Alex Herrera threw into the crowd.  If you’ve played with the new spike ball, you surely discovered that it’s a fun, versatile ball that is perfect for the gym because of its size, texture, flexibility, bounce, and other characteristics.  Thus, it should be no surprise that this ball is being added to curriculum. The spike balls come in six bright colors: blue, red, yellow, green, purple, and orange.  There are twelve balls per pack, two of each color.  Half of the ball surface is smooth, and the other half has flexible spikes.  A large white My Gym logo is printed on the smooth surface.  The spike balls are shipped deflated to save on the freight cost, but they inflate easily and quickly with a standard ball needle and hand or foot air pump. Because of the nature of this product and its relatively low cost,...

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Posted by on Aug 26, 2016 in Marketing | 0 comments

Zumba Programming now available for the September 10th Family Fit & Fun Party!

We are thrilled to share with you our latest update on the Family Fit & Fun Party coming up on September 10th. Below, we have a few pieces of important information you won’t want to miss, so please read carefully.  Of course, if you have any additional questions, feel free to reach out to marketing@mygym.com. Instructors: Virtually all instructors should have been assigned at this point.  We thank you so much for your patience with this task, as it has taken longer than expected to personally connect each instructor to each My Gym.  By this coming Monday afternoon, if you still are not in contact with an instructor in your area and you need one for the event, please contact Anna Colosimo.  (anna.colosimo@zumba.com) Programming: Programming is attached to this update and available for your review.  Please review the Family Fit & Fun Party Details document (also attached) for additional details on when/how to run these demos.  Please note that the structure of the programming is customizable to each gym.  If...

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Posted by on Aug 25, 2016 in Marketing | 0 comments

2016 Marketing Plan – Fall Campaign Materials Are Ready!

Fall marketing materials are ready!  Now that all gyms are running the Back to School Marketing Campaign through September, it is time to start planning for autumn.  During October, all gyms should implement the Fall Marketing Campaign, Millions of kids agree… Fun & Fitness in Autumn?  My Gym’s Got ‘Em! We also offer the supplemental Halloween Campaign, Hi, hi, how do you . . . BOO!, which can be used in addition to the Autumn Campaign. Note that, for a supplemental campaign, we provide print materials, global emails, and digital artwork.  For a regular corporate campaign such as the Fall Campaign, the offerings also include the press release, website article copy, social media copy, and more. To help you execute the themed campaign(s) in your own gym(s), the following are ready for you to access: Marketing Materials Package (Operations Manual > Operations > Marketing Manual > 2016 Marketing > 10-October Marketing Materials Package.zip) The October 2016 Marketing Materials package is available as a zip file on the Operations Manual. ...

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Posted by on Aug 24, 2016 in Support & Programming | 0 comments

New Surveys for Client Feedback

We hear it on calls.  We see it on the boards: “I’m afraid to rock the boat.” “…How can I measure interest?” “…I don’t want to change things without my parents’ feedback.” “…Please send me that survey!!!!” You guys talked… And we listened!  If you’ve ever wanted to poll your parents and ask them about class quality, schedule changes, birthday parties, guest classes, reasons for cancellation, or more, we invite you to access our My Gym Library of Surveys on the Operations Manual, in the Administrative Folder.  There you’ll find suggested survey questions, the answers to which will help you gain insight into your client’s needs and thereby better run your business. The file itself is currently one long document consisting of seven surveys; this was by design.  While we considered formulating each survey individually in Formstack, we took into account a few factors: The ease (or lack thereof) in sharing forms on a macro level on the Formstack platform Options for customization Not all franchisees use Formstack. Your...

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Posted by on Aug 23, 2016 in General | 0 comments

Grand Opening in Fairbanks, Alaska

We are extremely excited to announce our latest Grand Opening in Fairbanks, Alaska.  The mother/daughter-in-law team of Vicki and Meekala Stutzke did a fantastic job preparing for their opening and have just completed their first week of classes.  Warm wishes and congratulations can be sent to...

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Posted by on Aug 23, 2016 in General | 0 comments

Accounting Department Personnel Update

CORRECTION: With apologies for the multiple updates, I need to correct the email address I gave you for Yesenia Ellis (née Martinez).  Yesenia started with us this past Monday, and she is doing great.  You already have her correct telephone extension here in the office (x 113), but there’s been a change in her email address.  Please reach Yesenia at yellis@mygym.com. Thank you, Jamie Bertisch +++ We want to give you just a quick update on the personnel changes in the Accounting Division at MGE Corporate. Jeff Hirsh is no longer with our company. Yesenia Martinez, Jeff’s replacement, started yesterday. Yesenia is a seasoned accountant, and we are excited to have her on our team. Kirstine Kalaw is now performing some of our bookkeeping duties. Among other things, Kirstine is responsible for processing royalty payments. If you send any electronic information to us regarding royalties, please email to kkalaw@mygym.com. If any franchisee ever needs anything, I am always available. Yesenia will also be able to help with questions once...

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Posted by on Aug 19, 2016 in Marketing | 0 comments

A few quick details on upcoming Family Fit & Fun Party!

Coming soon to a My Gym near you… The Family Fit & Fun Party!  We want to reach out to everyone and remind you of some important details about this upcoming event to be held on September 10th. Programming:  A list of suggested ingredients is available online in the Resources section of MGM in the Marketing Manual.  There is a document titled “Family Fit & Fun Party Details,” which includes all of the recommendations to make your open house a great success. Zumba Programming:  Zumba instructors should provide their own music and choreography.  They will be receiving this update from Zumba through the ZES network. Zumba Demos:  There will be a minimum of two 20-30 minute Zumba demonstrations and 2 additional optional 10 minute Zumba demonstrations.  The main MUST DO Zumba demonstration will take place during the period from 9:30am-10:30am PT (ideally 10:00am), 10:30am-11:30am MT (ideally 11:00am), 11:30am-12:30pm CT (ideally 12:00pm), and 12:30pm-1:30pm ET (ideally 1:00pm). *We strongly suggest that your Zumba instructor perform those additional/optional ten minute Zumba...

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Posted by on Aug 18, 2016 in Support & Programming | 0 comments

My Gym’s Exciting Future – Clubmygym Conference Recap

We are so excited about what the future holds for My Gym!  A third part of our My Gym Curriculum is finally here!  In addition to our amazing classes and our “Practice and Plays,” now children get to have a third element of My Gym in their own homes through our new App – Clubmygym!!   To see what we unveiled at Conference and learn details of the creation and development of our new Clubmygym App, click here! Early this year, we had a successful testing period in 9 different gyms where we sold Clubmygym (CMG) to customers in 3 different ways: 1) as an overall price increase built into the new cost of tuition, 2) as an upsell done in the gym, and 3) as an upsell for the customer to purchase online at home. Over a ten-week period, the staffs in the test gyms implemented the test protocols wonderfully.  They followed our detailed integration plan and incorporated Clubmygym into the curriculum, enabling them to perform fun in-class...

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Posted by on Aug 17, 2016 in Support & Programming | 0 comments

My Gym is an official service partner for Kidpower’s Child Protection Month

During the month of September, an announcement to inform your members of My Gym’s partnership with Kidpower will be written into your curriculum each week.  Also, there is a flyer located on the Print System for you to print and distribute to all of your members.  Our participation in this initiative is not only impactful and meaningful but necessary.  Let’s contribute together as a team to Kidpower’s One Million Safer Kids goal this month! If you have any questions regarding Kidpower, please feel free to email us at...

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Posted by on Aug 15, 2016 in Products | 0 comments

Get your “Go for the Gold” and Back to School Marketing Tools at ShopMyGym

Gyms have been enjoying their “Go for the Gold” ribbons and stickers from ShopMyGym for the past few weeks, using them for Building Blocks ceremonies and as giveaways that tie in with the summer Olympics.  If you need to replenish your supply or get your first round, we still have them available.  Although the summer Olympics end on 8/21, the thrill of the Olympics will continue long after, and kids will always love receiving a ribbon or sticker with this motivating message.  So keep them on hand for spontaneous rewards, giveaways, and promotions.   Everyone’s also in “Back to School Mode” now, so it’s the perfect time to give your members and any prospects the Mymo 3D Lenticular Bookmark/Ruler.  This cost-effective marketing tool will get you a ton of mileage, as people will use it all year round.  Get creative and distribute this fun product in your local community to reach prospects – e.g., preschools, libraries, local businesses, fairs, and more. Visit ShopMyGym.com now and go to the Building...

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Posted by on Aug 12, 2016 in Uncategorized | 0 comments

MGCA Back to School Fun!

Now your members can show their support of My Gym Challenged America (MGCA) in the gym! We have created apple shapes for every gym to utilize in support of MGCA. Each family who donates $2 cash to MGCA will receive an apple on which they will write their name before hanging on the wall. This is an easy way to continue raising money for the 100% Program. It is offering your members an opportunity to “give back” in a way that benefits children in need. This fundraiser will take place through the end of September. Apple printouts and a promotional flyer can be found in the MGCA folder on the Operations Manual or by clicking here: Download Apple Fundraiser Flyer | Apple Fundraiser Cutouts For any questions relating to MGCA, please reach out to our Director of Development, Aleah Whaley: awhaley@mygym.com -or-...

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Posted by on Aug 12, 2016 in My Gym Foundation | 0 comments

MGCA at International My Gym Conference – A Huge Success!

THANK YOU for the incredible support from everyone who attended My Gym’s International Conference this year. My Gym Challenged America’s “Minute for Kids to Win It!” night was a huge success, and we are incredibly thankful to everyone who came out to play. We are also moved by the overwhelming generosity of those who contributed to help MGCA purchase gifts for all three children presented in our Appropriations Meeting. We held this meeting for you to experience firsthand the difficult decisions we make month after month and are honored you were moved to help these children. For the entirety of the conference, we raised close to $15,000, all of which will go directly to helping children in need. THANK YOU! Book of Hope We designed the Book of Hope as a resource for you to show your members what MGCA is all about. It can live on your countertops for parents to flip through and see the children for whom you have helped purchase gifts. Didn’t receive your book?...

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Posted by on Aug 11, 2016 in Support & Programming | 0 comments

Remote Music Control is Here!

From tapes to CDs to iTunes, My Gyms are always looking to innovate when it comes to playing music in the gym. We see lots of creative ways to run music systems and have put together these directives to help formalize the process of running music remotely from on the gym floor. Imagine tapping a screen next to the circle to pause music for an announcement or having full control during a birthday party without ever leaving the group! Now you can! Download Music Control...

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Posted by on Aug 11, 2016 in Support & Programming | 0 comments

Training Division: Conference Recap

New Training Tools Available Online Training Courses It has been so great to hear the feedback on our first Online Training Course (OTC) New Teacher Training. At conference we were happy to announce we have the second online training course called Sales available now. The Sales Course is ideal for both new employees learning how to handle enrollment conversations and seasoned staff members. This goes hand in hand with the 5-Step Enrollment Protocol. We are currently working on another online training course called Class Philosophies as well. The Mighty Mites Class Philosophies are complete and ready for you to view. Over the coming months, we will continue to add other class philosophies to this course as they are completed. Note: Please remember that each staff member must have his/her own MGM login in order to take courses and have the results recorded. Developing Trainers We have heard the struggles of nonstop training in the gym and at conference this year. We released this plan to develop trainers in your...

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Posted by on Aug 11, 2016 in Marketing | 0 comments

2016 Conference Follow-Up: Search Commander, Inc. Online Marketing Presentation Videos

Scott Hendison of Search Commander, Inc. was on hand at the 2016 My Gym Conference to give a presentation covering several online marketing topics, including: Local Business Information Listings Google “My Business” Yelp Google AdWords Scott has made videos from the slides he showed at Conference that you can now access on the My Gym page of his website here. Each one can be opened in a new tab and enlarged to full...

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