Posted by on Aug 10, 2015 in Marketing | 0 comments

Artwork Ordering Systems

It has come to our attention that there is still some confusion as to how gyms can obtain artwork.  In 2012, we introduced the Print System,* which offered DIY templates of flyers, posters, punch passes, and post cards.  You choose the template you need, customize the available fields, then download the file, and print on demand.  As a reminder, the designer cannot make modifications to any items created on the Print System. In a few weeks, we will be conducting a purge of the print system to freshen up the content and retire old photos.  Gyms will be given plenty of notice to save your files beforehand once we nail down a concrete date. Custom Artwork The Print System has some limitations; only certain types of artwork can be made into templates.  Anything that is not available on the Print System should be ordered through the designer.  Orders include, but are not limited to, publication ads, large format posters/banners, and flyers with intricate text or layout requirements.  The designer...

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Posted by on Aug 7, 2015 in Products | 0 comments

My Gym Cups Song Winner – My Gym Louisville!

My Gym Cups Song Winner Facebook Post                                        Thank you to all the gyms that participated in the Merchandise Division’s My Gym Cups Song Contest.  We received so many fun videos, and we appreciate the time, energy, and creativity that everyone put into them.  We’re proud to announce that the contest winner is My Gym Louisville.  This gym’s submission, featuring Julie and Chelsea, is a fun, original, and creative video with singing, music, and My Gym activities.  As required by the rules, this winning video follows the tune of the “Cups” song, contains original lyrics about My Gym and, of course, features the cup routine with the new My Gym Mymo Favor Cup.  As their prize for winning the contest, My Gym Louisville will receive 200 free favor cups. Click here to view the winning video, and then you can click on #mygymcupscontest  to view the rest of the videos. Remember...

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Posted by on Aug 6, 2015 in Marketing | 0 comments

Marketing & Sponsorships- Oball Customer Survey

We hope everyone is enjoying the new Oballs recently shipped to all of our US and Canadian gyms by our partner, Kids II! As part of our relationship with Kids II, we have agreed to make best efforts to get customer feedback related to the Oball program.  Accordingly, we have prepared an Exact Target email, which we respectfully request all gyms to please send to all of their Tiny Tyke – Terrific Tot customers ASAP. The email can be found in Exact Target, Global emails > general emails. Thank you for your consideration and for being a good partner to our friends at Kids...

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Posted by on Aug 5, 2015 in General | 0 comments

From the Desk of Our CEO: A Message to Our My Gym Owners

From the Desk of Our CEO: A Message to Our My Gym Owners  My Gym Children’s Fitness Center – Stronger than Ever Thirty-two years after the first My Gym opened for business in 1983, our global brand is thriving.  There are 353 brick-and-mortar locations spread over 34 countries in the world, and there is My Gym mobile programming present in at least another 1500 children’s venues.  My Gym is also present in many schools, health clubs, resorts, malls, etc.  In 2015, My Gym will have over 2000 trained teachers working with our students in our gyms.  During the last 5 years, MGE has created standardized core curriculum worldwide (which allows many benefits) and has authored new programs such as Martial Arts, Dance, Preschool Prep, and All Star Sports.  We have also revamped Cardio Kids and Art Explorers.  Further, MGE has created new or has enhanced operational systems and retention programs such as PSP, OMG, and MGM (yes we like acronyms).  We have advanced our marketing machine to include standardized...

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Posted by on Jul 31, 2015 in My Gym Foundation | 0 comments

MGCA August Update

Thank You to Our July Donors: My Gym Aventura, My Gym Palm Desert, My Gym The Woodlands, My Gym Upper East, My Gym Manhattan, My Gym Lincoln Center A special “thank you” to the gyms that are more than halfway to the 100% goal:* My Gym Upper East, My Gym Manhattan, My Gym Lincoln Center, My Gym The Woodlands, My Gym Aventura, My Gym Katy, My Gym Charleston, My Gym Lake Mary, My Gym Maitland, My Gym Kailua *Our mission is to have every My Gym contribute $1,000 to our MGCA kids in 2015. THE CHILDREN YOU HELP:  Meet Jaxon Jaxon was born with Cerebral Palsy, mild cortical vision impairment, and bilateral cystic periventricular leukomalacia. With the help of Jaxon’s bath chair, his mom is able to care for Jaxon and allow him to play in the bathtub without worry. In a recent conversation with Jaxon’s mom, she exclaimed: “Jaxon had so much fun playing in the water that I didn’t want to take his little pruney body out!”...

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Posted by on Jul 29, 2015 in General | 0 comments

Grand Opening

We are pleased to announce the Grand Opening of our newest location in Brandon, FL.  Thurlowe and Corinne Russell have just completed their first weekend of open house events and have experienced an overwhelming response from the community.  They have several more days of open house events and will begin classes on Monday.  Warm wishes and congratulations can be sent to...

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Posted by on Jul 27, 2015 in Products | 0 comments

Now In Stock – Mymo 3D Lenticular Bookmark/Ruler!

The new Mymo 3D Lenticular Bookmark/Ruler, which went on pre-sale a few weeks ago, is now in stock.  If you pre-ordered this item, it will ship out to you today and you’ll receive it within a week.  If you didn’t order your bookmarks, order now so you have them in time for back to school.  This bookmark/ruler looks even more impressive in person than in the digital images on ShopMyGym.com and in this update.  You and your members will love it! As we shared in the original update a few weeks back, just tilt the Bookmark/Ruler, and Mymo jumps up and down with excitement on his trampoline.  On the other side, Mymo encourages kids to exercise every day and suggests fun activities.  These new vivid 3D Mymo images are virtually impossible to ignore, and they’re sure to amaze and amuse parents and kids alike.  At a cost of just $0.75 each, this is an incredible and cost-effective year-round promotional product, and it’s a perfect back to school giveaway for...

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Posted by on Jul 27, 2015 in Support & Programming | 0 comments

Hosting a Successful Open House Webinar

We will be holding a 30 to 45-minute webinar on hosting a successful Open House.  This Webinar is not a marketing webinar; instead, it is how to prepare, execute, and wrap up a successful event, with the focus on new enrollments.  This webinar is geared toward Owners and Directors. IMPORTANT NOTES: We make every effort to place these webinars during times we feel will work for most of the My Gym Family. Of course, this is not always possible, so a recorded version of the webinar will be posted in the Tutorials section of the extranet. This recording is not intended as a replacement for attending the live event. The recorded webinar should be used only as a reference. We have disabled the mic and speakers function for this webinar; the only way to participate is to call in. Your attendance is appreciated at one of these webinars: Thursday, August 13th, 11:00 AM to 12:00 PM PDT Registration: https://attendee.gotowebinar.com/register/7563650806766327042  Thursday, August 13th, 1:30 PM to 2:30 PM PDT  Registration:...

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Posted by on Jul 23, 2015 in Support & Programming | 0 comments

Oballs Shipment

Per the update sent on July 10th, we will be using Oballs in the weekly curriculum beginning July 27th. Everyone should have received their package by now, however, some gyms have reported that they did not receive all 24 Oballs. If you did not receive a complete set, please email marketing@mygym.com ASAP so that we can have the rest of the set shipped to you as quickly as possible. To expedite the process, please include the following information in your email: Gym location/address Contact name and phone Number of Oballs received Thank you and we apologize for the...

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Posted by on Jul 23, 2015 in Support & Programming | 0 comments

Building Blocks Presentation Week – July 27, 2015

The Next Building Blocks Presentation Week is July 27, 2015 Next week marks the end of our latest Mind and Body Building Blocks cycle. Enjoy your respective Presentation Ceremonies, and don’t forget to give stickers for skill sheets (along with their usual ribbons) to all the kids for a job well done. Starting August 3rd, we will be doing ONLY a four-week Mind/Body cycle before we move back to the normal eight-week Mind/Body cycle. This will all be reflected in curriculum. Consequently, we’re making the materials – new Skill and Development sheets and the PDF for the Mind/Body poster – available now. You can find them in the Operations Manual, in the Systems > Building Blocks folder. We decided to do a four-week Mind/Body cycle of Building Blocks from Aug 3rd-29th because, since there are 52 weeks in a year, this four-week cycle needed to happen at some point. It is best to happen now, as kids are switching classes, moving up for the fall, or coming back to the...

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Posted by on Jul 22, 2015 in Marketing | 0 comments

Exact Target Assistance

We would like to take this opportunity to remind everyone of the Exact Target assistance resources available to them. If you are experiencing any sort of issue with the program, please contact MGE first at tech@mygym.com. In most cases, we will be able to resolve the issue. If not, we will escalate the ticket to Exact Target Global Support and assist along the way until it is resolved. Here is how you can fix a couple of the most common issues faced in Exact Target: Activation codes: To bypass the activation code requirement when logging in, add your IP address range to the whitelist. If you are able to get into your account, follow this tutorial to add your IP range. If you are unable to get into your account because the code never arrives, or for any other reason, contact tech@mygym.com, and we will add it for you. System lag/slowness: Program speed will depend on various factors such as peak usage times and your own internet speed. In...

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Posted by on Jul 20, 2015 in General | 0 comments

Save the Dates for the 2016 International My Gym Conference

July 20 – July 24, 2016 More details to follow, but please mark your calendars today!  Plan to close your gym or have appropriate staffing so that ALL OWNERS AND KEY DIRECTORS are available for this powerful event. Location will be in Southern California. *Please note:  While this gathering has previously been known as a Seminar or Convention, we have officially changed the title to My Gym International Conference, as it seems more appropriate for what we do at this valuable meeting....

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Posted by on Jul 16, 2015 in Products | 0 comments

Get Your Hands On a Mymo Hand Puppet Now!

  Puppets have been a longstanding tradition at My Gym, so it’s only fitting that we now have a Mymo hand puppet.  As many of you saw at the recent seminars, this is a high-quality soft plush doll that features a moveable mouth and moveable arms.  It has amazing detail that brings Mymo to life in your puppet shows, storytelling, games, parties, and other fun activities. Plush fabric 12” puppet Moveable mouth and arms using your fingers from inside the puppet T-shirt with My Gym logo on front and “Mymo” on back Constructed of high-quality materials Fine detail that accurately depicts Mymo’s features Available for use in the gym and for retail sale J-hook and hang tag for retail display Programming for this puppet is scheduled for the week of 9/14.  All gyms are required to purchase one hand puppet, and we suggest you purchase one additional puppet as a backup.  You’ll also want extras on hand to sell to your members, since kids are sure to want to...

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Posted by on Jul 15, 2015 in Support & Programming | 0 comments

Zumba Convention, Aug 13-16: Licensed My Gym Zumba Instructors can attend for FREE!

Thanks to our fantastic relationship with Zumba, My Gym-licensed Zumba Instructors (owners and staff) are cordially invited to attend the annual Zumba Instructor Convention for FREE!  The conference will be held this year in Orlando, FL, August 13-16, 2015. Here are the details: Who is invited to attend the convention? – Any My Gym owners or staff members who are a licensed Zumba Instructors and who possess a registered Zumba Identification Number (ZIN) What is the cost for the convention? – FREE* to qualified My Gym owners and staff (Normally $499.00) *Hotel, travel, and any other miscellaneous costs are not included. What are the dates of the convention?      – August 13 – 16, 2015 How do licensed My Gym Zumba instructors register for the convention? – Please email Luis Colon at Zumba to request your complimentary registration code: luis.colon@zumba.com. – Upon receipt, please visit https://convention.zumba.com to register. – Licensed My Gym Zumba Instructors wishing to register will need to first log in to the convention website using their     Zumba Identification Numbers,...

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Posted by on Jul 15, 2015 in Products | 0 comments

New Bora Bora Tie-Dye T-Shirt available now!

  The new My Gym Bora Bora Tie-Dye T-Shirt is a storm of style not to be missed. This tropical-inspired design will certainly cause a stir with its fun and colorful green and blue tie-dye swirl design. Many of you saw this engaging new design at the recent seminars, and some of you were lucky enough to get to take one home. Now this shirt is available to everyone on ShopMyGym.com. My Gym tie-dye shirts have always been popular with staff and kids, so this new bright bold design comes in a range of sizes. The onesies and toddler shirts are comfortable Rabbit Skins garments, and the youth and adult tees are the same Gildan cotton shirts used for the standard child logo/registration and adult staff T-Shirts, but with a tie-dye design. These shirts are hand-tied and hand-dyed in the U.S.A. Note that the Classic Rainbow Tie-Dye T-Shirt will continue to be available in adult sizes, but the youth sizes are being closed out, so get them now while...

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Posted by on Jul 10, 2015 in Marketing, Products, Support & Programming | 0 comments

Let’s Get the “O” Ball Rolling!

We are pleased to announce that MGE has secured an exciting partnership with Kids II, the result of which is that each of our North American gyms will receive 24 Oballs at NO COST, a value of $170.00.  Further, Kids II is not only providing the balls free of charge to our gyms; they are also covering all shipping costs AND marketing the relationship via their social media channels, a $50,000+ value to My Gym and a true WIN-WIN partnership!!!! A beloved staple in many homes already, the award-winning Oball keeps children entertained, stimulated, and having a ball with its unique flexibility and honeycomb design.  Each gym will receive your very own shipment of 24 Oballs by July 24, along with fun and exciting programming incorporating the Oball into appropriate classes throughout the week of July 27. After using the Oball Classic at My Gym, your members and their parents are sure to want Oball products to use at home.  Therefore, gyms are encouraged to have Oball products on...

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Posted by on Jul 7, 2015 in Support & Programming | 0 comments

Must-See Video from our Founders!

We had such a great time with all our My Gym family at the training seminars over the past couple of months.  We hope that everyone is motivated, rejuvenated, and energized more than ever! In case you missed this inspirational video from our My Gym founders, or if you would like to share it with staff members who didn’t attend the seminar, you can view it...

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Posted by on Jul 6, 2015 in Products, Support & Programming | 0 comments

Franchisee Projected Spending on Supplemental Equipment and Toys for Curriculum in 2015

2015 is an exciting year for new products in the curriculum.  To help you plan, please review the information below: My Gym Superhero Cape:  Already purchased by gyms and used in the curriculum; required minimum quantity per gym: 24; cost: $7.96 (regularly $9.95) Oballs: Available July; programming week of 7/27; quantity per gym: 24 balls (U.S. and Canada); cost: FREE ($7 retail value) Mymo Hand Puppet:  Available July (after seminars); programming 9/14; required minimum quantity per gym: 1 (additional 1 suggested as backup); cost: $9 (regularly $12) Mymo Stretchkins:  Available late September / early October, programming 11/9, required minimum quantity per gym: 20 regular size (26”) for $18 each (regularly $20) and 1 adult size (38”) for $35. Aerial Silks and Hardware:  Available before end of 2015; cost: $60 Total 2015 expenditure:  $655.04 Note the following: The prices above reflect a 10-25% discount from our regular prices for items purchased for use in curriculum, except for the adult size Mymo Stretchkins, which is being sold to you at our...

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Posted by on Jul 6, 2015 in My Gym Foundation | 0 comments

A Huge Thank You

Thank You to our June Donors: My Gym Katy, My Gym Charleston, My Gym River Forest, My Gym Aventura A special Thank You to the gyms who are more than halfway to the 100% goal: My Gym Aventura, My Gym Katy, My Gym Charleston, My Gym Lake Mary, My Gym Maitland, My Gym Kailua MGCA and Chipotle Join Forces! A huge Thank You to everyone who came out to support our fundraiser at Chipotle held at the end of May. With your help, we were able to purchase gifts for two children in Los Angeles, and our founder, Randy Bertisch, was delighted to present both in person. One story is below:                                 THE CHILDREN YOU HELP:  Meet Lizbeth Born at 26 weeks, Lizbeth stayed in the Neonatal Intensive Care Unit for one and a half months. After assistance overcoming delays in gross motor, fine motor, and self-help skills, she continues to walk on her...

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Posted by on Jul 2, 2015 in Products | 0 comments

#MyGym2015 Shirts Now Available on shopmygym.com

Just in case you can’t get enough of all the #fun that took place at this year’s #seminar nearest you, the My Gym hashtag shirt is now available for purchase on shopmygym.com.  This shirt is not only soft, comfortable, and #mygymfun; it also represents the positive energy and forward momentum generated at these amazing events we call seminars.  Please use these shirts as a reminder to keep the enthusiasm going all through the year!  #MyGym2015 and beyond! Please note that there is a limited quantity of these shirts on hand.  Once they are sold out, they are gone!  Get them now while supplies last.  You may want them for staff who were unable to attend or just some extras for...

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Posted by on Jul 2, 2015 in Support & Programming | 0 comments

West Training Seminar Awards

We had a phenomenal weekend with more awesome My Gymers!  There were 160 people in attendance at the West Training Seminar, and their energy and enthusiasm helped create a really amazing event!  Thank you to My Gym Pasadena and Nancy Scott for all of your help coordinating this event. Click all images to enlarge. We would like to recognize the 2015 Award Winners from the West.  Keep up the fantastic work! Franchisee of the Year Mary Anne Godfrey-Jones My Gym Bakersfield, CA The owner who best exemplifies the ideals for which My Gym stands by achieving excellence in the areas of business operations, leadership, customer service, program quality, and enrollment *             *             *             * Achievement Award The owner who has achieved remarkable progress in striving for excellence in the areas of business operations, leadership, customer service, program quality, and enrollment Tanya Ardron Maple Ridge and Surrey, Canada Achievement Award The owners who have achieved remarkable progress in striving for excellence in the areas of business operations, leadership, customer service,...

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Posted by on Jul 1, 2015 in Products | 0 comments

Preorder Your Mymo 3D Lenticular Bookmark/Ruler Today!

Watch Mymo leap to new heights on the Mymo 3D Lenticular Bookmark/Ruler!  Just tilt the Bookmark/Ruler, and Mymo jumps up and down with excitement on his trampoline.  On the other side, Mymo encourages kids to exercise every day and suggests fun activities.  These new vivid 3D Mymo images are virtually impossible to ignore, and they’re sure to amaze and amuse parents and kids alike.  At a cost of just $0.75 each, this is an incredible and cost-effective year-round promotional product, and it’s a perfect back to school giveaway for your current and prospective members and parents. Spectacular full-color, 3D lenticular design will delight people each and every time it’s used. Guaranteed to get your name noticed and leave a lasting positive impression Full color designs on both sides 3D design on one side with 6” ruler lines Thick, laminated material for durability and flexibility Round corners 2-1/8” x 6-1/8” Price: $0.75 Sold in packs of 12 This will be a permanent stock item on ShopMyGym; but, to ensure that...

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Posted by on Jun 29, 2015 in Marketing, Products | 0 comments

Millions of kids agree… My Gym Rules for Back to School!

Soon it will be time to prepare all of your marketing for your Back to School Campaign.  To help you execute the themed campaign in your own gym(s), the following are ready for you to access: In the Print System on the Extranet: Full-page flyer Half-page flyer Color and black & white versions 4×6 postcard Got Print formatted postcard template also available Poster To be printed locally and hung in lobby/front window Printed ads for placing in local family guides are to be ordered through the Custom Artwork Request form, as sizes vary.  Please select “2015 Back to School Campaign” under “Artwork Type” when placing your order so that artwork will match in style. In Exact Target – Global Emails: Global email options (Global Emails > Campaigns) NCB2S15 Back to School General Use Email NCB2S15 Back to School Multi-Event Promotion In the 2015 Marketing Campaign Folder: My Gym Operations Disc / My Gym Operations / Marketing Manual / 2015 Marketing Plan / 08 August Marketing Materials / 00 Campaign Materials Image Files: Themed logo (Can be used for...

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Posted by on Jun 26, 2015 in Products | 0 comments

Join the My Gym “Cups” Song Video Contest!

The new My Gym Mymo Favor Cup is now available on ShopMyGym.com, and there’s a lot of excitement buzzing around it.  This cup is even inspiring people to break into song.  Evan Bertisch, the ten-year-old daughter of My Gym CEO Cory, created a song and video about My Gym based on the “Cups” song from Pitch Perfect (If you’re not familiar with the “Cups” song, watch its video on YouTube).  Evan’s video gave the MGE Merchandise Division the idea of running a contest inviting all gyms to post their own creative My Gym “Cups” song video.  Your song should follow the tune of the “Cups” song and feature the cup routine and your original lyrics about My Gym.  We’re sending all domestic gyms a sample cup to use in their videos; they should arrive in the mail between 7/1 and 7/8.  If you already have the new Mymo Favor Cups, you can use them to make your video sooner. Post your fun videos to the MGE Community Facebook group...

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Posted by on Jun 22, 2015 in Support & Programming | 0 comments

It’s time to raise tuition prices!

Although there is no undesirable time to raise prices, if you start planning now, you could align yourself to raise prices in time with the fall season.  If you haven’t raised prices within the past year or two, it would be wise to raise prices now.  The financial benefits are difficult to ignore.  For example, if you are currently at a tuition price of $74 and would consider moving up to $78 ($1 per week), at 325 members you would bring in an additional $13,000 by this time next year.  This surplus of income is also the strongest case against grandfathering in any of your current members.  We strongly advise against that method.  Below is a list of gyms that have recently raised prices across the board (with no grandfathering in current members); and, although a bit nerve-wracking, their experience has been overwhelmingly positive. Gyms that have recently raised prices across the board: –          Hampton Roads, VA –          Exton, PA –          Alexandria, VA –          Palm Desert, CA –          Coconut...

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