Posted by on Apr 4, 2013 in Marketing | 0 comments

2013 Marketing Campaign

My Gym is Celebrating 30 Years of Family Fitness We are LIVE! Our 30-year anniversary marketing campaign launched on Monday; and, so far, it’s going great and firing on all cylinders. The contest/enrollment discount coupon is live on the MGE Facebook page where all marketing (listed below) is driving consumers. The MGE website and all gyms’ websites have been updated with a Win a Free Year at My Gym banner. Facebook posts have started by MGE and our sponsor partners (Little Tikes, Chuggington, and BabyGanics), reaching what will be hundreds of thousands of targeted consumers. Posters have arrived and are hanging in gyms. TVs in gyms are playing the campaign promos. Parenting Magazine will have a feature in their May issue (April 7 street date) reaching 10 million readers. Major media PR hits are beginning to happen. (CLICK HERE to see Katie Fowler of Alexandria, VA, featured on NBC in Washington D.C. last week.) So far, over 70 mom blogs (and counting) from around North America have committed to...

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Posted by on Mar 28, 2013 in My Gym Foundation | 0 comments

MGCA: We did it!

MARCH TOTALS: Cost of Bradley’s communication device/software: $655.15 Price of Zachary’s cooling vest: $179.94 Marissa’s competitive wheelchair wheels: $654.00 Aaron’s weighted blanket and swing: $178.48 $1,667.57 Chance to improve young lives:...

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Posted by on Mar 28, 2013 in Marketing | 0 comments

Google AdWords, Facebook, and more!

Last fall, MGE began to offer the online marketing company, Back At You (“BAY”), to franchisees for consulting, setup, and optimization of your Google AdWords (“GAW”) initiatives. Based on the results and feedback we received from their work to date, effective immediately, BAY will now be replacing We Engage as our Facebook/social media experts as well as adding overall online marketing (advertising, online reviews, etc.) consulting to their list of duties. By fully adding BAY to our team, MGE and our gyms will have “one-stop” turnkey services and support in this critical area of our business. In an effort to assure maximum synergy and continuity with all of our Facebook Pages, please remove We Engage (Bill James and/or Kyra Stempel) as administrators on your fan page and add Mae Perez / mperez@mygym.com. Mae will then add Back At You as an administrator as well. For instructions on how to edit the administrators of your fan page, please click here. In early April, we will be sending directives and information...

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Posted by on Mar 28, 2013 in Marketing | 0 comments

2013 Marketing Campaign

My Gym is Celebrating 30 Years of Family Fitness IT’S TIME TO GET EXCITED!!! We are just 4 days away from the official launch of our 30-year anniversary marketing campaign!!! The specific campaign, between April and August, is running in two parts: Phase 1: April-June messaging to include: Free Membership and 30% off first 4 weeks of classes New members and returning members who have not been enrolled for last 4 months My Gym’s contest to crown Americas fittest and healthiest family The contest is the big hook to draw media and consumers in and to generate buzz. We have been hard at work lining up partners for marketing and prizing, and we are proud to announce that Parenting Magazine, Little Tikes, BabyGanics, Chuggington, and The President’s Council on Fitness, Sports and Nutrition are all on board. Phase 2: July-August messaging to include: My Gyms across North America are having a FREE 30th Birthday/Open House.Visit Mygym.com for the gym nearest you as well as specific day(s)/time(s). All marketing during...

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Posted by on Mar 28, 2013 in Products | 0 comments

Camp Pack, Purple Staff T-shirts and more

My Gym Camp Pack & Camp T-Shirts For those of you who pre-ordered Camp Packs and Camp Staff T-shirts, they will ship at the end of this week on Friday, 3/29/13. Still haven’t ordered your My Gym Camp Packs and T-shirts? It’s not too late; My Gym Camp Packs and Camp T-shirts (Youth & Adult sizes) our now in stock! Our discounted pricing for the Camp Pack and Youth Camp shirt will end on March 29th! Save 15% by clicking here and ordering your camp products today. Special Order Opportunity: Purple Staff T-Shirts Special Order Opportunity: Purple Staff T-Shirts! As a result of several special requests, this shirt is available for a limited time. The design and construction of the shirt is the same as the Unisex staff tee: It features a large My Gym logo on the front, and the shirt is 100% preshrunk cotton with a taped neck and shoulders and double-needle stitched collar, sleeves, and bottom hem. Orders are due by Noon PST, Thursday, 4/4. We...

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Posted by on Mar 28, 2013 in Support & Programming | 0 comments

2013 Regional Training Seminars

The deadline to register for the Regional Training Seminar is Friday April 5th. That is next week! We are in the final planning stages and now need the final headcount. You and your staff will have an amazing time at this event. Please click here to register for Regional Training Seminar. You will not want to miss this weekend! If you have any questions regarding the Regional Training Seminar, please email Angie Foote at afoote@mygym.com. West Coast Regional Training Seminar, May 3rd-4th Long Beach, CA Midwest Regional Training Seminar, May 17th-18th Wheaton, IL Northeast Regional Training Seminar June 7th-8th Princeton, NJ South Regional Training Seminar June 28th-29th Orlando, FL General Information Regional Training Seminar will begin at 1:30pm on Friday afternoon. If you are bringing your entire staff, we suggest you cancel classes and parties on Friday and Saturday. Last meeting will end at approximately 5:00pm on Saturday. Please plan to attend the entire seminar. All attendees will be on their own for lunch and dinner each day. Suggestions...

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Posted by on Mar 21, 2013 in Support & Programming | 0 comments

2013 Regional Training Seminars

The deadline is getting close to register for the Regional Training Seminar. You and your staff will have an amazing time at this event. Please click here to register for Regional Training Seminar. You will not want to miss this weekend! If you have any questions regarding the Regional Training Seminar, please email Angie Foote at afoote@mygym.com. West Coast Regional Training Seminar, May 3rd-4th Long Beach, CA Midwest Regional Training Seminar, May 17th-18th Wheaton, IL Northeast Regional Training Seminar June 7th-8th Princeton, NJ South Regional Training Seminar June 28th-29th Orlando, FL General Information Regional Training Seminar will begin at 1:30pm on Friday afternoon. If you are bringing your entire staff, we suggest you cancel classes and parties on Friday and Saturday. Last meeting will end at approximately 5:00pm on Saturday. Please plan to attend the entire seminar. All attendees will be on their own for lunch and dinner each day. Suggestions will be given by the hosting gym. If you are unable to attend within your region, you may...

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Posted by on Mar 21, 2013 in Products | 0 comments

Camp Shirt, 30th Anniversary Shirt & Shipping Reminder

Staff Camp T-Shirt Is Becoming a Stock Item. In last week’s update, we announced that the Staff Camp T-shirt was being offered as a special order item, with an order due date of 3/21/13. However, because of popular demand and the timing of summer camp, we are changing this item from a special order item to a stock item. This shirt will start shipping the week of March 25th and will remain in stock at least through the month of August. Click here to order your staff shirts today! 30th Anniversary T-Shirt Is Becoming a Stock Item. By popular demand, the 30th Anniversary T-shirt will be stocked as a regular item starting the week of April 1st. Wear your shirt with pride and let everyone know it’s our 30th Anniversary! Click here to order now. ShopMyGym Offers Free Shipping! Just a friendly reminder about ShopMyGym’s amazing shipping terms . . . Shipments within the continental United States: For orders of $75 and above, all shipping and handling costs are...

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Posted by on Mar 21, 2013 in My Gym Foundation | 0 comments

Unsung heroes among us

Just another example of what amazing people My Gym owners are! Simply because of her own compassion for children with challenges, each month a certain My Gym owner asks her member families to give something extra in their class fees to help My Gym Challenged America purchase much needed assistive equipment for children facing challenges. Every month, without our asking, she sends a check and allows us to help one more child, and one more family. This franchisee is a true champion. We would never want to embarrass her, but we just have to publicly thank Beth Meirov, owner of My Gym Aventura, Florida, for encouraging the families who attend her gym to remember the children who cannot play. Thank you, Beth. You are changing lives. Out of sight, out of mind PLEASE download, print, and display your My Gym Challenged America fliers today. Remember: If you cannot print them, contact Natalie Wise at nwise@mygym.com; we’ll send you some! Show our kids you...

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Posted by on Mar 21, 2013 in Marketing | 0 comments

2013 Marketing Campaign

My Gym is Celebrating 30 Years of Family Fitness We are just 10 days away from the official launch of our 30-year anniversary marketing campaign!!! While the branding and messaging of our 30-year anniversary extends throughout the year on all of our marketing platforms, the specific campaign, between April and August, is running in two parts: Phase 1: April-June messaging to include: Free Membership and 30% of 1st 4 weeks of classes New members and returning members who have not been enrolled for last 4 months My Gym’s contest to crown Americas fittest and healthiest family The contest is the big hook to draw media and consumers in and to generate buzz. We have been hard at work lining up partners for marketing and prizing, and we are proud to announce that Parenting Magazine, Little Tikes, BabyGanics, Chuggington, and The President’s Council on Fitness, Sports and Nutrition are all on board. See more about the contest below. Phase 2: July-August messaging to include: My Gyms across North America are...

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Posted by on Mar 21, 2013 in Marketing | 0 comments

Google AdWords, Facebook, and more!

Last fall, MGE began to offer the online marketing company, Back at You (“BAY”), to franchisees for consulting, setup, and optimization of your Google AdWords (“GAW”) initiatives. Based on the results and feedback we received from their work to date, effective immediately, BAY will now be replacing We Engage as our Facebook/social media experts as well as adding overall online marketing (advertising, online reviews, etc.) consulting to their list of duties. By fully adding BAY to our team, MGE and our gyms will have “one-stop” turnkey services and support in this critical area of our business. In early April, we will be sending directives and information relating to how gyms can additionally benefit from Back At You and their social media/other online marketing expertise. In the meantime, back to working with BAY for Google AdWords. Google AdWords is a powerful tool for elevating your enrollment and spreading the word about your gym, and it is one of the most used forms of advertising today. Currently, there are about 70...

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Posted by on Mar 14, 2013 in Support & Programming | 0 comments

Owners Only Webinar

We held two owners only webinars this past week on Staff Compensation, Bonuses, and Financial Incentives. Thank you to everyone who participated. Your discussion, advice, and ideas were very smart and extremely helpful for many owners. We encourage all owners to listen to the recorded webinars found on the extranet under the Webinars and Tutorials section. Because of the sensitive content, all owners will need a password to watch the webinar. Please email support@mygym.com to receive the password and learn what your fellow franchisees have discussed about these...

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Posted by on Mar 14, 2013 in My Gym Foundation | 0 comments

Do you know a child who needs help?

The MGCA Gift Appropriations Committee will meet again next week to choose this month’s gift recipients. Is there a child you know who suffers physical, cognitive, or even financial difficulties whose family could use some assistance from My Gym Challenged America? Wheelchairs, hearing devices, learning aids, assistive chairs, braces, and helmets… we can lend a helping hand. And we can help families in financial distress join your gym. Please guide them to visit the MGCA website to fill out a gift application so they can join the many children and families My Gym has helped, and will continue to support. You won’t believe how good you’ll feel. PS: We’ve created a “one sheet” for display in your gym – a great tool to get your clients more involved in changing lives through Challenged America, and a way to show your community the good things you do. If you would please click here to download and print it (in color on your choice of brochure paper), we would appreciate it....

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Posted by on Mar 14, 2013 in Products | 0 comments

Order Your My Gym Camp Packs!

Summer is just around the corner, and that means it’s almost time for My Gym Camp! ShopMyGym has the perfect pack for your little campers. Each Camp Pack includes a tote bag, a water bottle, and a T-shirt. These new items have a “camp” look with their green, yellow, and white colors, and they all feature the New My Gym Camp logo. The fun camp shirt captures the essence of My Gym Camp with an image of a kid “flying high” on the famous Space Flight. This pack will be in stock and start shipping the week of March 25th, and it will remain in stock through at least the end of August. The regular price is $9.49 for the pack and $6.88 for just the shirt. However, if you order by Friday, March 29th, you can get the pack for just $8.48 and the shirt for just $6.53. Domestic franchisees, remember that these prices include all shipping and handling fees on orders for $75 and above. Get ready...

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Posted by on Mar 14, 2013 in Marketing | 0 comments

AZUL Sweepstakes

As per our previous weekly updates, we are excited to once again be launching a FREE TRIP Sweepstakes in the US and Canada with our partners from Azul Hotels by Karisma. Not only is Azul a great marketing partner for My Gym; each of their 3 properties has a My Gym facility on the premises. The sweepstakes will be conducted online by Azul for our My Gyms to enter for a monthly chance to win a six-day, five-night trip to their hotel(s) in Mexico. Additionally, the gym with which each month’s winning family is affiliated will also win a free trip. Fliers with all the sweepstakes information should be arriving at US and Canadian gyms this week. Please make these available for your families in your lobbies. We will announce the winning family AND GYM each...

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Posted by on Mar 14, 2013 in Marketing | 0 comments

2013 Marketing Campaign

My Gym is Celebrating 30 Years of Family Fitness We are just 2 weeks away from the official launch of our 30-year anniversary marketing campaign!!! While the branding and messaging of our 30-year anniversary extends throughout the year on all of our marketing platforms, the specific campaign, between April and August, is running in two parts: Phase 1: April-June messaging to include: Free Membership and 30% of 1st 4 weeks of classes New members and returning members who have not been enrolled for last 4 months My Gym’s contest to crown Americas fittest and healthiest family The contest is the big hook to draw media and consumers in and to generate buzz. We have been hard at work lining up partners for marketing and prizing, and we are proud to announce that Parenting Magazine, Little Tikes, BabyGanics, Chuggington, and The President’s Council on Fitness, Sports and Nutrition are all on board. See more about the contest below. Phase 2: July-August messaging to include: My Gyms across North America are...

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Posted by on Mar 14, 2013 in General | 0 comments

Grand Opening in The Woodlands, TX

We would like to congratulate Richard Beck along with Shannon and Karl Phillips on opening their My Gym location in The Woodlands, TX. The team has just completed a very successful open house period and is currently in their first week of classes. Please send warm wishes and congratulations to thewoodlands@mygym.com, and check out the news story they were featured on with Fox...

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Posted by on Mar 14, 2013 in Support & Programming | 0 comments

2013 Regional Training Seminars

The Regional Training Seminar is right around the corner! You will not want to miss this fun and motivational event. Your staff will gain a lot of information and go back to the gym with new ideas. The cost of the seminar will be $35 per person. Please click here to register for Regional Training Seminar. Please click here to register for Regional Training Seminar. Hotels and Accommodations You can find hotels listed on the last 3 weeks’ updates. Please refer to those to book your accommodations. West Coast Regional Training Seminar, May 3rd-4th Long Beach, CA Midwest Regional Training Seminar, May 17th-18th Wheaton, IL Northeast Regional Training Seminar June 7th-8th Princeton, NJ South Regional Training Seminar June 28th-29th Orlando, FL   General Information Regional Training Seminar will begin at 1:30pm on Friday afternoon. If you are bringing your entire staff, we suggest you cancel classes and parties on Friday and Saturday. Last meeting will end at approximately 5:00pm on Saturday. Please plan to attend the entire seminar. All...

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