2013 Marketing Campaign
My Gym is Celebrating 30 Years of Family Fitness We are just 2 weeks away from the official launch of our 30-year anniversary marketing campaign!!! While the branding and messaging of our 30-year anniversary extends throughout the year on all of our marketing platforms, the specific campaign, between April and August, is running in two parts: Phase 1: April-June messaging to include: Free Membership and 30% of 1st 4 weeks of classes New members and returning members who have not been enrolled for last 4 months My Gym’s contest to crown Americas fittest and healthiest family The contest is the big hook to draw media and consumers in and to generate buzz. We have been hard at work lining up partners for marketing and prizing, and we are proud to announce that Parenting Magazine, Little Tikes, BabyGanics, Chuggington, and The President’s Council on Fitness, Sports and Nutrition are all on board. See more about the contest below. Phase 2: July-August messaging to include: My Gyms across North America are...
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