Posted by on Mar 14, 2013 in Marketing | 0 comments

AZUL Sweepstakes

As per our previous weekly updates, we are excited to once again be launching a FREE TRIP Sweepstakes in the US and Canada with our partners from Azul Hotels by Karisma. Not only is Azul a great marketing partner for My Gym; each of their 3 properties has a My Gym facility on the premises. The sweepstakes will be conducted online by Azul for our My Gyms to enter for a monthly chance to win a six-day, five-night trip to their hotel(s) in Mexico. Additionally, the gym with which each month’s winning family is affiliated will also win a free trip. Fliers with all the sweepstakes information should be arriving at US and Canadian gyms this week. Please make these available for your families in your lobbies. We will announce the winning family AND GYM each...

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Posted by on Mar 14, 2013 in Marketing | 0 comments

2013 Marketing Campaign

My Gym is Celebrating 30 Years of Family Fitness We are just 2 weeks away from the official launch of our 30-year anniversary marketing campaign!!! While the branding and messaging of our 30-year anniversary extends throughout the year on all of our marketing platforms, the specific campaign, between April and August, is running in two parts: Phase 1: April-June messaging to include: Free Membership and 30% of 1st 4 weeks of classes New members and returning members who have not been enrolled for last 4 months My Gym’s contest to crown Americas fittest and healthiest family The contest is the big hook to draw media and consumers in and to generate buzz. We have been hard at work lining up partners for marketing and prizing, and we are proud to announce that Parenting Magazine, Little Tikes, BabyGanics, Chuggington, and The President’s Council on Fitness, Sports and Nutrition are all on board. See more about the contest below. Phase 2: July-August messaging to include: My Gyms across North America are...

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Posted by on Mar 14, 2013 in General | 0 comments

Grand Opening in The Woodlands, TX

We would like to congratulate Richard Beck along with Shannon and Karl Phillips on opening their My Gym location in The Woodlands, TX. The team has just completed a very successful open house period and is currently in their first week of classes. Please send warm wishes and congratulations to thewoodlands@mygym.com, and check out the news story they were featured on with Fox...

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Posted by on Mar 14, 2013 in Support & Programming | 0 comments

2013 Regional Training Seminars

The Regional Training Seminar is right around the corner! You will not want to miss this fun and motivational event. Your staff will gain a lot of information and go back to the gym with new ideas. The cost of the seminar will be $35 per person. Please click here to register for Regional Training Seminar. Please click here to register for Regional Training Seminar. Hotels and Accommodations You can find hotels listed on the last 3 weeks’ updates. Please refer to those to book your accommodations. West Coast Regional Training Seminar, May 3rd-4th Long Beach, CA Midwest Regional Training Seminar, May 17th-18th Wheaton, IL Northeast Regional Training Seminar June 7th-8th Princeton, NJ South Regional Training Seminar June 28th-29th Orlando, FL   General Information Regional Training Seminar will begin at 1:30pm on Friday afternoon. If you are bringing your entire staff, we suggest you cancel classes and parties on Friday and Saturday. Last meeting will end at approximately 5:00pm on Saturday. Please plan to attend the entire seminar. All...

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