Social Media Roundup – March 15th through 31st
Welcome to your next Social Media Roundup. For further questions, please reach out to marketing@mygym.com. DOWNLOAD: Social Media Roundup – March...
Read MoreGrand Opening in Thailand
We are extremely excited to announce our first My Gym in Thailand. Nitiphan Phanwiroj and Varaporn Kanchanawat opened their doors on February 18th in the city of Bangkok. Gym Manager, Abigail Bradburn, and her team are having a blast introducing My Gym to the families of Bangkok. Congratulations to...
Read MoreSAFETY ALERT: Programs/Events with Younger and Older Children Present
There have recently been an increasing number of injuries reported at PNOs, Practice and Plays, and Birthday Parties in particular. Programs and events with mixed ages, such as open houses, camps, PNOs, birthday parties, and practice and plays, can be a challenge. As a reminder, here are guidelines to ensure the safety of all children during mixed age programs: If you are expecting a lot of kids and also mixed ages, rearrange a few pieces of equipment to create a simpler setup with fewer areas to spot. All yoga balls and “ball hoppers” must be removed from the floor, as older kids often kick or swing them with a lot of force and can possibly strike a toddler. Remove any other equipment that can be misused. Make effective, clear safety announcements. Repeat as needed. Remind parents of older kids that they must supervise their children at all times (during Practice and Play).Do NOT rile up the older kids. Do NOT play chase or tag with the older kids when...
Read MoreA Special Message from the My Gym Foundation
Watch this video for some exciting updates! Please let us know at your earliest convenience whether you will hold your MGF PNO on April 24th or 25th. Once we hear from you, we will put you on our list to receive a box of surprise My Gym Foundation goodies! More details about this annual fundraiser will be coming soon. For any questions, please email:...
Read MoreNetflix Promotion Announcement (Cory Carson)
We are VERY excited to announce the launch of a fun-filled promotional marketing program with Netflix and their show, “Go! Go! Cory Carson,” IN SELECT GYMS ONLY. The promotion will run for four weeks from March 2 – 29, 2020. Selected gyms have been notified directly and will be receiving promotional materials, including posters and coloring pages. Themed ingredients have been written into the My Gym curriculum for selected gyms to use during the promotional period. If you are NOT in one of the participating markets, you should run the normal class programming. Netflix and MGE will be further promoting the program via social media and our national e-Newsletter. This promotion is the first of what we hope to be several programs with Netflix. Our goal, as always, is to develop and grow a partnership that includes all gyms across the U.S. and Canada. If you have any questions or comments, please send them to...
Read MoreSupplemental Update re: My Gym Direct-to-Parent Birthday Party Favor Program
We’re receiving great responses to the Direct-to-Parent Birthday Party Favor Program announced last Friday. For your convenience, the update sent on 2/21 is available here. Thank you to the gyms who have provided feedback. This update serves to address some comments and questions sent in. Question #1: What if I already sell party favors or include them in party packages? Answer #1: That’s OK. Just know, unless you opt out of this program, all party parents will receive the marketing emails, and they may ignore, delete, or unsubscribe from those emails. If you prefer to control which customers receive the birthday party favor emails from MGE, contact aherrera@mygym.com. Question #2: Are the new Goody Bags available yet? Answer #2: The new Goody Bags are in the port of Los Angeles, and we hope to have them in our warehouse and ready to ship by 3/1. As soon as they’re ready, the new Goody Bags will be available for parents on mygympartyfavors.com for $5.25 plus shipping. Gyms will be able...
Read MoreOperations Survey: Support, Curriculum, and Marketing
We hope your year is off to a great start! We would appreciate it very much if you could please take five minutes out of your busy day to complete a survey on your satisfaction with our operational systems – which include the support, programming, and marketing structures here at MGE. We strive to provide all franchisees with the best systems and tools possible, and your feedback is instrumental in our reaching that goal. We are dedicated to each franchisee’s ongoing happiness and viability and, as such, are dedicated to our own continual evolvement, both as individuals and as a company. No bit of feedback is too big or too small – all will be used constructively. Thank you! Please click here to complete the 2020 Operations...
Read MoreMy Gym Direct-to-Parent Birthday Party Favor Program
We’re pleased to announce that MGE is launching a program to market and sell birthday party favors directly to parents. Why? It’s convenient for gyms, convenient for parents, and provides marketing and profit for My Gyms. This is how it will work: Current: Parent books party online or in person, and it ends up in MGM. Parent receives a party booking confirmation email. New: In addition to the MGM confirmation email, the parent will receive a marketing email from MGE asking parents to select their party favors. Parents click on the link and are directed to an e-commerce site operated by MGE where they can purchase party favors.Eight party favor choices will be offered with prices ranging from $5 to $9.If parents do not purchase favors or unsubscribe, they will receive weekly reminder emails as the party approaches.Parents who unsubscribe from the party favor campaign will not be unsubscribed from your regular gym marketing mailings.If the gym is actively selling their own favors, they can opt out of the...
Read MoreBirthday Week in Curriculum
It’s one thing to tell people how awesome our My Gym parties are… We can talk all day long about the games we’ll play, the special attention their child will receive, and all of the fun they’ll be sure to have. …But it’s another thing to show people the magic of a My Gym party, right in front of their eyes! As you may have noticed in the Operational To-Do’s, we are recommending everyone host a “birthday week” in the gym. Whether you’re looking to celebrate your gym’s annual anniversary (“My Gym La Verne is turning 11!”) or simply drum up birthday party bookings, the recommendation is to pick one week wherein your gym will feature birthday-themed curriculum in place of the normal weekly curriculum found in the Curriculum Center. To that end, we have done the work of programming the content for you! The two links can be found here: younger | older, and are also available in the Curriculum Center under Programming > Birthday Party Programming. Before...
Read MoreGym Closure – Santa Clara, CA
We post a notification when a gym is closing so you are all aware of any closures within our franchise body. We need to inform you that My Gym Santa Clara, CA will be closing for business on February 28, 2020. Please contact MGE Support at support@mygym.com with any...
Read MoreEnjoy Life and My Gym Partnership
ENJOY LIFE FOODS – OUR NEW MY GYM SPONSOR! We are extremely proud and excited to let you know that My Gym has partnered with Enjoy Life Foods, the leading snack food brand in the growing Free-From category featuring a robust portfolio of products that are Certified Gluten Free, Non-GMO Project Verified, made with all-natural ingredients, and free from 14 allergens – wheat, peanuts, tree nuts, dairy, casein, soy, egg, sesame, sulfites, lupin, mustard, fish, shellfish, and crustaceans. Founded in 2001 with the goal to create great-tasting allergy-friendly foods, the Enjoy Life line includes cookies, snack bars, chocolate bars, baking chocolate, seed and fruit mixes, protein bites, and lentil chips, all available at natural and conventional grocers and mass retailers throughout the United States and Canada. Enjoy Life’s mission and brand promise is to deliver safe, better-for-you products that are free from food allergens but not free from taste, so everyone can Enjoy Life and Eat Freely! To learn more about Enjoy Life, visit www.EnjoyLifeFoods.com, like us on Facebook,...
Read MoreSocial Media Roundup – March 1st through 14th
Welcome to your next Social Media Roundup! For further questions, please reach out to marketing@mygym.com. DOWNLOAD: Social Media Roundup – March...
Read MoreMusic Licensing Reminder
The deadline to opt in to the 2020 Music Licensing Program is only a week away! If you haven’t done so already and you wish to participate in our master agreement with BMI and ASCAP, please send an email to accounting@mygym.com NO LATER THAN THURSDAY, FEBRUARY 20. We cannot accept anyone after that date. Simply being part of the program last year does not automatically enroll you in this year. Total cost is $470 per gym. If you opt in, we will process your payment the following week on February 28 using the account we have on file for royalties unless you specify otherwise. If you prefer to send us a check, please send to 15300 Ventura Blvd, Ste 523, Sherman Oaks, CA 91403. We must receive your check by the end of February. Any questions? Please contact Aaron Vidal (avidal@mygym.com) at the corporate...
Read MoreMGM Update and Release Notes
Please review important notes and a summary of the February 9, 2020 release below. Enhancements and updates included in this release: Updated Delinquent Enrollments EnhancementPlease review the updates we have made to this function: Gym Notifications: The gym will receive an email the day before an auto removal is to take place so that you may take any actions needed. The gym will also receive a copy of any removal notifications sent to parents. A homepage reminder will also alert you to any auto removals that have taken place.Delinquent Report:The Removed From Class column has been renamed to Auto Removed From Class for clarity.We have added a Current Status column to indicate which records are ongoing enrollments and are subject to removal. You may now manually extend the removal date for accounts with special circumstances. You may restore any auto-removed enrollment with one click. IMPORTANT NOTES: Auto removal is being activated in groups beginning Friday, February 14. New additions to the delinquent report may be erroneously marked with a...
Read MoreLeap into My Gym
2020 is a special year – It’s a Leap Year! Promote your programs by offering exciting Leap Year specials to your My Gym families. Promotions: Below are recommended Leap Year promotions to be used, but you may also customize your own. Your specific terms and disclaimers need to be added. ClassesBecome a Lifetime Member for only $29! New enrollments only. Cannot be combined with other offers. Minimum of X-week commitment.Promo code: CLASS29 Camps & PNOSave 20% on upcoming Spring Break Camps or Parents’ Night Out.Disclaimer: Cannot be combined with other offers. New bookings only. Promo code: LEAPYEAR Birthday PartiesBook a Deluxe or Premier Birthday Party and save $29 off the balance plus receive 2 free pizzas! Disclaimer: Cannot be combined with other offers. Valid on new party bookings only.Promo code: PARTY29 Promote your Leap Year specials the final week of February. These promotions are typically promoted online through Social Media, website/articles, and targeted email sends. For the best results, we suggest specifically targeting your Leads (not currently enrolled families)...
Read MoreImportant Changes to our Cancellation Policy
If you were to google “My Gym,” you would immediately be hit with a great many reviews espousing how special our program is, how wonderful our teachers are, and how much of an impact My Gym has made in so many families’ lives. Unfortunately, however, you would also see a lot of reviews written by displeased parents who have a serious bone to pick with our cancellation policy. Some parents may not have read the VIMA thoroughly. Some claim to have been told something different by a staff member. Some are simply upset that, though they thought they were giving ample notice, they may be on the hook for up to SEVEN more weeks because their payment had just gone through and we still require one more before they can quit. Others may try to cancel their accounts online, only to discover that they owe one final payment BUT that they can pick a “last class date” that is the same as their final payment due date. …And, then,...
Read MoreCaribbean Sol
Please note that our relationship with Caribbean Sol is currently being restructured. Accordingly, please remove and discard the Caribbean Sol hanging poster, window cling, and any other marketing materials you have in your gym. VERY IMPORTANT: PLEASE KEEP THE HANGING HARDWARE USED FOR THE POSTER. YOU’LL NEED IT FOR AN UPCOMING PARTNERSHIP WE’LL BE ANNOUNCING NEXT WEEK! Gyms that earned commissions from online sales of Caribbean Sol products in 2019 will be notified by email. Your checks will be mailed out by mid-March. Please contact strategicpartners@mygym.com with any...
Read More2020 Conference: Early Registration is Now Open
Registration is now open for the 2020 International Conference in July. Complete conference details (including hotel, airport, and event schedule) are available on the Registration form. REGISTER NOW Need help choosing a package? Here is a quick reference guide: What package do I choose if I am attending the conference with my significant other or babysitter who will not be attending any meetings (staying 3 nights)?Select Package C. You may purchase additional gala tickets a la carte.My wife and I (both hands-on owners) are attending with our director. We need our own room, and our director needs a roommate (all staying 3 nights).Submit two separate registrations: Package A for you and your wife, and Package E for your director. The Conference team will match your director with a roommate if needed.I am sending two directors from my two gyms, and they each need their own separate roommate arrangements (both staying 3 nights).Submit two separate registrations: Package E for each director. The Conference team will match each of your directors...
Read MoreSocial Media Roundup – February 15th through 29th
Welcome to your next Social Media Roundup. Lots of fun content awaits! For further questions, please reach out to marketing@mygym.com. DOWNLOAD: Social Media Roundup – February...
Read MoreMGM Release Notice – February 9 at 10 PM ET
⚠️Target Release: Sunday, February 9th at 10:00 PM ETThe release will require a server reboot that may cause MGM and the website to go offline for 5-10 increments between 10:00 PM-11:00 PM ET. As always, we aim to have the least amount of downtime possible. Please follow Mae Perez’s posts in the Facebook MGE Community for any changes or updates. Important Reminder re: Delinquent Enrollments EnhancementIn a recent release, we updated the processes surrounding delinquent enrollments due to failed payments or expired credit cards. The automatic removal process was paused while we refined the enhancement and will resume the week of February 9, 2020 (original date of February 1 has been rescheduled). Please take this time to review your delinquent list so that you can make arrangements with families as needed. As a reminder, here is how it works: When a payment is past due, the enrollment record will move to a new Delinquent section on the attendance roster. The total enrollment number will continue to count delinquencies for...
Read MoreCoronavirus (COVID-19)
The following is our up-to-the-minute advice regarding the Coronavirus based on recommendations from the CDC: At this moment, we suggest you operate as you normally would. Again, this is under the advisement of the CDC.If you feel it necessary, you may email, post on social media, or use the following as talking points if a parent asks about our policy/stance: “With regard to the Coronavirus, My Gym’s first priority is the health and safety of our families. We always follow CDC guidelines for any world health concerns, and we assure you we will access information at the beginning of issues. If there are indications that My Gym could be affected, we will take action immediately. During our 37 years of operating hundreds of gyms, we have dealt with dozens of similar issues. Normal protocol for My Gym is to institute elevated cleaning protocols and a no-tolerance philosophy with people in the gym who show signs of illness. We will cancel classes for even the slightest concern, and our members will...
Read MoreMusic Licensing Update
Hello, franchisees! It’s that time of year again – time to sign up for our annual music licensing program. What exactly is music licensing? Whenever music is played in a public setting such as your gym, it is subject to licensing fees. You are not legally allowed to play music in your business unless you have the proper license to do so. Simply purchasing or streaming the music through iTunes or Spotify, for example, does not give you the right to play it in the gym. MGE reaches out to the major music licensing companies each year to negotiate the best rates for our franchisees. We set up an annual contract with them that is good from January thru December. This year we were able to work with two of the major players, BMI and ASCAP, for a total fee of $470 per gym. If you wish to participate in MGE’s 2020 Music Licensing Program, please send an email to accounting@mygym.com NO LATER THAN THURSDAY, FEBRUARY 20. It is...
Read MoreNEW Child Logo/Registration T-Shirts Are Here!
My Gym is upgrading to new styles and colors for the child logo/registration T-shirts. The current Gildan 5000B shirts will not be stocked after the current inventory sells out.Why? Like the new staff T-shirts, the new child logo shirts are made from materials that are softer, more comfortable, lighter weight, and more fashionable. Specifically, the new shirts are combed ring-spun cotton/polyester blends, similar to the new staff T-shirts. They also coordinate with the current brand colors and the new staff T-shirts.Benefits include the following:More attractive > Better image for My GymMore comfortable > Happier membersMore attractive > Members will look great in these shirts.Higher value (Slightly higher cost than current shirts, but superior product)More visibility – Parents will want their kids to wear these shirts more often, and the kids will love wearing them, which will provide gyms more exposure.More consistency – Higher quality, and colors are consistent with the My Gym brand.Details for the rollout:The new shirts are available now on ShopMyGym.com.The current standard child logo shirts will...
Read More2020 Calendar of Events: The My Gym Foundation
As the My Gym Foundation (MGF) gears up for an exciting 2020, we wanted to give you a sneak peek of what to expect. MGF will host four national My Gym fundraisers this year. Please mark your calendars now, as we all work together to make this our best year yet! Details will be provided closer to each event. APRILAnnual National PNO – April 24th or April 25thWe want this event to be as successful for you as possible. Please pick the date that works best to hold your PNO in honor of the My Gym Foundation. AUGUSTSecret, month-long MGF fundraiserThe exciting details of this fundraiser will be announced during Conference, but we can tell you now that it will last the whole month of August! OCTOBERMGF Halloween Party EventThis will take place during your Halloween Parties in October. DECEMBER#GivingTuesdayKids – “Sit Up for Kids!” – November 30th through December 6thThis event will run similar to 2019’s. We will provide every gym with a child to sponsor. Week of...
Read MoreMy Gym Book Corner Update
Book Corner Inserts: The divider inserts for the Book Corner Display Units will be shipping separately from the rest of the display. Once you receive both packages, you can put the display together and use it in your gym. We apologize for any inconvenience. Hooray! We are so happy to let you know that the My Gym Book Corner display units are on the way to all My Gym locations in the U.S. and Canada. Assembly instructions will be included in the package. Please place the units on your counter or in a prominent location in the lobby. Stock with the books you received from our partnerships with Holiday House, MacMillan Books, Sourcebooks, and Quirk Books. The bigger books should be placed on the lower tier so they do not cover up the Book Corner label. When someone texts “MyGymBooks” to us, they will be sent this link: https://sweepspage.wishpond.com/landing-page-2492289/. The Pout-Pout Fish Book Promotion We will continue to promote The Pout-Pout Fish book in the curriculum through January 26....
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