Posted by on Mar 30, 2018 in Products | 0 comments

Camp Merchandise – Now Available

Summer merchandise is available on ShopMyGym in the Camp Products category.  The items shown below are great for your camp registration packages, early enrollment incentives, and promotional giveaways to help boost camp enrollment. Summer Camp Shirt – All kids who attend My Gym Camp are Happy Campers! Campers and staff will love wearing this fun new camp shirt that has the slogan, “Happy Camper,” with the My Gym logo on the back.  The camp shirt is printed on the popular Tultex shirt, the same shirt used on our Heathered Staff T-shirts.  We recommend ordering one size up in the adult and the youth shirts. Camp Sport Water Bottle – This water bottle is great for staying hydrated and promoting My Gym at the same time!  The water bottle design contains two images of Mymo and the phrase, “Happy Camper,” with a place to write your camper’s name. Camp Wristband – The camp wristband is the perfect giveaway at Summer Camp.  This wristband will grab parents’ attention and get them to ask you about Camp. ...

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Posted by on Mar 28, 2018 in Conference | 0 comments

2018 Conference Topics

We are currently planning the 2018 International Owners Conference and want your input.  It is always our top priority to provide the most needed meetings and relevant topics at our conferences.  Please click here to give your input.  We ask that you complete the questionnaire by April 11th for your input to be considered. More information including registration, pricing, and hotel will be released over the next 2 to 4 weeks.  Please email events@mygym.com with any conference specific...

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Posted by on Mar 26, 2018 in General | 0 comments

Grand Opening in South Calgary, Alberta

We are thrilled to announce the opening of our third location in Alberta, Canada. Elaine Zhang recently opened her doors in South Calgary. Elaine and her team are looking forward to another busy weekend of grand opening events before starting classes next week. Classes are filling up, and the families are excited to have My Gym as part of their community. Warm wishes and congratulations can be sent to...

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Posted by on Mar 21, 2018 in Marketing | 0 comments

New Video Assets in April

We have an awesome new video for you to share!  See details below: If you are on Sprout, these videos will be published on your behalf on Facebook.  For Instagram, please take a moment to publish these according to the schedule below.  Please see the link at the bottom of this update to download and share directly from your mobile device. Video Schedule “Screen Addiction” video April 9th Re-share April 26th Suggested Copy Option 1: “Turn off the screens… turn on the fun. Try My Gym Today! #MomentsThatMatter” Downloadable Link Please note:  This video will also be available on our YouTube channel. If you have any further questions, please don’t hesitate to reach out to...

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Posted by on Mar 19, 2018 in Support & Programming | 0 comments

Discipline Tips and Tactics: Coming to Facebook LIVE!

If we were to make a BuzzFeed-esque “Top 10 Inquiries Received by MGE Support” list, My Gymers seeking advice on how best to institute discipline in the gym would be near the top!  It’s easy to understand why.  Good discipline (both proactive and reactive) results in good classes.  When discipline is lacking, class quality suffers. Surely, we all would love to be able to brush up on our discipline skills to make each class successful and well-controlled.  Well, next Monday, March 26th, you’ll get the chance!  MGE Support will be hosting a first-of-its-kind Facebook Live, dedicated to discipline!  Join us at 12:30pm PDT in the MGE Community Facebook group for a discussion.  Bring your questions regarding discipline, and we’ll answer them for you – LIVE! IMPORTANT NOTES: We make every effort to place group discussions during times we feel will work for most of the My Gym Family. Of course, this is not always possible; so, after the Facebook Live commences, it will continue to live in the group...

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Posted by on Mar 15, 2018 in Strategic Partners & Sponsors | 0 comments

Cleaning Products Update

Have you ordered and started using Better Life? More and more gyms are ordering and reordering from Better Life, our official cleaning products partner, and we continue to hear great feedback about the products and the customer service. The products are fantastic; they are organic, nontoxic, and affordable. They clean exceptionally well, and they smell great! Better Life is committed to making this partnership a success and has made a few minor but very positive changes to the case sizes and shipping rates. The order form has been updated to reflect these changes. Gallon-sized concentrates and refills now come in a more convenient and less expensive 2-pack case rather than a 4-pack case. Shipping is now a flat $7 per case, rather than being calculated by location and order size. A special My Gym 4-pack consisting of one gallon each of the most popular products has been created. It includes All-Purpose Cleaner, Glass Cleaner, Floor Cleaner, and Hand Soap. This is the only 4-pack gallon case available for ordering....

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Posted by on Mar 15, 2018 in My Gym Foundation | 0 comments

MGCA PNO Resources

We are thrilled to have so many gyms on board for the National MGCA PNO Fundraiser in April! Just a reminder that we have created many materials for you to use while promoting this exciting event: Social Media Posts: Marketing Library > Digital Artwork > Social Posts > Gym Parties Facebook Event Cover: Marketing Library > Digital Artwork > Facebook Event Covers Flyers: Print System > Programs > Challenged America Email Template: Exact Target > Global Emails > 2018 Moments that Matter > PNO – MGCA National PNO Directives: Operations Manual > Challenged America > MGCA PNO Directives Looking for something else? Reach out to Aleah at awhaley@mygym.com for all your MGCA...

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Posted by on Mar 14, 2018 in General, Marketing | 0 comments

Vista Print Update and NEW Camp Video!

Hello!  A couple of updates: Vista Print:  The Vista Print relationship* will be launched in April (per the update we sent on 3/1).  We’re getting a lot of questions about the website, login, passwords, coupons, discounts, etc.  Sorry, but there is no other info or discount available in the interim.  All will be released in April.  🙂 Camp Video:  There’s a NEW Camp Video available NOW!  It is not date/season specific, so it can be used for any camp you are promoting.  Link to video here. Please contact marketing@mygym.com with any questions. *For US and Canada...

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Posted by on Mar 14, 2018 in My Gym Foundation | 0 comments

An MGCA Surprise for You

We are one month away from our exciting NATIONAL MGCA PNO Fundraiser! We’ve seen a ton of interest so far and can’t wait for this exciting countrywide event. To help with your fundraising and to show our appreciation, we would like to send you some fun FREE MGCA-themed items! Email Aleah (awhaley@mygym.com) to let us know on which date you’re participating (April 13th or 14th), and we’ll send you your fun...

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Posted by on Mar 7, 2018 in Marketing | 0 comments

ReachEdge (Email Platform) Update

We wanted to give you a quick update on ReachEdge. Everyone’s account is being built now for the transition from Exact Target to ReachEdge, which will take place in April. There is no additional fee for the ReachEdge platform, as it is paid from the Marketing Fund. Though we had recently announced that the webinars would be held this week, we decided to extend the current testing period to ensure the best possible product is put forth. Webinar dates and registration will be announced next week. Thank you for your patience with this...

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Posted by on Mar 1, 2018 in Marketing | 0 comments

Vendor Update

All Printing has been a longtime vendor for My Gym. We appreciate the decades of loyal customer service from Nadia Akrami-Farida and her team. It’s with a very heavy heart that we have decided to move printing vendors. This was not an easy decision, however, after analysis of All Printing and several other printers, we saw that it was the best choice for the franchise body. All Printing will continue selling the discontinued My Gym materials for the next couple of months. Select items will be sold at a discounted rate. Franchisees who have utilized All Printing in the past will receive an email directly from All Printing with the discount codes. You can also email Nadia directly at nadiaf@pacbell.net for more information. Moving forward, after extensive research, we have secured an arrangement with Vistaprint.com to provide for franchisee print needs. Vistaprint is a well-known, reputable online vendor that offers a variety of products. A few benefits to the new relationship: We will have a secure portal for our...

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Posted by on Feb 28, 2018 in Products | 0 comments

Introducing the New Line of My Gym Polo Shirts

Look professional and feel comfortable in the new line of polo shirts from ShopMyGym.  We’ve revamped and simplified the entire line of polos, replacing the three previous styles with two new styles, standard and premium.  Both types have a full-color embroidered My Gym logo and are available in black and royal blue, and in unisex and ladies’ styles. You’ll love the athletic, lightweight, and comfortable fit of these shirts.  These polos provide an upscale look and make a great presentation in the gym and out in public.  Accordingly, we recommend that all owners and directors wear My Gym polo shirts, and you can be sure they’ll make a great impression. Get these new polos now from ShopMyGym in the Adult Apparel section.  Plus, if you act quickly, you can get some of the discontinued polo shirts for 50% off in the Closeout...

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Posted by on Feb 27, 2018 in Marketing | 0 comments

New Video Assets in March

We have an awesome new video for you to share!  See details below: If you are on Sprout, these videos will be published on your behalf on Facebook (schedule below).  For Instagram, please take a moment to publish these according to the schedule below.  Please see the link at the bottom of this video to download and share directly from your mobile device. If you’re not on Sprout, please download these videos and share them according to the schedule below.  Suggested copy for each video is included.  We also highly suggest that, if you’re still not a part of the Sprout Program, you join today!  Please see the previous update regarding joining Sprout Social + the Social Media Roundup System. Whether you’re on the Social Media System or not, please feel free to add advertising dollars to these videos after they have been posted. Video Schedule “Baby Races at My Gym” video Thursday March 15th Re-share Wednesday March 28th Suggested Copy Option 1: “Just another day at the races!...

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Posted by on Feb 22, 2018 in Marketing | 0 comments

One Brand, One Logo

Every time we deviate from the brand, we are diluting the power of the brand. While it might seem fun to add some personal flair to the logo or graphics, this is detrimental to every My Gym worldwide. One of our mandates is that the My Gym marks (logo, character, graphics, etc.) may not be altered in any way. Adhering to this will only serve to make our brand...

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Posted by on Feb 21, 2018 in Products | 0 comments

New 1/4 Zip Performance Pullover Available from ShopMyGym

The ShopMyGym line of performance apparel continues to grow with the addition of this 1/4 Zip Performance Pullover.  This pullover is lightweight and flexible, so it can be worn in the gym and on the go.  It has premium quality and looks at a great value price.  This pullover will quickly become one of your favorite garments. 8 oz. 1/4 zip pullover Available in black heather and vivid blue heather Available in unisex and ladies styles Ladies style has a tapered waist for a more feminine fit Black silkscreened My Gym logo on left chest 100% Microfiber performance polyester Centra-Tech moisture management Anti-Microbial finish SRT – Snag Resistant Technology Wrinkle-resistant finish Detailed stitching Two-needle hemmed cuff and bottom Tagless label This pullover is in stock and ready to ship immediately.  Visit the Adult Apparel / Sweatshirts & Jackets category on ShopMyGym to...

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Posted by on Feb 20, 2018 in My Gym Foundation | 0 comments

National MGCA PNO

MGE CEO, Cory Bertisch, and the My Gym Franchise Advisory Board have given us the green light to start planning a special National MGCA PNO! My Gym Challenged America (MGCA) is collaborating with all domestic gyms for this exciting event – all gyms nationwide combining play and charity in solidarity, and we look forward to your participation. Who: All domestic gyms What: National MGCA PNO When: April 13th and 14th – You are welcome to choose the night that works best for you. How: Promote and host a Parents’ Night Out in your gym exactly as you would normally do. Social image posts, flyers, a Facebook event cover, and an email template are available in their respective areas of our marketing asset libraries, however no special theme, prep, or extra work is necessary.  Why: It’s time for us to come together as a nation and show our commitment to improve the lives of children of all ages and abilities. It shows our customer base and the world our genuine...

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Posted by on Feb 19, 2018 in Marketing | 0 comments

New Website and Email Transition

We want to provide everyone updates on two big company transitions: New website Still delayed. We are working with the web designers and developers to get this right and make it an easy transition for you all.  We are unsure of the timeline, but we are still at least a month away. New Email Platform – ReachEdge (a ReachLocal product) Also delayed. Programming and customizing automated systems for 200+ new accounts is taking longer than anticipated. New timeline: Final Testing Period: Week of February 19th Webinar: Week of March 5th (Registration information will be sent later this week.) Launch to all Franchisees: Immediately following the webinar Exact Target will be available as a reference/backup. Exact Target unavailable on: March 31st We apologize for the delays, but tech is not always the best to predict.  We are doing all we can to complete these 2 top priorities.  If you have questions, please contact the Marketing Division at...

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Posted by on Feb 16, 2018 in Strategic Partners & Sponsors | 0 comments

PlayNetwork TVs

After more than 12 years of working together, MGE and PLAY Network have mutually agreed to end our relationship.  We have come to this decision for a number of reasons, the primary ones being the costs to produce and maintain the programming and the technical maintenance. With this in mind, please note that, effective March 1, 2018, PLAY will be shutting down the video content feed to all My Gym locations that have a TV and an accompanying digital player box.   What you need to know: Since the video content may be downloaded and saved to the digital player box, gyms must manually turn off both the TV and the digital player box on March 1st, 2018. The TVs were actually still owned by PLAY, however, given the task of gyms’ having to remove the TV from their lobbies (if a gym decides to do this), we have negotiated with PLAY to simply gift the TVs to gyms at no cost. Gyms may keep the TV in place in...

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Posted by on Feb 15, 2018 in Strategic Partners & Sponsors | 0 comments

Smugglers’ Notch Contest

We have an exciting contest for you to share! From time to time this year, we will be publishing content from our strategic partners on your behalf. The first partner post for 2018 is a contest sponsored by our mountain resort partner, Smugglers’ Notch. Smugglers’ Notch is giving away an exciting 6-day, 6-night family ski vacation for up to six people. Sorry, My Gym owners and staff are not eligible to enter this contest, but we have negotiated some great pricing for you at the resort. See below for details. Post Details: If you ARE on Sprout and in the U.S., we will publish this contest on your behalf on Facebook (schedule below). For Instagram, please take a moment to publish the attached photo according to the schedule below. If you’re NOT on Sprout, please use the contest link and share according to the schedule below. We have included suggested copy for the contest. We also highly suggest that, if you’re still not a part of the Sprout Program, you join...

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Posted by on Feb 14, 2018 in Marketing | 0 comments

Gym Marketing Directives for Quarter Two

The evergreen Moments that Matter marketing campaign is now in full swing. This campaign continues to drive all marketing and has replaced the “seasonal campaigns” used in previous years. Your marketing year is now divided into four quarters, and you can always anticipate receiving a quarterly update approximately six weeks in advance of the next quarter. The annual My Gym Marketing Plan is your main reference for all marketing activities. What to do for Quarter Two – April, May, June 2018  Q2 BIG EFFORT: Each quarter of marketing has a designated focus or “Big Effort” to retain customers as well as generate and convert leads. In Quarter Two, your Big Effort includes a few things: Promote Summer Camp Retain Currently Enrolled Customers Gain New Summer Enrollments Hold Successful Events Sounds great, right? Of course, but you need a PLAN! To make this easy, we have mapped out FOUR steps. Don’t wait! Let’s get started now! Brainstorm with staff, set your goals, and get started! Step 1 – Prepare and...

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