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Posted by My Gym Administrator on Aug 5, 2016 in Support & Programming |
The stars were bright the night of our gala at last month’s 2016 International My Gym Conference. The brightest stars of all, however, were our celebrated award winners! Please join us in publicly congratulating all of the franchisees and directors who rose to the top in 2016! WORLDWIDE FRANCHISEE OF THE YEAR It is with the greatest of pleasure that My Gym Enterprises Presents this award to Mindy Reeth In recognition of your outstanding principles, your superior accomplishments in all areas of operations, and your unique contributions to the My Gym organization You have distinguished yourself as an ideal My Gym franchisee and have built exceptional relationships with your fellow franchisees, your clients, your community, and MGE International Franchisee of the Year The owners who best exemplify the ideals for which My Gym stands by achieving excellence in the areas of business operations, leadership, customer service, program quality, and enrollment Eric Lim and Grace Low Singapore Franchisees of the Year The owners who best exemplify the ideals for which...
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Posted by My Gym Administrator on Aug 5, 2016 in Marketing |
We are very excited to announce that My Gym and Gazillion Bubbles will be partnering up for a great marketing/sponsorship program in the Spring of 2017 featuring free products for gyms, free samples for customers, marketing materials, social media contests, and more! BUT WAIT! THERE’S EVEN MORE GOOD NEWS!!!! As a first step to next year’s program, effective immediately, we have created an exclusive wholesale program for My Gym franchise owners to purchase 2 Liter and 4 Liter Gazillion Bubbles Solution at greatly reduced rates, SHIPPING INCLUDED AND AVAILABLE FOR ORDER ALL YEAR LONG! NO MORE HUNTING FOR BUBBLES OR STOCKPILING! 2 Liter Solution: $4.85 per bottle delivered (minimum order quantity of 6) 4 Liter Solution: $9.35 per bottle delivered (minimum order quantity of 2) Gazillion Bubbles produces the biggest, brightest, most colorful bubbles of any brand on the market! We could not be happier about our new partnership, and we know you will be too! If you would like to take part in this program, Please follow these steps:...
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Posted by My Gym Administrator on Aug 2, 2016 in Marketing |
We are always looking to expand the social media and online marketing resources available to you as a small business owner. If you are new to social media and are trying to improve your current following or are looking to dive into Facebook/Instagram advertising, this guide will get you started. As always, for additional marketing guidance, please feel free to reach out to marketing@mygym.com at any time. We are always here to help. Download Social Media...
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Posted by My Gym Administrator on Aug 1, 2016 in Support & Programming |
We’re excited to see our gyms contributing to child safety and protection by educating our members with the Kidpower Safety Minute each week. We believe that the mission and message of Kidpower is very important and that we, as the leading experts in child development, have a crucial role to play in teaching our members, both children and parents, how to be safe. With bullying and child abuse on the rise, My Gym can and should address these issues with our members, as we make our contribution to Kidpower’s efforts to fulfill the “One Million Safer Kids” mission. With that said, we want to ensure that the message is presented by our staff in an authentic and meaningful way. Please click here to see the video we released at conference this year. One thing to remember is that an important element in delivering a child safety lesson is to have an understanding and acceptance of the lesson by the teacher presenting the material. It is recommended that each teacher...
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Posted by My Gym Administrator on Aug 1, 2016 in Marketing |
If you’re looking for a quick way to drive additional impressions and authentic traffic to your Facebook page, here is an idea for you! Read on for an easy-to-implement marketing tactic involving Check-Ins to your Facebook page. What is it? For one week, you’ll promote the Check-In Week to your members through various announcements on social media, announcements during classes, and even in emails. You will then give away a prize at the end of the week to one randomly-selected entry. Why is it amazing? Check-In Week is a way to utilize your social media following other than running a contest on your channels. Your current members will be sharing photos on social media of what My Gym does best, kids playing and enjoying our facilities! They are marketing FOR you! Your gym will gain traffic and organic reach on Facebook through your members. It’s free and takes very little planning or prep to execute. So how do we get started? Step 1 – Pick dates. A week where...
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Posted by My Gym Administrator on Jul 26, 2016 in General |
To all who attended our 2016 My Gym Conference, thank you for making it such an amazing and inspiring event! For all My Gymers who were unable to be there, we missed you a lot! Speaking for our entire MGE staff, I feel the event we just concluded only strengthens our resolve to help make every single My Gym as successful as it can be. Our pledge to the thousands of dedicated people who own and operate My Gyms throughout the world is to continually do our very best to help you produce the highest possible enrollments in your My Gym programs. We will assist you by every means available. Please let the knowledge and inspiration gained at the Conference live strong in your gyms. Together, every one of our owners, directors, and teachers comprise an unstoppable team, as has been proven time and time again. Now, each one of you go be uncompromising and unstoppable in creating a fantastic gym for the children in your community. I could...
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Posted by My Gym Administrator on Jul 18, 2016 in Marketing |
The Disney Miles of Tomorrowland Program was a great success, and we thank everyone for participating. In doing so, you have helped to strengthen our relationship with an important partner. Thank you to all who have taken photos of the promotional materials and have sent them to us at marketing@mygym.com. This is a vital step in showing our partners the value in working with us. For those of you who have not yet sent in your photos, please do so before removing your materials this week. Thank...
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Posted by My Gym Administrator on Jul 15, 2016 in Marketing |
Exciting News! My Gym-branded digital invitations by Evite will be offered at no charge to both the franchisee and party customers, hereby referred to as Party Hosts. Our test gyms responded that Evite was very easy to offer in their gyms; it was no added work, and they were glad to have the option. Changes in MGM: In the next couple of days, and before the end of the day on Monday, July 18th at the latest, the Party Confirmation Email Template in MGM will be modified to include the below text for your Party Hosts. Invite your guests with Evite! We are pleased to offer customized online party invitations from Evite, the leading digital invitation and social planning service. This service is included with your My Gym party at no additional cost. To take advantage of this service, please follow the instructions below: Utilize one of the My Gym templates on Evite. Customize your party information and include the date and time of the party you reserved at...
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Posted by My Gym Administrator on Jul 15, 2016 in Support & Programming |
Since our launch of the My Gym Preschool Prep Program, we have been receiving excellent positive feedback from many gyms that are successfully running the program as one of their core programs. The Preschool Prep Program has proven to be a great way to fill in some of those tricky time slots on your schedule, bring in extra and consistent revenue, and demonstrate our expertise as the leaders in child development. Originally, when the program was launched, it was age-appropriate for 2 to 5-year-olds in one program, with specific modifications for each age group. We have now expanded the programs available to you by creating a 2 to 3.5-year-old program (both 2 and 3-hour options) and a 3.5 to 5-year-old program (both 2 and 3-hour options). The 2 to 5-year-old program (both 2 and 3-hour options) is still available to those of you who prefer to continue combining the age groups. The curriculum for all 6 programs is very similar, providing more specific age-appropriate modifications for each program. It...
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Posted by My Gym Administrator on Jul 14, 2016 in Marketing |
STOP! An amazing opportunity is coming your way! This is one of the biggest things we’ve ever done. It’s your chance to increase clientele while having a positive impact on childhood obesity. This event is for every single My Gym Children’s Center in North America. The My Gym Family Fit & Fun Party is your chance to reach new families, continue the back to school enrollment momentum, and do your part to support National Childhood Obesity Awareness Month. Zumba is a featured partner for this event for the name recognition, marketing muscle, and added value they will bring that day with fun and fitness for families. This linked worksheet has all of the information on the event, what is available to you and what needs to be done. Note that we suggest sending out a press release to your local media outlets as soon as possible. We strive for their increased interest in this event by reaching out at the local level in addition to the national efforts. Files...
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Posted by My Gym Administrator on Jul 6, 2016 in Marketing |
TWO MARKETING CAMPAIGNS TO CHOOSE FROM IN JULY – SUMMER FUN & OLYMPICS/CHAMPIONS The Summer Fun Campaign runs through July, plus you can use the supplemental Olympics/Champions Campaign in July and/or August. All gyms should be using one of these campaigns. The materials for both campaigns are available for you in the 2016 Marketing Plan folder of the Marketing Manual. Olympic-Themed Programming Elements The programming team will provide fun Olympic-themed programming elements in the last 2 weeks of July that will lead up to the Building Blocks presentation week held July 25th – 31st. Additionally, there is Olympic-themed camp programming available in My Gym Operations Manual > My Gym Operations > Programs-Core > Camp > 4. Camp Themes > Olympics. Tie your Building Blocks Presentations into the Olympic Theme! In support of the campaign, ShopMyGym.com has specially designed “Go for the Gold” ribbons and stickers to be used in place of your regular Building Blocks awards to enhance your ceremonies. These are best used for the scheduled presentation...
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Posted by My Gym Administrator on Jul 6, 2016 in Uncategorized |
A proven sales system is one of the biggest determining factors to being successful with sales. In this video we will go in depth into our proven system, the 5-Step Enrollment Process. Recap: Step #1: When booking a guest class: – Inform the customer of the special discount that is valid only if they enroll immediately after their guest class. – This is typically done over the phone, but may also be don’t via email for guest classes that are booked online or by email. Step #2: When confirming the guest class: – Remind the customer of the discount that is valid only immediately after their guest class. – Typically done as a voice message. Step #3: The day of the guest class – Speak to the customer throughout the class. – Provide direction, encouragement, and help. Step #4: Enrollment conversation part 1 – Enroll the customer using the special discount. Step #5: Enrollment conversation part 2 – You only reach this step if the customer declined to enroll...
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Posted by My Gym Administrator on Jun 29, 2016 in Marketing |
Exciting News! My Gym branded digital invitations will be available soon. Evite is offered at no charge to both the franchisee and party customers, hereby referred to as Party Hosts. Our test gyms responded that Evite was very easy to offer in their gyms; it was no added work, and they were glad to have the option. What You Need to Do: Not much! If you previously customized the Party Confirmation Email Template in MGM, then copy and save the text outside of MGM before July 5th. To view this template (please don’t make changes now), take these steps. While logged in as the Administrator in MGM, go to Admin > Email > Email Templates, then view the Party > Party Confirmation template. When will Evite be available? In the beginning of July (around July 6th), we will modify the Party Confirmation Email Template in MGM to include instructions for the Party Hosts on accessing and using Evite. We will also add Evite graphics to the Party Overview...
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Posted by My Gym Administrator on Jun 27, 2016 in Marketing |
ALL GYMS MUST COMPLETE THIS SURVEY (CLICK HERE) BY TUESDAY, JUNE 28TH. Regarding: MY GYM FAMILY FIT & FUN PARTY FEATURING ZUMBA There’s no need to tell you how excited we all should be about the My Gym Family Fit & Fun Party featuring Zumba Childhood Obesity Awareness Month (“COAM”) event on September 10th! All North American gyms banding together to hold a great event for a great cause, with cohesively branded marketing that will build awareness and grow business for every My Gym! MGE and ZUMBA are committed to supporting your local marketing efforts with paid advertising, PR, Blogger/Mom influencer outreach, and Social Media. We need to know you are onboard, AND we also need to know where you stand with regard to having a certified trained Zumba instructor on hand for the day of the event. With that in mind, we need every franchisee to please complete the survey below. It should take five minutes at the most. Please note that, to date, we have received completed...
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Posted by My Gym Administrator on Jun 24, 2016 in Support & Programming |
Summer is upon us, and, for those who missed it, now is the time to set aside a half-hour and click here to watch our latest webinar pertaining to running fun, successful, and lively camps. The permanent link can also be found in MGM (Resources > Webinars & Tutorials). Have questions? Call, start a Live Chat, or email the Support Team –...
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Posted by My Gym Administrator on Jun 24, 2016 in Marketing |
ALL GYMS MUST COMPLETE THIS SURVEY BY TUESDAY, JUNE 28TH. Regarding: My Gym Family Fit & Fun Party featuring Zumba There’s no need to tell you how excited we all should be about the My Gym Family Fit & Fun Party featuring Zumba Childhood Obesity Awareness Month (“COAM”) event on September 10th! All North American gyms banding together to hold a great event for a great cause, with cohesively branded marketing that will build awareness and grow business for every My Gym! MGE and ZUMBA are committed to supporting your local marketing efforts with paid advertising, PR, Blogger/Mom influencer outreach, and Social Media. We need to know you are onboard, AND we also need to know where you stand with regard to having a certified trained Zumba instructor on hand for the day of the event. With that in mind, we need every franchisee to please complete the survey below. It should take five minutes at the most. Please note that, to date, we have received completed surveys from only...
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Posted by My Gym Administrator on Jun 21, 2016 in Marketing |
Azul Hotels has made some design changes to the poster you received a few weeks ago. New posters are being sent to all the gyms. Upon receipt of the new poster, please remove the one you currently have hanging in the gym and replace it with the new...
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Posted by My Gym Administrator on Jun 15, 2016 in Products |
MGE is introducing a new dynamic piece of equipment for your gyms. It’s a hanging aerial silk with attached hardware on which kids will hang, climb, swing, and perform. This specialty fitness and performance apparatus is popular in select gymnastics facilities and entertainment venues (e.g., Cirque de Soleil), and it’s a natural fit for My Gym that complements our other activities. The silk will be used in programming starting the week of August 1st and will be used as a new skill station. Product details: Standard length silk: 24 feet (hangs 12 feet from hardware when folded in half) for standard ceiling height of 9-12 feet – If you have higher ceilings, contact Alex Herrera (aherrera@mygym.com) to order a longer length silk. Silks are blue Includes hardware consisting of a steel ring to which the silk is tied and a steel carabiner that attaches to a swing support system eyebolt in your gyms The regular cost of the standard length silk and hardware is $80, and your discounted cost...
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Posted by My Gym Administrator on Jun 13, 2016 in Marketing, Technology |
MGM 3.0 introduces new Lead Tracking capabilities to measure your gym’s performance. By utilizing the Lead Tracking Directives and Lead Tracking Goal Worksheet, you can interpret the numbers in MGM and ultimately be on a steady path to increase your enrollment. The tools provided track your gym’s attrition rate, therefore allowing an understanding and control of your business. Increase visibility and insight into the financial forecast ahead and be prepared for the future. Calculate; don’t guesstimate! Do you want to learn more? Follow the directives from top to bottom (available here or on the Operations Manual), watch the short video tutorials embedded in the directives, and insert numbers into the worksheet on the second tab. Use the worksheet before every meeting (or at least once a month) and track your conversions as they evolve from leads to sales. If your goals are not met, then these are indications of areas in need of improvement. Your MGE Support Representative can suggest additional resources to assist you in converting leads to guests,...
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Posted by My Gym Administrator on Jun 8, 2016 in Marketing, Products, Support & Programming |
Back to School marketing materials are ready! Now that all gyms are running the Summer Fun Marketing Campaign, it’s time to start planning for fall. During August and September, all gyms should implement the Back to School Marketing Campaign. Additionally, we offer the supplemental Olympic/Champions campaign, which can be used in addition to the Back to School campaign in August. The Summer Olympics will be taking place in Rio de Janeiro during the month of August, running from the 5th to the 21st. The print and online materials for both campaigns can be customized to help you promote fall activities and promotions. To help you execute the themed campaign(s) in your own gym(s), the following are ready for you to access: Marketing Materials Package (Operations Manual > Operations > Marketing Manual > 2016 Marketing > 08-August Marketing Materials Package.zip) The August 2016 Marketing Materials package is available as a zip file on the Operations Manual. Just download one file and you’ll have a completely organized package that includes digital...
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Posted by My Gym Administrator on Jun 8, 2016 in My Gym Foundation |
My Gym Layton member, Anastacia, had to have her left foot amputated because of synovial cell sarcoma. This has limited opportunities for her to ride a bike with her family and friends. Her experience at physical therapy revealed that she can easily ride a tricycle despite the limitations of her prosthesis, and Anastacia knew that having her own trike would be the answer to her desire to ride with her friends. Thanks to your incredible support of MGCA, Stacia now has a tricycle, which provides her the exhilarating experience of riding a bike. Now she can ride to the park, the store, and around the neighborhood, all while getting the exercise she wants and loves. Gyms that have reached their 100% Goal:* My Gym Clovis, My Gym Kailua *Our mission is to have every My Gym contribute $1,000 to our MGCA kids in 2016. Gyms that are more than halfway to their 100% Goal: My Gym Aventura, My Gym Bakersfield, My Gym Huntington Beach, My Gym Lincoln, My Gym...
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Posted by My Gym Administrator on Jun 7, 2016 in Support & Programming |
Time is running out! This coming Monday, we will be holding a 30-minute webinar on how to run a fun and successful camp this summer. This webinar will be focused on the execution of camp (as opposed to the planning/marketing process) and, as such, will be suitable for all levels of staff to attend. Please mark your calendar and sign up now! ++++ The temperature is rising, and that can mean only one thing… CAMP IS COMING! In just a few weeks, we will be holding a 30-minute webinar on how to run a fun and successful camp this summer. This webinar will be focused on the execution of camp (as opposed to the planning/marketing process) and, as such, will be suitable for all levels of staff to attend. IMPORTANT NOTES: We make every effort to place these webinars during times we feel will work for most of the My Gym Family. Of course, this is not always possible, so a recorded version of the webinar will be posted...
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Posted by My Gym Administrator on Jun 7, 2016 in Technology |
We are making some minor but necessary changes to the paperless signing process. Part of these changes reinforce enrollment contracts against potential chargebacks while also making the signing process easier for the parent per some users’ requests. (Please keep in mind that, whether paper or electronic, it still won’t be ironclad.) Initials fields (on MGM and website) will be removed and replaced by one checkbox that says “I agree to the terms above.” Please continue to go over each bullet point with the parent to reiterate the terms as you normally would. Many users found the initials fields cumbersome; so, since they are not technically required (we need only the checkbox and signature), we felt it was best to remove them. Any electronic initials you have collected thus far will remain on file. During the online registration process, the emergency contact and phone will be collected and added to the family account. This was previously collected from the paper VIMA, and now it will be collected during account registration...
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Posted by My Gym Administrator on Jun 7, 2016 in Marketing, Support & Programming |
My Gym Family Fit & Fun Party featuring Zumba Fitness Partners in recognizing Childhood Obesity Awareness Month Reminder: Training and Instructor Options Were excited to announce that we already have 32 people registered for the Jump Start Zumba Training at our 2016 Conference! Please remember, space is limited for this fantastic one-day FREE training! The Zumba training at our My Gym International Conference will be held on Saturday, July 23rd, from 7am to 5pm, right there in the hotel. Zumba will be combining the Basic 1 and Zumba Kids Jr. training into one fun-filled day of learning absolutely FREE for all My Gym teachers, owners, and directors. You can bring as many instructors as you wish! Please fill out the registration form here http://mygymconference2016.sched.org/ as soon as possible, since space is limited. Local gyms, you can still send teachers to this Zumba training day, even if you don’t plan to send them to the Conference. To take part in the My Gym Family Fit & Fun Party event, you must...
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Posted by My Gym Administrator on Jun 6, 2016 in Products |
The merchandise division has worked closely with a talented artist to create illustrations depicting activities for each My Gym class, from Little Bundles all the way to Cardio Kids. These fun illustrations may be used in the future in several ways, including marketing, promotional materials, and products. As a start, we’ve created a T-shirt using the Mighty Mites illustration. This T-shirt shows a kid having a blast on Space Flight, a favorite My Gym activity. This optional shirt can be given away or sold to members when they start the program (as an option to the registration shirt), when they’re in the program, or when they graduate. These shirts are in stock and will ship immediately. Click here to order...
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