We are extremely excited to announce the Grand Reopening of Torrance, CA. Scott Myers and his team have reopened the doors to, once again, bring My Gym to the communities of Torrance and Palos Verdes. The veteran staff just completed their open house events and are heading into their first week of classes. Warm wishes and congratulations can be sent to...
Read MoreWe held a webinar Monday on Holiday Parties & Events. Thank you to everyone who participated. Your discussions and ideas were great and extremely helpful for many other gyms. We encourage all owners and/or directors to listen to the recorded webinar found on MGM Resources under the Webinars and Tutorials...
Read MoreThank you to everyone for your constant support of My Gym Challenged America. We have received many requests for tools to help with your fundraising endeavors and have decided to add stock MGCA documents and marketing materials online for you to easily access! The documents that are now available are listed below: Print System (General > Challenged America): Raffle Flyer – Customizable flyer for your in-house Raffle Ball Pit Flyer – Customizable flyer for your in-house Ball Pit Challenge Operations Manual (My Gym Challenged America folder): Children Served by MGCA ’16 – Information about MGCA and brief stories of two children MGCA Fundraising Ideas – Ideas to assist in achieving your 2016 100% Program Black and White Half Sheet ’16 – Basic MGCA information that can be printed in black & white and handed out to your members Monthly Donation – Document with an option for members to add a recurring donation to their tuition payments Exact Target (Global Emails > General Emails): Intro to MGCA – Customizable email...
Read MoreHoliday marketing materials are ready! Now that all gyms are running the Fall Marketing Campaign through October along with the supplemental Halloween Campaign as needed, it is time to start planning for the holiday season. During November and December, all gyms should implement the Holiday Marketing Campaign, Millions of kids agree… Fitness & Fun Are the Best Gifts for Everyone! To help you execute the themed campaign in your own gym(s), the following are ready for you to access: Marketing Materials Package (Operations Manual > Operations > Marketing Manual > 2016 Marketing > 11-November Marketing Materials Package.zip) The November 2016 Marketing Materials package is available as a zip file on the Operations Manual. Just download one file and you’ll have a completely organized package that includes digital artwork, social media promotional copy and profile pictures, press release and article templates, planning lists, and more for the Holiday Campaign! Web Splash Page (Admin > Website > Settings > Special Offers) Access, customize, and activate your campaign splash page to link...
Read MoreDuring the conference this past July, we presented our new web-based curriculum. We have created a platform for you to have the curriculum, training videos, music, written language, setup pictures, and Building Blocks all in one place. Beginning with the week of October 31st, the PDF curriculum will be replaced entirely by the new web-based platform. The 10/31 curriculum will be accessible in the same section and on the same advanced schedule as before (Resources > Weekly Curriculum on Thursday, October 20th). We are currently testing it in several gyms to ensure the transition for all will be seamless. Though we do not feel gyms should need to print the curriculum, we understand that there may be a need for it in certain situations (e.g., to safeguard against internet outages). All pages are printable (CTRL+P or Command+P) and/or can be saved as PDF documents to your computer. MGE highly recommends reviewing and studying the curriculum with a computer or tablet so that you can fully take advantage of the new...
Read MoreBy now, you should have received your poster and coupons for our partnership with The Honest Company. If you haven’t received them or if they are damaged, please contact marketing@mygym.com. We want to thank you for sending in photos of the posters and coupons on display in your gyms. If you haven’t yet sent them in, please take a minute to snap a photo and send it to marketing@mygym.com. We are sharing these with The Honest Company to show our compliance with and support of the partnership. We very much appreciate your support of this exclusive partnership. The companies we partner with reflect back onto our brand. The Honest Company is very elite and has seen astronomical growth over the past five years. Their eco-friendly products and their charitable mission have made them a highly regarded brand, especially by millennial moms. This is just the beginning of what we hope will be a long-term partnership that will grow to more retail opportunities as well as significant cross marketing initiatives. The more consumer and...
Read MoreHi, hi, how do you . . . BOO! Treat your Halloween party guests to these spooky and fun My Gym branded products, available on Shopmygym now. Products will ship immediately! *Stickers and cup enlarged to show detail Flashlight with Fun and Safety Tips – A flashlight on Halloween is always helpful for safely trick-or-treating and seeing your way around. This orange/royal blue flashlight is decorated with the My Gym logo and is the perfect size for kids. Each flashlight includes batteries and comes with My Gym Halloween Fun and Safety Tips. My Gym Halloween Trick-or-Treat Bag – Kids and staff will love this bag with the My Gym Halloween logo and the phrase, “Hi, hi, how do you . . . BOO!” in orange. It’s perfect for Halloween treats and will give My Gym great exposure as your members go from house to house on Halloween. My Gym Clip-On Flashing Reflector Safety Light – This light is safe AND fun. It was a big hit in 2015, so...
Read MoreWe are excited to let you know that we have moved many of the Facebook videos posted by MGE to one place on MGM. You can find them now in the MGE Facebook Videos folder of the Training Video Library (Resources > Training Tools). We will be adding more soon, so check back...
Read MoreRegarding the Storks free music download cards for the song, “Kiss the Sky,” it has come to our attention that the lyrics for the song may be perceived as a bit “rough around the edges” and thus not appropriate for use in the gyms. The song is fun, upbeat, and approved to be featured in the kids’ PG rated movie; and, while it could be perceived as harmless, it may not be. Therefore, we have decided that each gym can make its own decision as to whether or not to play the song. Here is a link to the song’s official music video. Here is a link to the song as used in the promotional trailer for the video. Here is a link to the lyrics. In the future, we will NOT make any assumptions as to the lyrical content of a song merely because it is featured in a kids’ movie. Thank you, and we apologize for any confusion and or trouble this may have caused. If you...
Read MoreAs part of the Storks sponsorship program currently running in our gyms, Warner Bros. is providing every My Gym location in the U.S. and Canada with a free music download card for the song, “Kiss the Sky,” which is featured in the movie. (See attached sample.) The cards will begin arriving at the gyms tomorrow, Thursday, September 15th. When you have downloaded the song, please feel free to play it as you wish during classes and birthday parties, whether as “Coming-in” or “Explore time” music. If you have any questions, or if you do not receive your download card, please email...
Read MoreWe will be holding a webinar that gives the forum to discuss upcoming holiday events. This will include Halloween Parties, Shopping Days, and Holiday Events and Parties. We will be looking to you to share your ideas on the format, themes, and pricing of these events. We have added some financial related topics to the webinar and therefore is now only suitable for Owners and Directors. IMPORTANT NOTES: We make every effort to place these webinars during times we feel will work for most of the My Gym Family. Of course, this is not always possible, so a recorded version of the webinar will be posted in the Webinars & Tutorials section of the Training Tools on MGM Resources. This recording is not intended as a replacement for attending the live event. The recorded webinar should be used only as a reference. We have disabled the mic and speakers function for this webinar; the only way to participate is to call in. Your attendance at this webinar is appreciated: Monday,...
Read MoreWith Azul, The Honest Company, Storks, and Gazillion Bubbles sponsor/marketing materials being “live” in our gyms right now, it is the perfect opportunity to revisit this aspect of our business and explain the differences and importance of each type of relationship we pursue. To begin, there is no “one size fits all” type of deal we undertake, and each relationship is different. However, there is one common goal, and that is that any partnership must make sense on at least two, but ideally all, identified positive levels. Those levels include: Financial MGE shares 10% of all profits with its franchisees as agreed to by the FAB, whether allocated to the marketing fund for specific initiatives, to reducing conference costs, or to others. Marketing My Gym benefits via brand exposure and messaging through our partners’ marketing channels. Added value to franchisees Added value to customers Positive customer perception While our goal is to attain all five of these qualities in each relationship, that is not always possible and, in most...
Read MoreOur 1st ever Family Fit & Fun party event has come and gone! We had a great day from coast to coast, reaching and impacting thousands of kids and parents at our gyms and millions more through our collective marketing, PR, and social media efforts during the entire promotional period. We are currently analyzing the success achieved from all marketing efforts, and we will soon be sending out a survey to the participating gyms to get even more information to review. Your feedback will help us further analyze and assess the success of the event as well as enable us to identify ways we can improve and grow these types of initiatives in the future. Thank you to all of you who participated and for supporting our mission to recognize Childhood Obesity Awareness...
Read MoreThe day is finally here! So far, not including all that you are doing locally, we have attained millions of impressions through online/newspaper/magazine/TV PR, paid advertising, and countless social media posts by My Gym and Zumba. These numbers will undoubtedly grow as marketing efforts continue through the weekend and next week, including tomorrow’s Facebook Live video from Louisville, KY! There have been some hiccups along the way, but we have all stayed the course and MGE could not be more proud of our franchisees! Best of luck and thank you to all participating gyms for embracing this event and for helping to further position My Gym as THE leader in our industry! We look forward to hearing from you and seeing some great pictures on social...
Read MoreOur gyms continue to have great success with the My Gym Party Favor Pack. As many of you know, this pack is a huge convenience and a great value for parents, plus it’s a simple way for gyms to earn extra income from their parties while providing a great service for their members. Last November, we made some changes to the pack. Specifically, we added the My Gym branded disc shooter; we dropped the punch ball, saucer, and spin top, and we reduced the cost from $126 to $120 for a case of 60 packs. After the change, some gyms asked us to add the punch ball and spin top back in, since they are fun and popular items and because the punch ball adds bulk to the pack, helping to give it a higher perceived value. We were told that gyms would prefer to have these items back in the pack, even if we had to go back to the higher previous cost. After considering this feedback, we...
Read MoreThree-year-old Braelynn was diagnosed with Autism in December 2015. While this diagnosis brought up many questions for the family, it also enabled them to learn how to assist Braelynn with her growing needs. She has an interest in playing outside with her brothers, however, before receiving her gift, she would sit outside to watch without actively participating in physical activity. Thanks to the generosity of My Gym Arvada, Jupiter, Orlando, Lake Mary, Manhattan Beach, Palm Desert, Redondo Beach, Santa Monica, Thousand Oaks, Valencia, and West Orange at the My Gym International Conference in July, MGCA was able to purchase a Wooden Swing Set for Braelynn. Now she participates in active play with her brothers, and your kindness has helped her change her daily routine for the better. Thank you! Gyms that have reached their 100% Goal:* My Gym Brentwood, My Gym Clovis, My Gym Kailua, My Gym Katy *Our mission is to have every My Gym contribute $1,000 to our MGCA kids in 2016. Gyms that are more than...
Read MoreBeginning this week, all gyms in the U.S. and Canada will be receiving their shipments of the Honest Company marketing materials (a double sided poster, hanging hardware, and coupons). Please be sure to hang the poster and place the coupons out right away. Once everything is in place, please snap a quick picture and send to marketing@mygym.com. Also, please note that gyms (not friends and family) may use the unique codes provided in last week’s update, good for $50 off purchase of $200 or more, for ANY purchase from the Honest Company website, not just cleaning products. Whoop Whoop!!! Front Door/Window Cling and Discounted Bubbles Also included in the Honest Company shipments will be a Gazillion Bubbles front door/window cling. Upon receipt, please place accordingly in the front of your gym, snap a quick picture, and send to marketing@mygym.com. As a reminder, we have created an exclusive wholesale program for My Gym franchise owners to purchase 2 Liter and 4 Liter Gazillion Bubbles Solution at greatly reduced rates, SHIPPING INCLUDED...
Read MoreHave you completed the Marketing Survey yet? We have received many responses, but we are still waiting for many more. Will you please take the time, no more than 10 minutes, to complete this survey if you have not responded yet? We consistently strive to provide our franchisees with the best marketing services, vendors, and materials. Franchisee satisfaction is of paramount importance to us. In order for us to measure, assess, and improve in these areas, we need your feedback! Please consult with your key staff as necessary to answer any questions. Please complete this survey (click here) by the end of Thursday, September 15th. Thank...
Read MoreWe are thrilled to announce our new partnership with The Honest Company. The Honest Company is built by parents for parents and offers safe, effective essentials for family and home. Beginning next week, all gyms in the U.S. and Canada will be receiving a poster, hanging hardware, and coupons for your customers. Upon receipt of your shipment from All Printing, please hang the poster and place the coupons prominently in your lobby. Once everything is in place, please snap a quick picture(s) and email them to marketing@mygym.com. More exciting news! In addition to the special offers for our clients, each My Gym will be able to take advantage of discounts on cleaning product purchases from The Honest Company for use at the gym. Cleaning products from The Honest Company are safe, effective, and nontoxic, and they smell great! Each gym will be assigned a unique coupon code on a monthly basis. The codes for September are attached here and are valid for $50 off any purchase over $200 from...
Read MoreNow available on the operations manual, we have two additional resources to help you enrich your marketing efforts for our Family Fit & Fun Party coming up September 10th. Social Media Posts: You’ll find a document attached to this update (and also in the Marketing section of the resources in MGM) that lists additional educational posts to be used on Social Media leading up to September 10th and throughout the remainder of September. Please use them as you see fit. Handout: We have also provided a healthy kids and families handout you can provide to your members as an added benefit leading up to the Family Fit & Fun Party, during the event, or even afterward. Please enjoy these additional materials and, as always, email marketing@mygym.com with any questions you may have. See you all September 10th. Can’t wait! DOWNLOAD: Social Media COAM Event Public Education Posts DOWNLOAD: Children’s Health...
Read MoreAS PER THIS PAST WEEKEND’S UPDATE, WE APOLOGIZE THAT THE MARKETING MATERIALS FOR “STORKS” WERE SENT TO OUR U.S. AND CANADIAN GYMS BY WARNER BROTHERS IN ADVANCE OF THIS FORMAL UPDATE. WE CAN ASSURE YOU THAT THIS WAS A MISTAKE AND MISCOMMUNICATION BEYOND OUR CONTROL. IF YOU HAVE ALREADY RECEIVED THE “STORKS” MARKETING MATERIALS, OR WHEN YOU RECEIVE THEM, PLEASE HOLD THEM UNTIL THE OFFICIAL LAUNCH OF THE PROGRAM THIS THURSDAY, SEPTEMBER 1ST. My Gym and “Storks” Sponsor/Marketing Program My Gym is excited to be partnering with Warner Brothers and the release of their new family movie, “Storks,” opening in theatres on September 23rd. In-Gym Marketing Materials Beginning the last week of August, all gyms in the U.S. and Canada will be receiving a “Storks” double-sided poster, hanging hardware, activity sheets, and sticker sheets. On September 1st, please hang the poster and place the activity and sticker sheets prominently in your lobby while supplies last. VERY IMPORTANT: Once they are in place, please snap a quick picture(s) and email them to marketing@mygym.com....
Read MoreMany of you may be opening your mail today only to discover that you’ve been sent some apparent promotional materials, only lacking the usual letter of directives from MGE. The materials correlate to a new children’s movie produced by Warner Brothers, “Storks.” This is a partnership between Warner Brothers and MGE that has not yet been 100% finalized. While we’re working on the final deal within our respective legal divisions (and we expect to come to an agreement very soon), Warner Brothers jumped the gun and sent out the promotional materials ahead of schedule, and without first passing them through MGE Marketing – per our usual procedure. If you have received “Storks” posters, puzzles, stickers, etc., we ask that you please hang on to them for the time being and refrain from posting or distributing the materials until further notice. We will post a follow-up update containing full directives early next week, whereupon we expect to “greenlight” the sponsorship. Stay tuned for further information, and in the meantime, please...
Read MoreThose who attended the recent My Gym International Conference probably came home with our new 5” vinyl spike ball, considering how many “free” balls Alex Herrera threw into the crowd. If you’ve played with the new spike ball, you surely discovered that it’s a fun, versatile ball that is perfect for the gym because of its size, texture, flexibility, bounce, and other characteristics. Thus, it should be no surprise that this ball is being added to curriculum. The spike balls come in six bright colors: blue, red, yellow, green, purple, and orange. There are twelve balls per pack, two of each color. Half of the ball surface is smooth, and the other half has flexible spikes. A large white My Gym logo is printed on the smooth surface. The spike balls are shipped deflated to save on the freight cost, but they inflate easily and quickly with a standard ball needle and hand or foot air pump. Because of the nature of this product and its relatively low cost,...
Read MoreWe are thrilled to share with you our latest update on the Family Fit & Fun Party coming up on September 10th. Below, we have a few pieces of important information you won’t want to miss, so please read carefully. Of course, if you have any additional questions, feel free to reach out to marketing@mygym.com. Instructors: Virtually all instructors should have been assigned at this point. We thank you so much for your patience with this task, as it has taken longer than expected to personally connect each instructor to each My Gym. By this coming Monday afternoon, if you still are not in contact with an instructor in your area and you need one for the event, please contact Anna Colosimo. (anna.colosimo@zumba.com) Programming: Programming is attached to this update and available for your review. Please review the Family Fit & Fun Party Details document (also attached) for additional details on when/how to run these demos. Please note that the structure of the programming is customizable to each gym. If...
Read MoreFall marketing materials are ready! Now that all gyms are running the Back to School Marketing Campaign through September, it is time to start planning for autumn. During October, all gyms should implement the Fall Marketing Campaign, Millions of kids agree… Fun & Fitness in Autumn? My Gym’s Got ‘Em! We also offer the supplemental Halloween Campaign, Hi, hi, how do you . . . BOO!, which can be used in addition to the Autumn Campaign. Note that, for a supplemental campaign, we provide print materials, global emails, and digital artwork. For a regular corporate campaign such as the Fall Campaign, the offerings also include the press release, website article copy, social media copy, and more. To help you execute the themed campaign(s) in your own gym(s), the following are ready for you to access: Marketing Materials Package (Operations Manual > Operations > Marketing Manual > 2016 Marketing > 10-October Marketing Materials Package.zip) The October 2016 Marketing Materials package is available as a zip file on the Operations Manual. ...
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