Posted by on Oct 21, 2016 in Marketing | 0 comments

HYLAND TEETHING TABLET SAMPLES- DISCARD OF REMAINING SAMPLES & INFORMATION/RESPONSES FOR PARENT INQUIRIES

Last week, we sent out an update regarding the Hyland’s Teething Tablet sampling program that we conducted earlier this year.  The program is long over, however, safety and taking responsible action are always top priorities for My Gym Enterprises.  Accordingly, if you have not already done so, please take a moment first to read our original update from October 5th (below).  Then, read this “What you need to know” section. What you need to know: The Hyland’s Teething Tablet sampling program at My Gym was conducted for 6 weeks starting in May and ending in June of this year. During that time and as recently as September 30th, 2016, there was no current controversy surrounding the product. For that period, we, along with Hyland’s and countless drug stores and other distribution channels across North America, were actively selling the product and/or offering samples to customers. Regardless of the current controversy now surrounding the product, but ESPECIALLY because it exists, any remaining samples that gyms have must no longer be distributed...

Read More

Posted by on Oct 20, 2016 in Support & Programming | 0 comments

Web-Based Curriculum Is Here!

On October 31st, you will begin using the web-based curriculum (Resources > Weekly Curriculum on MGM).  There will no longer be a PDF curriculum to follow.  All training videos, music, written language, setup pictures, and Building Blocks are now in one place for you to easily access. Please take some time prior to your weekly meeting to navigate the new platform so your staff becomes accustomed to seeing everything on their tablets, phones, or laptops. Things to Know: The embedded music for songs, dances, and endings is for training purposes only. You will still make your playlists on iTunes, Spotify, or Windows Media Player, etc. for in-class music. The training videos are for your reference during the weekly meetings or for independent study/training at home for your staff. You will still get up and practice/rehearse every ingredient with your staff at meetings. Some ingredients may not have a video, or some videos may not match the written curriculum exactly. In these cases, please review and follow the written instructions.  We will...

Read More

Posted by on Oct 13, 2016 in Support & Programming | 0 comments

Building Blocks: A Reintroduction

“It seems really complicated.” “We tried it, but the kids/parents didn’t seem really into it.” “We want to launch it, but I haven’t had the time.” . . . We’ve heard the excuses – maybe you’ve even uttered one of the phrases above at some point.  But we’re here today to assuage your fears and show you how easy implementing (or relaunching) Building Blocks can be!  The Mind and Body system is truly not complicated and should be run in every My Gym. Updated Directives, FAQs, Skill & Development Sheets, and other supplemental information are available in the Systems subfolder of the Operations Manual.  Please familiarize yourselves with these key documents, and look forward to having Building Blocks Presentation Ceremony introductory scripts written into curriculum starting next week! Have questions?  Call, start a Live Chat, or email the Support Team –...

Read More

Posted by on Oct 13, 2016 in Marketing | 0 comments

Storks Promotion Ends Today, October 13th

The Storks promotion ends today, October 13th. At the end of this day or on Friday, the 14th, please remove the Storks poster and give it away or discard it. If you have any remaining Storks stickers or activity sheets, you can continue to hand them out while supplies last or just discard them. If you have any questions, please email...

Read More

Posted by on Oct 11, 2016 in My Gym Foundation | 0 comments

Halloween and MGCA

As Aleah has communicated with gym owners and directors throughout the year, many of you have expressed interest in incorporating fundraising for MGCA into your Halloween Parties. Whether that is through an encouraged donation by members for entry, an added raffle, or a fun game, Halloween is a great opportunity to contribute to the 100% Program and raise awareness for children in need. With resources readily available in the Print System, Operations Manual, and Exact Target, it is easier than ever to create MGCA flyers for your Halloween event, such as the one you will find attached. Please consider including MGCA in your Halloween festivities, and reach out to Aleah with any questions you may have:...

Read More

Posted by on Oct 7, 2016 in Support & Programming | 0 comments

Web-Based Curriculum Update

In just under two weeks, we will be launching the new web-based curriculum! Here are a few key features and notes to remember: All training videos, music, written language, setup pictures, and Building Blocks will be in one place for you to easily access. Please be aware that some ingredients may not have a video, or some videos may not match the written curriculum exactly. In these cases, please review and follow the written instructions. We will continue to update all training videos over the course of the next year. All webpages are printable through your browser’s print function, though MGE recommends printing only the at-a-glance page if needed for quick notes and review. Now is a great time to invest in 2-3 inexpensive tablets, which are used in many areas of gym operations. Check out these options on Amazon. Week of October 24th will be the last PDF curriculum offered. Beginning October 31st, it will be all digital. Click here for a short video of how things will look moving forward....

Read More

Posted by on Oct 6, 2016 in My Gym Foundation | 0 comments

You Brought Joy to Xiomara’s Life!

Two-year-old Xiomara relies on a G-tube for her nutrition and medication and has a number of diagnoses including chronic lung disease, pulmonary hypertension, and chronic kidney disease, plus she’s ventilator dependent 24/7. In her application to MGCA, Xiomara’s mom explained the challenges Xiomara has faced in her daily life so far: “Due to her hypotonia, various medical issues, and extended NICU hospitalization, Xiomara has global developmental delays. Despite being connected to a ventilator 24/7, she loves to play and move around as much as she can. She has made significant progress since coming home from the hospital. She is mostly at home in order to reduce exposure to public germs and illness. Having [a] climber will allow her to continue making progress on her gross motor skills in the comfort and safety of her own home as well as provide much entertainment and joy.” Since receiving this gift, Xiomara has made great progress and is high kneeling with ease. She enjoys crawling under the tunnel, rolling toys through it,...

Read More

Posted by on Oct 5, 2016 in Marketing | 0 comments

Honest Company October Codes

Please click here to find the October Coupon Codes for the Honest Company. As part of our ongoing partnership, each gym will receive a monthly code good for $50 off a purchase of $200 or more. Each code may be used only once, so be sure to use the code assigned to your gym. We are tracking the redemptions and randomly choosing a winner each month to receive a $50 credit toward a purchase at ShopMyGym.com. You can purchase anything from Honest.com with this code. Honest offers a wide variety of products, including cleaning supplies, personal care, diapers, vitamins, and...

Read More

Posted by on Oct 4, 2016 in Marketing | 0 comments

Hyland’s Teething Tablet Samples- FDA WARNING and Hyland’s Response

MGE has been advised of the FDA’s recent warning against the use of homeopathic teething tablets and gels, including those produced and sold by Hyland’s.  On Monday, October 3rd, we explored further. Hyland’s posted a formal response yesterday (October 3rd) regarding the FDA allegations.  Here is the link. The short of it is that Hyland’s disputes the warning, maintains that their product is safe, and continues to offer it for sale on their website. We do not currently have a live program with Hyland’s for teething products, or any of their products.  The last Hyland’s teething tablets program ended in June 2016, and gyms were directed to discard any remaining samples at that time. Despite claims by Hyland’s that their product is safe if used as directed, we advise all gyms that still have some Hyland’s teething tablet samples to dispose of them immediately. If you have any questions, please email...

Read More

Posted by on Oct 4, 2016 in General | 0 comments

Grand Opening in Torrance

We are extremely excited to announce the Grand Reopening of Torrance, CA.  Scott Myers and his team have reopened the doors to, once again, bring My Gym to the communities of Torrance and Palos Verdes.  The veteran staff just completed their open house events and are heading into their first week of classes.  Warm wishes and congratulations can be sent to...

Read More

Posted by on Oct 1, 2016 in My Gym Foundation | 0 comments

Newly Created Tools to Assist in MGCA Fundraising

Thank you to everyone for your constant support of My Gym Challenged America. We have received many requests for tools to help with your fundraising endeavors and have decided to add stock MGCA documents and marketing materials online for you to easily access! The documents that are now available are listed below: Print System (General > Challenged America): Raffle Flyer – Customizable flyer for your in-house Raffle Ball Pit Flyer – Customizable flyer for your in-house Ball Pit Challenge Operations Manual (My Gym Challenged America folder): Children Served by MGCA ’16 – Information about MGCA and brief stories of two children MGCA Fundraising Ideas – Ideas to assist in achieving your 2016 100% Program Black and White Half Sheet ’16 – Basic MGCA information that can be printed in black & white and handed out to your members Monthly Donation – Document with an option for members to add a recurring donation to their tuition payments Exact Target (Global Emails > General Emails): Intro to MGCA – Customizable email...

Read More

Posted by on Sep 29, 2016 in Marketing | 0 comments

2016 Marketing Plan – Holiday Campaign Materials Are Ready!

Holiday marketing materials are ready!  Now that all gyms are running the Fall Marketing Campaign through October along with the supplemental Halloween Campaign as needed, it is time to start planning for the holiday season.  During November and December, all gyms should implement the Holiday Marketing Campaign, Millions of kids agree… Fitness & Fun Are the Best Gifts for Everyone! To help you execute the themed campaign in your own gym(s), the following are ready for you to access: Marketing Materials Package (Operations Manual > Operations > Marketing Manual > 2016 Marketing > 11-November Marketing Materials Package.zip) The November 2016 Marketing Materials package is available as a zip file on the Operations Manual.  Just download one file and you’ll have a completely organized package that includes digital artwork, social media promotional copy and profile pictures, press release and article templates, planning lists, and more for the Holiday Campaign! Web Splash Page (Admin > Website > Settings > Special Offers) Access, customize, and activate your campaign splash page to link...

Read More

Posted by on Sep 27, 2016 in Support & Programming | 0 comments

New Web-Based Curriculum

During the conference this past July, we presented our new web-based curriculum. We have created a platform for you to have the curriculum, training videos, music, written language, setup pictures, and Building Blocks all in one place.  Beginning with the week of October 31st, the PDF curriculum will be replaced entirely by the new web-based platform.  The 10/31 curriculum will be accessible in the same section and on the same advanced schedule as before (Resources > Weekly Curriculum on Thursday, October 20th). We are currently testing it in several gyms to ensure the transition for all will be seamless.  Though we do not feel gyms should need to print the curriculum, we understand that there may be a need for it in certain situations (e.g., to safeguard against internet outages).  All pages are printable (CTRL+P or Command+P) and/or can be saved as PDF documents to your computer.  MGE highly recommends reviewing and studying the curriculum with a computer or tablet so that you can fully take advantage of the new...

Read More

Posted by on Sep 21, 2016 in Marketing | 0 comments

The Honest Company

By now, you should have received your poster and coupons for our partnership with The Honest Company.  If you haven’t received them or if they are damaged, please contact marketing@mygym.com. We want to thank you for sending in photos of the posters and coupons on display in your gyms.  If you haven’t yet sent them in, please take a minute to snap a photo and send it to marketing@mygym.com.  We are sharing these with The Honest Company to show our compliance with and support of the partnership. We very much appreciate your support of this exclusive partnership.  The companies we partner with reflect back onto our brand.  The Honest Company is very elite and has seen astronomical growth over the past five years.  Their eco-friendly products and their charitable mission have made them a highly regarded brand, especially by millennial moms.  This is just the beginning of what we hope will be a long-term partnership that will grow to more retail opportunities as well as significant cross marketing initiatives.  The more consumer and...

Read More

Posted by on Sep 21, 2016 in Products | 0 comments

My Gym Halloween Products – Now Available

Hi, hi, how do you . . . BOO!  Treat your Halloween party guests to these spooky and fun My Gym branded products, available on Shopmygym now. Products will ship immediately! *Stickers and cup enlarged to show detail Flashlight with Fun and Safety Tips – A flashlight on Halloween is always helpful for safely trick-or-treating and seeing your way around. This orange/royal blue flashlight is decorated with the My Gym logo and is the perfect size for kids.  Each flashlight includes batteries and comes with My Gym Halloween Fun and Safety Tips. My Gym Halloween Trick-or-Treat Bag – Kids and staff will love this bag with the My Gym Halloween logo and the phrase, “Hi, hi, how do you . . . BOO!” in orange. It’s perfect for Halloween treats and will give My Gym great exposure as your members go from house to house on Halloween. My Gym Clip-On Flashing Reflector Safety Light – This light is safe AND fun. It was a big hit in 2015, so...

Read More

Posted by on Sep 16, 2016 in Marketing | 0 comments

Storks- FREE Music Download- Questionable Lyrics- GYMS’ OPTION TO PLAY OR NOT

Regarding the Storks free music download cards for the song, “Kiss the Sky,” it has come to our attention that the lyrics for the song may be perceived as a bit “rough around the edges” and thus not appropriate for use in the gyms. The song is fun, upbeat, and approved to be featured in the kids’ PG rated movie; and, while it could be perceived as harmless, it may not be. Therefore, we have decided that each gym can make its own decision as to whether or not to play the song. Here is a link to the song’s official music video. Here is a link to the song as used in the promotional trailer for the video. Here is a link to the lyrics. In the future, we will NOT make any assumptions as to the lyrical content of a song merely because it is featured in a kids’ movie. Thank you, and we apologize for any confusion and or trouble this may have caused. If you...

Read More

Posted by on Sep 14, 2016 in Marketing | 0 comments

Storks – FREE Music Download

As part of the Storks sponsorship program currently running in our gyms, Warner Bros. is providing every My Gym location in the U.S. and Canada with a free music download card for the song, “Kiss the Sky,” which is featured in the movie. (See attached sample.) The cards will begin arriving at the gyms tomorrow, Thursday, September 15th. When you have downloaded the song, please feel free to play it as you wish during classes and birthday parties, whether as “Coming-in” or “Explore time” music. If you have any questions, or if you do not receive your download card, please email...

Read More

Posted by on Sep 14, 2016 in Support & Programming | 0 comments

Holiday Parties and Events Discussion Webinar

We will be holding a webinar that gives the forum to discuss upcoming holiday events.  This will include Halloween Parties, Shopping Days, and Holiday Events and Parties.  We will be looking to you to share your ideas on the format, themes, and pricing of these events. We have added some financial related topics to the webinar and therefore is now only suitable for Owners and Directors. IMPORTANT NOTES: We make every effort to place these webinars during times we feel will work for most of the My Gym Family.  Of course, this is not always possible, so a recorded version of the webinar will be posted in the Webinars & Tutorials section of the Training Tools on MGM Resources. This recording is not intended as a replacement for attending the live event.  The recorded webinar should be used only as a reference. We have disabled the mic and speakers function for this webinar; the only way to participate is to call in. Your attendance at this webinar is appreciated: Monday,...

Read More

Posted by on Sep 12, 2016 in Marketing | 0 comments

From CMO-Sponsors and Marketing Partners

With Azul, The Honest Company, Storks, and Gazillion Bubbles sponsor/marketing materials being “live” in our gyms right now, it is the perfect opportunity to revisit this aspect of our business and explain the differences and importance of each type of relationship we pursue. To begin, there is no “one size fits all” type of deal we undertake, and each relationship is different.  However, there is one common goal, and that is that any partnership must make sense on at least two, but ideally all, identified positive levels.  Those levels include: Financial MGE shares 10% of all profits with its franchisees as agreed to by the FAB, whether allocated to the marketing fund for specific initiatives, to reducing conference costs, or to others. Marketing My Gym benefits via brand exposure and messaging through our partners’ marketing channels. Added value to franchisees Added value to customers Positive customer perception While our goal is to attain all five of these qualities in each relationship, that is not always possible and, in most...

Read More

Posted by on Sep 12, 2016 in Marketing | 0 comments

Family Fit & Fun Party Featuring Zumba Success!

Our 1st ever Family Fit & Fun party event has come and gone! We had a great day from coast to coast, reaching and impacting thousands of kids and parents at our gyms and millions more through our collective marketing, PR, and social media efforts during the entire promotional period. We are currently analyzing the success achieved from all marketing efforts, and we will soon be sending out a survey to the participating gyms to get even more information to review. Your feedback will help us further analyze and assess the success of the event as well as enable us to identify ways we can improve and grow these types of initiatives in the future. Thank you to all of you who participated and for supporting our mission to recognize Childhood Obesity Awareness...

Read More

Posted by on Sep 9, 2016 in Marketing | 0 comments

Fit & Fun Party featuring Zumba- TOMORROW!

The day is finally here! So far, not including all that you are doing locally, we have attained millions of impressions through online/newspaper/magazine/TV PR, paid advertising, and countless social media posts by My Gym and Zumba. These numbers will undoubtedly grow as marketing efforts continue through the weekend and next week, including tomorrow’s Facebook Live video from Louisville, KY! There have been some hiccups along the way, but we have all stayed the course and MGE could not be more proud of our franchisees! Best of luck and thank you to all participating gyms for embracing this event and for helping to further position My Gym as THE leader in our industry! We look forward to hearing from you and seeing some great pictures on social...

Read More

Posted by on Sep 9, 2016 in Products | 0 comments

Save Big on the My Gym Party Favor Pack!

Our gyms continue to have great success with the My Gym Party Favor Pack.  As many of you know, this pack is a huge convenience and a great value for parents, plus it’s a simple way for gyms to earn extra income from their parties while providing a great service for their members. Last November, we made some changes to the pack.  Specifically, we added the My Gym branded disc shooter; we dropped the punch ball, saucer, and spin top, and we reduced the cost from $126 to $120 for a case of 60 packs.  After the change, some gyms asked us to add the punch ball and spin top back in, since they are fun and popular items and because the punch ball adds bulk to the pack, helping to give it a higher perceived value.  We were told that gyms would prefer to have these items back in the pack, even if we had to go back to the higher previous cost.  After considering this feedback, we...

Read More